On the UFC 123 post-fight press conference, Dana White talked about their lofty plans for the coming year. They already have broadcast deals with SpikeTV and Versus, but the UFC president also mentioned having two more pending TV deals that could double their reach world wide. (Transcribed by sherdog):
"We’re working on two deals right now, in the next few months, that I’m very confident we’ll get done. We’ll be in over a billion homes worldwide on television. What does that mean for the sport in the next three years, let alone five or ten?"
"A lot of people don’t realize, right now, we’re in a half a billion homes worldwide. We’re in 175 different countries. We’re pretty big right now. I envision it being much bigger. I think we’re gonna be bigger than everything."
Aside from the TV deal he expects to push through very soon, Dana also talked about the amount of fight cards the UFC will host for 2011:
"We’ll probably do around 30, 31 fights next year"
The UFC will end up hosting 24 fights on 2010 and the WEC will have 8, making Dana's number at par with how many shows Zuffa regularly produces anyway. So while the number might seem a little too much at first glance, it's the acquisition of the WEC's roster which makes it all possible.