Like Hollywood and the RIAA, the UFC is struggling to balance the impulse to curb piracy with the benefits that come from cultivating an audience online. Recently it seems like they are starting to getting it right.
Like most content providers, Ultimate Fighting Championship CEO Dana White hates Internet pirates. “It’s going to be a battle, but I’m ready to fucking brawl,” he told reporters earlier this year. And like any good fighter, the company is attacking from multiple angles. Along with a flurry of lawsuits, the UFC is embracing free online content as a way to knock pirates out of the picture.
It's clear the UFC is taking a cue from the success of new rival Bellator, which parlayed free web content into several viral videos and major success for a fledgling organization.