Reading about Zuffa's plans for expansion in Europe, Brazil, Japan and China got me thinking about their product. The fact that using the exact same kind of product might not be the best alternative in every country and culture has been covered elsewhere, so I won't go into that (ok, maybe a little - it's more than likely that the Unified Rules used in the US may not be acceptable in every market. Just a thought.)
However, there's another thing I think UFC should seriously look at asap. At the moment, a great percentage of their roster is comprised of Americans. It's by no means just Americans (there are Canadians and Brazilians plus a few other nationalities) and even if it was, that's not a problem in itself. I'm not trying to be anti-anything here.
However, as Zuffa is staging events in Europe and other places, they need to start thinking about getting fighters from these markets as well. Love him or hate him, Michael Bisping has made a nice career for himself and the UK vs US season of TUF showed that there is more where he came from. However, one would think that it couldn't hurt having more Europeans fighting in UFC - it might actually pay off when having events in Europe.
Certainly, the big stars of the promotion will be Americans for the foreseeable future. But having a more diverse roster as nationalities go can't hurt. Recent seasons of TUF have indicated the talent pool in the US isn't quite as deep and while I'm not saying there are dozens of main-event ready fighters just waiting for Joe Silva to call, picking and choosing the cream of the crop and seeing if some of them can make their way up from Fight Night prelims to the PPV main cards might not be such a bad idea. While this may mean signing some fighters with lesser credentials than their American counterparts, Zuffa might be wise to take the long view on the matter.
Then again, none of the above is probably something White, the Fertittas, Joe Silva and co. haven't thought of umpteen times over.