This may have been brought up already, but reading Dan Rafael's recent Boxing notebook on espn.com, one nugget of info jumped out at me and got me thinking about the UFC's recent announcement that UFC 111 would be broadcast in over 300 theatres nationwide.
Boxing is headed back to movie theaters. Buoyed by the success of the Floyd Mayweather-Juan Manuel Marquez fight being shown in high definition on about 200 big screens nationwide in September, Golden Boy made a new deal with NCM Fathom to go back to theaters for two upcoming fights, Golden Boy CEO Richard Schaefer told ESPN.com.
The April 3 Roy Jones-Bernard Hopkins rematch and the May 1 Mayweather-Shane Mosley fight, along with their undercards, will be in select movie theaters, he said.
Jones-Hopkins will be available on between 150 and 200 screens while Mosley-Mayweather will play on more than 400 screens.
"They did a survey about Mayweather-Marquez and it was No. 1 for positive feedback of any event they ever had in their theaters. It was unbelievable," Schaefer said. "It was a huge success. We're doing it again and believe it will be another huge success."
Although Golden Boy will generate revenue from the theater tickets (Mayweather-Mosley theater tickets will cost between $20 and $25 with Jones-Hopkins being priced lower), the real enticement of the deal is the thousands of screens that will advertise the fight before movies begin.
He mentions the "real enticement" of having thousands of screens advertising the fights before movies begin in the weeks leading up to the events. Seeing that NCM Fathom is the same company partnering with the UFC for UFC 111, this tells me there's likely more going on then just the fact that Zuffa is trying to find new ways to broadcast events. This could act as a big advertising tool to the casuals out there. Getting the word out to thousands of fans to see the fight in any way (outside of illegal streams of course!!!) is a huge plus.