Bellator Fighting Championships, a growing force in the world of mixed martial arts, has a new television home, MTV2. It was announced today jointly by Bellator Chairman and CEO Bjorn Rebney and Eric Conte, SVP, Programming and Production, MTV2. The three-year deal will commence in 2011.
Featuring some of the sport's top stars, Bellator brings a unique format of world-class fighting to fans with 12-week, eight-man tournaments in respective weight classes. MTV2, which features the highest concentration of M12-24 and M12-34 in television, will telecast two of these LIVE tournaments per year, plus a collection of special feature events. The first tournament will premiere in March 2011.
"MTV2 is the perfect home for the intense mixed martial arts action of Bellator," Eric Conte, SVP, Programming and Production, MTV2. "MMA is at the top of our audience's wish list, and partnering with Bellator to bring live events and specials to MTV2 made complete sense since our viewers are so hungry to see more MMA on-air."
"We are thrilled to partner with MTV2 which has such a strong audience of hard-to-reach young guys," said Rebney. "With a timeslot on a prominent nationally-distributed cable network aimed at young men, we now have the perfect platform to showcase our exciting, action-packed tournaments and fighters."
No word yet on whether the FX deal is DOA, nonexistent or an augment to the existing MTV2 deal. Either way, this appears to be far better than the FoxSports arrangement from the initial view. More on this to come.
UPDATE: I just noticed something. As a DirecTV subscriber, I do not get MTV2 broadcast in high definition. I looked on Comcast's website and they don't appear to offer MTV2 in high definition either. Does anyone get MTV2 in high def through their cable provider?
UPDATE 2: Dish Network also does not carry MTV2 in HD.