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The Dana White/BJ Penn "Controversy"

The MMA blogosphere is getting all riled up over a passage in BJ Penn's new book Why I Fight in which he describes just how tough the UFC can get in the negotiating process.

Here's the entry, courtesy of Michael Rome:

K-1 was offering me $187,500 per fight - five times what the UFC was offering - and I was still willing to stay with them for one-third of that amount. This was when the relationship took a turn for the worse, and my view of White changed drastically. From that point on, I knew when it came to money, we couldn't trust him to treat us right. Did I like him at the dinner table? Sure. But at the negotiating table? Not at all. The pressure to perform and safeguard other people's money had changed him, even though he was constantly bragging to anyone willing to listen about how 'big this thing was going to be.' Things between us would never be the same.

When it was finally official I was going to fight in Japan, White called me up and told me his true feelings. 'You motherfucker! You're fucking done! You'll never fight in the UFC again! You're finished. You're scorched earth, motherfucker. Scorched earth. Don't call me crying saying you want to come back because you're fucking done!' And on and on and on, like a true professional - even going so far as to tell me I would never see my face again in a UFC video, promotion, or anything else. He also planned on removing my fight with Hughes from the UFC 46 DVD so no one would even know who I was. 'It doesn't have to be this way,' I told him. 'You know it wouldn't take that much to make this work.' But he just kept yelling.

I'm going to ask a question here - and you won't have to think very hard to come up with the logical answer:

Why is everyone acting surprised that Dana White can be a pain in the @$$?

After all, this is the same man that:

1) Buries popular fighters on the undercard for not jumping to sign new contracts

2) Berates members of the media on a regular basis

3) Terrorized fighters for not signing away likeness rights

If you've read Why I Fight, you know that Dana White does not come across as a sympathetic character.

Rather, he comes across as exactly what we already think he is - tough-minded, cunning, and well-aware that running the world's most important MMA promotion gives him a lot of leverage in the negotiating process.

I am a big fan of Dana White, but he's a serious businessman, and that's why the UFC has thrived as rivals keep crashing the burning. It's easy to criticize Dana for being such a pain, but the reality is that not many people can relate to being the boss of a big, fast-growing, and complex operation.

So seriously blogosphere, don't pretend to be surprised at something that you already know to be true.

*************

P.S. Read my full review of Why I Fight

Poll
Are you surprised that Dana White is a ruthless negotiator?
Yes
9 votes
No
290 votes

299 votes | Poll has closed

The FanPosts are solely the subjective opinions of Bloody Elbow readers and do not necessarily reflect the views of Bloody Elbow editors or staff.

Comment 17 comments  |  1 recs  | 

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It’s a business. You kind of have to be a ruthless negotiator to help your bottom line.

Follow me on Twitter @lelandroling
"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein

by Leland Roling on Apr 22, 2010 9:53 AM EDT reply actions  

If you aren’t cut throat in your negotiations then you’re probably not going to be successful in business.

Got the Summer hatin on me cus I'm hotter than the sun. Got the Spring hatin on me cus I ain't never sprung. Winter hatin on me cus I'm colder than ya'll; and I will never I will never I will never Fall.

The mat is my church, the ground is my heaven, Jiu-Jitsu is my religion. And once you hit the ground you're in my world. My world is like the ocean, I’m like a shark and most people don't even know how to swim - Draculino

by Patrick Tenney on Apr 22, 2010 10:03 AM EDT reply actions  

I accidentally voted yes. Ha!

Steve Jobs is also a horrible boss from what I’ve been told. But damn, that company he’s running is minting gold!

by cyph on Apr 22, 2010 10:03 AM EDT reply actions  

I hear you’re okay so long as you don’t leave any prototypes in the men’s room at the local pub.

by MMABookworm on Apr 22, 2010 10:32 AM EDT up reply actions  

Little story about Jobs. He and Steve “the Woz” Wozniak (the co-founder of Apple) worked at Atari back in the 70s. Atari offered Steve a bonus of $100 for every circuit he could eliminate from the cartridge version of Breakout. He goes to Woz, gets him to help, promises him half the bonus. Woz and Jobs manage to eliminate 50 circuits, so Jobs gets a $5000 bonus. He tell Woz the bonus was $700 bucks, and gives Woz his “half” of the bonus, $350. He pockets the rest of the money.

Jobs is a dick.

"an excellent example of why most MMA "journalism" is a joke. Pseudonyms like "toxic" and shitty writing like that dopey article"--- Joe Rogan.

by toxic on Apr 22, 2010 11:46 AM EDT up reply actions  

I once read an article on those two

It concluded “We’ll all mourn Steve Jobs when he dies, but we’ll cry for Steve Wozniak.”

Like being disappointed? Sweet! Follow @teddwelch on Twitter!

by Tedd Welch on Apr 22, 2010 12:56 PM EDT up reply actions  

Why is everyone acting surprised that Dana White can be a pain in the @$$?

Why are you acting surprised at people acting surprised?

Sure glad Lesnar got his shit straightened out.

by judonerd on Apr 22, 2010 12:06 PM EDT reply actions   1 recs

Clarification for book reviewer

The island is Hawai’i. Hilo is a town on the island of Hawai’i.

by atrain2609 on Apr 22, 2010 12:32 PM EDT reply actions  

The UFC is unique in that we get an inside look at so many different aspects of their business practices. We may never get the whole picture and most of what we get is slanted in one way or the other depending on where the information comes from. But I would think we see a lot more than any other privately held companies.

All major corporations are known for ruthless negotiating tactics, Dana White just doesn’t seem to hide it as well.

by PM23 on Apr 22, 2010 12:48 PM EDT reply actions  

It’s not usually very interesting to hear about how some random CEO or President played hardball in negotiations with someone but with Dana people find it interesting so a lot of things get noticed and picked apart.

Just BE.

by mattman73 on Apr 22, 2010 2:40 PM EDT up reply actions  

Well that’s sort of my point. Dana gets a bad rep because we hear about everything that goes on behind closed door. I’m sure that most CEOs are just as ruthless, although maybe less vulgar, in their negotiations, but because we don’t hear about it, they aren’t looked upon as the second coming of the devil or some other equally evil being.

by PM23 on Apr 22, 2010 6:46 PM EDT up reply actions  

From that point on, I knew when it came to money, we couldn’t trust him to treat us right. Did I like him at the dinner table? Sure. But at the negotiating table? Not at all.

BJ is being naive. His family are big entrepreneurs in Hawaii; I’m sure Mum & Dad could enlighten him that business negotiations, particularly his experience w/ Dana are pretty much part and parcel of doing business.

"I'm Nobody's FanBoy" - higgledy-piggledy

by higgledy-piggledy on Apr 22, 2010 4:39 PM EDT reply actions  

In the book, BJ said that his Dad wanted him to take a much harder stand against the UFC in contract negotiations.

And even though K-1 paid more money, BJ was not happy there and wanted to get back to the UFC.

by MMABookworm on Apr 22, 2010 5:45 PM EDT up reply actions  

Someone from BJ Penn’s website posted that his book is on the NY Times Bestseller’s List. I checked the newest list and it’s not on there. Does anyone here know anything about this?

Yes, time flies. And where did it leave you? Old too soon...smart too late. - Mike Tyson

by lovingmma25 on Apr 22, 2010 5:44 PM EDT reply actions  

dana is, first and foremost, a promoter. promoters will have fickle sensibilities, according to the perceived profitability of their employees.

as promoters go, dana is unusually sentimental (see: bonnar) – but he’s still a promoter.

by dfmickley on Apr 23, 2010 7:11 PM EDT reply actions  

Why is everyone acting surprised that Dana White can be a pain in the @$$?

So seriously blogosphere, don’t pretend to be surprised at something that you already know to be true.

Is everyone really that surprised? Your poll says otherwise…

by andrew861 on Apr 24, 2010 7:04 AM EDT reply actions  

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