Strikeforce: Heavy Artillery Draws 308,000 Viewers
by Nick Thomas on May 18, 2010 4:30 PM EDT
in MMA News
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PrintAccording to mmajunkie.com:
This past weekend's "Strikeforce St. Louis: Heavy Artillery" event, which featured the long-awaited return of heavyweight champion Alistair Overeem to the U.S., drew an average of 308,000 viewers on Showtime.
A two-and-a-half hour special, "UFC's Ultimate Fights," which aired on Spike TV to counter-program the Strikeforce event, drew 894,000 viewers.
Showtime is available in approximately 12 million homes. Spike TV is available in 98.6 million homes.
Compared to Strikeforce's most-recent Showtime-broadcast event, January's "Strikeforce: Miami," the numbers were down 40.43 percent from the 517,000 viewers that tuned in to see a pair of title wins by Nick Diaz and Cristiane "Cyborg" Santos along with performances by Bobby Lashley and Herschel Walker.
[UPDATE] by Michael Rome: This is close to their average number for non-Gina/Herschel shows. Considering the main event and what went into this card, the numbers are more than acceptable.
HT: SSreporters
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Wow, not very good, somewhat dissapointing.
by thesource
by Nick Thomas on May 18, 2010 2:50 PM EDT reply actions 1 recs
^This
Although detractors decry (MMA) as a brutal, bloody form of human cockfighting, aficionados know it is a brutal, bloody, totally fucking awesome form of human cockfighting. -The Onion
by The Kittitas Kid on May 18, 2010 3:05 PM EDT up reply actions 1 recs
Kinda sucks
Walking the line between intelligence and ignorance since 1985
@deowade
by Damon O. on May 18, 2010 2:56 PM EDT reply actions 1 recs
Yet expected...
Although I enjoyed the card, I couldnt find a single other person at work that even new about it or whom Alistar even is. Without Diaz or Cyborg on a card, they are royally screwed. I doubt Fedor will help since only hardcores know him.
Day-man! Fighter of the Night-man! Champion of the sun. You're a master of Karate and friendship for everyone!
"Charlie"
by punchdrank on May 18, 2010 4:30 PM EDT up reply actions 1 recs
if only they had some sort of promotional medium...
or even the ability to promote fighters and actually choose to do it…
wait…
by Body Triangle on May 18, 2010 4:31 PM EDT up reply actions 1 recs
Without Diaz or Cyborg on a card, they are royally screwed.
How did you come up with this theory?
by MMAGuard on May 18, 2010 4:37 PM EDT up reply actions 1 recs
Hmmm, I dont know? Maybe being that they are the closest fighters to household names on their roster… Maybe I am wrong?
Who is more popular to the mainstream than those two besides freakshows Walker and Lashley?
Day-man! Fighter of the Night-man! Champion of the sun. You're a master of Karate and friendship for everyone!
"Charlie"
by punchdrank on May 18, 2010 4:43 PM EDT up reply actions 1 recs
you are kidding, right?
Day-man! Fighter of the Night-man! Champion of the sun. You're a master of Karate and friendship for everyone!
"Charlie"
Fedor is popular
Ask most casual fans and they’ll know who he is. I’m not sure why people think he isn’t. But then again mabeye he’s just well known in Southern California due to Affliction.
Google Ron Paul!
He is extremely far from popular here atleast in Pittsburgh… I can’t say that I know anybody on a personal or work level that knows who Fedor is. I mean, how many times has he been on TV in the United States?
Day-man! Fighter of the Night-man! Champion of the sun. You're a master of Karate and friendship for everyone!
"Charlie"
Wow. Is it Fedor or bust for ratings at this point? They can always have guys like Hershel Walker and stuff, but is Fedor the only legitimate fighter that can draw ratings?
by ChiCubs23 on May 18, 2010 2:57 PM EDT reply actions 1 recs
Ratings on Showtime.
Shamrock vs. Diaz: 364,000
Lawler vs. Shields: 275,000
Carano vs. Cyborg: 576,000
Strikeforce: Evolution: 341,000
Strikeforce: Miami: 517,000
Heavy Artillery: 308,000
Gina is still the queen of ratings
by MMAGuard on May 18, 2010 3:09 PM EDT up reply actions 1 recs
I guess we know who is headlining the next Strikeforce/Showtime card.
by Reciprocity on May 18, 2010 3:26 PM EDT up reply actions 1 recs
Nevermind...
I Keep forgetting about:
Robbie Lawler vs. Renato “Babalu” Sobral (195-pound catchweight fight)
but that is probably because of the zero meaningful / interesting fights on the card. This is probably one to PVR and watch on fast forward…
by truck on May 18, 2010 3:48 PM EDT up reply actions 1 recs
Isn’t Carano not fighting for awhile? Thats why I didn’t mention her. Who knows what kind of ratings Cyborg can pull.
by ChiCubs23 on May 18, 2010 3:35 PM EDT up reply actions 1 recs
Most of the success in ratings on the cards that Cyborg fights are due to other fighters. I.E. Gina and Walker.
by MMAGuard on May 18, 2010 3:59 PM EDT up reply actions 1 recs
I'm confused.........
Are you saying that 500K people tuned in to watch Cyborg pummel an over matched Coenen, especially when that fight wasn’t even advertised?
by MMAGuard on May 18, 2010 4:15 PM EDT up reply actions 1 recs
No, I was agreeing with.
I was just stating that she was on the card.
by truck on May 18, 2010 4:19 PM EDT up reply actions 1 recs
Cyborg was on the Miami card, not carano
" Tell me something Steve, How does a guy from Puerto Rico loose a ball in the Sun? "
by aaronb on May 18, 2010 4:04 PM EDT up reply actions 1 recs
...and...
I was referencing…
Who knows what kind of ratings Cyborg can pull.
by truck on May 18, 2010 4:08 PM EDT up reply actions 1 recs
still ambiguous, grammar wise
I almost made the same post, just why i’m butting in…oh well…
by Body Triangle on May 18, 2010 4:09 PM EDT up reply actions 1 recs
...well...
I want nothing to do with you butt… :P
…suspense…
…or do I?
by truck on May 18, 2010 4:11 PM EDT up reply actions 1 recs
DAMN
where will JokeForce go if showtime cuts ties with them
by dapimp72 on May 18, 2010 2:58 PM EDT reply actions 1 recs
To some one that will actually help promote them. Say HDNet.
by j.villain on May 18, 2010 3:02 PM EDT up reply actions 1 recs
ESPN would be an amazing get for Strikeforce.
by snakecharmer1340 on May 18, 2010 3:13 PM EDT up reply actions 1 recs
espn will most likely only want the top dog, the ufc
Mike Green in regular season- Norris Canadiate. Mike Green in Playoffs- Nowhere to be found
by Lancers25 on May 18, 2010 4:19 PM EDT up reply actions 3 recs
To some one that will actually help promote them. Say HDNet.
LOL
So they’d go from a channel that is in a paltry 12 million homes to a channel that is in a minuscule 3 million homes. Call me crazy, but that isn’t going to help them one tiny bit.
by Steve4192 on May 18, 2010 3:27 PM EDT up reply actions 2 recs
i want hdnet
and im fuckin sick of comcast not carrying it.
by Body Triangle on May 18, 2010 3:52 PM EDT up reply actions
you make it sound so easy
stupid real-life commitments…
by Body Triangle on May 18, 2010 4:13 PM EDT up reply actions
I know!!
I would have moved a bunch of times if I didn’t have a job and a family and bills to pay and a lovely gf and a baby on the way. Real life gets in the way of everything.
Its certainly getting in the way of my time machine...
stupid relativity…
by Body Triangle on May 18, 2010 4:21 PM EDT up reply actions 1 recs
So they’d go from a channel that is in a paltry 12 million homes to a channel that is in a minuscule 3 million homes. Call me crazy, but that isn’t going to help them one tiny bit.
Since they were in 4 million homes in 1996 before most people owned HDTVs I am doubting your numbers. If you have some thing to back your numbers up I am willing to look.
OK I found some decent numbers finally. It would appear your 3 million number is a bit off.
In a November 2008 report, Nielsen Media estimated that about 23.3 percent of U.S. households – around 27 million – have highdefi nition setups. According to the company, HDNet has 14 million subscribers, so it is present in more than half the homes with HD capability. Cuban does not disclose ratings but says MMA programming does "very, very well." Not content with its current position, HDNet is taking the long view on the sport. Mezger has hopes of improving the sport’s amateur programs, arguing they are too fragmented and similar to the pro ranks to do much good. He also hopes to create a scenario in which various promotions would match their best in champion vs. champion bouts.
https://www.fightmagazine.com/mma-magazine/mma-article.asp?aid=295&issid=22
I just checked … my 3 million number was from a 2006 article, so it was definitely out of date.
However, your 2008 number is also out of date, as they were dropped by the second largest cable provider in the industry (Time Warner) in May of 2009. Time Warner has 9 million digital subscribers and HDNet was part of their base digital package.
Jokeforce. You’re some kind of witty. Right up there with shitfarce
Root for the home team jack ass
by KING FEDOR on May 19, 2010 8:52 AM EDT via mobile up reply actions
Someone show these numbers to Rampage
A couple of UFC logos fighting each other would probably have done better ratings.
by JayKim41 on May 18, 2010 2:59 PM EDT reply actions 1 recs
Logos going to war would be epic
Like a taco vs a grilled cheese sandwich in a fair fight
by truck on May 18, 2010 3:42 PM EDT up reply actions 1 recs
Well...
The taco would win if it were prison rules, but the grilled cheese would win in a fair fight.
HHWHISKEY!!!!
HHHWHISSSHEY!!!!
Hwhy am I saying hwhat what hway?
by Body Triangle on May 18, 2010 4:22 PM EDT up reply actions
The handlebars went through his head
he died instantly…the next day at the hospital.
by Body Triangle on May 18, 2010 4:26 PM EDT up reply actions
lol
I'm like PacMan fightin you silly kids... throw ya Hatton the ring, and get knocked outlike Ricky did.
lol.
Yoohoo shitheads
I BEEN DRINKING GREEN TEA ALL GODDAMNED DAY!
by Body Triangle on May 18, 2010 4:28 PM EDT up reply actions
Isn't this about average for Showtime shows?
If I recall correctly, the 500k mark is about their high mark. Lashley/Walker and Carano were able to draw that, but most shows are around 350k, right?
"Someone is WRONG on the internet. What do you want me to do? LEAVE? Then they'll keep being wrong!"
-Randall Munroe
Lets add the next line from the original story.
However, the numbers were comparable to, though down 9.68 percent from, the 341,000 viewers that tuned into this past December’s “Strikeforce: Evolution” event.
So it is down 10% from their usual shows. It is down big from the Walker & Lashley freak show. Still for a card like this I would have expected a 10% bump from the usual shows. It looks like that last CBS card is going to hurt them for a while yet.
Isnt this normal for Strikeforce?
Besides the Carano/Cyborg card and the Walker card dont the usually average around 300,000 viewers?
that sux. But who was suppose to be the big draw on this card? Overeem? That’s pretty much the reason I watched it but I can’t imagine many other people would watch it for him.
Arlovski is possibly their second biggest draw. Also I’m pretty sure Rogers gained some fans from his fight against Fedor.
"I am a man who pisses largely and frequently, which they say is a sign of great mental activity" -Henry Miller-
and I’m sure Rogers lost all those fans with that pathetic performance :(. Arlovski disappointed me as well. I think I was most interested in watching Overeem and Jacare.
but maybe they are Overeem fans now. I try to keep up on all of Overeem’s fights in Japan. I never knew the backstory between him and Badr Hari until he talked about it on MMAFighting.
Of course!
What else to you expect with Rogers v. Overeem? Rogers is best know now for getting KTFO by a little white guy who looks like a janitor, if he’s known at all. Overeem hasn’t fought in the United States in years. Indeed, it’s been quite some time since the “champion” even fought in Strikeforce.
On top of that is that to watch the fight (legally I mean), I have to sign up for Showtime. So after the fight, I can watch a Tom Cruise movie marathon. No thanks!
maybe if showtime did a countdown show or SOME sort of promotion other then one 30 second spot to get people hyped, more people would watch
just look at how many videos are released by the UFC before each event compared to a SF event
"I’m not going to stop yelling because that would mean, I lost the fight!"-Kenny Powers
shooter/cutter for AllElbows.com and MMAFighting.com, mma enthusiast
You mean like the fight camp 360 shows they do all the time for boxing but won’t do for Strikeforce?
they do them boxing but not mma, just shows you their focus.
"I’m not going to stop yelling because that would mean, I lost the fight!"-Kenny Powers
shooter/cutter for AllElbows.com and MMAFighting.com, mma enthusiast
they do them boxing but not mma, just shows you their focus.
Bingo.
Showtime got into MMA because they saw huge dollar signs. They tried to work a deal with the UFC, but when the UFC asked for too much money and too much control, they decided to build their own MMA programming and brought in a promoter they could (EliteXC) pay peanuts and exert complete control over the product. When that failed, they went to the well again with Strikeforce. If/when they dump Strikeforce, they’ll probably do the same thing with another promoter or dump MMA altogether.
I'd almost rather CBS/Strikeforce not do MMA at all
then continue to “build” and ruin promotions like they have with EliteXC, Affliction, and now Strikeforce.
Strikeforce used to be a nice little regional show. Then Scott got stars in his eyes and now the whole thing is an abortion.
Between M-1, Showtime, and CBS it’s like a fight to see who can do the most damage.
Although detractors decry (MMA) as a brutal, bloody form of human cockfighting, aficionados know it is a brutal, bloody, totally fucking awesome form of human cockfighting. -The Onion
by The Kittitas Kid on May 18, 2010 4:01 PM EDT up reply actions
Between M-1, Showtime, and CBS it’s like a fight to see who can do the most damage.
Which is how it should be. Who wants to win by points?
by truck on May 18, 2010 4:09 PM EDT up reply actions 1 recs
Let’s tone it down with the ridiculous comments.
Strikeforce might not have a bulletproof product but I can’t complain with free MMA on CBS and some decent cards on showtime every now and then.
will u complain if it eventually cripples the promotion?
i’m not saying that would happen, but its not as if there are no possible ill effects to SF’s expansion.
I'm like PacMan fightin you silly kids... throw ya Hatton the ring, and get knocked outlike Ricky did.
lol.
touche. lol
I'm like PacMan fightin you silly kids... throw ya Hatton the ring, and get knocked outlike Ricky did.
lol.
Nope. If it cripples the promotion it cripples the promotion.
I just think it’s silly that people think SF should just give up because the product isn’t as good as Zuffa’s.
I love MMA and as long as Coker isn’t influencing outcomes or working fights— I’ll happily tune into the shows.
by nastyem on May 18, 2010 5:21 PM EDT up reply actions 1 recs
Smart man. Brains can sometimes be scarce around here.
" Tell me something Steve, How does a guy from Puerto Rico loose a ball in the Sun? "
I wonder how the previous ill-fated event incfuenced some people to say "I'm never watching Strikeforce again"
It’s obvious Fedor is the draw for them and that’s it.
"It's fourth and fifteen and you're looking at a full-court press." - Lt. Frank Drebin, Police Squad
Fedor wasn’t on the last Showtime event that had 40 percent more viewers. This was a problem of promotion, not lack of talent.
"I am a man who pisses largely and frequently, which they say is a sign of great mental activity" -Henry Miller-
But Hercshel Walker was
If you scroll up mmaguard has posted what all the Showtime shows have done. Only Carano and Walker have hit above 500k (hell even 400k).
I wouldnt be surprised to see the LA show bomb but the Fedor card could do Showtime’s best mma numbers.
Bellator co-promotion would do Strikeforce some good.
The reem is not know in the states. He’s been gone for nearly 3 years.
by snakecharmer1340 on May 18, 2010 3:10 PM EDT reply actions
How?
When does co-promotion work? And why would the obscure Bellator help in any way? Just because this blog promotes them don’t think its known by any but the die hard fan.
Strikeforce should send their champ to Bellator and Fox SPorts.
It’s FREE and people can watch it.
by snakecharmer1340 on May 18, 2010 3:25 PM EDT up reply actions
CBS's demos lean old.
Fox Sports demos would be better for Strikeforce.
by snakecharmer1340 on May 18, 2010 3:53 PM EDT up reply actions
Most people who watch Fox Sports are tuning in to watch their local sports teams play. If Strikeforce is going to co promote with bellator, they are better off doing it on showtime or CBS than letting their champion fight on a smaller promotion on a smaller network. I enjoy Bellator, but I find it hard that there is a significant audience to be gained by Strikeforce by sending their fighter to Bellator to copromote.
I bet Huerta could draw some eyeballs to Showtime.
Unfortunately, Coker wants no part of Roger because Bellator paid him a ridiculous amount of money and would want Strikeforce to cover his salary.
With or without a UFC counter the numbers would have been low for Strikeforce.
People that wanted to watch Strikeforce made the arrangements. Not a lot of people cared.
by snakecharmer1340 on May 18, 2010 3:27 PM EDT up reply actions
308,000 out of 12million that are specifically paying extra for Showtime because they really want what it shows. they care that it’s there
894,000 out of 98.6 million who happen to have cheap, basic cable and don’t necessarily even know or care Spike even exists
Very true
I would imagine a huge portion if not all of the Strikeforce viewers Saturday night bought showtime mainly for boxing and mma. Looking at it that way the numbers aren’t great but not horrible either.
Root for the home team jack ass
by KING FEDOR on May 18, 2010 4:44 PM EDT via mobile up reply actions
Time for Kimbo versus Walker
You know you want to, Coker. Give in to the dark side …
by Clifford J on May 18, 2010 3:35 PM EDT reply actions 1 recs
Do we even know if Gina still wants to fight?
She has given no indication that she will and with her movie thing going seemingly well she may be happy for the time being. I hope she returns though.
The problem isn't that the ratings were down 40% and close to average for other events..
It’s that they have zero marketing and formatting to build on..
They’re stuck in the pocket they have.. That 300K viewer average is the hardcores… That’s it.. There is no cross-over appeal or marketing to build from..
Herschel Walker was a one off freak show.. He won’t draw the same ratings on the sophomore attempt..
Carano is the only “proven” draw they have under contract.. But her draw was built in so they didn’t have to do anything for her.. SF’s mistake is giving too much control away and not branding their own stable under their own banner.. The constant need for co-promotion illustrates that they can’t stand alone and expand.. You don’t share your business or a portion of your market share with anyone unless you have to..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
How many buys does the average UFC PPV do?
" Tell me something Steve, How does a guy from Puerto Rico loose a ball in the Sun? "
As of late I think the average buyrate of a UFC PPV is in the ballpark of 450K
But again, that’s a completely different animal.. PPV means having a product people are willing to purchase as a one off event. It requires a solid promotion and build to cross over from cable to PPV..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
My point was to show that they are likely close to the same demographic
I myself added Showtime to my DTV package once the Showtime/Strikeforce deal was announced.
I also purchase about 6-10 UFC PPV’s per year.
So I have to think there are at least 300-500 thousand people out there that are in a similar boat as me, fan wise?
Either way, you are coming out of pocket to watch either promotion. So the PPV/Showtime numbers should in theory be similar.
" Tell me something Steve, How does a guy from Puerto Rico loose a ball in the Sun? "
Not really...
Showtime is a monthly subscription that offers more than just SF.. They have Dexter for starters.
A base of 300K on Showtime isn’t even close to a base of 300K on PPV.. The cost for Showtime runs about 11-15 dollars a month plus offers additional viewing options throughout the month. A PPV runs an average of 45.99 per event and you’re getting a single view.. Showtime offers reruns and re-airs of events along with their other broadcasts..
The only correlation between them is that they both offer MMA. Are you going to spend that 46 extra dollars for a SF card ?? Not many people would.. But they’ll sacrifice the 11 extra dollars for Showtime a month for Dexter alone.. Showtime is the cheapest premium channel and many cable providers offer it free for one year with any new subscriptions to digital cable.. I have it, but I got it free when I switched from Satellite to Cable.. I wouldn’t pay for it otherwise.. I can watch Dexter the next day off torrent..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
300K and 450K are a similar number because those are who actually watch the cards.
Just because Showtime is a subscription channel doesn’t mean that 100K of the Strikeforce audience is 50 year old women, drinking Box wine that tuned in after “Red Shoe Diaries” was finished.
The 300K number seems to be the core Strikeforce audience that purchase showtime. Not a whole lot different than the 450K that on average purchase the UFC PPVs.
" Tell me something Steve, How does a guy from Puerto Rico loose a ball in the Sun? "
There is a big difference..
You’re not having a bunch of people getting together to watch a SF card on Showtime.. That 300K is in the ballpark of totals who actually viewed it.. It cost three times as less to watch and it offers to re-air that same event throughout the remainder of the month..
With the PPV, you generally have a group of people getting together to watch the fights at one time. So the 450K isn’t exactly accurate in retrospect.. I would assume it to be double in actual viewers as it’s easily a 2-to-1 ratio viewing a PPV. The only relative point is that they both cost an amount of money to watch.. The difference is in the value of the product and to which is a superior product. You’re willing to spend the extra 46 for the UFC PPV.. But here’s the kicker, so is the casuals.. So that 450K gets expanded by the amount of people grouping to watch the event at one time.. It cost’s more than three time the amount to view, so the PPV model offers more return to the company (even with the split on PPV as opposed to the flat fee’s for Showtime). Casuals are not caring about SF or Showtime.. It’s evident in the rate of return thus far.. 2 times on CBS should have transferred even a minute percentage of new viewers over to Showtime. It didn’t.. They’re not accomplishing the goals set forth.. The UFC does an average of 1 million viewers for re-runs.. over 2 million average for lower draw Fight Night cards..
SF has been on Showtime for over a year and had two outings on CBS and failed to convert.. They have yet to even average over 550K viewers back to back even..
While the actual numbers are comparative in a sense, they are contrastingly different over-all.. Getting people to purchase Showtime or even offering it free to many a household and pulling 300K viewers on average is vastly different than getting people to pay the 46 bucks for a PPV on average..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
Except that Meltzer reported there is 8 to 10 people watching each PPV buy. I believe it was Meltzer that reported that the average viewing party for a UFC PPV was 8 to 10 people.
Just BE.
I would think so
Especially if you count the bars.
BTW, where there every any numbers reported on how many went and watched GSP/Hardy in theatres?
I went back and found the article on BE here: http://www.bloodyelbow.com/2010/4/2/1402537/did-over-16-million-americans
Here is the exact info from that:
The average number of viewers per household at a UFC PPV show is ten…The research showed that it varies based on the event. The stronger the event, the higher the average…
And concerning the counting of the numbers from bars:
Update: I got an email from Dave Meltzer saying that the survey does not include bars.
Just BE.
Yeah I remember Meltzer saying that..
But I went lite and said even a two-to-one ratio which would double the viewers over-all…
8 to 10 would make that 450K average buy rate at an average of over 4 million per event.. Contrastingly different than the 300K on Showtime.. People are not grouping up to watch a SF card on Showtime.. You can say even with a two-to-one for SF that puts them at less than a million viewers still..
The bottom line is they’re not converting and crossing the casuals over..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
I also think your point on what other programs Showtime offers is dead on. I had Showtime prior to XC or Strikeforce so when Showtime added MMA it was a bonus. Showtime didn’t make any extra off of me.
I would be interested in same day Showtime upgrades or upgrades since MMA has been on Showtime for a representation in growth.
Try google trends ???
But that is a good point..
How many of those 300K average are “really” new subscribers as opposed to those whom already had Showtime prior to and consider it a bonus..
Again, take into account that Showtime is offered for free by many providers for new subscriptions. Like I mentioned, I have Showtime because they gave it to me for free for one year when I converted to cable from satellite.. Otherwise, I would skip it altogether and catch what I missed the following day off torrent downloads..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
That and they're on a niche premium channel
I used to have Showtime but the events were so few and far between that I couldn’t justify the subscription.
Well, that and Dexter was done for the season.
Get rid of the ramp!
To those who know
would anyone be able to confirm if Strikeforce cards are more or less difficult to illegally stream online, compared to a promotion like UFC?
The impact may or may not be small, but if mostly “hardcore” MMA fans are the bulk of the viewers here, and they have to fork over money for PPVs monthly because the good online streams are hard to find or are shut down quickly by the UFC, that might encourage those fans to illegally watch a Showtime card more often. It might also help validate the UFC’s vigilance against illegal streams.
I, uh, know a guy who did that
Because he doesn’t have cable, let alone Showtime, and no bars were showing the fight. The stream was easy to find and wasn’t disrupted at all.
He sure is glad he got to watch Overeem smash Rogers. I heard it was a great fight.
Get rid of the ramp!
Most people have no idea how to analyze ratings. Using a Herschel Walker show as a benchmark is nuts. This is close to their average number for non-Gina/Herschel shows. Considering the main event and what went into this card, the numbers are more than acceptable.
Agreed. I’m not sure exactly where all of the negativity on the ratings is coming from. Sure, it probably could have done a bit better, but I think they are acceptable marks.
Follow me on Twitter @lelandroling
"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on May 18, 2010 4:07 PM EDT up reply actions
Agreed. I’m not sure exactly where all of the negativity on the ratings is coming from
How about the sensationalist headline?
I don’t know. What was the headline? I just see Strikeforce Draws 308,000
Follow me on Twitter @lelandroling
"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on May 18, 2010 4:39 PM EDT up reply actions
Here is a hint. If you scroll to the top of the page you can actually see the head line. Allow me to repost if for you
Strikeforce: Heavy Artillery Ratings Down 40 Percent, 308,000 Viewers
Strikeforce: Heavy Artillery Draws 308,000 Viewers
That’s the current headline. If you want to mock me by telling me to scroll up, I really don’t need that kind of disrespect to a question. The headline was obviously changed.
Follow me on Twitter @lelandroling
"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on May 18, 2010 4:53 PM EDT up reply actions
My apologies. I reloaded the page and the headline has been changed as well as the update added by Michael Rome. I no longer have an issue with the story as it stands.
However the people who originally started posting would have been responding to the original headline.
because being down 40% is accurate and they dont want to be accurate.
Yes, these numbers are around what the average non-gimmick card pulls… but that’s the problem. You cant do shit with these numbers. It’s almost as if it never happened.
In only the elitexc and affliction universe can these numbers be acceptable when you’re trying to compete with Zuffa…
Dude do you work for the UFC?
Root for the home team jack ass
by KING FEDOR on May 19, 2010 9:00 AM EDT via mobile up reply actions
If by acceptable you mean..
sitting idle ??
I thought the premise of the Showtime deal was expansion ? Not idle sittings. I’m pretty confident that these numbers are “good for Showtime” when Dexter is out of rotation, but they’re abysmal in retrospect..
SF is going to way of EliteXC, Affliction, BoDog Fights, etc.. Too many hands in the same cookie jar, and not a lot of control = loss of expansion.. SF has zero viable vehicles to establish, build, brand, and sell it’s stars.. They will never be bigger than they are right now as long as they’re tied to Showtime…
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
I agree
When I saw Rome’s update I was going to post something similar.
It isn’t acceptable to not be growing after approximately one year. It’s not acceptable that your champ and I guess the #1 contender isn’t a big fight for your organization and viewers. There is no driving force behind Strikeforce. Nothing has them growing or improving unless they do a gimmick type fight.
Shoulda had a Showtime free weekend, Showtime. SF betternot renew this contract. Theyd be better off trying to get with USA or TNT.
Mauricio "Shogun" Rua: UFC LHW CHAMP! Justice is served, 2-0 against Machida!
Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."
really?
I’ve been locked in my world of MMA for a while now, but isn’t there playoff basketball and hockey going on? Would that have had an effect on either of these shows? or am I completely off?
I'm like PacMan fightin you silly kids... throw ya Hatton the ring, and get knocked outlike Ricky did.
lol.
Could have a good point..
I don’t see how you could say that the UFC not hitting a million viewers is worse ??
It was a complete re-run of fights that weren’t far removed. It would have been worse if the UFC had went “head-to-head” with a Fight Night and only got those ratings..
The UFC outdoing Showtime/SF’s live event featuring their HW champ with a series of re-runs speaks in-of-itself as to which was worse…
Every viewer Spike got was a complete bonus, because they would of had a rerun of Deadliest Warrior, CSI, Unleashed, ect.. anyways.. So to pull those kinds of numbers off reruns is actually better than you’re giving credit..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
I don’t see how you could say that the UFC not hitting a million viewers is worse ??
I think he is referring to their PPVs. If you are going to compare this show to Strikeforces biggest show then you should be comparing the UFC PPVs to their biggest show as well. Obviously they are doing far less than their biggest PPV show.
That makes no sense..
You compare apples to apples..
Your comparison analysis is apples to oranges.
He’s saying that the UFC not hitting a million viewers on Spike is worse than SF’s numbers on Showtime..
One was a live event with a HW title on the line, the other consisted of various reruns of fights previous that was thrown together 2 weeks out..
The UFC doesn’t have to hit a million viewers every time out to be completely effective. If you wanted to compare them by that stature, then you have to compare a live UFC event to a live SF event and illustrate that way.. Trying to spin these numbers into a positive or accetable is poor rhetoric on his part.. Who is he to say these are “acceptable” ? I thought the premise of business is progression, not regression.. You don’t take one step forward to take two steps back and call it acceptable in business..
It was a poor choice of words on his part, IMO..
His point was to smokescreen and trying to polish the spin.. They are down 40% from the previous.. The purpose of business is to grow and you’re not growing if you’re going backwards and inconsistent regularly..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
No, I think Rome is referring to the Ultimate Fights show itself.
Doing less than a million for a show like that, during the playoff season of some major sports, isn’t worse, IMO. If the Ultimate Fights show was all new fights or even one or two new fights, I could see that being the case, but it’s a clip show. A clip show against a title fight.
Seriously who is in the playoffs? Theres been so many good fight cards this year I haven’t paid attention. Fuck it feels good to be an mma fan right now.
yes it does.
I'm like PacMan fightin you silly kids... throw ya Hatton the ring, and get knocked outlike Ricky did.
lol.
I really don't care because it's not like they were pulling the big guns
Look at the fights they put up.
I’d only be concerned if that was a live card drawing poorly.
"It's fourth and fifteen and you're looking at a full-court press." - Lt. Frank Drebin, Police Squad
Not really
They put this together in about a week and it was replays.
I don’t think it is worse for a company to throw a show together last minute and probably still make a lot of money than it is for a company putting on a live show with its champion and doing what it always does.
Like I said before the weekend, UFC/Spike TV apparently did not learn their lesson with the previous “UFC Main Events” counter-programming, which also failed to move the needle for them. “UFC Ultimate Fights” was another confusingly-branded program that didn’t appeal to the same people who will tune into the PPV reruns or live Spike cards.
As for the Strikeforce ratings, they probably tapered off a bit with the two fights that dragged on a bit before the main event, but they’re pretty decent considering they turned to a new main event that had never been on Showtime. Considering all the buzz about Overeem coming out of the event, I’d imagine SF is pretty happy with the results
If Strikeforce is looking to survive or become a legitimate threat to the UFC
That isn’t a good result.
"It's fourth and fifteen and you're looking at a full-court press." - Lt. Frank Drebin, Police Squad
by SSreporters on May 18, 2010 11:11 PM EDT up reply actions
Based on the facts...
They have no vehicles to support their business growth and expansion …
Sure they won’t go belly up.. But they won’t be any bigger than they are at this point under the current model and limitations brought on by the Showtime contract..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
by MMAuthority on May 19, 2010 12:36 AM EDT up reply actions
It’s a ‘Meh’ result.
Not particularly good, not particularly bad. They didn’t hit a home run, but they didn’t strike out either. They dinked in a single over the second basemen’s head.
So since when is meeting expectations any cause for alarm? If anything, I think Strikeforce and Showtime have to be pleased with the word of mouth after this event. Overeem really put on a star-making performance and got people talking about his fight.
By people talking..
You’re referring to us, correct ???
There was no national media attention from it.. What you fail to realize is that getting us talking is not doing much to advance your position in the sport nor is it helping you in the long run..
SF is simply stuck at the fork in the road and can’t go any further than they have..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
Its not really a fork
Its more like a cul de sac.
Regarding the issue of whether this is “acceptable” or not, don’t you need to view these numbers in light of the fact that Strikeforce’s game plan is to go to PPV with Fedor-Overeem?
exactly....
The entire premise to the Showtime deal was to build and expand to a PPV model.. SF isn’t making any money with Showtime.. They get their flat fee and that’s it.. There’s no room for growth or expansion if Showtime or SF isn’t increasing it’s viewers consistently..
To sit idle isn’t expanding and it isn’t helping them in the long run.. The whole idea of CBS was to spark the flame, carry that over to Showtime, increase it from there and then transfer to PPV so that SF could make money..
The UFC did it with Spike and it boomed for them.. But here’s why.. the UFC is constantly pushing it out there and offering it to you in multiple vehicles.. SF is stuck in neutral with Showtime and has very limited vehicle resources to expand it’s brand.. It’s always a co-promotion or split venture..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
Showtime has been doing this since 2007 with elitexc and the numbers have remained the same. They havent generated any momentum for the past 3 to 4 years and somehow people think – “oh here it is – oh joy – now we’re gonna see some competition”. If they can get Fedor to fight Overeem that will be on PPV. and that will be their hail marry pass.
UFC would counter them with a free card and likely kill them off.
I really don’t think they should go PPV.
"It's fourth and fifteen and you're looking at a full-court press." - Lt. Frank Drebin, Police Squad
I agree.
I see the UFC countering a Strikeforce PPV with a live free show on Spike. Not just a regular fight night counter either. Because Strikeforce isn’t going to be able to wait 6 weeks out to announce a PPV date and expect to be successful. With the extra added time for announcement and promotional time that Strikeforce will need to do a PPV right it will give the UFC plenty of time to get a very good free card together to put on Spike.
Just BE.
Lesnar on Spike for Free..
Kills SF PPV bar none…
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
Putting a fight like Mir/Nogueira II on Spike would be a good idea
Doesn’t have to be Brock. For shows like these it’s all in the main event. Come on, the one time they countered Affliction PPV they had Reese Andy in the co-main event against Brandon Vera.
"It's fourth and fifteen and you're looking at a full-court press." - Lt. Frank Drebin, Police Squad
LOL... touche'
I’m just saying..
They did give us A. Silva once !!!
I’m sure they would pull something out for a counter.. I wouldn’t be surprised to see them resurrect Kimbo for a one night event.. But Lesnar on Spike would completely shut their PPV’s out.. They wouldn’t break 75K…
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
I'm not sure Kimbo would be enough
Nor does he deserve another fight in the UFC.
The fighters they choose to counter depends on if/when they schedule Fedor/Overeem. If it’s say…mid-November then I’d probably but Wanderlei in there or something like that.
They just need one sizeable draw on that night and Strikeforce would be screwed.
"It's fourth and fifteen and you're looking at a full-court press." - Lt. Frank Drebin, Police Squad
UFC's marketing machine + Kimbo = ratings..
Kimbo has always been a ratings draw.. Even without the UFC, Kimbo was a draw.. Does he deserve to be in the UFC ?? No..
Would it be above the UFC to bring him back to keep him out of SF, off their PPV cards and into their counter show ?? Nope.. They would do it in a heartbeat..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
The irony would be off the charts if Kimbo is the potential reason
Strikeforce dies.
"It's fourth and fifteen and you're looking at a full-court press." - Lt. Frank Drebin, Police Squad
It’s their only option. The counter wont kill them off completely – it will cap the ceiling of buys they can do. The renegotiation with Fedors camp to get him to actually fight overeem will kill them off. Either way they are dead.
M1 has Antonio Silva or Josh Barnett which they have said they wanted to fight. And that would be like taking a knee on the 4th down when you’re behind. The only pass they have left to make into the next round is overeem vs fedor.
Alistair is a legit top ten talent right now… how good? we’ll find out. But the most telling thing for me in that fight was the way he chucked brett rogers accross the cage. Id be very interested in an overeem vs fedor fight.
by mmalogic on May 18, 2010 6:11 PM EDT up reply actions 1 recs
I would too.. but again.. we're the minorities here..
The hardcores know who the hell both men are and what’s at stake for that matchup..
The casuals either don’t care, don’t know, or don’t have any interest in it at all..
If they couldn’t convert at least up to par with Gina’s numbers for this last fight, that illustrates the over-all scale their up against.. Rogers, Arlovksi, Overeem.. Rogers was on CBS as was Arlovski.. People have seen these guys and know who they are by now.. They’re not drawing them in or crossing them over.. It show’s the lack of growth and expansion on SF’s part.. I wouldn’t expect too many people to jump up and down for Fedor vs. Overeem on PPV.. Fedor has been on PPV before with bigger names (such as Arlovski) and it still didn’t break 200K buys.. And that was with Affliction parading them around for months across America..
SF won’t go belly up.. They’re sitting pretty tight right now.. Showtime is footing the big bills (Fedor’s salary for one) and they’re pretty much breaking even on the events with the Showtime fee and gate money.. They’ll just drop out of contention as a viable contender by this years end..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
I agree, im not saying the numbers will be great… but they have nothing else. They have to throw a hail marry pass. They will never have a better fight than overeem vs fedor. It’s the 4th down with a minute left… they have one down and then they need an intereception and that will only get them some more time to then go through this yet again.
Oh I agree too.. :)
I was just stating the obvious I guess you could say..
I just don’t think that fight or card in general is going to be their Griffin vs. Bonnar; I guess you could say…
Sure it will be great for us (hardcores).. But in the end, it will have little to no impact on their growth in the future.. SF isn’t as bad as EliteXC or Affliction, so we have to give them some props.. They didn’t put it all on the table and roll… They won’t go belly up, but they won’t be any more important than they are today.. They have no progression or growth.. They’ve expanded their roster for the ensuing growth that hasn’t materialized, which means cuts and losses in the near future and going back to regional status..
The only good thing is Showtime foots the big bills, so eventually they cut their losses and move on.. Nobody is at risk of end game in this scenario.. Fighters move on, Showtime moves on, and SF goes back to where they started..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
To sit idle isn’t expanding and it isn’t helping them in the long run.
They have trippled the number of fighters they have under contract. They have upped the number of shows they are doing considerably. They have signed top end talent. Then they have an average show and all of a sudden it’s a freaking disaster?
They have tripled the number of fighters under contract and have upped the number of shows they are doing which is why averaging 300k viewers is not a good thing. That number needs to be showing some kind of improvement and I’m not seeing any kind of upward trend going for them.
So I’m going to agree with that quote those idle numbers isn’t helping them in the long run.
Just BE.
by mattman73 on May 18, 2010 7:07 PM EDT up reply actions 1 recs
Bingo..
Mattman… we have a winner.. :)
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
Just to touch on this point briefly..
The UFC has a marginal number scale they use to calculate PPV buy rates, fan interest, buzz, etc..
They can pretty much narrow down an exact buy rate for a forthcoming PPV based on trends and interest. This is what SF lacks.. There is absolutely zero progression on their part.. They have been on Showtime for over a year now.. Yet they average 300K viewers per event.. There is no upward trend to calculate a successful PPV venture.. People forget that it cost money to be on PPV.. PPV providers get their money off top or upfront, the promotion get’s theirs off the split.
What kind of vehicles are SF driving to expand or grow their business ?? None..
The UFC has Spike with a host of shows from live Fight Nights, TUF, Unleashed, PrimeTime, Countdown, etc..
They have Versus..
They have EPSN on occasion..
They have their own action figures..
They have their own video games..
They have PPV..
Their fighters are getting the big endorsement deals..
They have their own brand of training gyms…
They have their own clothing apparel line..
These are considered “vehicles” in business to drive your business growth and expansion.. SF is sitting idle with no upward trends, no promotional vehicles driving their business, no ability to build, expand, brand, or sell their stars, etc..
Anyone proclaiming an average of 300K as a win or acceptable after a year of business, is not very business oriented or savvy… SF has been around long enough to have seen the failure or previous promotions. What they still don’t possess is a solid identity or brand to mass consumption.. What fails them is the lack of control in regards to their promotional efforts.. They’re stuck at the mercy of Showtime because they don’t have the money to house the roster it has. Showtime is footing the bill for the bigger salaries and in return SF is limited in their promotional vehicles..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
Let me see. Strikeforce has been signing international broadcast deals over the last year. The ones in Asia are better than the UFC’s where the UFC has to pay to get on TV.
Strikeout signed a deal about a month and a half ago with a major retail for an apparel line.
They are the lead organization in the EA Sports game.
They have been cutting co-promotion deals to help get people the fight they want to see rather than the UFC model of serving the smae fight up over and over.
They don’t have toys for you to play with but try to get over it.
If you think SF is going forward.. you're sadly mistaken myfriend..
Nothing you mention is on them alone.. Show me these deals you speak of ??
Do you think EA sports is giving SF a pot to piss in ?? Really ??? EA sports’ game is based on individual people, not any promotion.. It’s not going to introduce people to SF the same way that SF’s fighters failed to promote the brand when they got on ESPN..
Co-promotion deals have done what exactly in this sport to benefit the growth of a promotion ?? I mean, yeah that Melindez vs. Aoki REALLY got people excited and talking.. /sarcasm.. Co-promotion means you’re weak in business… period. The NFL doesn’t share it’s talent with the CFL or European leagues, The NBA doesn’t share it’s talent with the the minors, MLB doesn’t lend it’s players the the AAA teams, Pepsi and Coke don’t cross promote the same type of product..
I enjoy your enthusiasm, but you’re not the brightest bulb out there.. You lack serious fundamental business sense and understanding of how expansion and growth works in business.. Rule number 1… Corner your market and crush your competition.. You don’t share your market value with anyone unless you can’t stand on your own in the process.. SF is going nowhere and you’re idealistic theories don’t support your position on this one.. Nothing on the above have produced growth for them.. They have no established branding or solid identity to the casuals.. People obviously don’t care enough about the brand on it’s own, this much remains to be seen. People have shown interest in a VERY small set of particular fighters, which can’t carry the promotion to where they’re trying to go..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
so payroll has grown
but the numbers haven’t
thats not good homey
As a heads up for any future business endeavors you may decide to pursue in your life
Spending considerably more money then before while not making any more money is generally a really terrible business plan.
That is incorrect. They have added international TV contracts, they are getting money from EA Sports to pay for some of the fighters and because they are doing more shows they are bringing in more money.
LMAO @ EA Sports paying SF...
Where do you come up with this stuff ???
hahaha..
EA Sports will give SF absolutely “ZERO” money for the MMA game.. It’s not a game for SF. I guess you missed that part ? They’re not promoting the brand on their game.. It’s not EA Sports SF MMA..They have no obligation to pay royalties or licensing fee’s. SF doesn’t even own their biggest contracts for fighters, regardless of popular belief.. Showtime does.. DO you REALLY believe that SF is paying Fedor ?? Not a chance.. It comes out of the Showtime deal.
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
All SF is getting out of the EA deal is "free press" for usage rights..
EA needed a cage and couldn’t get UFC so they went to the next alternative..
They get the one time flat fee (which is minimal) for the usage rights and the free press deal..
No residual income or royalties coming in from EA . EA is not “paying” SF in the way that THQ pays the UFC for Undisputed. If SF were to go belly up, EA would be a sitting duck with their game at this point. They would simply do what they did for the FN series, make it a generic backdrop and focus in on the fighters themselves..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
BE sensored this post? wow. really
The removal of ’40% down" was hilarious.
[UPDATE] by Michael Rome: This is close to their average number for non-Gina/Herschel shows. Considering the main event and what went into this card, the numbers are more than acceptable.
This SPIN made it worse.
-————————————————————————————-
That post upset someone at BE enough to delete it. WTF? haha. People rec didn’t help I guess. haha. I guees i’m missing something.
by snakecharmer1340 on May 18, 2010 9:49 PM EDT reply actions
The 40% was from the Strikeforce Miami card, which was at about 500k. The Gina card did over 500k too but the other 3 shows were between 275-360k. So it was down 40% from last show, but not 40% down of their average. I don’t think BE was censoring themselves, but were being more fair to strikeforce. If Fedor’s next fight is on showtime and does about 500k, it would be just as inaccurate to say “Strikeforce ratings up 60%” when 500k is on par with there other major draws and the last was one of their average 300k cards.
This is true.. however..
Being real, they are down 40 %.. You get to a point (in this case the 500K mark) and you try to one up your previous. The purpose of this Showtime deal was to build up.. not sit idle with a few spikes..
What this is illustrating is that SF has remained idle after a year on the deal. Sure they had a couple better one off events, but that’s not the goal for Showtime or SF. Their goal was to grab those numbers and increase gradually. They have failed to do so.. Sitting idle is just as bad as going backwards in business.. SF has had multiple opportunity to advance their position, but like many before them have failed in key areas. The CBS showings never did their job because it didn’t cross people over. Arlovski & Rogers have both had good showings on CBS cards.. Neither of them converted those numbers to Showtime. If they can’t get people committed enough to spend the 11-15 dollars a month to watch their Showtime cards and build those numbers up, what makes them think they can make a jump to PPV (which was the goal for this buildup) and get people to pay 45-46 bucks for a one time event ??
Being average is only good in this sense if it were a smaller show. This was an event that featured their HW champion, Arlovski, Rogers,etc.. What this illustrates is that those names are just not enough to draw on the mass appeal. So having those fighters is not gaining them anything in the long run. If they can’t at least sustain some of the peaks and gradually go up in progression, then they’re failing in their own goals.. That’s the point here.. So down 40% is accurate as it stands.. You’re only as good as your last show, your last performance, or event, etc..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
“This is true.. however.. Being real, they are down 40%”
umm, hmmmm….. confused by the contradiction. The UFC has different expectations for a card headlined by Brock Lesnar as it does for Anderson Silva. UFC 116 might do twice the buys of 117, so is it fair to say the UFC will be down 50%? Percentages can be very misleading, don’t let yourself get into the pitfall of looking at things so linearly.
by Dropkick434 on May 19, 2010 10:55 AM EDT up reply actions
Obviously, Strikeforce has lost momentum.
;)
by Steve4192 on May 19, 2010 12:11 PM EDT up reply actions 1 recs
Bingo..
The whole precentages thing can be read in one of many ways.. The truth of the matter is that these numbers are good indicators to establish the growth of the brand, the fan interest, the expansion ability, etc..
The key thing here is momentum and consistency.. That’s what is being focused on, so in relative terms, they’re indeed back down another 40 %.. The UFC falls down at times as well.. There is nothing misleading about the statement at all..
The UFC differs in that they are consistently providing better numbers overall.. But that the numbers will and always have fluctuated. The biggest difference is how each use their vehicles to expand and grow the brands in which they represent. SF does nothing but sit idle in all aspects, while the UFC is constantly in your face with various efforts and vehicles to drive their business.. It doesn’t take rocket science to figure out good and bad business models..
8-29-09
Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..
The problem is you don't know how to get the real data from these numbers.
Lets use your logic here. Strikeforce evolution did 341,000 viewers. The next card, strikeforce: Miami, did 517000, probably mainly because Hershel Walker drew a lot of curious eyes from the mainstream. SO by your logic, Strikeforce increased there viewership by 67% that card. Thus, before this card using your analysis method Strikeforce did a magnificiant marketting job and increased viewership 67%, Heavy Artillery did 308,000 and you are saying viewership dropped 40%, when just one card ago they increased their viewership 67%. The 517k was more of an outlier than the 308k from heavy artillery. You are completely misinterpeting these numbers and jumping to huge conclusions based solely on the last two occurences.
by Dropkick434 on May 20, 2010 12:49 AM EDT up reply actions
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