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Was The WEC A SUCCESS?

The WEC is unofficially dead (official death is after the December 16th card in Arizona) and all fighters will be moving over to the UFC. For the past three years the WEC has been owned by Zuffa, the parent company of the UFC. The fights have been entertaining and any who saw the events would agree that they rarely, if ever, disappointed. Over the course of these past three years, Zuffa has absorbed the WEC 205, 185, and 170 divisions with the WEC focusing on the lighterweight divisions.

The WEC's deal with Versus was initially made to block the IFL from a TV deal. At the time the IFL was only seen on FSN on tape delay and those ratings were atrocious. A proposed deal with Versus was quickly blocked when the Zuffa offered newly purchased WEC, an organization that would surely have the same marketing machine push as the UFC. The WEC wasn't the most talent rich organization but it was well respected within the MMA world after WEC 22, which was a benefit for Ryan Bennett, former announcer for the UFC and co-founder of mmaweekly.com, who had died in a car accident two months before the event. All fighters fought for free and all proceeds from the event were donated to Bennett's family. Three months later Zuffa purchased the organization which was around the time they also snatched up the WFA.

So was the Zuffa owned WEC a success? My initial feeling is yes it was. The WEC gave Featherweights and Bantamweights a place to showcase their talents. This was the first time American audiences had the chance to see the smaller fighters compete and they delivered in droves.

- It provided an outlet to make Urijah Faber the most recognizable Featherweight in the United States after years of fighting in King of the Cage and Gladiator Challenge. In three years, Faber became the face of the WEC and the Featherweight division in North America.

- Prior to the purchase of the WEC, Miguel Torres was the best fighter never to fight in a major organization. He entered the WEC at a staggering 32-1 and was the definition of exciting Mexican fighter. He became the organization's Bantamweight poster child, winning exciting fights against the best in the Bantamweight division. Two losses to Brian Bowles and Joseph Benavidez had many thinking he had fallen off, but he bounced back at WEC 51 against Charlie Valencia with a rear naked choke victory.

- The WEC is responsible for putting the featherweight world on notice. Former kingpin Alexandre Franca Nogueira was signed with a ton of media attention but was completely annihilated by Jose Aldo, a prospect out of Nova Uniao. Nogueira was a huge signing and was supposed to be the next title challenger for Urijah Faber, in a fight between the old and new guard. Aldo mangled "Pequeno" and two years later is considered on of the best pound for pound fighters in the world.

- Donald Cerrone, Benson Henderson, and Anthony Pettis became stars within the organization. They are still young so the jury is out if either will develop into top fighters within the UFC, but they have extremely active games and always push forward. With proper matchmaking, they could bring the UFC's lightweight division into the next decade.

- The deal with Versus created a new outlet for MMA. The WEC was averaging eight live events a year and in 2010, the UFC promoted two additional events on the network as well. Unfortunately, the maximum amount of live events the UFC can run on the network is four per year under their current deal with Spike TV and with the recent cancellation of the bottom line, there are questions on if the network is truly behind the sport of mixed martial arts.

All things considered, I would call the WEC a major success. It never pulled the major gates that its big brother UFC gets, but the fights at the Arco Arena with Faber/Pulver and Faber/Aldo (UFC branding) showed that if marketed with the UFC brand, people are willing to order a pay per view of light weight fighters. This gives me hope that the Featherweight and Bantamweight divisions will be accepted by the UFC masses.

Originally posted on Unintelligent Defense.  Yes, this is the full post you sissies, you don't have to click through. Buncha babies!

The FanPosts are solely the subjective opinions of Bloody Elbow readers and do not necessarily reflect the views of Bloody Elbow editors or staff.

Comment 38 comments  |  6 recs  | 

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absolutely

without the UFC, american fans would still be relegated to watching sub-155 during late night streams online.

Stars such as Torres, Faber, Brown, Aldo would either be fighting out of their weight class, probably less successful, or fighting for promotions with ZERO exposure.

They were successful for what they were trying to achieve. A sister promotion, who wasn’t trying to overtake the UFC, but trying to gain new fans to a different brand…and now all those fans will follow their favorite fighters over to the UFC.

by Fedorable on Oct 30, 2010 3:25 PM EDT reply actions  

Exactly

It wasn’t meant to compete. It was a great organization that has a lot of people who loved it for what it was. And not even for the Zuffa era, the Ryan Bennet show really made this a media darling organization. They did a lot of things right and hopefully we don’t forget about it like the IFL.

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by Matthew Roth on Oct 30, 2010 5:00 PM EDT up reply actions  

What is this IFL of which you speak? I think I read about it in Wizard once.

You need to respect the baby... 'cause life is precious... and God... and the Bible.

by timetraveltome on Nov 1, 2010 1:06 AM EDT up reply actions  

I think it was a success

If the UFC had simply added 135 and 145 divisions very early in the game, there would not have been a whole lot of up front benefits…eventually they would have crowned champions and built stars…but if woule have been a tough road to tread at the same time as trying to build stars in their other 5 divisions.

The WEC essentially gave them a parallel business plan. It was like a placeholder. It was never expected to be as big as the UFC. Surely there would have been no complaints if the WEC exploded with popularity while on Versus, but it’s not exactly what they expected.

It was a way for them to have a promotion that was all about featuring the lighter divisions, showcasing the talent there and building names within those divisions.

Now when the UFC announces that they are adding the 135, 145, and 155 divisions of the WEC into the UFC, people are excited that guys like Cruz, Torres, Faber, Aldo, Brown, Henderson and Pettis are coming over.

So while the WEC may not have been an extremely successful promotion in and of itself as far as ratings, lack of PPVs, large gates, and bigger sponsors…what it accomplished in building the lower divisions is going to pay off in the long run for the UFC.

CPG

by Chris Groves on Oct 30, 2010 4:24 PM EDT reply actions  

The WEC benefitted from the UFC’s sponsors (Bud Light and Harley Davidson) and also were able to secure AMP energy drink at the end. I’m hoping that transfers over to the UFC. While it isn’t is big of a brand as Red Bull or Monster, it’s still a solid brand.

The WEC was a great trojan horse to introduce the FW and BW divisions. And as you said, now you have 3 years of footage to market everyone. That’s massive. And when that footage is super exciting? Holy shit you’ll see a massive return in the UFC even if you took a loss on the WEC.

WEC NEVER DIE.

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by Matthew Roth on Oct 30, 2010 4:58 PM EDT up reply actions  

I think this is why I’d label it a failure. For the two years that Urijah Faber was champ he was not in the UFC. It was a missed opportunity to have one of the most marketable and easily most popular BW/FW fighter in mma. Miguel Torres, as well to a lesser extent. It would have been much easier to win over the masses with those two charismatic American stars. I can’t really blame Zuffa, the reason they bought the WEC was to keep other promotions off Versus and in this regard it was a raging success. How could they have known how successful Faber would be? But I still think they would have been better off with Faber and Torres in the UFC from day 1.

by John Nash on Oct 30, 2010 5:01 PM EDT via mobile up reply actions   1 recs

I’d agree to a certain extent but with the amount of shows the UFC was running in 2006-2008 to the amount they are running in 2010 and planning on running in 2011, no one knows if the FW and BW divisions would have developed in the UFC. Or if Faber/Torres would have been pushed with the same amount of marketing as a guy like Rampage or Forrest or GSP. Now that they are planning a very intense schedule and have 4 years of footage for these guys, I think there is a better chance that those divisions succeed in the UFC.

Or you’re totally right, who knows really.

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by Matthew Roth on Oct 30, 2010 5:15 PM EDT up reply actions  

Some people might come and take a financial angle to your question. I don’t have the numbers, but if you look at it in terms of profit & loss it might not look very good.

But I like your take. It provided exposure for lighter weight classes, tons of epic and historic fights, and basically everything else that you said very well up above.

by GregS123 on Oct 30, 2010 4:43 PM EDT reply actions  

The profit/loss would be minimal either way. The mat sponsors (from the UFC deals + AMP) definitely cut the event costs and the gate always covered the fighter payouts. Day to day costs none of us know though, but if there was a loss it was minimal and the profit would be the same, I could’t picture this being a huge profit machine. But it did open up a new sponsor AMP for the UFC and a potential network deal with Comcast/NBC merger. And you have another outlet for UFC.

In 10 years we’ll look back and say it was a great organization that had helped develop two weight classes in the United States. Plus you have the Lightweight Talent in the UFC that will now drop down because they won’t take a pay cut.

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Also please check out SBnation's Red Bulls blog @ www.onceametro.com

by Matthew Roth on Oct 30, 2010 4:52 PM EDT up reply actions  

I think it was definitely a success and in hindsight I am glad they kept the WEC as a separate entity until now. Having the WEC as a separate entity allowed them to run more shows per year and to employ more fighters. Now that the UFC has all the infrastructure in place and has expanded globally they can now handle all the extra shows per year coming in the future. So they will be able to keep all the fighters busy under the UFC banner.

Yes I said more shows. I know the plans so far indicate less shows on paper for next year but let’s face it the UFC isn’t going to make a move like this and scale back on the amount of shows. They have been increasing the amount of shows every year for the last few years. They aren’t going to fold the WEC into the UFC and then run less shows. That would defy everything they have been building towards. There will be more shows next year not less. Guaranteed!!!

Just BE.

by mattman73 on Oct 30, 2010 5:21 PM EDT reply actions  

Yeah, I think regardless of the financial success of the WEC on it's own

Just look at how excited and pumped everyone is about the UFC adding the WEC’s divisions? People were screaming for it for a while, and everyone is loving the idea of it now.

That right there tells that in the long run, it paid off.

CPG

by Chris Groves on Oct 30, 2010 6:12 PM EDT reply actions  

Ultimately, in my eyes, if it elevates competition and increases the quality of the UFC product then it was wildly successful

VelociAldo is the smartest guy on bloodyelbow.com

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by Earl Montclair on Oct 30, 2010 6:20 PM EDT reply actions  

The WEC was as successful as it could be, business-wise at least.

In terms of consistency in putting on exciting fights, the WEC had no equal.

by MMABookworm on Oct 30, 2010 6:55 PM EDT reply actions  

Do you think that people will feel the same about the WEC as they do about PRIDE in 10 years? Meaning, still talking about it and wishing it was still around?

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by Matthew Roth on Oct 30, 2010 7:00 PM EDT up reply actions  

I know I will. Or at least remember it with fond memories, how they never disappointed and consistently delivered top to bottom excitement and quality, rivaled by no other promotion. This period since they dropped the heavier weight classes now until UFC merger has truly been golden! I think it will be remembered with great nostalgia by us few fans (relatively speaking) who loved it so much while it was happening.

by Horselover Fat on Oct 30, 2010 7:09 PM EDT up reply actions  

Yes

People will. If only because they want to prove that they are REAL fans who have been a fan forever! They were not some sort of TUF25 Team Sadollah v. Team Do Bronx n00b who watched pro-wrestling and somehow stumbled their way into MMA fandom because Monday Night Raw was pre empted by Ultimate Knockouts 16 and they couldn’t find the remote. Fucking Elitists. WAR BLUE CAGE!!!!

VelociAldo is the smartest guy on bloodyelbow.com

UnintelligentDefense.blogspot.com

by Earl Montclair on Oct 30, 2010 7:16 PM EDT up reply actions  

Kinda sorta

I think people will but not in the same numbers as we see with PRIDE. I say this because

1) PRIDE unlike the WEC had a harsh death that saddened many people.

2) the WEC will largely continue on within the UFC whereas PRIDE couldn’t continue on within because many of the things that made it PRIDE aren’t compatible with the UFC product.

Google Ron Paul!

by CaDreamer on Oct 31, 2010 9:06 PM EDT up reply actions  

The only thing I was unsure of

Was if it pulled a profit after the proction staff and employees drew salaries.

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by Matthew Roth on Oct 30, 2010 7:19 PM EDT via mobile up reply actions  

It’s all about #2.

When a true genius appears in the world, you may know him by this sign, that the dunces are in a confederacy against him. - Jonathan Swift
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by Derek Suboticki on Oct 31, 2010 4:13 PM EDT up reply actions  

Cool post.

I did not know about the pre-Zuffa benefit show, very cool thing to do.

by PistonHyundai on Oct 31, 2010 11:35 AM EDT reply actions  

It's actually why people were excited for the Zuffa purchase

They bought the WFA the same day as the WEC but kept the WEC because it was a well respected brand. The fact is they could have kept either alive for the lighter weight classes but the WEC had a ton of goodwill within the industry.

Follow me on twitter @thisredengine

Also please check out SBnation's Red Bulls blog @ www.onceametro.com

by Matthew Roth on Oct 31, 2010 12:06 PM EDT up reply actions  

thisredengine,

 I agree 100%. I will have to admit, before the WEC I had never heard of some of the lighter weight fighters. The only guys I had heard of before WEC were Kid Yamamota and the guys in IFL.
 WEC was also a success in helping develop new talent. The UFC is being bolstered by bringing in Jose Aldo, Urijah Faber, Miguel Torres, Briab Bowles, Dominick Cruz etc. If the WEC weren’t a success, you would look at this as an improvement to the UFC product. No one in their right minds is gonna say that.
 Finally, this is great all the way around for Zuffa. The PPV’s in 2011 are gonna be more action packed, no more Bisping vs Evans or Cro Cop vs Mir headliners. The addition of 2 new titles and the pending 155 lb tournament are leaving us looking forward to this. Also, the infusion of new talent brings with it new storylines, new personalities and new rivalries. This gives fighters like Tyson Griffin and Kenny Florian more options as well.
 WEC was a major success, and this is only the beginning. Zuffa could bring back WEC at anytime. If so, they have an established brand to build from. I wouldnt be shocked if, down the road a few years we see this brand back in mma.

If Russia attacked Turkey from the rear, Do you think Greece would help?

by whardiek on Oct 31, 2010 1:15 PM EDT reply actions  

Was The WEC A SUCCESS?

Short answer: No.

If it was, there would have been no need to absorb into the UFC.

Longer answer: Remains to be seen.

While it looks like the WEC didn’t pull in enough revenue to justify keeping it as a separate promotion, it may have brought something to the table in the long term for the UFC’s future. It allowed the UFC to develop two further weight classes to add to its roster which also means two new championships they can use to headline shows, while also potentially developing some new stars for its already existing lightweight division. Whether this move actually pays off remains to be seen, but I’m optimistic.

by Hardcase on Oct 31, 2010 2:00 PM EDT reply actions  

If it was, there would have been no need to absorb into the UFC.

This isn’t true.

Bolts from the Blue // "It is what it is." - A.J. Smith
Bloody Elbow // "Richard is a jewel." - Kid Nate

by Richard Wade on Oct 31, 2010 2:44 PM EDT up reply actions  

WEC wasn’t absorbed because it was failing, it was absorbed as an asset to the UFC.

by PistonHyundai on Oct 31, 2010 3:16 PM EDT up reply actions  

I’m not arguing that it can’t/won’t be an asset, but it still couldn’t independently be seen as a success on its own.

by Hardcase on Oct 31, 2010 3:55 PM EDT up reply actions  

It was a success just because it kept other org off Versus

It also allowed the Zuffa to develop FW and BW fighters independently. It ran at a profit and opened up those little guys to American’s that have a propensity to only enjoy heavy fighters.

It’s a success.

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by Matthew Roth on Oct 31, 2010 4:00 PM EDT up reply actions  

It also allowed the Zuffa to develop FW and BW fighters independently.

I think in the long run it will be seen as a success for those reasons. But, we haven’t even actually seen the fighters perform under the UFC banner yet, so it’s a little soon, for me at least, to call it a success based on something that hasn’t been accomplished yet.

by Hardcase on Oct 31, 2010 4:08 PM EDT up reply actions  

Here's a question then

If we are basing it on success in the UFC would you then say that PRIDE wasn’t a success? Since aside from Wand/Nog/Rampage/Gomi, none of those fighters are still in the UFC?

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by Matthew Roth on Oct 31, 2010 4:14 PM EDT up reply actions  

If we are basing it on success in the UFC would you then say that PRIDE wasn’t a success?

PRIDE as an organization still went bankrupt and got sold to its competitor. I can’t call that a success.

That’s not to say the PRIDE purchase didn’t garner any gains for Zuffa despite their not being able to resurrect the org. It took the recognizable PRIDE name off the market. They were still able to procure enough fighter contracts to solidify their status as top of the heap. And they took control of PRIDE’s video library.

Looking at which fighters they actually obtained from the PRIDE buyout – the main ones being Dan Henderson, Wanderlei Silva, Cro Cop(who’s still around), Shogun, and Big Nog (Rampage and Gomi didn’t come into the UFC via the PRIDE purchase) – the UFC’s certainly made its fair share of money off of them. That wasn’t for nothing obviously.

But PRIDE FC, by itself? It’s now a defunct org. That about says it all.

by Hardcase on Oct 31, 2010 5:00 PM EDT up reply actions  

The WEC was doing fine on its own

The merger is for expansion. Not to give up on the WEC.

by Roa on Oct 31, 2010 4:18 PM EDT up reply actions  

Yes, the absorption of the WEC is certainly being done for the sake of the UFC’s expansion. But if it was worth it to keep the WEC separate, they would. Those fighters and weight classes could be put to better use within the confines of the more recognized brand name that is the UFC.

by Hardcase on Oct 31, 2010 7:27 PM EDT up reply actions  

See mmalogic’s comment.

Bolts from the Blue // "It is what it is." - A.J. Smith
Bloody Elbow // "Richard is a jewel." - Kid Nate

by Richard Wade on Oct 31, 2010 6:57 PM EDT up reply actions  

Any promotion that put on fights as exciting as

Aldo-Faber and didn’t fold over should be considered a major success. The WEC wasn’t growing as much as it should have but it wasn’t threatening bankruptcy dependant on each indivudual shows success and the fights were widely considered to be the best in the sport. Hard not to call it a success.

by Roa on Oct 31, 2010 4:17 PM EDT reply actions  

How success is defined is ambiguous in this case. Was it as successful as the UFC? Clearly not. But I’d say overall it was a successful promotion. It it put on a whole bunch of awesome fights, and rather than collapse/go broke/fade into obscurity it’s merging with the biggest promotion in the sport. I’m kind of sad to see it go, but such is life.

I consider myself a softcore fan.

by Thor77 on Oct 31, 2010 7:01 PM EDT reply actions  

It's obviously not a resounding success

Really I think Zuffa would have rather had the lighter weight guys stay in a separate organization that was popular on its own, but the fact that people are legitimately excited that the WEC has merged with the UFC should mean enough to say that the purchase was a success.

Not afraid to nitpick

by joker24 on Oct 31, 2010 7:29 PM EDT reply actions  

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