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UFC Primetime: St-Pierre vs. Hardy Part 2 - Ratings Down 50 Percent

According to mmapayout.com:
The debut episode of the GSP vs. Hardy series scored big, but this follow-up has to be a little bit of a disappointment as it drops 50%. GSP vs. Penn only lost about 10% between its debut and follow up. Below is a summary of the ratings history of the entire UFC Primetime series:

January 14th, 2009 – Primetime: GSP vs. Penn E1 (880,000)
January 21st, 2009 – Primetime: GSP vs. Penn E2 (825,000)
January 28th, 2009 – Primetime: GSP vs. Penn E3 (662,000)
March 10th, 2010 – Primetime: GSP vs. Hardy E1 (1,000,000)
March 17th, 2010 – Primetime: GSP vs. Hardy E2 (506,000)

Scheduling the show late on St. Patrick’s day, when many of MMA’s target M18-34 year-old demographic was having a drink at the pub, didn’t help.
HT: mmapayout.com

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Star-divide

HT: ufc.com

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by grein on Mar 19, 2010 8:46 PM EDT reply actions  

Viewers know Hardy is outclassed and won’t let the UFC hype machine tell them otherwise!

by olimario on Mar 19, 2010 9:10 PM EDT reply actions  

This must mean the end to the ufc as we know it.

by logan00 on Mar 19, 2010 9:17 PM EDT reply actions  

Ha, some people want nothing more than daily, spit-shined press releases about how the UFC is kicking so much ass.

by bleve_ on Mar 19, 2010 11:39 PM EDT up reply actions  

lol

We're just a million little gods causin' rain storms, turning every good thing to rust.

by Anthony Pace on Mar 20, 2010 3:06 AM EDT via mobile up reply actions  

Why a brotha gotta spit shine your press releases?

by Polyhedron on Mar 20, 2010 1:30 PM EDT via mobile up reply actions   1 recs

rec'd

for referencing Vietnam TOM

by bluejitz on Mar 20, 2010 2:05 PM EDT up reply actions  

RIP Zuffa

Welp, you had a good run.

by Polyhedron on Mar 19, 2010 9:23 PM EDT via mobile reply actions  

THE WORLD IS ENDING, GET ME THE HURRICANE CHOW!

by RobertGBP on Mar 19, 2010 9:25 PM EDT reply actions  

Wha!? I thought I’d just watch it on Bloody Elbow 4 times the next day. Does my vote not count now?

by Kwisatz Haderach on Mar 19, 2010 9:32 PM EDT reply actions  

I wonder if it had anything to do with a little something called the NCAA Men’s Basketball Tournament?

by John Nash on Mar 19, 2010 9:37 PM EDT reply actions  

That started on Thursday?

by RobertGBP on Mar 19, 2010 9:39 PM EDT up reply actions  

Well there goes that theory.

Actually I was alluding to the fact that you can’t expect anyone to be talking about or even thinking about anything else when the tournament is sucking the air out of everything this week.

by John Nash on Mar 19, 2010 9:41 PM EDT up reply actions  

Yep, late night on St. Patricks Day. They are lucky they got as many viewers as they did.

by who me on Mar 19, 2010 11:47 PM EDT up reply actions  

Wow. I was so drunk I guess I actually blacked out on Saint Patrick’s Day.

by John Nash on Mar 19, 2010 11:52 PM EDT via mobile up reply actions  

Spot on.

All these ufc haters are douches.

by tharv3 on Mar 20, 2010 12:37 AM EDT up reply actions  

...all what UFC haters?

Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com

by Brent Brookhouse on Mar 20, 2010 12:42 PM EDT up reply actions  

my educated guess would be...

first episode being fucking boring as fuck.

so why would anyone bother to watch it especially for the non-mma fans?

2nd episode was pretty cool though

You have to beat the legend, in order to become the LEGEND
-Melvin Manhoef (after his destruction of Sakuraba)

by chopstickthugz on Mar 19, 2010 10:00 PM EDT reply actions  

I just couldn't help but notice how

The UFC hooked casuals in with the UFC 108 replay the last time and got great ratings for GSP/Hardy.

They didn’t do anything like that this week and bam the ratings are sliced in half.

"BANG!" - Jim Lampley's first word as a child

by SSreporters on Mar 19, 2010 10:59 PM EDT up reply actions  

I've said it before, I'll say it again.

UFC Primetime is lightyears behind HBO 24/7.

Lightyears.

HBO 24/7 made Mayweather vs. Marquez interesting, for god’s sake.

Although detractors decry (MMA) as a brutal, bloody form of human cockfighting, aficionados know it is a brutal, bloody, totally fucking awesome form of human cockfighting. -The Onion

by The Kittitas Kid on Mar 19, 2010 11:03 PM EDT up reply actions  

You know what's so much better about 24/7

Besides the better production values, is that there’s a lot of emphasis on the boxers’ lives outside of training. They seem like real people you can relate to. Thus you can get behind them.

And I never thought I’d say this, but showing training footage for like 99% of a Primetime episode gets old after awhile.

by dv8shun on Mar 19, 2010 11:48 PM EDT up reply actions  

The other thing is they don't try to manufacture drama.

JMM isn’t a shit talker, and they didn’t try to make him one.

Also, nobody thought JMM had a chance, and that’s how they represented it. Even Nacho was like, “We really have our work cut out for us. He’s put on the weight but it slowed him down some. I don’t know if we’ll be able to pull it off.”

Contrast that with GSP saying Hardy “wasn’t a martial artist” and the myriad stupid manufactured shit they’ve gotten Hardy to say. Also, despite the fact that everybody in the MMA world thinking Hardy is going to get wiped out, nobody in his camp entertains any doubts whatsoever, even people like Serra who are only tangentially connected.

I just think 24/7 takes the storylines that are there and those that emerge and portrays them honestly, whereas Primetime works overtime to manufacture the storylines they want.

Although detractors decry (MMA) as a brutal, bloody form of human cockfighting, aficionados know it is a brutal, bloody, totally fucking awesome form of human cockfighting. -The Onion

by The Kittitas Kid on Mar 20, 2010 11:31 AM EDT up reply actions  

too bad they missed episode 2

Hardy proved to be even more of a badass.

AWmusic - mp3 blog.
http://twitter.com/awmusicblog

by achengy on Mar 19, 2010 10:04 PM EDT reply actions  

I rec that SNK boss comment to infinity kind sir….

and wtf man, I am now no longer in Zuffa’s prime demographic…

by Koob on Mar 20, 2010 12:35 AM EDT up reply actions  

Watching Dan ’Ardy completely lose the mental battle at the end of the episode was like watching a gamer succumb to frustration after getting blasted by Original Zero 10 times in a row.

Walking the line between intelligence and ignorance since 1985
@deowade

by Damon O. on Mar 20, 2010 12:42 AM EDT up reply actions  

I am admittedly a old school (read old) SNK fan, and owner of a NGPC, and a person with an almost cruel infatuation with OZ. ’Ardy with be going to the ’ospital.

by Koob on Mar 20, 2010 1:54 AM EDT up reply actions  

You wrote the title wrong....

It’s supposed to say UFC In Trouble Part 3

by xfreekx on Mar 19, 2010 10:40 PM EDT reply actions  

But how will people know that that weight lifting trainer thought Hardy was teh own?

by TLow on Mar 19, 2010 10:42 PM EDT reply actions  

I liked both episodes so far. Its like a movie where the forces of good and evil are rounding up their troops for the final battle. The music at the end of pt 2 was bad ass.

by darkside3744 on Mar 19, 2010 11:54 PM EDT reply actions  

Bad ass like REO Speedwagon or somethin'?

Walking the line between intelligence and ignorance since 1985
@deowade

by Damon O. on Mar 20, 2010 12:02 AM EDT up reply actions   1 recs

Shazam the Tune please...

Does anyone know the artist and song title for the track used in the final moments of Episode2?
Thanks in advance!

by Ramirez24 on Mar 24, 2010 9:31 PM EDT up reply actions  

Darkside hates the ufc dont let him fool you

by logan00 on Mar 19, 2010 11:55 PM EDT reply actions  

Lamesauce! Maybe peeps aren’t into Hardy?

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Mar 20, 2010 12:03 AM EDT reply actions  

I thought the funniest part was GSP going on about Dan Hardy not being a true martial artist like him, then it cutting to Dan’s home video of him training with Shaolin monks.

I’ve thought for a while that GSP’s “humility” angle of talking up his opponents is pretty fake, and in a funny way is more hubris than real humility, convincing himself that he’s too good to make a mistake like underestimating his opponents. Even though Dan is a smack-talker and fairly brash, in a weird way he comes across as a lot more down-to-earth to me.

by brad23 on Mar 20, 2010 12:58 AM EDT reply actions  

Hardy is the Anti-Michael Bisping

Bisping is boring, arrogant and comes scross as a prick in his interviews, As much smack as he talks, Hardy’s humor and charisma make a much more interesting interview than even Georges, who is a great fighter, lacks Hardy’s accessibility.

by KahilBS_Marshal on Mar 20, 2010 1:47 AM EDT up reply actions  

Accessibility....

I expect GSP to take full advantage of Hardy’s “accessibility.”

"Der freie Mensch ist Krieger" -- Nietzsche

by teestroyer on Mar 20, 2010 12:52 PM EDT up reply actions  

Wow

You couldn’t have made that sound any more homoerotic, congrats.

by Patrick John McGreevy on Mar 20, 2010 1:06 PM EDT up reply actions  

I think what Gsp was referring to was that Hardy was not a complete fighter and based on what hardy has shown in the past he is a one dimensional fighter where as gsp is good in a lot of areas. I think he meant to say mixed martial artist not martial artist. -1 to gsp for not speaking one of his 3 languages perfectly

by logan00 on Mar 20, 2010 4:33 PM EDT up reply actions  

They really missed the better of the two shows thus far then. We got to learn a lot about Hardy and I like him a lot more now. Not that I would bet on him to win but I respect him a lot more as a fighter now. I always thought Hardy would be a great champ, he’s not your typical hooligan, he seems funny, articulate and does have a pretty interesting background. He does know how to hype a fight.

by pr0cs on Mar 20, 2010 10:40 AM EDT reply actions  

You would almost think that this was the reason he got the title shot or something. I would have rather seen Paulo Thiago get the shot even without his victory over Swick.

by Polyhedron on Mar 20, 2010 1:43 PM EDT via mobile up reply actions  

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