Should EA Sports Pull the Plug on Future MMA Installments?
We all know that EA Sports MMA has had some pretty pathetic sales figures and has been proclaimed "DOA at retail." Coupled with the cancellation of NBA Elite 11, this has so far been a rough fall for video game juggernaut EA Sports.
Here's video game website Kotaku with their thoughts on the future of EA Sports MMA:
EA Sports MMA and UFC Undisputed are a rare pairing, being directly competing licensed sports titles with different ship dates. So you had to figure EA's coming-out party meant open season to its nemesis. And the announcement fit the character of the rivalry well; Dana White, the voluble president of the UFC, has chosen to publicly nurse a grudge with EA Sports, going back to a slight he says the publisher gave the emerging fight promotion when it sought to do a video game earlier in the decade.
So there was EA Sports MMA on stage, smiling and waving to the prom, with that exclusive UFC pact up in the rafters like the bucket of pig's blood in Carrie.
In the two weeks since, some have been quick to bury EA Sports MMA as a one-and-done experiment. The UFC is the top-of-mind brand in mixed martial arts, and where EA Sports MMA's combat and career system was praised, it brought in fewer real-world fighters (60) than UFC Undisputed 2010 (99), many of them much less visible.
But I hope EA Sports MMA hangs in for another round, and I think it will. The general mood, one I endorse, is that its grappling system is more simplified and intuitive than UFC Undisputed - though for some UFC has a stronger strike mechanic. That's fine, but the clinch and ground game - especially submissions - are what separate mixed martial arts from boxing. The consensus also seems to be EA Sports MMA's submission gameplay is better than Undisputed's, which this year ditched button-mashing for a "shine system," that didn't appeal to many.
A competitor in the mix has already pushed UFC Undisputed to a two-year development cycle. Its next set of improvements will no doubt answer what EA Sports MMA did well. Sports gamers need alternatives. But they are especially important to an emerging sport with a young console history. It's ironic that EA Sports - whose exclusive license agreements have long made it cartoonishly portrayed as a brake on innovation - is in the role of providing it here.
Here's a comment following the article that discusses the concept of "sunk costs":
The last thing that should be on EA's mind when they make this decision is how much they spent to make this game. That money is spent no matter what. The question is, should they spend more? Releasing an EA MMA 2011 or 2012 isn't free. Running ads aren't free. That money could be spent elsewhere in the company.
It's true that MMA is fledgling but I feel like you are understating UFC's position here. UFC is pretty dominant, it's fighters command the most attention, it's a brand and it's a culture. The rest of MMA is chasing it every step of the way, right down to the knock-off TV shirt designs. I don't see UFC becoming less dominant anytime soon.
When I played the EA Sports MMA demo, I didn't really care for it. However, after reading the mostly positive reviews for the final product I decided that I'll pick up the game once it comes down from its $60 price tag. It's a shame that the game has done so poorly at retail because word is that there's a ton of potential with the franchise.
The FanPosts are solely the subjective opinions of Bloody Elbow readers and do not necessarily reflect the views of Bloody Elbow editors or staff.
87 comments
|
1 recs |
Do you like this story?
Comments
When I played the EA Sports MMA demo, I didn’t really care for it.
This was the biggest mistake I think they made. That demo was terrible, but gameplay the full version gives UFC 2010 a run for its money. I’d really like to see EA go for another release in 2011 or 12, the game definitely has the potential if they can make it financially feasible.
Piranha 3D will give you the most confused boner ever... When the Piranha spit out dude's dick I was all like, "That's because it was HIS dick. MY dick is fucking delicious - Joe Rogan
It does more than give Undisputed a run for its money
It’s better in almost every way, especially on the ground.
The problem is the UFC license. If EA’s product doesn’t have our favorite fighters, then people won’t buy it.
I haven’t tried the game yet, but the bottom line is that EA isn’t responsible to MMA fans or sports fans in general. They’re responsible to their shareholders. They’ll make their determinations based on that factor and that factor alone, much like when they originally laughed MMA out of the room.
Luke: What was our best moment?
Nate: When I banned Subo?
Luke: That was a good one.
When a true genius appears in the world, you may know him by this sign, that the dunces are in a confederacy against him. - Jonathan Swift
Contributor for WatchKalibRun.com
Still Subo at Fightlinker.com
My nephews are into video games hard and they couldn’t care less about the ea sports game because mostly everyone they know about is in the UFC. It’s going to be hard to get a casual MMA fan to buy this game when they don’t know most of the fighters.
I’m inclined to agree with you, but here is an excerpt from the Kotaku article which disputes that:
Mixed martial arts is not like the NFL or Major League Baseball. It’s an emerging sport in which the UFC is a huge player, but not the only one. The potential to win new fans across all age ranges is much stronger than the establishment sports. Many of these new fans may not know or care who the top stars are and to those, the EA Sports nameplate may be just as legitimizing as the UFC’s.
"Old Dogs does to the screen what old dogs do to the carpet. It's unfortunate that only the latter can be taken out and shot." -Kyle Smith
that is written by someone that doesn’t really get it.
There are many people on the internet who think this/wish it was true, but it isn’t. UFC is much bigger than MMA, and EA’s name, while good, is not golden.
by Phildo on Nov 7, 2010 4:32 PM EST up reply actions 5 recs
Yeah probably. EA Sports has definitely lost some luster lately, but I bet a few years ago they could have made the above statement true.
by SpinningBackfist on Nov 7, 2010 6:11 PM EST up reply actions
when, back when they had to get exclusive licenses in the other sports to be able to beat 2k sports?
I don’t get why this is so hard to understand. A great deal of EA’s current success is because of exclusive licenses with major sports leagues, why do people think they can do well in a niche sport without the license?
The SSX series didn’t have any fancy professional snowboard licensing agreement did they?
by SpinningBackfist on Nov 7, 2010 8:33 PM EST up reply actions
Bad example. That was a fantasy game
with fake characters.
I love the ABL crew. Y'all keep keeping it GREEN in this mofo
Black Lesnar aka Slap ya Favorite MMA Writer
Follow me on Twitter
Read me at WatchKalibRun . Imma write til the wheels fall off.
by S.C. Michaelson on Nov 7, 2010 10:41 PM EST up reply actions
I was joking :p
Seriously though SSX was badass, why the hell haven’t they made a new one lately?
by SpinningBackfist on Nov 7, 2010 11:42 PM EST up reply actions
Because Tricky was amazing
and the follow up sucked balls.
"Don’t quote old fucks to me" – Brent Brookhouse
by Chris Barton on Nov 8, 2010 12:07 PM EST up reply actions
Yep, the company that proved that the way to sell sports games is to lock up exclusive licenses was EA. Heck they are the UFC of the video game world (only they are a hell of a lot more evil than Dana White), they know how things work because they are the ones who sent sports video games down this road to start with and have been doing business this way for a very long time. Even if you have the better game if you don’t have the better known organization and are chocked full of stars casual fans know then you aren’t going to make it. Not sure why people think EA can (or even wants to) do things different than the way they perfected doing sports games over the last couple of decades?
I have family
that worked for EA for several year. The way the defined it was just short of slavery at points. Not a big fan of EA after that. FIFA 11 was the shit tho.
Yea it’s funny seeing people on MMA sites defend EA because they are working with the little guys in MMA and then talk to video game fanatics who refer to EA as the evil empire and talk about how people should support the smaller game firms. For all the gripes about the UFC the’ve got nothing on EA games in terms of the way they do business.
It would be unfortunate if they quit now.
I played Undisputed 2009/2010 almost religiously and EA blows them both out of the water. The EA game is just so much smoother and more enjoyable than the clunky Undisputed system in both gameplay and career. Sure the roster is a bit of a bummer, and the uneven stats on some characters (Fedor, Bas) make the online experience less than optimal, but as a whole there’s a much greater sense of accomplishment when you finally hit that LHK + right spin kick and knock your opponent out cold than there ever was in holding the left bumper and mashing punch until somebody fell over.
Does anybody know if THQ is the kind of company that incorporates good ideas from competitors or are they more likely to continue making games in the mold of Undisputed 09/10 if EA fails?
When a ball goes into a net, it only means something because we decide it means something. When somebody punches somebody in the face it always means something.
THQ is just the publisher, Yuke’s is the developer.
EA is a publisher with lots of in-house developers, especially in their EA SPORTS departments.
The other major franchise developed by Yuke’s? WWE SmackDown vs. Raw… a game series that has always kind of sucked and continues a downward trend in quality.
They could definitely work on the basic mechanics like submission minigame stuff and even the streamlined ground pass/deny system, but I doubt they’ll be willing to overhaul the engine they’re using currently to match the striking in EA MMA. The EA MMA physics and animation engine is based on the core Fight Night Round 4 engine, so they had a significant leg-up there when it came to developing the striking system.
Look, I’m calling it here… unless forced by THQ or UFC, Yuke’s will just barely improve with their next Undisputed game. That is how they do.
I get the feeling they’ll allow development on a second EA MMA but it’ll be the first project to get thrown overboard if the financial situation goes sour for EA during this next fiscal year.
That's what I figured.
EA MMA 2 will probably never come to fruition because there’s not much of a market for MMA that isn’t the UFC. Since THQ/Yuke’s won’t have a competitor in the market, they can keep producing the same terrible game and charging people $60 for an updated roster.
When a ball goes into a net, it only means something because we decide it means something. When somebody punches somebody in the face it always means something.
by lowellthehammer on Nov 7, 2010 3:17 PM EST up reply actions
To answer your question, Pukes does NOT incorporate good ideas
Look at the Smackdown vs Raw series. Fans have been BEGGING for them to use the no Mercy engine from NINTENDO FUCKING 64 .
I love the ABL crew. Y'all keep keeping it GREEN in this mofo
Black Lesnar aka Slap ya Favorite MMA Writer
Follow me on Twitter
Read me at WatchKalibRun . Imma write til the wheels fall off.
by S.C. Michaelson on Nov 7, 2010 4:57 PM EST up reply actions 1 recs
Which seems strange considering WWE games have been their only significant projects since...2000?
Doesn’t inspire much confidence that in 10 years they can’t upgrade much beyond graphics and roster updates.
UFC 2019:
- 400 new submissions that won’t work so you won’t use them
- 60 grappling positions you rarely see in real life that become commonplace in-game since you HAVE to go through them all to get to a dominant position
- Fighting career done in real time and lasts 10 years
- Career fights are all simulated so that you can get back to ASSIGNING STATS YEAH!
- All strikes are removed except sway punches, LB super punches, and head kicks
- Judging for decisions is done by random assignment – you never know who wins in MMA judging!
- Winning a submission battle is just as easy as spinning both analog sticks in opposite directions at the same speed (if your controller breaks you automatically break the opponents arm or strangle them to death MIR STYLE)
When a ball goes into a net, it only means something because we decide it means something. When somebody punches somebody in the face it always means something.
by lowellthehammer on Nov 7, 2010 5:33 PM EST up reply actions 1 recs
Nah, they'll impliment "DANA WHITE MODE"
Where you can book the UFC and try to earn “Cred” used to buy shorts for your created player
I love the ABL crew. Y'all keep keeping it GREEN in this mofo
Black Lesnar aka Slap ya Favorite MMA Writer
Follow me on Twitter
Read me at WatchKalibRun . Imma write til the wheels fall off.
by S.C. Michaelson on Nov 7, 2010 6:39 PM EST up reply actions
Fuck yeah
I loved the old WCW/NWO and WWF Wrestlemania/No Mercy games on Nintendo 64. Good times man, good times…
"Old Dogs does to the screen what old dogs do to the carpet. It's unfortunate that only the latter can be taken out and shot." -Kyle Smith
I believe that the demo more than likely hurt sales, as the build of the game was from late summer, before AI tweaks, and some further additions were tossed in. Fighting opponents that constantly shot in, in a game where you really need practice to get the timing down was a horrible first impression, and one that I’m sure lasted in the minds of those who played the demo.
In my opinion, they would have been far better served to give you cookie cutter CAF, and let you play through the beginning of the career mode, where you practice standup, standup + clinch, then a full MMA fight. This would have given a glimpse of what truly is a fun, interactive career mode EA MMA brings to the table, and where it gains a real foothold against Undisputed, in my opinion at least. I doubt that EA was foolish enough to think that this game would have even moderate success in the fall season, without the premier league of the sport, and great games being released all over the place.
If EA did their research, I suspect they’ve seen that MMA is gaining more and more attention each year, and that laying claim to some turf in the sport would be an investment with no immediate payoff. The developers of the game remain optimistic, already looking into the future for the game, of course, that’s their perspective, but the gaming world recognized EA MMA as a good fighting game, and a good representation of MMA…nothing is certain for the game’s future, but I feel like they have something that can become a mainstay of the sports genre, as Fight Night has become. More fighters are needed, more promotions need to get on board, but what I see is a good foundation for the future, far more solid than THQ’s first outing with Undisputed 09’.
If there is an EA MMA sequel, I do believe they’ll need to see increased sales if they wish to continue from there, and I believe the men and women working on the game know that. I expect great things, and, great things from THQ as well, as they’ll certainly want to stay ahead of the curve.
Twitter me @kkelchner621
Read me at WatchKalibRun
EA Sports MMA

and don’t release a demo that’s big pile o shit next time when you put years building it up
"That little fucker hit me with a Hadukan or something" – Nick Diaz on Gomi
"You should study Pokemon to get stronger." - Sakuraba
"A champion is someone who sweats to exhaustion, even when no one else is watching." -Bas Rutten
Wow are you the dude on the ea mma forums that trolls it 24/7 spamming pictures of shit?
Pretty sad if it is you..
Nope, that wasn't me
You’ll find me gif’ing sb nation forums only. But poo swirls are pretty universal displays when something sucks, and that demo sucked.
"That little fucker hit me with a Hadukan or something" – Nick Diaz on Gomi
"You should study Pokemon to get stronger." - Sakuraba
"A champion is someone who sweats to exhaustion, even when no one else is watching." -Bas Rutten
I agree the demo did kind of suck. I ended up enjoying it after hours of play but at first I was like “wow this is terrible” and I know a lot of people aren’t willing to keep trying something for hours after a terrible first impression.
And yeah some guy on the ea mma forums spams it all day with pictures of shit in a toilet on multiple accounts..I guess he doesn’t like the game.
after reading the mostly positive reviews for the final product I decided that I’ll pick up the game once it comes down from its $60 price tag
So, although you read “mostly positive reviews”, you still won’t buy the game for it’s original asking price?
And people wonder why sales are so bad.
I tried to fart and a lil shit came out. BOINK!
I’m definitely not paying $60 for a game that will probably drop to half that within the next month or two — I can wait.
Besides, I have a nasty meth habit that takes up most of my disposable income.
"Old Dogs does to the screen what old dogs do to the carpet. It's unfortunate that only the latter can be taken out and shot." -Kyle Smith
by Nick Becker on Nov 7, 2010 8:28 PM EST up reply actions 2 recs
well EA Sports MMA did get worse reviews than Undisputed 2009 & 2010...
@TylerTreese on twitter
check out my site @IWannaPolka
EA wanted 2 things:
1) to sell a significant # of games to have some impact on marketshare
and
2) prove they can create a far superior game.
They wanted this to force Zuffa back to the table where EA would have more leverage than it initially would have.
Zuffa Watched as they anounced and created the game, then let them spend even more money promoting it and then right before they released it, Zuffa said fuck you and announced a long term deal with THQ.
lol. what a bunch of maroons.
It’s interesting to note that while a ton of people have said they prefer EA’s game over THQ’s, Undisputed 2010 has a Metacritic score of 85 while EA Sports MMA has a 79.
I guess those reviewers don’t know what they’re talking about.
by SpinningBackfist on Nov 7, 2010 9:21 PM EST up reply actions
Ill take Brents word for it that it’s a better game or at least he prefers it over undisputed. But either way it’s meaningless because they cant sell it worth a shit.
Those who think EA will continue are clueless. Their exit strategy with the game if it didnt sell was to go all out in getting the UFC license…. now they dont even have that possibility.
CBS made the same mistake. They thought they could force zuffa back to the table on better terms if they made it work with mma in general. A rerun on rinky dink spike beat CBS in the target demos twice now and they lose an average of over 2 million viewers when they air non-UFC mma over one of their own reruns. That’s atrocious.
THQ’s debut with the UFC produced over 3.5 million sales… EA’s debut MMA product will end up around 150k units after it goes through clearance (it will end up selling around 10% of Undpisputed 2010 which was a “disappointment”. complete atrocity.
So the biggest network in the world (CBS) couldnt make it work without the UFC and the biggest game company in the world couldnt make it work without the UFC.
The presumption that a few hold that somehow Showtime is making it work or will make it work when CBS and EA couldn’t is foolish thinking.
My opinion is that EA MMA is clearly the superior game…but as you said, that doesn’t really matter in the long run.
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Nov 8, 2010 1:59 PM EST up reply actions
With any luck, THQ will just relentlessly copy the good bits.
Luke: What was our best moment?
Nate: When I banned Subo?
Luke: That was a good one.
When a true genius appears in the world, you may know him by this sign, that the dunces are in a confederacy against him. - Jonathan Swift
Contributor for WatchKalibRun.com
Still Subo at Fightlinker.com
by Derek Suboticki on Nov 8, 2010 2:18 PM EST up reply actions
That would be smart...
and possibly the best outcome overall
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Nov 8, 2010 3:03 PM EST up reply actions
It would be incredibly difficult to do. EA has spent years developing the controls for Fight Night, which helps make the game so much better. Like I said in another post they have two years before the next version is due. The best thing they can do is lock up the most talented young fighters to long term deals along with the bigger names and build them up. To the moon. Many will eventually switch to the UFC and the roster for EA will grow more notable fighters.
by memitim on Nov 8, 2010 4:11 PM EST via mobile up reply actions
Not gonna happen anyway
Look at the WWF games. They don’t innovate, Yukes jazzes it up with useless shit
I love the ABL crew. Y'all keep keeping it GREEN in this mofo
Black Lesnar aka Slap ya Favorite MMA Writer
Follow me on Twitter
Read me at WatchKalibRun . Imma write til the wheels fall off.
by S.C. Michaelson on Nov 8, 2010 5:29 PM EST up reply actions
Yeah, that series has stalled out badly and every year their “big new thing” is some minor change that doesn’t make anything better.
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Nov 9, 2010 9:19 AM EST up reply actions
More critics reviewed UFC before it came out
I love the ABL crew. Y'all keep keeping it GREEN in this mofo
Black Lesnar aka Slap ya Favorite MMA Writer
Follow me on Twitter
Read me at WatchKalibRun . Imma write til the wheels fall off.
by S.C. Michaelson on Nov 7, 2010 10:42 PM EST up reply actions
There is a bigger picture for EA.
We all know that EA Sports MMA has had some pretty pathetic sales figures and has been proclaimed “DOA at retail.”
First, these sales figures were based in the UK, where even the UFC is still trying to set their footing. Secondly, a video game released going into the fourth quarter will not be judged by the market or the company till after Christmas. Then we will know how bad it did or not.
You have to look at it this way; EA Sports have two years before their next MMA game will be due for release. Now, EA will work on Fight Night for next year’s release and much of the development of that game automatically translates to EA MMA. The biggest thing the developers need to attack is the ground game controls.
The real task if for the marketing team. EA Sports has two years to work with Strikeforce/DREAM to get their fighters more visibility and more well known. This they can do. Their investment now is to the success of that company. If there is a future for the title, that is where it lies. The recognition of those organizations fighters. Which presents an interesting question for EA. What do they do about Fedor’s FA? Does the game get more recognition if he goes to the UFC or stays with Strikeforce? Do they sweeten the pot to push him one way or the other? That is a very interesting question. But, I think, without fail, there will be another EA MMA game.
But the UFC trying to get their footing there includes selling more copies in it’s 21st week than EA did in it’s 2nd week out in the UK.
This game is not selling well.
That’s what I mean, tho. Strikeforce has virtually no presence in the UK. I’m trying to think of, right now, if there are any contending UK fighters in Strikeforce.
The game itself is better than UFC’s, the main complaint is the roster. EA can help with their support to build the roster by building a better Strikeforce.
Once again, as I said, no one on the street or at EA, is going to call the game a failure till after Christmas. And success doesn’t have to be judged against what Undisputed did. It will have to do with how much of their investment they recouped. Plain and simple.
Christmas? This was a game that caters to a very small community namely the hardcore community. 98% of the poeple who planned on buying have already bought it or will by it before thanksgiving.
Who’s asking for this game for christmas? come on…
You just don’t get the cycle of a Q4 video game release. That’s ok, but it doesn’t make the street analysis change.
lol, there is no cycle that matters when you have such a weak release. What on earth do you think is gonna happen?
Look, obviously you don’t get it and if I thought it would make a difference I would take the time to explain it. But, you obviously are biased against all things not Zuffa so what’s the point.
by memitim on Nov 8, 2010 12:40 PM EST via mobile up reply actions
The organization is already there. It doesn’t need to be built. It needs to get bigger. They can help in that arena.
and why would they do that?
If CBS and showtime (who stand to make a lot more money by growing Strikeforce than EA would) can’t or won’t, why the hell would someone else come in and foot the bill for a fraction of the payoff?
EA Sports has as much, if not more to gain from Strikeforce’s growth. CBS/SHO just have the MMA fans to sell to. EA has a much bigger audience if the game can gain popularity. For example, I hate golf. Won’t play it, won’t watch it. But, I do enjoy playing Tiger Woods. It’s a good game and got more attention because of who was on the cover and who you get to play against. Same thing with Fight Night. Do you think all the people who buy it do so because they are boxing fans? The market is huge and the game is good. A little bit more marketing of both the game and fighters will make a world of difference.
For EA it’s just another video game, if it doesn’t pan out then they will just make something else that will. They aren’t going to invest serious time and effort into trying to help Strikeforce grow so they can sell a few more MMA titles when they can just print money on pretty much all the other sports titles they do have exclusive rights to. Having a good game is important but having a good game with a known figure on the box is much more important, that’s why they changed it from PGA tour to Tiger Wood’s PGA tour in 1998. The biggest name casual fans know right now that EA has is Randy Couture and he has all but retired from the sport at this point.
It’s more than just another game. It is a game and sport targeted at a key demo internationally that should see growth for years to come that they are going to get locked out of if they don’t find ways to make it successful. It would be one thing if they were starting from scratch but Fight Night gives them so many advantages development wise it would be crazy for them to abandon such a market. It’s too young and so much change could happen so easily. Keep building up Strikeforce. Either the fighters will gain popularity or they will go to UFC but are already signed to EA. You certainly don’t ditch after the first offering.
by memitim on Nov 8, 2010 6:29 PM EST via mobile up reply actions
All video games are already targeted at the key demographic. Locking up guys that may head to the UFC is going to end up being an issue too seeing as the THQ contract with the UFC gives them the UFC roster, eventually that would just lead to court and EA having to spend even more money. EA sports already puts out 12 to 13 sports games a year, they aren’t hurting that bad if they don’t continue with MMA and they darn sure aren’t going to put time, money and effort into pushing Strikeforce as a promotion just on the hopes that they may sell more MMA games in the future.
Randy was able to do his deal during his time at battle with the UFC and he appears in the game. It’s not necessarily pushing the promotion. It’s pushing the fighters in the promotion. It’s about building stars that can go on the cover. Take Alistair as an example. If, and big if, he proves to be an elite HW and EA locks him up. He goes to the UFC and cleans house in the HW division. Boom. There’s your star on the cover. You tie up the guys with star potential and you push them to the moon. I would agree that if they didn’t have the Fight Night franchise. But, they do and it is so easy to develop a far more superior game than THQ will ever put out. They just need some star power. It’s not that huge an investment considering the development costs are largely eaten up by an already profitable franchise.
by memitim on Nov 8, 2010 7:17 PM EST via mobile up reply actions
Randy’s deal was special, as was Jake Shields but eventually it’s going to become a mess. What is going to happen if Jake Shields isn’t in the next UFC game? What is going to happen if Overeem comes in and cleans house but THQ can’t put him in their game even though their contract says they have exclusive rights to all UFC fighters? There is a reason that Dana White said that they wouldn’t sign guys who signed with EA and it wasn’t just because they held a grudge, it was because they signed a contract with THQ that said THQ got everyone on their roster. Eventually that is going to come to a head and be bad for everyone involved if the UFC isn’t making guys drop EA and sign with THQ going into the future.
You’re actually making EA’s case to lock up these guys long term. It is quite viable that by 2018 guys like Shane Del Rosario and Daniel Cormier are top 10 fighters. UFC is going to have to sign these guys to keep what is always a thin division humming. So, we are looking at three cycles for EA till the THQ license is up. The more fighters they gobble up the more it will force Dana, or whoever is in charge of UFC licensing at that point, to hand the license over to EA, who at that point will likely have a far superior game than THQ.
by memitim on Nov 9, 2010 3:14 PM EST via mobile up reply actions
So they should lock up guys that the UFC may one day want to sign and create a situation where everything blows the hell up and takes them into a long drawn out court battle over licensing rights with THQ? That’s your marketing plan for MMA video games? Cause a court battle over who actually has the rights to the fighters?
Yea they could do that or they could just quit right now and put their money into one of their other two dozen titles and try to get the license again in 2018.
Do you think EA is afraid of a court battle with THQ? One has a market cap of $300mm the other has one of 5.4B. If EA is committed to sticking around the MMA market they will use every trick in the book they can. And if THQ wants to tank themselves to stop them they can try. Doubt they will. You can’t take a vacation from the market for eight years. Development will fall too far behind. EA sounds very committed to the MMA game franchise. If you didn’t hear it, here is Luke’s interview with EA’s Rocky Romero. http://www.bloodyelbow.com/2010/10/27/1777770/ufc-121-results-and-recap-jon-anik-ea-sports-mma-on-mma-nation-on-106
So your idea is that EA should stick around MMA just so they can fuck over THQ and try to put them out of business? That’s what you are getting at. How is that going to be good for MMA video games? THQ has very little choice, they are staying afloat on their MMA game as is, they will have to protect their rights here (which may be why EA did this to start with). Dana also doesn’t want anything to do with EA sports and even banned guys with EA contracts from signing with the UFC at one time, they are also going to have to protect that THQ contract that they signed(they will have to uphold their half of it), which means a lot of fighters risk getting screwed. Yea that it great for the sport of MMA and the video game industry isn’t it…………
So your idea is that EA should stick around MMA just so they can fuck over THQ and try to put them out of business?
No, and it’s not my idea. EA simply isn’t going to cede the MMA video game market, especially when they already are a leader with the Fight Night developed engine, to crappy THQ. MMA is going to continue growth, especially internationally. The next generation of combat gamers who once bought Fight Night and WWE games are eventually going to transition to MMA. EA is going to do everything they can to stay in it and, in reality, they don’t have to do very much. In the meantime, some fighters who are outside of UFC right now should do well with EA.
they are also going to have to protect that THQ contract that they signed(they will have to uphold their half of it), which means a lot of fighters risk getting screwed.
What fighters are going to get screwed. Especially if they are getting paid? If guys like Cormier become top guys in a couple of years Dana is not going to keep him out of the anemic HW division because of a video game issue. When the time comes Dana, as he has in the past, will likely soften. If he is still around in 2018, he will give the license to EA and have a better game and the full roster he wants. THQ sucks.
Since they have the fight night engine already then the idea that they can’t just wait to 2018 and try again flies out the window. They will be constantly updating that engine as the years go by too.
We don’t know what they will do but I would be willing to bet that they don’t give a damn about the sport of MMA, if they can’t make money of a MMA game then they will just go make money off something else, they have dozens of titles they make good money on already. They aren’t going to invest lots of money for the next 8 years hoping that some of these guys actually become famous and get into the UFC so they can sell their game better in the future. They make big money with what they have right now, they aren’t going to lose money for 8 years for a what if or a maybe.
THQ sucks.
And I guess that gets right to it doesn’t it. You don’t like THQ’s game, thus you took a side based on that. I have never played either game (the only game console in the house is my wife’s old PS2), which game is better doesn’t affect me at all, I am going on pure situation logic here. As has been shown by EA time and time again what actually matters in these things isn’t which game is better but which game is more marketable, and in MMA the game with the UFC on the cover is by far the most marketable and it will stay that way as long as the UFC stays the big name in the sport.
They can make money with the right investments in an EA MMA game and lock up fighters so they force UFC to sign on with them in 2018. It’s a pretty simple list of fighters. Fedor, Overeem, Del Rosario, Cormier, Gil, Jacare, Nick Diaz, Werdum, Big Foot, Mousasi, King Mo and even Walker. UFC will likely sign some of those and maybe more during the license window. Most will be high profile. Each release should do better than the last if the marketing is done right. As the EA game grows the THQ game will decline because yes, they suck. It’s not a bias, it’s reality and the amount of hits between the two companies proves that. I would be surprised if THQ is even around in their present form in a few years. If EA stocks up and continues to put out a superior game it will force UFC to hand over the license. That would create a tremendous game platform with UFC fighters along with fighters from other organizations. Like the line from Training Game says “This shit ain’t checkers, it’s chess.” EA knows that game better than most, especially when dealing with a far inferior company like THQ.
by memitim on Nov 10, 2010 12:50 AM EST via mobile up reply actions
In a game that will probably have 60+ fighters you have named 11 (I’m not going to count Walker). Fedor probably won’t be around the sport in 2018, heck he may not be around much in 2011, Overeem will probably end up in the UFC (does EA have him locked up long term?), the rest of them are question marks as to whether they will ever make a difference in terms of selling video games. Heck the only one out of those I could see with the personality to push a product is Mo. So you are saying that they should sign these guys long term, hope they get into the UFC and hope they actually get way way better known than they are now with casual fans? Just keep making games that lose money for the next 8 years in hopes that one day Shane Del Rosario becomes the next Brock Lesnar?
You’re assuming they are losing money the whole time. I don’t think they will. And, yes, I mentioned a handful of names but when you think about it, UFC sells basically on a handful of names. If a few of these guys move over, especially the bigger names, like Fedor or Reem, they have their cover. That’s all they need. Not to mention they can corner the market on prospects. Guys like Ishii and Konrad. Who knows how well any of them do between now and 2018. In the meantime, the fighters are getting better promotion as EA tries to build them up. The game is so much better than UFC’s.It’s worth it for them to stay in.
Oh, and don’t forget a woman’s division. That hasn’t even been touched yet and all of the successful female MMA fighters are outside UFC. That’s untouched potential.
by memitim on Nov 10, 2010 12:54 AM EST via mobile up reply actions
They can’t sell the women’s division to MMA fans, do you think they will be able to sell that to video game fans?
Video game fans
Are traditionally not misogynistic. At all. They love progress.
Luke: What was our best moment?
Nate: When I banned Subo?
Luke: That was a good one.
When a true genius appears in the world, you may know him by this sign, that the dunces are in a confederacy against him. - Jonathan Swift
Contributor for WatchKalibRun.com
Still Subo at Fightlinker.com
by Derek Suboticki on Nov 10, 2010 12:06 PM EST up reply actions
Video game fans are traditionally young males, they like their digital women hot with unrealistically big boobs(just like the rest of the 18 to 36 year old demographic :D )
I await the women’s MMA extreme beach vollyball spinoff.
They have another game targeted at the exact same demo that will always and forever blow any MMA game they have out of the water in Madden.
Think about that, keep printing money with the NFL license or sink money into an MMA promotion that will never turn the profit that Madden will?
EA doesn’t want into the MMA game, at least not on the promotion side of things. If their partners fail, oh well, cut their losses and move on. You’re really overstating the value of an MMA videogame.
"So, while you're taking a break from the UFC, hanging out at some lame party that your girlfriend dragged you to, I'll man up and watch some goddamn fights like a goddamn adult."
- Mike Fagan
Support independent artists
http://worldisart365.blogspot.com/
You can’t use Madden as a comparison. It transcends demos. People of all ages play it and it is the cream of the crop. But, imagine what the NFL license costs. The game you can compare it to is what they hope it can become, Fight Night. I do put a lot of importance for EA to be successful with an MMA game because it is the future in combat sports gaming. They have market cornered with Fight Night. They are not just going to cede it to THQ. For a fraction of what the NFL license costs they can get behind some of the top prospects and bigger fighters outside the UFC. The focus doesn’t have to be the promotion, although that would help. The focus would need to be on the fighters themselves, which in turn helps the promotion.
by memitim on Nov 9, 2010 3:40 PM EST via mobile up reply actions
My personal opinion is that I don’t want them to pull the plug. And honestly, no MMA fan should WANT them to stop making the game unless you’re an EA shareholder. If they make one more game and it’s high quality again, that just means there is another high quality MMA game out there. How much it sells or how much money it loses for EA isn’t my concern as a fan and I don’t understand why some fans think it should be theirs.
Personally, I found EA MMA far superior to Undisputed (which doesn’t make the UFC game bad, jut that I enjoyed EA more). It’s not going to sell a ton of units without the UFC license and that’s not going to change. But that doesn’t mean that I should WANT EA to get out of the MMA space.
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Nov 8, 2010 2:02 PM EST reply actions 1 recs
What I'd like to see
is EA continue to do their best to make the best MMA game possible. Eventually ZUFFA will realize they should stop holding a grudge and give them the license instead.
"Don’t quote old fucks to me" – Brent Brookhouse
THQ has a contract with the UFC through 2018. At this point whether there is a grudge or not is irrelevant, EA isn’t getting the UFC license any time soon.
How hard and fast are those contracts?
I have no clue, honestly.
"Don’t quote old fucks to me" – Brent Brookhouse
Licensing is pretty lock tight. There might be out clauses for UFC if certain promises are met by THQ. For example, releases on schedule, marketing dollars spent, company dissolution. Outside of that, if THQ meets their end of the deal there is no getting out of licensing deals.
That's sort of what I was thinking
That EA could continue to do it’s best and see if they can’t get THQ to f’up it’s part of the deal.
"Don’t quote old fucks to me" – Brent Brookhouse
by Chris Barton on Nov 9, 2010 12:23 PM EST up reply actions
A good game
but EA fucked up when they turned the UFC down years ago.
"From the womb to the tomb, spit sick lyrics like MF Doom"
Semper Fi'
WatchKalibRun.com
Pain don't hurt...
Everyone fucked up
who turned down the UFC years ago.
Too bad Dana is vindictive
An EA UFC game would sell REALLY big
I love the ABL crew. Y'all keep keeping it GREEN in this mofo
Black Lesnar aka Slap ya Favorite MMA Writer
Follow me on Twitter
Read me at WatchKalibRun . Imma write til the wheels fall off.
by S.C. Michaelson on Nov 9, 2010 3:56 AM EST up reply actions
I am stil ltrying to get this game
been trying to trade my Red Dead Redemption for it :(

by 




















