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UFC strikes a deal with Fathead:

"Fathead makes the best wall graphics in the business," UFC president Dana White said. "This is another cool way for our fans to show support for their favorite UFC fighters."

They'll be available at fathead.com, ufcstore.com and other major retailers.

HT: mmajunkie.com

almost 2 years ago U-faber_tiny Nick Thomas 50 comments 0 recs  | 

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wow this is actually a fantastic idea.

by Austin Martin on Feb 15, 2010 12:41 PM EST reply actions  

Winner winner chicken dinner!

This is great, I’ve always wanted them to come out with some UFC stuff.

Mauricio Shogun Rua #1 LHW in the World. The TRUE Champion.

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Feb 15, 2010 12:48 PM EST reply actions  

whatever

Fatheads are the biggest ripoff in all of sports memorabilia

We're just a million little gods causin' rain storms, turning every good thing to rust.

by Anthony Pace on Feb 15, 2010 12:57 PM EST reply actions  

agreed

but the fathead jr of bj penn actually isn’t that bad (still wouldn’t spend it personally though)
BJ Penn – Fathead Jr.

Dimensions: 1’11"W x 3’3"H
Price: $39.99

I'm old school hating Lesnar, I've been hating Lesnar since '08

by MicahW on Feb 15, 2010 1:14 PM EST up reply actions  

http://www.fathead.com/mma/cage-fighter/bj-penn-fathead-jr/

I'm old school hating Lesnar, I've been hating Lesnar since '08

by MicahW on Feb 15, 2010 1:14 PM EST up reply actions  

yeah, it looks kind of cool, but after about a week i’d start wondering why I dropped $40 bucks on it, or like $100 for the larger ones

We're just a million little gods causin' rain storms, turning every good thing to rust.

by Anthony Pace on Feb 15, 2010 1:25 PM EST up reply actions  

well isnt that like saying the modena is the most overpriced of all the super exotic cars out there. All sports memorabilia can be put in one of two categories… junk and ripoffs.

If you can find them on a good (ie 50% off) sale or luck into winning one like I did they are pretty nice though. The Larry Fitzgerald one I won looks amazing on my lil bro’s wall.

by 20dawkins20 on Feb 15, 2010 1:25 PM EST up reply actions  

This is pretty much true. One day (in my dreams) I will have a wicked bar in my basement, set up like a sports bar, so that my friends and I will have a place to drink stupid amounts of beer while watching MMA. If I could spend years bargain hunting for stuff to fill that place out, it’d be cool to have some nice sports memorabilia. But just to have it, at the prices that you normally pay? No thanks. And the cheap stuff is usually truly crap. At least these things are (supposed to be) pretty good in quality.

"I'm AJB and I endorse this nut-puncher."

by AJB on Feb 15, 2010 1:32 PM EST up reply actions  

Well, I like wearable things (not Affliction shirts and the like), and some things have true sentimental value. My dad has an autographed Roberto Clemente card for which he would sell-off my step-sister to protect. And some plans are in motion for some of my friends and I to go in on a bar when we graduate. If Fatheads are proposed as decor, I will not cosign the loan.

We're just a million little gods causin' rain storms, turning every good thing to rust.

by Anthony Pace on Feb 15, 2010 2:40 PM EST up reply actions  

Well, yeah, but there’s a difference between an actual sports bar and my inevitably shitty basement.

"I'm AJB and I endorse this nut-puncher."

by AJB on Feb 15, 2010 3:00 PM EST up reply actions  

But you’re basement will be far less shitty without Fatheads!

(Also, basements can be totally awesome if done right.)

We're just a million little gods causin' rain storms, turning every good thing to rust.

by Anthony Pace on Feb 15, 2010 3:14 PM EST up reply actions  

i am collecting a bunch of things for a future basement bar. I have a Dan Henderson autographed glove/shirt combo framed and above my tv right now, i won a shane carwin signed 4xl glove from his community, a mike brown Autographed shirt (needs to be framed), Wanderlei signed glove shadow boxed, Anderson and AA signed gloves that need to be shadow boxed and also i have a signed GSP photo.

by Riley_96 on Feb 15, 2010 3:52 PM EST up reply actions  

by why get the modena when you can get the spider F1?

We're just a million little gods causin' rain storms, turning every good thing to rust.

by Anthony Pace on Feb 15, 2010 2:42 PM EST up reply actions  

Because he’s not an Italian hairdresser.

by HarmlessNinja on Feb 15, 2010 5:32 PM EST up reply actions  

As long as the fighters are getting some cash from this, this is a great idea.

twitter.com/thisredengine

by Matthew Roth on Feb 15, 2010 1:06 PM EST reply actions  

and you know this how?

by Phildo on Feb 15, 2010 1:37 PM EST up reply actions  

Obviously he’s a fighter.

by ufc4 on Feb 15, 2010 2:01 PM EST via mobile up reply actions  

Huh? I thought we all knew this by now. This discussion comes up every two weeks on this site. The image of almost every UFC fighter belongs to Zuffa, LLC

by David_ on Feb 15, 2010 6:05 PM EST up reply actions  

Because they don't own their image rights.

Or, most of them don’t. And when you don’t own your image, you don’t make money off of the use of it. Same goes for Round 5 dolls: Most guys see none of the money for having their image used.

"Someone is WRONG on the internet. What do you want me to do? LEAVE? Then they'll keep being wrong!"
-Randall Munroe

by pdl on Feb 15, 2010 2:20 PM EST up reply actions  

There are always all sorts of comments on this but the only thing that i can remember that was backed up was the video game deal which was a separate thing. Even if the UFC controls image rights that doesn’t mean that the fighters aren’t getting a cut off their use(do they control image rights?). Does anyone actually have any facts on this in regards to non-video game products?

by who me on Feb 15, 2010 2:36 PM EST via mobile up reply actions  

I’d probably say that just due to the fact that bjpenn.com has it’s own fathead, that this does provide revenue to fighters. Also with the video game they allowed fighters to actually have their sponsors on those back banners which allowed for revenue as well (to the fighters).

twitter.com/thisredengine

by Matthew Roth on Feb 15, 2010 2:58 PM EST up reply actions  

POINTS!

smart, high demand fighters like bj get backend points on virtually everything they’re involved in. i’d be very surprised if he doesn’t make a few cents off everything the ufc sells with his face on it.

any fighter with clout and a smart lawyer should be in a similar situation. the ufc may have the rights to use the image, but that doesn’t necessarily mean they can use it without compensation.

by K Krush on Feb 16, 2010 8:26 AM EST up reply actions  

Everyone ignores the interview where sherk said he was able to sell advertising hon himself for those types of things, and just because the UFC owns the rights doesn’t mean they own them completely or that the fighters get absolutely nothing.

Until there is an actual source saying that the UFC keeps all the profits, I’ll just chalk that up to the typical “ufc is evil” nonsense that is always perpetuated.

by Phildo on Feb 15, 2010 3:02 PM EST up reply actions  

I work in the MMA industry.

I can personally guarantee you that several fighters make zero money off things like the Round 5 dolls.

If that’s not enough for you, look up Jon Fitch talking about how in case anything happened to him, he wanted his family to control the image rights so they could still profit off it and support themselves. Hence why he only wanted to sell 5-10 years of image rights rather than permanent sale.

As for the Sherk deal, of course he can sell ad space on himself. That’s what sponsors do…

As for BJ Penn, he may have kept his image rights. Some fighters still have them, but I know most mid/low tier and several high profile fighters, including champs, see nothing for their image use.

"Someone is WRONG on the internet. What do you want me to do? LEAVE? Then they'll keep being wrong!"
-Randall Munroe

by pdl on Feb 15, 2010 3:08 PM EST up reply actions  

Fitch’s issue was specifically with the video game rights issue(which did suck). There was a voluntary marketing deal the UFC was trying to get guys to sign a while back but it was separate from the video game rights deal and it did pay guys a set percentage. Guys have t shirt deals all the time, how can they have a t shirt deal if they don’t own their own name or likeness? heck the Round 5 figures were separate outside deals with fighters until very recently, how could those guys not be making money off something they contracted for outside of the UFC?

I keep seeing all sorts of stuff posted on this and you say you work in the industry but even your examples go back to the video game specific deal that has been already talked to death and not something that shows where guys make nothing at all off stuff like this. Is there any actual facts out there anywhere on what is going on? Any at all? I mean I don’t want to seem like I don’t take your word for it but we are on the internet here, give me a link, give me something where it is backed up that the guys don’t make any money at all off deals like this. That’s not too much to ask for if we want to definately establish what is going on here. I’m more than willing to believe it is how things work but even after several years of hearing it all that I’ve ever seen goes back to the video game deal.

by who me on Feb 15, 2010 3:24 PM EST up reply actions  

They were not all specific to the video game deal

and there are tons of instances of UFC calling meetings with fighters to sign away lifetime image rights away from their managers. I don’t have links because there aren’t any, it’s behind closed door things. Just like there’s no “proof” of the UFC charging a sponsorship fee or how much it is, or millions of other things they do.

If you believe me, you believe me. If Brent, Luke, Leland, or any other staff want to jump in and back me up with other off the record sources, I’m sure we’d all appreciate it.

"Someone is WRONG on the internet. What do you want me to do? LEAVE? Then they'll keep being wrong!"
-Randall Munroe

by pdl on Feb 15, 2010 3:46 PM EST up reply actions  

The sponsorship thing is a prime example of why I don’t just believe this kind of stuff out of hand, what was reported and repeated time and time again in those discussions turned out to not be correct. Even stuff people had links to turned out to be unsubstanciated and incorrect in the end. It’s not that I don’t believe it could be happening it’s just that I have yet to see anything that has been backed up and I would very much like to see as much information as possible on the subject.

I guess it’s because I work for a regulatory agency, I hear all sorts of stuff all the time from all sorts of sources that turns out to just be rumors or partial stories. I just have to see something tangible, particularly if it’s coming up in anonymous internet discussions.

by who me on Feb 15, 2010 4:34 PM EST up reply actions  

Ha.

Dude, the sponsorship fee is something they actually do. If you don’t believe that, one of the recently banned companies (forgot who, RVCA, Hoelzer, or Clinch Gear most likely) actually spoke out about it saying something along the lines of “WTF, we payed the sponsorship fee and now we are banned?”

That’s arguably the worst example for you to pick.

"Someone is WRONG on the internet. What do you want me to do? LEAVE? Then they'll keep being wrong!"
-Randall Munroe

by pdl on Feb 15, 2010 5:24 PM EST up reply actions  

The story was that the sponsorship fee was $100k for 6 months and that turned out to be incorrect even though for months and months people went on and on about that like it was a proven fact. Yes they do have sponsorship fees but none of the details that people were ranting about turned out to be correct and even the biggest ranters on the web backed off of the subject. We jumped from “Oh my god how could the UFC charge such an outrageous fee!!!” to “the negotiations were deemed fair”, that’s a very drastic change to what people were going on and on about. Even now that more information has come up people still are going on and on due to incorrect information 6 months ago. It’s a prime example of why I am actually looking for some real backed up information here instead of secondhand internet rumors, not sure why your not getting that?

MMAPayout.com is now learning that a semi-annual tax or fee of $100,000 isn’t exactly accurate. The negotiations were deemed "fair," which is to suggest that the MMA community may know far less than it thought in regards to this UFC business policy (isn’t that always the case?). We’ll have more on this matter soon.

http://mmapayout.com/2009/08/dethrone-to-sponsor-ufc-fighters/

by who me on Feb 15, 2010 5:57 PM EST up reply actions  

But that's just another anonymous source.

I’m not claiming that the fees were unfair, I think they are acceptable, but MMA Payout saying “Oh, we just heard that they were fair” is no more reliable than when they reported the initial incorrect numbers.

Long story short… MMA is still a very “closed doors” business. We don’t get official PPV sales numbers since the UFC is privately traded. We don’t hear details about business because Dana will ban a sponsor or cut a contract short on a whim, so nobody speaks out. Anybody who is in a position to say anything is accused of sour grapes. Basically, the public has to go on a lot of rumor. I’ll tell you this though, a LOT of the rumors are true, or at least have a good amount of truth to them.

"Someone is WRONG on the internet. What do you want me to do? LEAVE? Then they'll keep being wrong!"
-Randall Munroe

by pdl on Feb 15, 2010 6:15 PM EST up reply actions  

But that’s just another anonymous source.

Exactly, and that right there is the point, to you you know exactly what you are talking about but over the internet it’s just another anonymous rumor. We get these stories all the time and they tend to be long on accusations and short on meaningful details. Having an amount of truth to them doesn’t tell the real story.

I’m sure the UFC is run by heartless monsters full of hate and greed, but as I said earlier I work in government regulation, I see that multiple times a day.

by who me on Feb 15, 2010 6:41 PM EST up reply actions  

MMA is still a very "closed doors" business

I should mention that I deal with this issue on a regular basis too. It’s not uncommon for companies to keep as much information as private as possible. Private companies don’t like to give out any information without a court order and even publicly traded ones fight it as much as they can.

by who me on Feb 15, 2010 6:44 PM EST up reply actions  

Yes!!! I’ll take one also.

by asmiley420 on Feb 15, 2010 1:29 PM EST up reply actions  

for less than the price of a new arianny fathead

you can get edith to come to your house and walk around waving and blowing kisses.

by K Krush on Feb 16, 2010 8:30 AM EST up reply actions  

Interestingly

They already make an Edith Fathead:

by ufc4 on Feb 16, 2010 11:08 AM EST up reply actions  

Can’t sleep. Brock’ll eat me.

Can’t sleep. Brock’ll eat me.

"I'm AJB and I endorse this nut-puncher."

by AJB on Feb 15, 2010 1:32 PM EST up reply actions  

lol..

How does he look exactly the same now?

by HappyLittleTreez on Feb 15, 2010 4:35 PM EST up reply actions  

this is my argument against brock being a doper. if he’s the size he is because of hgh, then he must have started treatments in the womb.

by K Krush on Feb 16, 2010 8:33 AM EST up reply actions  

haha, that’s your argument? that he was a fat baby?

by David_ on Feb 16, 2010 2:08 PM EST up reply actions  

This is perfect, the Tito Ortiz Fathead is sure to be a big hit.

by ufc4 on Feb 15, 2010 1:23 PM EST via mobile reply actions  

a replacement for wall paper, ugly replacement but one none the less.

by Riley_96 on Feb 15, 2010 3:55 PM EST up reply actions  

I love BJ Penn

but I can’t possibly be the only one to giggle at the thought of BJ Penn together with the term “Fathead” can I?

Anyway, it’s a good step for MMA, but I can’t fathom explaining the idea behind putting vinyls of half-dressed men on my walls to anyone visiting my place.

by rzor on Feb 15, 2010 1:24 PM EST reply actions  

“Make yourself at home, have a look around.”

“Hey, Steve, what’s in this rooWOAH!!!”

“Uh… yeah… about those giant sweaty men…”

“Don’t want to hear it.”

"I'm AJB and I endorse this nut-puncher."

by AJB on Feb 15, 2010 1:34 PM EST up reply actions  

Classic

Its almost been a year and seeing the limey’s face recoil off of hendo’s fist still makes me lol

by The Blackula on Feb 15, 2010 2:35 PM EST reply actions  

I’ve been waiting for this foreverrrr…now i can finally have The Spider in my Dorm room!

T_Mac

by T_Mac on Feb 15, 2010 8:36 PM EST reply actions  

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