FanPost

UFC Learns the Value of Free


Like Hollywood and the RIAA, the UFC is struggling to balance the impulse to curb piracy with the benefits that come from cultivating an audience online. Recently it seems like they are starting to getting it right.

 

Like most content providers, Ultimate Fighting Championship CEO Dana White hates Internet pirates. “It’s going to be a battle, but I’m ready to fucking brawl,” he told reporters earlier this year. And like any good fighter, the company is attacking from multiple angles. Along with a flurry of lawsuits, the UFC is embracing free online content as a way to knock pirates out of the picture.

It's clear the UFC is taking a cue from the success of new rival Bellator, which parlayed free web content into several viral videos and major success for a fledgling organization.

You can read the rest of my post over at CBS

\The FanPosts are solely the subjective opinions of Bloody Elbow readers and do not necessarily reflect the views of Bloody Elbow editors or staff.

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker