UFC 110 does weak PPV buys according to Dave Meltzer (via subcription only):
"I don’t have a number of buys, but based on trending data which has historically been pretty accurate, it could be in the 215,000 to 240,000 range, basically along the lines of the tape-delayed foreign shows. This was foreign, but wasn’t tape delayed. One cable industry source gave an estimate of 215,000."
HT: Fight Opinion
This Fan Shot was promoted to the front page by Nick Thomas.
UFC 110: Nogueira vs. Velasquez coverage
almost 2 years ago
fozo
80 comments
0 recs |
Email
PrintComments
Any report on what UFC 109 did?, it’s pretty obvious by the disapointing number for 110 that having those 3 shows so close together hurt the overall numbers.
Good news for the UFC is they had a great debut in Australia so i’m sure that next time they’ll look to put guys are who actual draw with mainstream fans not hardcores on the card.
Yeah, I thought 110 was a great card and the top two fights were far more appealing than Couture / Coleman.
People are right though, there are far too many events. One per month is reasonable. Lots of people can justify adding $50 to a cable bill, adding $100 any given month is pushing it. Even if you get friends together to pay, people have lives outside of MMA and can’t always give up all of their Saturdays.
$50 dollars for any card is unreasonable, especially with the economy the way it is. I don’t care whose on the card, personally I will never pay that. Especially when I don’t have to.
You think $50 is unreasonable for any card and you aren’t willing to pay for MMA. If you cared enough to be a fan of the sport you would buy something.
by Dropkick434 on Mar 11, 2010 11:41 AM EST up reply actions
“A fan, short for fanatic and sometimes also called aficionado or supporter, is a person with an intense, occasionally overwhelming liking and enthusiasm for a sporting club, person (usually a celebrity), group of persons, company, product, activity, work of art, idea, or trend. Fans of a particular thing or person constitute its fanbase or fandom. They often show their enthusiasm by starting a fan club, holding fan conventions, creating fanzines, writing fan mail, or promoting the object of their interest and attention.”
I don’t see anything in the definition of a fan that claims to be a fan you have to pay outrageous fees.
you should have ended your name 4 letters sooner.
"Will Rogers never met Barry Switzer."
by Broncho1673 on Mar 11, 2010 12:44 PM EST up reply actions
I guess going to a UFC event would be out of the question then huh? When I someday go to my first UFC fight live, I bet I won’t get out of there without spending at least $200 on tickets, merch and concessions, not to mention if I go out of town and have hotel and travel expenses. But you know what? It will be worth it because I love this sport. I am not in a position to pay for every UFC card myself, but I pay what I can because in a free market society, you have to spend money on the things you like or they may disappear.
$50 for an evening of entertainment isn't that extreme.
If you consider the cost of going to a movie or going to a concert or going to a bar. I imagine it would probably cost close to $50 for 4- 6 people to go bowling or play mini golf for 3 hours. Relative to everything else, $50 (once a month) especially if you can split it isn’t that unreasonable.
People are always talking about 4-6 people chipping in on a PPV but I’ve never actually seen it happen. I don’t even know 4-6 people who like MMA. I think the reality is UFC events are just not worth $50. I think UFC 110 was a prime example of this.
Great card, very popular fighters, and yet the PPV buys are extremely low. Most MMA fans I know through the web don’t buy cards, they just watch it for free the very next day.
I watch almost every card with a group of 4 -10 people
Usually there is food and beer and maybe some video games after. Sometimes people chip in or sometimes we just alternate who is hosting (depends who I am watching with). I have been at UFC parties with upwards of 30 people before.
If we can’t get enough people together or want a change of pace we can go check it out in a bar. Although the $10 cover and one or two drinks add up pretty quickly.
Generally agree
but finding multiple people to watch or even one other person to go to a bar with is difficult. I think this is a big reason why people often try to steal a stream or watch videos the next day. As I’ve said before. I think a dependable decent quality stream online for considerably less than the PPV would be a good way to service fans who can’t pull together a viewing party.
One of my good friends used to work for the cable comapny got 50% off PPV’s for years. We used this to our advantage to watch many UFC cards. As a result I have a number of freinds who became fans and still watch regularly.
I also have the built in advantage of a roommate who is a big fight fan. He can get some people to come out, I can do the same. Add in the fact that my GF likes watching fights and has a number of freinds that do as well, veiwing parties aren’t too tough for me. I suppose I am not in the majority.
sir i would argue with but i see you're not just a tool
But an entire tool shed. So I wont waste my words.
"When i get in there, in his face ,pressin the action,I'm RUFF NECKIN'EM,I'm throwin him around,I'm punchin him,hes punchin me, I'm eatin his shots and I'm Blastin him back in the face he's not goin to be able to handle it ." - Chris Leben on how his fight with Anderson Silva is gonna go.
by Rayce. on Mar 11, 2010 12:12 PM EST via mobile up reply actions
This is horseshit , if he takes interest in mma , watches mma , likes it , talks about it on the internet , yet doesn’t pay money he’s not a fan of mma ? Bullshit.
I live in the middle east and can’t buy PPV’s even if I wanted , I pay a fight channel about 2.5 dollars a month to get UFC events with a one day delay – so I’m less a fan than you guys ?
The guy is right , 50 bucks is a lot of money , especially when there are so many events and free alternatives (though illegal).
I hope the people who called this guy ‘not a fan’ also never downloaded any movie , song or computer game illegally – otherwise you’re all not fans of music , movies or computer games …
How can you be a diehard fan of any band and say:
Their CD’s aren’t worth buying and they aren’t worth seeing in concert though. That makes no sense.
How can you be a big fan of a movie and say:
The movie is awesome, but not worth seeing in the theaters and the DVD isn’t worth buying though.
yeah but he brought up being unable to afford ufc events if he had to… what happens if you love mma but are a broke college student like me? i know i’m a fan, but i definitely don’t buy all the events. but i do watch all the events. and support when i can. he’s got a way more valid argument than the other guy.
"Well, yes, but I’m afraid I prematurely shot my wad on what was supposed to be a dry run, if you will, so now I’m afraid I have something of a mess on my hands." - Tobias Fünke
"There are just so many poorly chosen words in that sentence." - Michael Bluth
One of my favorite lines from the best TV show ever.
He (toolshed) said:
“$50 dollars for any card is unreasonable, especially with the economy the way it is. I don’t care whose on the card, personally I will never pay that. Especially when I don’t have to.”
and
I think the reality is UFC events are just not worth $50
He said nothing about being in college or not being able to afford it. He flat out said it isn’t worth $50 and he will never pay $50 for any card because he can get thenm for free.
If you can’t affort to pay for events, that is one thing, but to flat out say no event is worth it and never will be is beyond ridiculous.
What strange world do you live? How does saying that no event is worth $50 bucks mean that I have the money to pay for it? If I couldn’t watch UFC events for free I would just not watch the UFC period.
I watched Dynamite 09 for free and it was one of the best MMA events i’ve ever seen. There are plenty of alternatives out there that don’t cost $50 bucks.
I could care less whether or not you have the money.
Being broke doesn’t make anybody less of a fan or anything.
Saying you are a fan or supporter of something and being 100% unwilling to show any type of support under any circumstance because you can get it for free (which is what you stated) makes you a hypocrite.
It’s a difficult subject . I totally see myself as a Metallica fan but I downloaded all their cd’s but one . On the other hand I’m gonna pay 75 $ to watch them live soon.
The UFC is definitely not going to be broke anytime soon . Dana White is a millionaire , and despite this he doesn’t see the urge to pay his fighters more . Only his top stars , and even they don’t get paid as they are worth.
Under these circumstances I can totally get people who watch UFC events illegally and only pay for mega events like UFC 100 .
So you are not
supporting the fighters, their families, or the sponsors. If all MMA fans were like you, we would have no MMA.
A hypocrite is "a person who pretends to be what he is not"
I am not saying you don’t like MMA.
I am say I can’t agree with you when you call yourself a fan (supporter) but in the same breath say you will never ever support them because you don’t have to.
You are probably right. I am sure the fighters are very greatful of the moralsupport genrated while you post your opinions online while never helping them get a single penny.
It is kinda like how so many musicians and people in the movie business embrace illegal downloads.
And btw, the UFC profits from me watching their programs on SpikeTV. If the fighters don’t get any of that money it’s not my problem.
That sounds like a cop out to me.
That is kinda like saying a movie isn’t really worth seeing in the theaters, wait til it comes out on video or wait til you find a good download.
Not really the words of a big fan / supporter.
truck, this is probably one of those situations where you say, i’m right and you’re wrong, and we’re done. he just doesn’t get it.
"Well, yes, but I’m afraid I prematurely shot my wad on what was supposed to be a dry run, if you will, so now I’m afraid I have something of a mess on my hands." - Tobias Fünke
"There are just so many poorly chosen words in that sentence." - Michael Bluth
One of my favorite lines from the best TV show ever.
thank you
"Well, yes, but I’m afraid I prematurely shot my wad on what was supposed to be a dry run, if you will, so now I’m afraid I have something of a mess on my hands." - Tobias Fünke
"There are just so many poorly chosen words in that sentence." - Michael Bluth
One of my favorite lines from the best TV show ever.
I don't have a problem with what you or JoelMan said.
Being broke doesn’t make anybody less of a fan or anything.
Saying you are a fan or supporter of something and being 100% unwilling to show any type of support under any circumstance because you can get it for free makes toolshed a hypocrite.
perfectly understood...
I thought joelman brought up a good point and wanted to differentiate me and him with toolshed, because i agree with you completely about whether or not he is a “true fan”.
"Well, yes, but I’m afraid I prematurely shot my wad on what was supposed to be a dry run, if you will, so now I’m afraid I have something of a mess on my hands." - Tobias Fünke
"There are just so many poorly chosen words in that sentence." - Michael Bluth
One of my favorite lines from the best TV show ever.
Damn, I’m to poor to be a fan of anything except for over the air television (can’t afford cable).
Wait, can I be a football fan if I only watch the free games and read about it incessantly on the internet all year round? If not, damn.
Not being able to afford it has nothing to do with that toolshed said.
If you could afford to pay a cabler bill and watch football you would. If you could afford tickets to a game I’m sure you would gladly pay and go.
toolshed said:
“I will never pay that. Especially when I don’t have to."
and
“I think the reality is UFC events are just not worth $50”
Absolutely a great card. However, I admit I didn’t realize the event was live on PPV until the day before. I wouldn’t pay for a tape-delayed card, but once I realized they were having the event in the afternoon, I decided it was worth it. I wonder if anyone missed out because they didn’t realize the PPV was live in time.
Lots of people I'ms sure.
I know a handful that missed it for that reason. I didn’t know it was going to be live until a few days before hand either.
UFC 110 was a very good card, but the only fight with star power that would appeal to casuals is the Wanderlei vs Bisping fight. With three fighters about-to-enter or entering Title contention in Sotiropolous, Bader, and especially Velasquez, I can imagine Bader and Velasquez being up there and possibly being PPV draws in the future especially since those two are still in their 20’s. Sotiropolous, unless he beats Penn, I can’t imagine him being a PPV draw (even though I am a huge fan of his), but I see him staying in that Title mix for a while.
I’ve seen that 100 times and never saw the guy behind who looks like he’s smoking a joint…
"Well, yes, but I’m afraid I prematurely shot my wad on what was supposed to be a dry run, if you will, so now I’m afraid I have something of a mess on my hands." - Tobias Fünke
"There are just so many poorly chosen words in that sentence." - Michael Bluth
One of my favorite lines from the best TV show ever.
UFC set this card up to fail.
Here me out. Scheduling a card two weeks after another card was a huge mistake. Also, I don’t think they spent a lot of advertising money because I didn’t see much on tv for it.
A lead in like UFC 109 didn’t help either. UFC 109 did bad numbers i’m sure.
UFC 112 is going to do awful numbers.
UFC 110: 215-240k
UFC 109: 275k
UFC 108: 275-300k
UFC 107: 620k
by snakecharmer1340 on Mar 11, 2010 1:52 AM EST reply actions
In 2009 the UFC averaged 620,000 buys per ppv event. If we look at the percentage each event was above or below that average we can definitely see a downward trend from 100.
UFC 100 1,600,000 + 245%
UFC 101 850,000 + 29%
UFC 102 435,000 30% 0
UFC 103 375,000 -40%
UFC 104 500,000 -20%
UFC 106 375,000 -40%
UFC 107 620,000 +/
UFC 108 300,000 -51%
UFC 109 275,000 -55%
UFC 110 240,000 -62%
Wow. Is the UFC in a downward spiral. But here is the other interesting thing we should look at when discussing 2009 ppv buys:
Average with title on line 820,000
Average with non-title main event 370,000
since 100 there has been 3 cards with title defenses (101, 104, and 107) and 6 ppv cards without titles on the line. Lesson to learn? Those belts really matter.
by John Nash on Mar 11, 2010 3:16 AM EST via mobile reply actions 1 recs
Barring injury, from 111 through to 116 they’ll do huge numbers. All this PPV run since 102 has confirmed is the obvious. Coleman, Thiago Silva, Nog, Cain and Belfort aren’t PPV sellers and Randy, Rashad and Franklin can only do some much on their own. The only disappointing figure was the Tito/Forrest rematch, which flopped and sold less than their first fight did in 2006, and even that is explainable as Tito is damaged goods and what always endeared people to Forrest was blown to shit after the Anderson loss.
I can understand being interested in the biz side of things but I don’t understand the hysteria over low UFC buyrates or WEC/Strikeforce ratings anymore. Maybe in 2007 it was worth getting worked up over but the UFC has now been doing big buyrates since 2005 and the sport is clearly here to stay. Do fans on NFL forums shit bricks and claim the NFL is doomed when two low-ranked NFL teams face each other and draw below-average ratings?
by rabrown on Mar 11, 2010 8:38 AM EST up reply actions 1 recs
who knows, maybe Dana is on to something and the streaming is killing his ppv buys… ironically during his anti piracy speech, he probably informed a good number of people about several streaming sites they wouldn’t have otherwise known about.
seriously though, this is just an example of oversaturation, especially when it comes to putting cards on ppv that should not be, ufc 108 and 109 deserved to be free on spike, probably 106 too.
by kanodogg on Mar 11, 2010 9:06 AM EST via mobile reply actions
I know a number of people who assumed this one was tape delayed like some of the others have been.
That could have heart the numbers too.
I Can’t believe how this card could do so bad with cain and big nog, arguably two of the worlds top heavyweights. I just don’t know how people are thinking, I would much rather watch cain than see Brock doing his lay and pray. The U.S audience should educate them self better, it’s not all about the freak show with Brock Lesnar and his WWE antics, it’s about fighters and Nogueira is going down in history as one of the greatest heavyweights of all time. And Cain, who had just blast through everybody, coming from 2 wins against 2 former top10 guys, who doesn’t want to see that?
I think that from 111 to 116, those events are going to do great numbers, 600, 000 + on all om them.
People are thinking:
“I’m not a hardcore MMA fan, so a card without someone that really interests me is not going to earn my $60.”
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Mar 11, 2010 9:22 AM EST up reply actions 2 recs
I consider myyself a hardcore
but if Cane vs Nog was replaced by Vera vs or a Bonnar vs, I would not have purchased it.
I didn’t get into MMA during Pride and honestly, I don’t have much connection to Nog. He was getting beat up by Tim Sylvia before he got a submission. Then he got beat up by Frank Mir. Next he fought a 3 round battle with a done Randy Cotoure. And then he got destroyed by Cain Velasquez. Nogueira may go down as a great, but his run in the UFC hasn’t been that impressive and I don’t think he has expanded his fanbase much past what he had from pride.
i could see ur point,
IM sure alot of other people feel the way u do who never watched pride or ever heard of it.
LOL, you don’t like Brock’s lay n pray but you like Cain huh? Had you seen any of his fights previous to this one?
by ufc4 on Mar 11, 2010 9:55 AM EST via mobile up reply actions 1 recs
Huh? Cain seems to bring it in every fight I have seen so far..don’t recall him being boring at all..
They obviously need to find a way to get Brock on every card this year..
by LtotheK on Mar 11, 2010 9:31 AM EST reply actions 1 recs
Since it was overseas, and shown in alot of countries, I would think that the UFC made the most money from TV deals, not PPV.
i wonder just how much money they make in tv deals
They have make alot more money now than they did before on tv deals. One would wonder if they have keep making more and more tv deals if they will give us a break on the ppvs.I doubt it but I llok forward to the day when there is free ufc on saturday nights.
i'm sure they're disappointed with a low number
but i figured this card was much more about establishing the brand in a new market (which was accomplished with the ridiculous turnout), than ppv figures. i am a bit surprised the wandelei bisping fight didn’t pull in more people though.
I'm sure they are disappointed, but they are still making money.
200,000 buys at $40 a peice (ignoring HD) is $8,000,000.
Assume the cable comapny keeps half (which is probably a little high) and that is $4,000,000.
The gate revenue was an estimate 2.5 million.
Merch sales were $540,000.
Fighter pay is usually in the $1,000,000 range.
That is still a net of about $6,000,000.
I know there are a number of other expenses there (advertising, travel), but they aren’t taking exaclty a loss.
On a quick side note...
I think the numbers should take a big jump up for the upcoming 111 and 112 cards. GSP, Mir, Penn and Silva can all pull an audience plus each card has two title fights.
There are still a million + potential buyers out there and they will make themselves known in the coming months.
i didnt read any comments but
A lot of casual fans thought it was a tape delay .that might have.taken away some of the appeal?
"When i get in there, in his face ,pressin the action,I'm RUFF NECKIN'EM,I'm throwin him around,I'm punchin him,hes punchin me, I'm eatin his shots and I'm Blastin him back in the face he's not goin to be able to handle it ." - Chris Leben on how his fight with Anderson Silva is gonna go.
by Rayce. on Mar 11, 2010 11:42 AM EST via mobile reply actions
Comments For This Post Are Closed
Secondary Sidebar
User Tools
FanPosts
Community blog posts and discussion.
Recommended FanPosts
Recent FanPosts
MMA Rankings
Certain photos copyright © 2012 by Associated Press or Getty Images. Any commercial use or distribution without the express written consent of Associated Press and Getty Images is strictly prohibited.
