Since Luke opened the door for the staff to post other takes on the situation I figured I'd take him up on it, but I will keep it reasonably short as I don't want to beat this dead horse more than is necessary. The situation with Joe Rogan is likely getting more attention than many would like but I feel that there are a few angles that really need to be expanded on in the larger discussion of the issue. The issue here that needs focus is not as much the word, the intentions of the word used but more on the impact that repeated behavior has on the sport.
There is legitimate concern of a cumulative effect when the most well known personalities in the UFC are making these unnecessary mistakes in public. We're all aware of the situation with Dana White and Loretta Hunt where White used the same slur to describe the cowardice of being an unnamed source. Now, the second most well known personality (as in non-fighter) in the sport has used the exact same slur to describe someone who he felt was "weak and pathetic." This story is not going to blow up to the same level as the White one, nor should it as the White situation was put on YouTube by the UFC, but you do not want these patterns emerging with the most recognizable personalities in your organization.
The UFC is also continuing to pursue a network TV deal. It's important to note that personal, off-the-air behavior has led to the removal of plenty of personalities from sports broadcasts. I enjoy Rogan's commentary work greatly, he is the best in the sport at what he does. And Joe being so good at what he does means that it would hurt broadcasts if the UFC has a TV deal and Rogan pops off with another similar outburst and the network tells the UFC that they're not comfortable having him on their air. And this obviously does not extend to anything in his comedy routines where there is an obvious leniency that has to be given due to artistic concerns.
This is a still growing sport that still has steps to take before it will be considered wholly accepted by the general public and that is the larger point. We've had Dana White, Joe Rogan and a host of Zuffa fighters who have all used similar language. In a still growing sport that is looking to expand to more households there is a danger of becoming too closely associated with this behavior.
More than arguing the nuances of language, more than arguing the impact that the language has on you specifically and more than worrying about how the world has gotten too PC for you, isn't it worth UFC personalities accepting that they have to watch how they behave and what they say in public for the greater good of the sport?