The UFC Has Issues, but Quality Isn't One of Them
It's no secret I'm highly critical of many UFC media policies, but I'm not unclear about why the UFC is the unequivocal, respected brand leader in MMA.
No product is without flaws, but after watching Strikeforce on CBS on Saturday I couldn't help but notice a) how utterly difficult it is to promote and sell MMA and b) how effortless the UFC makes the aforementioned challenge appear. Even with a disastrous main event of their own at UFC 112 and what is arguably going to be a money-drain in an inaugural WEC 48 pay-per-view effort, the same lingering issue of quality control hanging over the heads of Strikeforce brass never seem to follow UFC management for half as long.
This isn't to say the UFC's version of MMA is beyond reproach. While the quality of fights are incontestably high, I find much of the atmospherics they promote disagreeable, juvenile or even reactionary. But relative to the competition, that's a step in the right direction.
Strikeforce makes genuine good faith efforts at promoting high-level MMA and on occasion succeed very nicely. Their May 15th show is a likely to be a very strong showing. But what Saturday evidenced was that the brand power of Strikeforce (absent mega stars) to pull in ratings a mainstream television network can comfortably sell to advertisers is thin if nonexistent. That market is arguably not there. There's a reason Strikeforce wants to sell Herschel Walker, Gina Carano and now Fedor Emelianenko: in terms of ratings draws, they are bigger than Strikeforce themselves.
Strikeforce is an excellent fight company, but are logistically limited. Their budget is small, their staff a skeleton crew and their deals with CBS and Showtime could be considered rather restrictive. The UFC, on the other hand, is large in size and makes effective use of flexible resources in meeting challenges. That means while they have a lot of moving parts, that never seems to slow or inhibit operations. In fact, it allows for customization. Their ability to sign Kimbo Slice, use him as a ratings draw for their television show about finding the next big prospect, give him time to improve his skill set while rehabilitating his image is a testament to how nimble the UFC machine actually is. They literally have the capacity to take existing realities and reshape them in a fashion that serves their interests. This allows them to have so many irons in the fire that building momentum becomes a far simpler task. Strikeforce, on the other hand, is at the mercy of so many competing factors that putting together repeated successes means more reliance on luck than factors they control.
There's also the obvious issue of best practices. I wouldn't rule out a riot happening in a UFC cage (and situations close to Saturday's have happened in the Octagon before), particularly if there are characters of ill repute on premises. But who would suggest the chances of that happening on the UFC's watch are as high? And while the WEC is in a weird space of brand stripping while their first PPV is being promoted by no one on staff, is there any doubt on Sunday morning that issues of quality control won't be on the table when discussing where the WEC is headed?
Criticism of the UFC is not only acceptable, it's downright requisite. UFC management might contend pushback against their brand does them no favors and is unnecessary, but the facts suggest otherwise. Ultimately they are the sources of their own success, but whether it's from the fans or the media or some admixture of both, asking more of the UFC is healthy. Why? Because they have consistently delivered on lofty expectations, particularly when the pressure is high. Their size and scope is as much an asset as their ability to be nimble. That's unique and should be utilized to the fullest extent.
Within the sport there is room for growth. There is room for comment. There is room for change. But there is no room for debate: when it comes to delivering reliable, consistent, high-quality, profitable MMA, the UFC has no peer.
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It's all about the polish.
I know what I’m getting when I tune into a UFC broadcast. There’s a baseline level of quality in the production and presentation I can expect every time I turn on my TV.
I watch Strikeforce and I cringe. While I can look past technical issues in the production to the fights, I still find it distracting and really wish I could focus more on the product than the presentation.
nick diaz would kill gsp
an is 2nd only behind fedor in the p4p rankings
have u ever even been in a fight??
by MMAJUNKIE__83 on Apr 19, 2010 12:15 PM EDT via mobile up reply actions
No he wouldn't. Even if he would win it would change to an NC due to a failed drug test.
The Seahawks have traded my signature to the Detroit Lions for a 6th round draft pick.
by SSreporters on Apr 19, 2010 12:16 PM EDT up reply actions
your a hater, ya know?
have u ever even been in a fight??
by MMAJUNKIE__83 on Apr 19, 2010 12:17 PM EDT via mobile up reply actions
He is not.
I am.
"I expect him to hit me, and I expect it to hurt. I just don't care." - Chael Sonnen on fighting Anderson Silva
by Earl Montclair on Apr 19, 2010 12:18 PM EDT up reply actions 1 recs
Oh wait it's you again. Another comment of maximum trolling and minimal intelligence.
The Seahawks have traded my signature to the Detroit Lions for a 6th round draft pick.
by SSreporters on Apr 19, 2010 12:18 PM EDT up reply actions
Just another example of why I MUST HAVE ABSOLUTE BANNING POWER
SUPPORT MATT ROTH IN HIS BID FOR ABSOLUTE POWER!
Support me in my campaign for Absolute Banning Power for Bloody Elbow
by Matthew Roth on Apr 19, 2010 12:24 PM EDT up reply actions 9 recs
I am jumping of the ChaelWagon and onto the BanWagon!
"I expect him to hit me, and I expect it to hurt. I just don't care." - Chael Sonnen on fighting Anderson Silva
by Earl Montclair on Apr 19, 2010 12:24 PM EDT up reply actions
why do you have to leave the ChaelWagon in order to join the BanWagon? those 2 don’t seem mutually exclusive.
Uh-oh. I’m just trying to avoid getting run over by any and all wagons…
by Monday Morning Martial Artist on Apr 19, 2010 1:24 PM EDT up reply actions
You can be on both wagons. I support ChaelSonnen
Support me in my campaign for Absolute Banning Power for Bloody Elbow
by Matthew Roth on Apr 19, 2010 12:27 PM EDT up reply actions 1 recs
Rec'd for your sig.
The Seahawks have traded my signature to the Detroit Lions for a 6th round draft pick.
by SSreporters on Apr 19, 2010 12:28 PM EDT up reply actions
MATT ROTH BELIEVES IN BLOODY ELBOW

Support me in my campaign for Absolute Banning Power for Bloody Elbow
by Matthew Roth on Apr 19, 2010 4:59 PM EDT up reply actions
My name is Matt Roth and I suppor tthis message!

Support me in my campaign for Absolute Banning Power for Bloody Elbow
by Matthew Roth on Apr 19, 2010 12:31 PM EDT up reply actions
Shit, you just got my vote, I’m on the BanWagon.
"The true science of martial arts means practicing them in such a way that they will be useful at any time, and to teach them in such a way that they will be useful in all things." - Miyamoto Musashi
by Kaleb Kelchner on Apr 19, 2010 1:00 PM EDT up reply actions
Matt Roth appreciates your vote!

Support me in my campaign for Absolute Banning Power for Bloody Elbow
by Matthew Roth on Apr 19, 2010 1:06 PM EDT up reply actions
Matt Roth
Bans You Can Believe In
"Hug it out Bitch"
by Earl Montclair on Apr 19, 2010 1:22 PM EDT up reply actions
I PROMISE I WILL GET DRUNK WITH POWER!
Support me in my campaign for Absolute Banning Power for Bloody Elbow
by Matthew Roth on Apr 19, 2010 1:27 PM EDT up reply actions 4 recs
Now that’s a statement coming from an honest person, you have my vote sir
"The greatest enemy will hide in the last place you would ever look." - Revolver
by flyingkneetoface on Apr 19, 2010 4:11 PM EDT up reply actions
Oh...
I already banned him
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Apr 19, 2010 12:31 PM EDT up reply actions 5 recs
I thought he was banned from the whole Gay Mayturd thing.
Oh well…he can go back to trolling MMA Junkie.
The Seahawks have traded my signature to the Detroit Lions for a 6th round draft pick.
by SSreporters on Apr 19, 2010 12:33 PM EDT up reply actions

"I expect him to hit me, and I expect it to hurt. I just don't care." - Chael Sonnen on fighting Anderson Silva
by Earl Montclair on Apr 19, 2010 12:35 PM EDT up reply actions
i definitely like the active moderation here. sometimes, hoever, i feel the need to go over to Mania to let loose some shit that I know would get a warning here
The shit is really rockin over there huh?
"I expect him to hit me, and I expect it to hurt. I just don't care." - Chael Sonnen on fighting Anderson Silva
by Earl Montclair on Apr 19, 2010 12:53 PM EDT up reply actions
Good job brining up a topic that has nothing to do with this current topic. Somebody, please find the no points thing from Billy Madison, I’ll give you a cookie.
Mr. Madison (or MMAJUNKIE_83)
what you’ve just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.

by Stillberry on Apr 19, 2010 12:21 PM EDT up reply actions 5 recs
If there is any attempt to cheat,
especially with my wife, who is a dirty dirty whore I am just going to snap.
"I expect him to hit me, and I expect it to hurt. I just don't care." - Chael Sonnen on fighting Anderson Silva
by Earl Montclair on Apr 19, 2010 12:22 PM EDT up reply actions 3 recs
Nick Diaz would be No. 2
If GSP, Lesnar, Anderson, Machida, BJ Penn, Tank Abbott, Ken Shamrock, My cat, and Wesley Snipes were in a plane crash.
Could you imagine Joe Rogan saying "Sometime these things happen in MMA"?
No,
Exactly. That there is poor quality Commentary. CBS should leave Gus on commentating College games.
"I'm Nobody's FanBoy" - higgledy-piggledy
by higgledy-piggledy on Apr 19, 2010 12:34 PM EDT up reply actions
exactly!
he says “this has no place in MMA…”
I see nothing wrong with that.
"I'm Nobody's FanBoy" - higgledy-piggledy
by higgledy-piggledy on Apr 19, 2010 12:38 PM EDT up reply actions 3 recs
bad night all around for me..
The production was horrible and the fights were lackluster. Mousasi made himself look like an amateur with no takedown defense. I decided to TiVo the event because I was at a comedy club and I was just gonna watch it when I got home. Little did I know that the whole main event was cut off the end of my recording so I had to find the henderson vs shields fight online along with the post-fight celebratory brawl. I wanted to give Strikeforce the benefit of the doubt because I thought the fighters on the roster could make up for the lackluster management but now I’ll stick to the promotion that isn’t taking MMA back to the stone ages.
Exactly.
Honestly just watching the production and setup for SF was awful.
first hte weak as fire balls, come on, the walking on that platform? I much rather have the fighter with his champ coming thru the crowd.
the camera angles are better in the UFC< the announcers, Buffer, Rogan doing the in cage interview.
SF has some good fighters, but the UFC is leaps and bounds ahead of them.
Honestly the best thing about the night was the video intro SF did, that was pretty good, but that was it.
Agreed
100%
And it tends to be small things that you take for granted while watching UFC events, and you don’t think about until watching Strikeforce. Like camerawork… even the Bellator camera guys are quicker to move the shot away from the ref’s ass than the Strikeforce guys are.
"We don't need no water, let the Badr Hari burn!" - Michael Schiavello
LUKE THOMAS IS ON THE UFC PAYROLL!
Elvis and JFK told me about it at last night’s poker game.
by RobertGBP on Apr 19, 2010 12:14 PM EDT reply actions 1 recs
The UFC seemingly always markets to their fighter’s strengths.
They did not cut away from Yoshihiro Akiyama’s entrance for one single second. Yet Strikeforce cut away from King Mo’s entrance, something he is known for and with his charisma being so prevalent that seems totally backwards.
I know we all bitch about Mike Goldberg and on occasion Joe Rogan, but Saturday’s Strikeforce announce team was goddamn horrendous and I for one appreciate the UFC broadcast team so much more after listening to Gus, Mauro and Frank Shamrock. Frank’s pre-fight verbal burial of Jake Shields was beyond un-professional.
I know there must be competition to keep the sport growing and thriving but if everything else other than the UFC continues to be bush league and visually second or third rate all those promotions will all go the way of EliteXC and Affliction.
"I expect him to hit me, and I expect it to hurt. I just don't care." - Chael Sonnen on fighting Anderson Silva
by Earl Montclair on Apr 19, 2010 12:15 PM EDT reply actions
Joe Rogan has his biases (Forrest Griffin)
But he would never come out and say “I’m not a Jake Shields fan”.
The Seahawks have traded my signature to the Detroit Lions for a 6th round draft pick.
by SSreporters on Apr 19, 2010 12:23 PM EDT up reply actions
The most biased I've ever heard those two
Was Shogun/Machida, otherwise Rogan isn’t much of a corporate man and is just about always neutral regardless of fighter.
The Seahawks have traded my signature to the Detroit Lions for a 6th round draft pick.
by SSreporters on Apr 19, 2010 12:29 PM EDT up reply actions 1 recs
To clarify, I've never seen him favor a lifelong UFC fighter over someone from Strikeforce or PRIDE.
The Seahawks have traded my signature to the Detroit Lions for a 6th round draft pick.
by SSreporters on Apr 19, 2010 12:30 PM EDT up reply actions 1 recs
Plus Joe Rogan doesn’t have obnoxious braces on his toofs. For Christs sake Frank you got some money, go to Invisalign!
"I expect him to hit me, and I expect it to hurt. I just don't care." - Chael Sonnen on fighting Anderson Silva
by Earl Montclair on Apr 19, 2010 12:37 PM EDT up reply actions 1 recs
Then go all out and get the Gary Busy Piano Key Fake Teefas!
"Hug it out Bitch"
by Earl Montclair on Apr 19, 2010 1:05 PM EDT up reply actions
They did say when Machida was tooling Soko that “This isn’t Japan”.
Deadliest Warrior Returns April 20!!!
Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better. -Samuel Beckett
by Scott C. Broussard on Apr 19, 2010 1:08 PM EDT up reply actions
He has his baises but he's also the first to be critical
Example is the Anderson Silva antics at 112.
Support me in my campaign for Absolute Banning Power for Bloody Elbow
by Matthew Roth on Apr 19, 2010 12:24 PM EDT up reply actions 1 recs
More than anything else, he’s a huge fan of the sport and watches fights from all over the place (not just UFC), knows the fighters’ strengths and weaknesses, and doesn’t just talk out of his ass when he doesn’t know something. I get the feeling that you could sit down with Rogan and have a long, productive conversation about MMA; could you do the same with Gus?
"I'm AJB and I endorse this nut-puncher."
He even had to say Forrest getting dismantled by Anderson was one of the most embarrassing KO’s ever.
"I expect him to hit me, and I expect it to hurt. I just don't care." - Chael Sonnen on fighting Anderson Silva
by Earl Montclair on Apr 19, 2010 12:26 PM EDT up reply actions 1 recs
UFC and SF aren’t comparable, you can’t compare mustangs to hyundais either, both cars are drivable, but one you’ll take good care of while the other you’ll use for long trips and lending to friends, but it gets the job done. SF has potential, they did everything right to the best of their abilities, and fell short on delivering due to things out of their control. Hope SF survives CBS, they have a great potential and if successful have the ability to promote MMA even further. I love the UFC (although I hate DW), but there is room for other promotions out there and getting a free alternative could bring in more fans who’d potentially buy UFC cards as well.
Don’t let anger get in the way of comprehension
UFC is like a Mercedes Benz
Strikeforce is more like Daewoo.
The Seahawks have traded my signature to the Detroit Lions for a 6th round draft pick.
by SSreporters on Apr 19, 2010 12:20 PM EDT up reply actions
Dont talk shit about Daewoo. It takes skillz to make crappy cars and crappy televisions. Mad skillz.
"I expect him to hit me, and I expect it to hurt. I just don't care." - Chael Sonnen on fighting Anderson Silva
by Earl Montclair on Apr 19, 2010 12:23 PM EDT up reply actions
There’s room for both promotions, but the UFC and SF are comparable now to an extent. They became comparable when SF decided to compete head to head against the UFC. When they were a smaller regional promotion, it was different, but I think now you can have a case to say some comparisons can be made. And where they are made, the UFC destroys ’em.
I don't want to lick any butt. - GSP
No one at Strikeforce was under the impression that they were going to rival the UFC for #1 MMA promotion. That existed mostly in the minds of MMA fans.
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Apr 19, 2010 12:34 PM EDT up reply actions
so they should ask the UFC if they are allowed to acquire free agents? They’re trying to build their talent pool, if they are bidding and are able to acquire that agent’s services, that’s not going against the number 1 promotion if that number 1 promotion fails to sign him.
Don’t let anger get in the way of comprehension
They acquired Fedor with the vision in mind of being a profitable company. and to do that you need stars.
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Apr 19, 2010 12:46 PM EDT up reply actions
They were making money well before they signed Fedor. And I’d venture a guess that their profits were probably higher before M-1 was on the payroll.
by ufc4 on Apr 19, 2010 2:42 PM EDT via mobile up reply actions
When SF got the CBS deal and signed Fedor, they became direct competitors, whether they intended to or not. The UFC now sees them as direct competition, and so do MMA fans. Coker can’t have been so naive as to think he could keep being that good, but small regional promotion with moves like that. I don’t know if they intended to be a direct competitor, they probably didn’t, but it happened, and it may have been more than they were prepared to tackle. Regardless, the comparisons can be made as a result I believe.
I don't want to lick any butt. - GSP
well...
by that logic anyone who attempts to improve themselves as a promotion or takes deals beneficial to them is automatically a direct competitor.
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Apr 19, 2010 1:15 PM EDT up reply actions
Fair point. I guess my point is that perception goes a long way,and the perception is they are trying to compete directly with the UFC by trying to grab more of the market share, which the UFC perceives rightly or not, to be theirs, whether SF intended to or not. Shit, that was worded poorly.
I don't want to lick any butt. - GSP
I agree that we just be critical of the UFC
Since they are the leader in the sport. However, a lot of the time, it seems that Strikeforce gets a free pass because they are experiencing growing pains. I found this piece to be one of your best.
When it comes to quality control/production control, I think that’s what you need right now for MMA. Gus Johnson’s “sometimes these things happen in MMA” and the fact that CBS didn’t cut to commercial when the brawl happened are inexcusable. Goldberg/Rogan are UFC employees but they were critical of 112. I think there is a way to be critical without being amaturish and what we saw on Saturday was amature.
I look forward to see how Coker handles the brawl as the parties involved were his champs. You can’t drop them or suspend them, but in reality you should.
One other thing, it does seem like these secondary promotions (EliteXC/Afffliction/Strikeforce/IFL) all poach off the work that the UFC does. The amount spend on getting MMA legalized is enormous and no other organization helps with getting lobbyists. I think this alone gives a negative perception as they aren’t growing the sport.
Support me in my campaign for Absolute Banning Power for Bloody Elbow
Good point, all the lobbying [time, money & organisation] that has Zuffa have put in to getting...
MMA legalised,
I think a lot of ppl overlook that.
"I'm Nobody's FanBoy" - higgledy-piggledy
by higgledy-piggledy on Apr 19, 2010 12:46 PM EDT up reply actions
A lot of people also overlook that the push for regulation was happening before Zuffa came along.
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Apr 19, 2010 12:46 PM EDT up reply actions
I know the Zuffa myth
But the amount of time and money they’ve spent can’t be questioned.
Support me in my campaign for Absolute Banning Power for Bloody Elbow
by Matthew Roth on Apr 19, 2010 12:50 PM EDT up reply actions
I’m not saying it should be questioned. they do a great job. I’m just keeping it out there for people who don’t know.
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Apr 19, 2010 12:57 PM EDT up reply actions
Yes.
Yes.
And Frenchy Fuqua was the intended target of the ‘Immaculate Reception’, but all anyone remembers is Franco Harris rambling down the sidelines. SEG is the Frenchy Fuqua of MMA regulation.
by Steve4192 on Apr 19, 2010 12:59 PM EDT up reply actions 2 recs
wow…well stated
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Apr 19, 2010 1:01 PM EDT up reply actions
Mazzagatti of course
"Hug it out Bitch"
by Earl Montclair on Apr 19, 2010 1:19 PM EDT up reply actions
I was waiting for this piece since you said on the radio show you'd put it up today.
Thanks Luke. This was a good one.
I don't want to lick any butt. - GSP
Agreed Luke
"Even the Swedes are getting mad."-Randy Hahn
"It's very cozy in the sin bin."-Randy Hahn
Nice own goal there last night, eh Keith?
The Seahawks have traded my signature to the Detroit Lions for a 6th round draft pick.
by SSreporters on Apr 19, 2010 12:29 PM EDT up reply actions
I had a bad day yesterday. The Dodgers beat the Giants on a walk-off and then Boyle scores a goal on his own net. I felt terrible for the guy in the post-game. He answered everyone’s questions, but he was white as a ghost.
"Even the Swedes are getting mad."-Randy Hahn
"It's very cozy in the sin bin."-Randy Hahn
Do the Sharks fans still do the whole arm thing pretending to be sharks on an own goal?
"I expect him to hit me, and I expect it to hurt. I just don't care." - Chael Sonnen on fighting Anderson Silva
by Earl Montclair on Apr 19, 2010 12:38 PM EDT up reply actions
I haven’t seen Sharks fans do the arm thing for any goal in at least five years. Thankfully they stopped doing that, because they looked like Florida Gator fans.
"Even the Swedes are getting mad."-Randy Hahn
"It's very cozy in the sin bin."-Randy Hahn
I was there for the last Canucks Sharks game this year and the whole damn crowd was doing it all flippin night. I even commented on the Florida Gators thing. The whole damn crowd every time they played a certain sound in the arena.
"I expect him to hit me, and I expect it to hurt. I just don't care." - Chael Sonnen on fighting Anderson Silva
by Earl Montclair on Apr 19, 2010 12:44 PM EDT up reply actions
Hmm
I went to the Calgary game when the Sharks scored 9 goals and the crowed didn’t do it one time.
"Even the Swedes are getting mad."-Randy Hahn
"It's very cozy in the sin bin."-Randy Hahn
Hey so you got pizza too!
"Hug it out Bitch"
by Earl Montclair on Apr 19, 2010 1:09 PM EDT up reply actions
Luke,
Which UFC events/post fight interviews were near riots like that of Saturday? Closest thing to it was probs that of Lesnar/Mir. I thought Gus Johnson was getting so much heat for saying “sometimes these things happen in MMA” because they dont?
Cabbage vs. Tank.
Follow me on Twitter: @MMANation.
by Luke Thomas on Apr 19, 2010 12:52 PM EDT up reply actions
and he did say “sometimes these things happen in MMA” which they do. beyond the UFC and Strikeforce there have been TONS of post-fight brawls
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Apr 19, 2010 12:58 PM EDT up reply actions
Yeah, he wasn’t entirely wrong, there are tons of knuckleheads out there. Just not something I’d want to be said on national television, because at the top of the sport, it hardly ever happens.
Shit happens in every sport, you mix testosterone and competition, the chances for hell to break loose are heightened severely.
"The true science of martial arts means practicing them in such a way that they will be useful at any time, and to teach them in such a way that they will be useful in all things." - Miyamoto Musashi
by Kaleb Kelchner on Apr 19, 2010 1:04 PM EDT up reply actions
It comes down to logistics.
The UFC builds up fighters so that fans get attached to them and care when they get high-level fights. The UFC keeps control of the care area after fights. The UFC has the timing of their events down pat; I can’t recall the last time they’ve gone more than a few minutes over their allotted time, let alone screwed things up so badly that they only got in two fights in a 2-hour window, and had the third fight starting right about when they were supposed to be going off the air.
I can guarantee you that the CBS affiliates who had their local news pushed back for Strikeforce are bombarding the network with complaints. That, if nothing else, dooms Strikeforce’s chances of staying on network TV in the long-term; even if a big part of the responsibility for the timing rests with CBS Sports production folks, Strikeforce gets the blame.
by Verklemptomaniac on Apr 19, 2010 12:46 PM EDT reply actions
I'm only faulting Strikeforce for their promotional efforts
The fight is the kind of thing that happens in every sport. It’s not the huge deal people are making it out to be.
The boring fights? Bad luck. The fact is, those were three exciting, competitive fights on paper featuring huge talent.
Strikeforce totally fails in its promotion. Coker tries too hard to stay above the fray — Strikeforce buries all the trash talk and hyperbole (US vs. Japan!). They should be calling out the UFC constantly (placing themselves on the same level as their rival promotion). Most of all, they need to start marketing their personalities, not that they have “solid” fight cards. The sport itself simply isn’t marketable enough yet.
Oh yeah, and fire their commentators. Or just turn off their mics. I dunno.
A lot of what Strikeforce does is just old-fashioned stupidity
They don’t promote their fighters as much as they promote their meaningless championship belts. Instead of putting interesting stylistic fights on CBS like Lawler-Manhoef, Diaz-Zaromskis, or Cung Le vs. anybody, they put on these battles between fringe top 5-15 contenders. That’s all about the minds behind the promotion and not the promotional resources. The brawl won’t set the sport of MMA back, it’s the boring-ass fights that will set it back because it makes casual fans, curious non-fans, and uninformed cbs executives think that’s what the sport is.
by Trust Doesn't Rust on Apr 19, 2010 12:56 PM EDT reply actions
My problem with the UFC is their image...
It’s embarrassing to introduce friends to MMA when there’s obnoxious (shitty) rock music playing over everything and there are HUGE, distracting advertisements all over the ring and the fighters shorts. Condom Depot ads only appeals to a small sliver of their POTENTIAL demographic. Awkward stoppages and unnecessary referee interferences also taint the image. The WEC always starts off with that cheap intro of the WEC logo appearing on a guys back as a tattoo. Good idea? I hardly ever watch the NFL but the once or twice a year I do I’m always impressed with their production qualities. It’s NICE and doesn’t insult my intelligence, it’s classic and “neutral” in a way that won’t turn anyone off. The UFC has a layer of trash over it I wish it could clean up. They need to class it up a bit and appeal to a wider audience if they’re going to expect this thing to keep on growing. The Japanese treat MMA with a great deal of respect and it shows with their production qualities, it would be nice if the UFC followed a little in their foot steps.
ironically, i think the ufc would do well by adopting a bit of strikeforce’s approach, and vice-versa. just as strikeforce needs to become more star-centric at the expense of broad competition, the ufc needs to portray itself more as a competitive sport in the sense of the major us sports leagues. people watch the nfl to support their hometown teams, but in the bigger picture the attraction is competition. people will watch the saints-colts in the superbowl whether or not they’re from the home cities or like peyton manning and drew brees because it’s the idea of the best team playing the other best team for the championship. that’s the draw. the ufc needs to throw in a tournament every once in a while, or at least a transparent ranking system. it would make some of their non main-event fights much more appealing, and give their brand a further sense of legitimacy.
by Trust Doesn't Rust on Apr 19, 2010 1:07 PM EDT up reply actions
I think it can be said the fast majority of fans are into it for the entertainment and not the sport
I don’t even know if the UFC would draw that great on CBS. Sure the first broadcast would do great because of the novelty but after that is is going to do twice what they do on Spike? It’s not like they’re going to take their biggest stars off ppv and put them for free on a broadcast that pays 1/3 what ppv does.
My feeling is that a large percentage of fans like the atmosphere of going to a party or a bar to watch the fights (and I’ve been to parties where only 6 of the 40 guests are even remotely interested in the fights). The UFC has made the UFC a social event, which is great for the bottom line but makes me question how many “real” mma fans there are and how this could turn out to be as much a fad as wrestling in the 90’s and PRIDE in Japan.
Condom Depot
Is no longer allowed as a sponsor, so you won’t see them going forward.
certified warlord
That's the best thing about Strikeforce
is they appeal to sports fans. They advertise major movies, not shit like Fighting. They get car insurance companies and a handful of other normal sporting event type things. It’s not meathead stuff, no Blue Mountain State or Manswers ads…
Basically, their advertising is the high grade deli meats in the shit sandwich that is their production.
"Someone is WRONG on the internet. What do you want me to do? LEAVE? Then they'll keep being wrong!"
-Randall Munroe
I want to see the UFC get rid of a lot of the stuff around the image they portray, including that god awful “ONLY ON PAY-PER-VIEWWWWWWW” dude. But some sort of balance has to be had when it comes to their business. Like it or not, a large part of the audience is that Affliction T-shirt wearing goon (Guys from Surrey, I’m looking at you!). But the shitty reffing isn’t their doing. They’re actively trying to get better training for refs, but that’s gonna take time.
I don't want to lick any butt. - GSP
Although I disagree with comments about what music is and is not shitty because everyone has a different opinion on that stuff; and with the ads on shorts (no worse than nascar). I agree that I’d like to see a bit more polish in the UFC stuff. Seems like they have had the same “look” in their promos for a long time now and just lacks something. Although I haven’t loved all of Strikeforce’s promos, their overall appearance seems to have a more interesting and crisper look to them. Also nice having things like the ref cam.
(Don’t forget the amount of money flowing through sports like football that add a lot to that production quality though. I’ve watched it grow over the years adding more cameras, floating camera, 1st down markers, etc as they grow and learn and invest in new tech. Have to give UFC a bit of a curve on not having quite as much money as NFL or NBA)
Personally I’d love if they mounted little cameras all around the cage since it’s pretty much circular. And set it up like they film movies so you can pan around in a freeze frame to watch a cool replay all matrixy or whatever. And it could have plenty of other uses. But again, that’s money.
My blah blah blah
My photography site
"expect us to take you seriously or think you’re even remotely intelligent?" - Luke Thomas
I will say one thing in Strikeforce’s Saturday Night Fights broadcast that was better than anything the UFC does and that was their opening/intro video. Both this one and the Fedor vs Rogers intro video were excellent.
Yeah!
And McDonalds needs to get rid of that clown, and Energizer needs to get rid of that Bunny, and ….
Holy shit.
I worked on this movie. I don’t recommend it to anyone.
Typical Luke Thomas/Bloody Elbow pro-Zuffa bullshit.
Twitter: @Mike_Fagan_13
http://www.sackmikegoldberg.com
by Mike Fagan on Apr 19, 2010 3:27 PM EDT via mobile reply actions 6 recs
I'm really getting sick of this. I guess I'll go read SI.com
For anti-Zuffa rhetoric.
Support me in my campaign for Absolute Banning Power for Bloody Elbow
by Matthew Roth on Apr 19, 2010 3:34 PM EDT up reply actions
Luke
In my book you are a character of ill-repute
by Team Ownage on Apr 19, 2010 5:31 PM EDT via mobile reply actions
Damn you Luke!!!! Good article.
You were right when you were talking last night about how UFC has the ability to recover like none of their competitors can (or ever have been able to). They can have a bad main event and Dana will come out and say he’ll make it up and usually does by putting something on SpikeTV. If one PPV is a bummer, the next could have a huge draw and everyone will forget. And shows like TUF and all the other constant UFC stuff running on Spike keep momentum going.
And with the fight sat night; I can’t help thinking how it’s remotely possible in the UFC, but how it would be handled so very differently (not to mention not having enough cornermen in there to really mount something that looked like half a riot). Not only how would Dana and Rogan handle it (much much better I’d say) but how would the UFC crew handle it on camera/broadcast, etc. It’s not like Strikeforce/Showtime/CBS with several hands in the pie at the same time.
As for the comments about UFC’s juvenile and reactive attitude, I think we can usually pin that on Dana. And I have wondered if Dana is just what the UFC needs right now while it’s growing and depending on diehard fans. We want someone to come out after what Silva did and get pissed with us, etc. But I can’t help but think if MMA ever really makes it true mainstream, then that sort of attitude will be a detriment to them and the UFC will need a more politically correct leader.
My blah blah blah
My photography site
"expect us to take you seriously or think you’re even remotely intelligent?" - Luke Thomas
good article Luke.
I have to agree. UFC have their problems, but, I’ll take them any day of the week. How many times can SF afford to let down their fanbase b4 they ar out of business? The UFC appear to be the Teflon Dons of the MMA landscape.
If Russia attacked Turkey from the rear, Do you think Greece would help?
Criticism of the UFC is not only acceptable, it’s downright requisite.
And here is where we have a problem, criticism is fine when warranted sadly most of the anti-zuffa articles that have popped up on here this past year have not.
This attitude that the UFC somehow must listen or agree with what some bloggers have to say is also insulting. We all have opinions but trying to tell Dana and company who run a billion dollar mma org to to run their business is a joke and part of the reason why Dana doesn’t take you seriously.
Another problem I have is the self importance and sheer arrogance that comes from certain writers. Also the fact that it seems anti-zuffa pieces are written whenever traffic is down and the site needs a boost that brings your credibility to zero when that happens.
This place has sadly become Sherdog 2.0 and I know that is actually a compliment to some of you which is sad. I love talking and discussing mma that’s what initially brought me here but this anti-zuffa slant that has drowned this place has really has dragged this sites quality down which is a shame really.

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