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UFC's Signing of Yoshihiro Akiyama Paying Defensive Dividends as DREAM Cancels Korean Event

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D.W. of Head Kick Legend reports that DREAM's next event in South Korea has been pushed back until after July 2010:

Of course this is hot on the news that DREAM.14 in South Korea is simply not happening, with cited reasons including "no star power" and FEG and Korean broadcasters unable to come to an agreement. The apparent lack of Dennis Kang and Hong Man Choi was a contributing factor, as of course was injuries, but also a lack of a television contract. Like we reported back in January, FEG's relationship with Korean broadcasters was already shaky at best, with Hong Man Choi's status in Korea being tarnished by a draft-dodging scandal. Choi was long the centerpiece for the deal between Korean broadcasters and FEG, and his value went from $1.5mil per show to next to nothing.

According to Kamipro FEG has hammered out the bits of a television contract that they needed to, but of course this is after DREAM.14 was cancelled. When pressed as to what this means for the future, the only answer was "second half of 2010."

Ernest Johann Helwig from MMA Memories adds:

Personally, I'm not too surprised this went down considering that it's true that there is no real star power on the card. As much as I love Dong Sik-Yoon I couldn't fathom him headlining. HERO'S trip to Seoul in 2005 proved fairly good. The show itself was nearly unwatchable in my opinion. The show had a lot of relatively unknown Korean fighters getting squashed by foreign competition. To this day I haven't met anyone who's actually seen that show other than me, which speaks volumes about the quality. Maybe FEG burned all the tapes? That show actually did have something very important that DREAM.14 lacked. Choo Sung-Hoon AKA Yoshihiro Akiyama. Love him or hate him as they do in Japan, the man is revered in Korea. He and a few others, like Gesias Calvancante, Caol Uno, Hideo Tokoro, and Norifumi Yamamato, were the reason anyone in their right mind would actually watch HERO'S.

Akiyama's star power in Japan was unquestionable. He was easily the most watched fight in any show he competed in, whether it be HERO'S or DREAM. Realistically, the averages for the shows weren't even close. During Akiyama's fights, rating would sometimes increase by 3 to 4 points then drop back to their average. His performance at Seoul HERO'S was fairly good as he summoned his inner Remigijus Morkevicius and escape an armbar via slam and eventually pounded his opponent to a TKO.

Although I've openly been critical of the slow pace at which the UFC is giving fights to Akiyama, I have to admit the signing is definitely a win for the UFC if only for defensive purposes. By signing Akiyama, they robbed DREAM of one of the biggest stars of Japanese and South Korean mma. 

And when they weaken Japan's biggest promotion, it means they prevent the re-emergence of a true international rival like PRIDE who was able to out compete them for a number of top fighters for many years -- Wanderlei Silva, Shogun Rua, the Nogueira brothers, Takanori Gomi and especially Fedor Emelianenko.

The fact that Akiyama is only appearing on the very biggest cards makes me wonder if his contract is so expensive that the UFC can only afford him if he appears on the most successful PPVs.

Now it remains to be seen if they'll be able to make offensive use of Akiyama beyond putting him on the lower-half of Brock Lesnar cards once a year. 

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i was really hoping that akiyama vs wanderlei would headline a ufc show in japan

the fact that it isnt shows me the ufc isnt heading over to japan anytime soon

by milk72 on Mar 29, 2010 4:54 PM EDT reply actions  

Akiyama was a great signing

and he’s been around UFC events. I sat next to him a few events back. After watching tape of the event, I was shocked they didn’t interview him or do any hype/promos. He could use it for the US crowd after a questionable win like Belcher if he’s really that valuable. Or, like you said, he may just be a defensive signing.

"Someone is WRONG on the internet. What do you want me to do? LEAVE? Then they'll keep being wrong!"
-Randall Munroe

by pdl on Mar 29, 2010 4:55 PM EDT reply actions  

Regarding his contract

You have made that point in a prior post but it’s definitely a valid one. I think he’s definitely one of their more expensive fighters but I don’t see him ever being a massive star in the US. Unless they go into Asia, I don’t see the direct benefit besides messing with the Japanese organizations.

twitter.com/thisredengine

by Matthew Roth on Mar 29, 2010 4:55 PM EDT reply actions  

I thought for sure they were going to use him for the card in Australia

"For some reason Dana White doesn't like me, and I don't care enough to find out why. So he can go pound sand up his ass as far as I'm concerned."

Don Frye

by keyboardwarrior on Mar 29, 2010 5:00 PM EDT up reply actions  

not enough revenue

on a card like that.

Follow me on Twitter @KidNate

by Kid Nate on Mar 29, 2010 5:07 PM EDT up reply actions  

So how much do you think they’re paying him? 7 figures per fight? I don’t see how it could possibly be worth it for them.

by ufc4 on Mar 29, 2010 6:11 PM EDT via mobile up reply actions  

Akiyama is a dirty cheater

 and I can’t stand the guy because of it. The original grease gate.

by Johnnynumber5 on Mar 29, 2010 4:58 PM EDT reply actions  

LMAO it doesn't matter the subject as long is Akiyama is in it, it leads to sexiness.

"Well, yes, but I’m afraid I prematurely shot my wad on what was supposed to be a dry run, if you will, so now I’m afraid I have something of a mess on my hands." - Tobias Fünke

"There are just so many poorly chosen words in that sentence." - Michael Bluth

One of my favorite lines from the best TV show ever.

by zakkree on Mar 29, 2010 9:31 PM EDT up reply actions  

The fact that Akiyama is only appearing on the very biggest cards makes me wonder if his contract is so expensive that the UFC can only afford him if he appears on the most successful PPVs.

I’m not sure that makes sense to me. I’m assuming that Akiyama would have no substantial effect on a PPV’s buyrate, but if that is true, then it wouldn’t seem to make any difference what card he was on. If he gets paid a flat rate, the damage is done whether the card is big or not, and you’re losing a slot for a fighter that can actually generate some buys. The only monetary reason to stick him on big cards is for accounting purposes (to make it look like he’s not a money pit), but that would make the money pit even worse by taking up revenue generating fight time. If he gets a PPV %, then sticking him on small cards would actually save money by cutting his % money.

Maybe it’s just coincidence that he is ending up on big cards, or maybe they want to build him up by exposing him to as many people as possible. That makes more sense to me. I could be wrong.

"an excellent example of why most MMA "journalism" is a joke. Pseudonyms like "toxic" and shitty writing like that dopey article"--- Joe Rogan.

by toxic on Mar 29, 2010 5:05 PM EDT reply actions  

he might get a %

with a guaranteed minimum.
I don’t really know anything, just speculating because I can’t think of another reason that they only put him on the very biggest cards.
Fighting Wandy at 110 in Australia would have made much sense — allowing them to market a live prime time PPV in Japan and S Korea but they went with Wandy vs Bisping instead.

Follow me on Twitter @KidNate

by Kid Nate on Mar 29, 2010 5:09 PM EDT up reply actions  

Yoshihiro Akiyama ($60,000 – $20,000 win bonus)* def. Alan Belcher ($19,000)*

even with a ppv bonus, the idea that Akiyama is too expensive for the UFC is pretty silly. It’s all scheduling things happen and sometimes fights aren’t able to be made but if the UFC has alot of fighters costing them money and that’s never stopped them from putting them on any card no reason why it would now.

by Raker on Mar 29, 2010 5:14 PM EDT reply actions  

they never show the full figures though especially for foriegn fighters

theres a bunch of tax reasons and all that bullshit but they generally report the foreign fighters salaries as much lower than they are actually recieving

by milk72 on Mar 29, 2010 5:25 PM EDT up reply actions  

Right

I mean Gegard Mousasi was reported as making $2,000 a few months back, what gets reported might be less than 10% of their actual pay.

by ufc4 on Mar 29, 2010 6:14 PM EDT via mobile up reply actions  

there is NO chance

that that is all of Akiyama’s payday or even a significant %. The dude was a top drawer and headliner in DREAM. No chance he’s working for the UFC for charity.

Follow me on Twitter @KidNate

by Kid Nate on Mar 29, 2010 6:32 PM EDT up reply actions  

The other possibility for Akiyama is that not only does he get a cut of the ppv revenue but he has some sort of veto clause in his contract that gives him the ability to hold out for the big ppv events.

by John Nash on Mar 29, 2010 6:47 PM EDT up reply actions  

I doubt he gets a PPV cut, they wouldn’t have put him on 100 with Brock and GSP if he did, most likely he just gets a large bonus per fight like Matt Hughes.

by ufc4 on Mar 29, 2010 9:45 PM EDT via mobile up reply actions  

I would think he only gets a large bonus, but who knows? Maybe he gets something like $0.50 a buy. For 1 mil buy brock ppv thats $500,000 dollars. Basically the same as a bonus,

by John Nash on Mar 29, 2010 10:22 PM EDT up reply actions  

I hope Akiyama does better going forward. he defintely didn’t impress me in the Belcher fight.

"A champion is someone who gets up when he can't." - Jack Dempsey

by JeremyShane on Mar 29, 2010 5:30 PM EDT reply actions  

Maybe they just want to bring Japanese eyes to the Brock Lesnar.

Kimbo wants to take your caterpiller and do bad things to it.

by Mr.Kib on Mar 29, 2010 5:35 PM EDT reply actions  

well they did fall in love with bob sapp

if brock could become a huge star in japan thatd do wonders for the ufc

by milk72 on Mar 29, 2010 5:38 PM EDT up reply actions  

Never gonna happen, Lesnar isn’t black, even though he’s built like one.

by ufc4 on Mar 29, 2010 6:14 PM EDT via mobile up reply actions  

I believe the reason Akiyama hasn’t appeared on another card before now is because he’s reportedly turned down more than one fight since decisioning Alan Belcher. I think he really, really wanted to fight Wanderlei Silva.

by Chromium on Mar 29, 2010 6:29 PM EDT reply actions  

Why is it that no matter what happens in the world of MMA Bloody Elbow always jumps to the conclusion that DW is a genius? If GSP was shot in a drive by tomorrow BE would post about how brilliant DW was for opening up the WW division. Obviously there is more at play here than one fighter signing with the UFC.

by j.villain on Mar 29, 2010 6:44 PM EDT reply actions  

did you miss all the other posts

that have the Dana nuthuggers sending me hatemail?

Follow me on Twitter @KidNate

by Kid Nate on Mar 29, 2010 8:39 PM EDT up reply actions  

You must really be a badass when you have people hating you for 2 opposite reasons...

"Well, yes, but I’m afraid I prematurely shot my wad on what was supposed to be a dry run, if you will, so now I’m afraid I have something of a mess on my hands." - Tobias Fünke

"There are just so many poorly chosen words in that sentence." - Michael Bluth

One of my favorite lines from the best TV show ever.

by zakkree on Mar 29, 2010 9:33 PM EDT up reply actions  

Kide Nate

a Dana nuthugger, hahahahahahahahahahaha. Oh wow. My side hurts from laughing.

by Riney on Mar 29, 2010 9:03 PM EDT up reply actions  

Akiyama is a refugee

He’s hated pretty bad in japan, so I think he flocked to the ufc to get away from that, and make some coin in the process.

HI YAH!

by Thats It For you! on Mar 29, 2010 10:51 PM EDT via mobile reply actions  

Defensive Dividends?

Does that mean Strikeforce is rolling in defensive dividends?

by bignerd on Mar 30, 2010 1:14 AM EDT reply actions  

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