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UFC 109 as Viewed by an Outsider

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Andrew Sharp of SBNation.com wrote up a piece on his experience as a non-MMA fan attending UFC 109.  I really, really urge you guys to check it out.  Here's a little bit of the story to whet your appetite:

It wouldn’t be a stretch to say that Mixed Martial Arts—and its most prominent brand, the Ultimate Fighting Championship, or the UFC—has struggled to gain mainstream acceptance. At least among the more traditional sports fans and media, the fastest growing sport in the world still percolates beneath the surface. Or worse, it gets dismissed altogether.

You don't like Mixed Martial Arts? You don't respect it? I used to be in the same boat.

Depending on your levels of cynicism, it’s either a form of human cruelty, or a slightly more legitimized form of WWF wrestling, equal parts barbaric and cartoonish. And it's stereotypes like those that have kept the UFC relegated to the margins of the mainstream. So far, "serious" people have refused to embrace it, and as a result, idiot sports fans like me just dismiss it.

...

People see the UFC as an organization promoting these barbaric cage matches, bastardizing the sports of boxing and wrestling, and turning them into pure bloodsport. The athletes train hard, yes, but can they really compare to other pro athletes? Someone like Randy Couture may be tough, but so is Ray Lewis—can Randy Couture also run a 4.6 40-yard dash? These are the arguments that sports fans use when they're dismissing MMA as a perversion and a waste of time. Much ado about nothing.

It may be insanely popular, but so are the Black Eyed Peas. And look at all the fans, wearing those ridiculous Affliction shirts. We're supposed to take this seriously? What the hell is a tap out?

...

And it's our loss. I went to a fight this weekend—UFC 109, which wasn't even supposed to be a spectacular card—and despite some serious skepticism, it took all of five minutes to be converted. The energy gets you first, then it's the fighting styles, then it's the fans, and finally, the fighters, themselves. It's all on par with any big football or basketball game, and yes, a boxing match. The UFC culture is insular, and I was an outsider, but again, all it took was five minutes.

But before we get too far into it, some backstory. I came into this story knowing absolutely nothing about mixed martial arts or the UFC. I'd heard the stereotypes mentioned above, and seen a few minutes of a fight broadcast on CBS, but otherwise, I was pretty much a clean slate. This past weekend was my education in all things MMA.

There is much, much more to the piece and again, I hope you all take the time to read it to understand how people view our sport and also to enjoy how its infectious energy can capture a portion of the skeptics who are willing to give it a chance.

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That was awesome. This is the type of thing I have conversations about almost everyday with people. I understand the sport’s not for everyone, but at least give it a chance, and you might just like it. I’m personally not a fan of Chael Sonnen, but if he helped to draw one more fan into the sport, good on him.

http://www.twitter.com/TB_Money

by Tim Burke on Feb 10, 2010 11:22 AM EST reply actions  

I thought Chael "I don't do guard" Sonnen converting a fan was interesting too.

And amusing, but really, whatever it takes, I say. I recall introducing a buddy of mine to MMA a few months back during the Pierre / Penn II fight. All he’d seen of MMA before was the early UFC days when there were no rules. He’d never bothered to watch a modern day MMA event because of the stereotypes. One day he figured if I was so interested in it, it must be worth a try. After watching that UFC, he told me all his preconcieved notions about MMA were shattered. That was a good day.

You have to be the man... you have to be very, like, alpha male with her. You know? Decide what you do and everything. So, show her who's the boss, you know? - GSP

by pud333 on Feb 10, 2010 1:45 PM EST up reply actions  

Good stuff. Bonus points for the GSP quote.

by HarmlessNinja on Feb 10, 2010 1:52 PM EST up reply actions  

Here’s some of my pictures from UFC 83: GSP vs. Serra II in Montreal… the place was electric.

by Nick Thomas on Feb 10, 2010 11:26 AM EST reply actions  

It hasn't even been a year....

…and I’m a huge MMA fan now. I had watched youtube clips of the Pride greats, of Fedor, Vovchanchin. Bas Rutten actually drew me to the sport with his ebullient personality, funny self defense videos. Then I saw fights online and gained a respect for the fighters clashing with different styles. It was like a video game, but in real life. I wanted to watch fighters who I know could pretty much wreck anyone’s shit in a real life fighting situation, and MMA best represented that. The first pay per view I watched with genuine interest was UFC 98, and I haven’t missed a Dream, Sengoku, Strikeforce, or UFC event since. I love this sport!

by pathmarkpolice on Feb 10, 2010 11:28 AM EST reply actions  

there’s no limit to how much punishment can be inflicted, it only stops when someone’s life is in danger

…or when the time limit runs out, which he should know, considering multiple fights at 109 went to a decision. I’ll give him a pass on not knowing about joint locks, since there weren’t any on the card. But man, can’t avoid rhetoric like this even in a positive piece…

by JRN on Feb 10, 2010 11:36 AM EST reply actions  

I think you're overthinking it...

Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com

by Brent Brookhouse on Feb 10, 2010 11:44 AM EST up reply actions  

How so? Both of the statements in the quote are untrue.

by JRN on Feb 10, 2010 11:50 AM EST up reply actions  

Rhetoric:
using language effectively to please or persuade

http://www.twitter.com/TB_Money

by Tim Burke on Feb 10, 2010 11:53 AM EST up reply actions  

I’m not sure what you’re saying. Is it or is it not rhetoric in your opinion?

I’m saying I could do without the inaccurate exaggerations (btw—rhetoric is also defined as “the undue use of exaggeration or display; bombast.” Thanks, dictionary.com).

by JRN on Feb 10, 2010 11:59 AM EST up reply actions  

I’m saying the guy admits all through the article that he doesn’t know that much about the sport. I don’t think he’s saying it to demean the sport, it’s just an inaccurate statement. Like Brent said, it seems like you’re just jumping it too quick to defend the sport from this “untruth”. It looks like nitpicking to me. It’s a positive article. A non-fan has been converted. This is good. One line out of a glowing article isn’t really that important.

http://www.twitter.com/TB_Money

by Tim Burke on Feb 10, 2010 12:10 PM EST up reply actions  

It’s definitely nitpicking. But by the time he wrote the passage I quoted, he’d seen enough to know at least one of those things wasn’t true. (“Life in danger,” if interpreted widely enough, could cover every MMA stoppage short of joint-lock submissions, I suppose.)

by JRN on Feb 10, 2010 12:14 PM EST up reply actions  

That is far too narrow a definition of rhetoric.

Rhetoric involves any form of communication – written, spoken, drawn, etc.

New Orleans Saints - 2010 Super Bowl Champions. Unbelievable. Who Dat.
Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better. -Samuel Beckett

by Scott C. Broussard on Feb 10, 2010 12:02 PM EST up reply actions  

I think...

that you’re doing the MMA fan thing and going into something written by a person who admits they didn’t like the sport heading in LOOKING for something to defend the sport from.

Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com

by Brent Brookhouse on Feb 10, 2010 11:58 AM EST up reply actions  

That’s a plausible thought, but off-base. I don’t even really think MMA needs defending. It’s doing fine. I just happened to read the article and find a couple of false statements of the sort you’d normally find in a negative piece, which this wasn’t. So that’s interesting.

It’s funny, really—he’s writing about how amazing it is that Rob Emerson’s mom was keeping cool. Maybe that’s because she knows that there really isn’t “no limit to how much punishment can be inflicted.”

Come to think of it, it would have made a lot of sense for him to say that that’s how he was feeling at the time, since I’m sure it was. It was the first fight he saw, after all. But by the end of the event, he’d seen enough to get a clearer understanding, and it would have been nice to see that reflected. That’s a part of the process new fans go through, myself included.

by JRN on Feb 10, 2010 12:19 PM EST up reply actions  

I understand your point, but the guy is new, and just trying to credibly convey the intensity of the sport, the guts and heart regularly shown by MMA fighters. But to a degree, he’s correct, cause often it does only end when one fighter’s life is in danger.

by Kwisatz Haderach on Feb 10, 2010 12:25 PM EST up reply actions  

cause often it does only end when one fighter’s life is in danger

Say what?

http://www.twitter.com/TB_Money

by Tim Burke on Feb 10, 2010 12:26 PM EST up reply actions  

You are aware that the sport is dangerous, no?

by Kwisatz Haderach on Feb 10, 2010 12:30 PM EST up reply actions  

I think there’s a large gap between “dangerous” and “often a fight ends when a fighter’s life is in danger”. But that’s a great example of rhetoric. I guess you’re bringing this full circle.

http://www.twitter.com/TB_Money

by Tim Burke on Feb 10, 2010 12:33 PM EST up reply actions  

Once a guy goes out and is getting hit in the head while defenseless and the ref charges in to stop the fight….that’s a guy’s life being in danger. When blood is being cut off from the brain. That’s a guy’s life being in danger.

The rules prevent the extreme from happening of that danger carrying forward. But it’s not an absurd point.

Sure, decisions and joint locks don’t put a life in danger..etc.

Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com

by Brent Brookhouse on Feb 10, 2010 12:53 PM EST up reply actions  

I guess I just see that as a pretty dramatic description of the sport, that’s all.

http://www.twitter.com/TB_Money

by Tim Burke on Feb 10, 2010 12:54 PM EST up reply actions  

Oh, it’s dramatic for sure. I couldn’t debate that.

But it’s also the way many outsiders actually see things.

Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com

by Brent Brookhouse on Feb 10, 2010 1:13 PM EST up reply actions  

It’s a dramatic sport, that’s one of it’s more compelling aspects to me. The intervention of a referee does come to protect a guy who is concussed or unconscious from taking life threatening damage, and fortunately they generally do a good job of protecting the fighters, but it doesn’t change the fundamental situation, which is that a man is defenseless and being attacked with blows or a choke until the ref stops the fight. I’ll make the argument all day that MMA is safer than boxing, and when encouraging new fans to check it out, I do go on and on about the safety record, and the fact that in boxing, the gloves and rules allow a guy to take a lot more punishment to the head than in MMA. But with that said, I think we get a bit too comfortable sometimes, and don’t appreciate how much fighters are risking in the ring/cage and in training. I’m reminded to appreciate it everytime I get someone new to watch an event with me, and see the fear they have when someone’s unconscious on the mat. I just don’t want to get so desensitized to it that I forget what’s at stake, and I worry about smaller shows with untested fighters, and possibly lax standards for medical evaluations, etc. It’s the reason why fans need to be really vocal with athletic commissions who aren’t doing their jobs well. This sport, which I LOVE, is always in danger of one terrible incident setting it back. So I just hope that while we’re jeering Bisping’s knockout face, or whatever example you want, that we’re being honest with ourselves about how much these guys’ sacrifice. Anyone fighting in MMA deserves our respect. And I’m not trying to be holier than thou, cause I do the same stuff on occasion, but I do try to be conscious:) of how intense this is. It’s all tied up with how much emotion I feel for my favorite fighters, or just a brave performance. Sorry to write you a book in response, but the subject kind of demanded it, and I was a bit flip in my initial response.

by Kwisatz Haderach on Feb 10, 2010 1:19 PM EST up reply actions  

and -1 to me for this block of text. I actually went to college for English/writing. Shameful!

by Kwisatz Haderach on Feb 10, 2010 1:21 PM EST up reply actions  

It’s an easy trap to fall into the way the posting system is designed.

by HarmlessNinja on Feb 10, 2010 1:56 PM EST up reply actions  

That hardly seems like rhetoric to me.

http://www.twitter.com/TB_Money

by Tim Burke on Feb 10, 2010 11:45 AM EST up reply actions  

Technically, any and all forms of communication fall under rhetoric (my best friend is studying rhetoric & linguistics at CMU, so I hear all about it). I think the only think possibly falling outside of it would be pure symbolic logic because it avoids natural language at all costs, making it more akin to mathematics than speech (or even syllogistic logic, for that matter).

New Orleans Saints - 2010 Super Bowl Champions. Unbelievable. Who Dat.
Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better. -Samuel Beckett

by Scott C. Broussard on Feb 10, 2010 11:56 AM EST up reply actions  

I think “rhetoric” tends to be misused in casual conversation much like “karma” and “antisocial”, thus leading “rhetoric” to having ambiguous usages.

"I love it when a guy is bleeding on top of me." -- Diego Sanchez, post fight interview about his fight with Clay Guida

by snet tim on Feb 10, 2010 3:50 PM EST up reply actions  

I had the same gut reaction when I read that part

But really, just step back and read the whole thing…that bit of exaggeration/inaccuracy does nothing to diminish his point or the impact of the piece. Honestly, I got choked up reading it, because it made me remeber the first time I saw a live event and got irreversibly hooked.

by gocjeffe on Feb 10, 2010 12:04 PM EST up reply actions   1 recs

I think we are to read that ..

as his perspective of what he was watchin at that time.. he was still watching the undercards & said himself he wasnt fully aware of all the rules. Thats how the common “outsider” views things.. but his perseption evolved as the night went on.

by woodson28 on Feb 10, 2010 1:18 PM EST up reply actions  

100% right...

I mean, people still get pissed and throw around the “TUF Noob” thing like it makes any sense. And let’s not forget that the TUF 1 finale was 5 damn years ago. But then again everyone always has to pretend they’ve been following MMA since UFC 1. Which, sure, some people have. But if was the kind of numbers that claim they were following the sport then this sport has always been huge.

Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com

by Brent Brookhouse on Feb 10, 2010 1:15 PM EST up reply actions  

yeah, that’s one of the most absurd things people say to defend themselves, saying that they’ve been following the sport since the very first UFC to make their arguments seem more compelling, I usually call BS because if someone’s arguments has any type of validity to it, there is no reason to pull out the “I have been following the sport since UFC 1” card.

Pain is Temporary
Pride is Forever

by Orcus on Feb 10, 2010 1:24 PM EST up reply actions  

I’m a “TUF Noob”, but I also think I’m fairly hardcore. There are tons of fans more knowledgeable than me, and I always try to learn and be respectful, but I also know a little bit. I’ve studied my history, I’ve watched tons of fights. Its like you said, that was 5 years ago.

The man known simply as "Christmas Cheesesteak"

by Neil Manich on Feb 10, 2010 4:36 PM EST up reply actions  

Rec'd

Comments like this and people like you are reasons why I enjoy coming to this site so much.

"I love it when a guy is bleeding on top of me." -- Diego Sanchez, post fight interview about his fight with Clay Guida

by snet tim on Feb 10, 2010 3:55 PM EST up reply actions  

thanks brother :p

Pain is Temporary
Pride is Forever

by Orcus on Feb 10, 2010 5:34 PM EST up reply actions  

My name is deceiving...

I’m a girl. I appreciate the sentiment, regardless, just giving you a heads up.

"I love it when a guy is bleeding on top of me." -- Diego Sanchez, post fight interview about his fight with Clay Guida

by snet tim on Feb 10, 2010 9:46 PM EST up reply actions  

in that case

thanks sister :p

Pain is Temporary
Pride is Forever

by Orcus on Feb 11, 2010 9:28 AM EST up reply actions  

The beautiful thing about MMA is

that in the grand scheme of things, people are still “getting on on the ground floor” even today. The people who become MMA fans today are still “foundational” fans. They’re the building blocks of the sport that still in it’s relative infancy. It takes very little to learn the history of MMA today. Learning the history of boxing or baseball? A monumental endeavor. A fan today can easily learn as much about the sport as someone who’d been watching since day 1 without too much time investment. You are quite right, though. The community needs to embrace these sorts of people, these converts. We need to make them part of our community, not get into a “how long have I been watching” dick measuring contest. In other words, be a friendly face, not a douchebag. It wasn’t that long ago really that we had just watched our first fight, no matter who we are. So we should try harder to make sure that they watch their second one, just like we did. We’ll all be better for it.

by Trysdor on Feb 10, 2010 4:09 PM EST up reply actions  

Hah, you think this is bad?

Try joining a programming board to get help with your c++ project.

by Shaun32887 on Feb 10, 2010 5:11 PM EST up reply actions  

ha, I’m glad I’m not a programmer, not only would I lose my hair learning the language but get high blood pressure from dealing with the C++ online communities.

Pain is Temporary
Pride is Forever

by Orcus on Feb 10, 2010 5:34 PM EST up reply actions  

i'm with luke

I don’t understand why anyone would take it so literally anyway. He was alluding to the barbaric misconceptions that a nonfan would have if he was a sports traditionalist. The article is great. Our sports fanbase just grew by one. Looks like a victory for mma to me.

by JaeeJaee on Feb 10, 2010 12:24 PM EST via mobile up reply actions  

Totally agree.

Maybe complaining is something innate with MMA fans? I dunno, but I thought his write-up was fantastic. This is the kind of exposure and appeal MMA needs.

You have to be the man... you have to be very, like, alpha male with her. You know? Decide what you do and everything. So, show her who's the boss, you know? - GSP

by pud333 on Feb 10, 2010 1:48 PM EST up reply actions   1 recs

Tremendous Article, but....

Agreed that this the best article of it’s kind I’ve ever read, and I’ve already e-mailed it to 25+ “on the fence” types I am preaching to on a daily basis.

I have no complaint relating to the primary issue discussed in this thread. However,

1 – Waaay off on Randy’s pay, which would not have been that hard to research.

2 – More importantly, did Mr. Sharp compare Rob Emerson’s mother watching her son compete in MMA to watching a actual dog fight?

It’s late and I’ve been shoveling snow all day, so perhaps I misread that part. If not, I have to go vomit. I’m sorry, but that’s inexcusable.

/kudos to Brent for posting, thanks!

by BrothersGottaAndyHug on Feb 10, 2010 11:11 PM EST via mobile up reply actions  

I freakin loved the article

This article hd me in stiches at time and then in tears . I couldnt wait to read what he was going to say next. I wish he would done some research on chael sonnes background. Im sure he would have been impresed somewhat that he was a politcian running for office

by #1 piggy on Feb 10, 2010 12:44 PM EST reply actions  

Great article and exactly the reason why so many people I know ask “why did you spend so much money to go see that”. When I encourage them to go see it live they all come back huge fans.
I’ve seen a lot of different sport events live but nothing compares to MMA and the UFC knows what works. The feeling of being part of a big event, surrounded by people who are insanely passionate about what they’re witnessing is not something I’ve felt in any other sporting event.
If you have not gone to a MMA show live you need to, even if you are already a hardcore fan that watches everything. The experience is that much sweeter when you participate in person.

by pr0cs on Feb 10, 2010 12:45 PM EST reply actions  

Thing is, I don’t really know if its about athleticism or brutality. I was talking about it with my mother, who because of my brother, liked boxing a fair bit. I tried to talk to her about MMA, and she just wrinkled her nose. “It’s looks kind of gay to me, I think.”

What turned me off of MMA in the beginning was I watched a fight which went 25 minutes (and this is YEARS ago, maybe 2003ish) and the guys literally just circled each other for the entire time and barely threw a punch. I looked at it and thought- well, this sucks. And as far as the athleticism goes, while the talent pool has exploded in the past years, as of not that long ago it was a pretty shallow pool of talent out there to work with when compared to other sports.

Boxing’s got a long ingrained familiarity (“The Sweet Science”) with many people around the world. And its fairly easy to see whos winning and losing, and to follow it. Plus the padded gloves make for a higher frequency of punches thrown and landed. MMA’s more just confusing to a lot of people. If you don’t know what you’re looking for, you really don’t know who’s winning and losing, so if you don’t pick up on the nuances it might just look like “two men rolling around together” on the ground, and you wonder whats so great about it. My father might be buying myself and him UFC 113 tickets as a graduation gift, so if that’s the case I’ll be trying to educate him and I’m sure I’ll be able to. But for a lot of channel surfers, somethng very cool to watch like Michael Bisping’s defensive guard on Denis Kang just looks “kinda gay”

by TLow on Feb 10, 2010 1:08 PM EST reply actions  

EUREKA!

The UFC needs to co-venture with the BCS! That way, every fight really is a possible playoff fight. And we have a delightful committee to decide our championship fights.

by Trysdor on Feb 10, 2010 4:10 PM EST up reply actions  

Good stuff

It’s always good to hear about how new converts love the sport. Now, it’s simply a matter of providing them with the proper education of it all. Also, letting them know the accurate facts so that they can spread the word and not fumble when someone asks them why they like it.

Find out more by joining the group on facebook Legalize NY MMA Now at:
http://www.facebook.com/group.php?gid=175047353870&ref=mf

by LegalizeNYMMANow on Feb 10, 2010 2:08 PM EST reply actions  

Golden

This is a great, great article. It reminds me of my first live event. After watching MMA on TV for a few years, I finally went to WEC 38 last January and realized immediately that seeing MMA live would be like no other experience available to the sports fan; nothing else even comes close. From the first fight on the undercard the mixture of grace, strength, high-tension, skill & brutality was totally engrossing. I’m glad he talked about the SOUND of fights in his article. The real-life SOUND of fighting is something that doesn’t come through the TV screen at all. I’ll never forget the sounds of the first brutal knockout that knight (Jesse “The Ox” Lennox blasting Blas Avena into unconsciousness), nor the feeling of being completely flooded with adrenaline a few months later, whole body suddenly cold and stomach churning for the walkouts of Mike Brown and Urijah Faber at WEC 41 as the crowd went absolutely apeshit.

by dribblebib on Feb 10, 2010 2:55 PM EST reply actions  

Excellent article

It had my adrenaline going reading about it, and I really have been watching since UFC 1, LOL.

certified warlord

by kenpoboy67 on Feb 10, 2010 3:29 PM EST reply actions  

many have. but if you’re talking about my comment, I wasn’t implying that people shouldn’t mention it, just that some people try to use it as a reason to why their arguments should have more merits than someone else’s for the simple fact that they have been following the sport longer, which I think is BS most of the times. But this is not intended to you :p

Pain is Temporary
Pride is Forever

by Orcus on Feb 10, 2010 3:51 PM EST up reply actions  

It just takes time.

I think most of us would like to see the sport grow and this article just goes to show that it will in time. The product is so good that it just takes people giving it a chance.

Most of us probably have difficulty dealing with the MMA critics (mostly because our bias are polar opposites), but this article shows that all it takes is an open mind to see what a fantastic sport MMA is.

by rask4p on Feb 10, 2010 3:33 PM EST reply actions  

This article needs

to be front page at USAToday or ESPN. It is a crime that it will have a limited number of eyeballs exposed to it.

by Riney on Feb 10, 2010 9:43 PM EST reply actions  

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