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WEC Boss Reed Harris On Merging With the UFC

Photo by Tracy Lee via Combat Lifestyle

During today's big announcement, Dana White promised that the UFC would be keeping all the fighters on the WEC roster they would also be keeping the WEC employees.

"Every WEC employee is staying with the UFC. We have so much work to do that nobody is going to be sitting around," said White on the conference call.

MMA Weekly spoke to one of those employees, WEC founder and current general manager Reed Harris:

"To be honest, today, I'm really proud of what we did, man. And Dana's proud of what we did. We were so successful that the UFC had no other option than to bring these guys in and put them in their show," he said.

"The UFC is obviously by miles the largest MMA organization in the world. The WEC built these divisions to a point where they are now going to be featured on the largest stage in MMA. Dana and Lorenzo and Frank are obviously extremely happy about what we were doing. This was a huge success."

Harris took on the role of general manager of the WEC after Zuffa's purchase. That job will now cease to exist, but Harris will emerge through all of this with a new role in the UFC once they close the WEC's doors.

"I could talk about it, I just don't want to yet," he said of his new position. "I want to focus on the WEC until the end of the year and keep the focus on these fights. The importance of these fights is magnified exponentially.

Harris also spoke to MMA Junkie:

"All along, our goal was to really build and have people identify with the lighter-weight fighters," Harris said.
"We worked really hard on that, and like (UFC president) Dana White said, it's just time (to merge) with the expansion of the UFC and expanding into international markets.
...
Harris said he's actually been somewhat pleased by MMA pundits' calls for a merger between the two promotions. While the WEC hasn't been able to match the viewership and attendance numbers of the UFC, the smaller promotion's fighters delivered with in-cage performances that often eclipsed those of their UFC counterparts.

"The thing that I'm most proud of is that no one has argued with me that these guys aren't ready to go to that next level," Harris said. "Everyone is saying Jose Aldo, Urijah Faber, Dominick Cruz, all these guys are ready to show their skills on the world's biggest stage, which is the UFC."

Keeping Harris and his team around is a very smart move by Zuffa.

The WEC folks have shown again and again that they can produce an extremely high quality fight event for television. From soup to nuts, these guys know the business of fight production. They can assess talent, negotiate with managers, they can do match-making, they can manage on-air talent, they can manage a production team, they can transport and build a cage and set up an arena. 

I've heard repeatedly throughout the last year that the UFC production team is completely exhausted. Traveling to London and pulling off UFC 120 and then traveling to California to produce UFC 121 in one week's time is utterly exhausting. The UFC team has been maintaining that hell-bent-for-leather pace all year long. Hell, they were working at that pace in 2009, 2008, 2007 and 2006 too.

The WEC team will provide some much needed relief and reinforcement for an overworked and exhausted UFC team. I really have to hand it to Dana White and Zuffa, they have been executing their day-to-day tactical challenges nearly flawlessly while also making bold and brilliant strategic moves. 

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Can’t wait to see the first UFC trailers featuring WEC fighters!

Slow Cooking! MMM-MMM GOOD!
"I Wanna Thank Joe Rogan!" - BJ Penn

by MSEMCEE on Oct 28, 2010 10:49 PM EDT reply actions  

What the fuck Nate?

Did you forget that you HATE Zuffa?

Hey UFC4 go fuck yourself, how about that? Fucking punk, I was just asking for the source that says lesnar gets 5 mill a fight, it’s obvious one does not exist. Bunch of gabronis on a site pulling figures out of your ass.
by Garrett Bennicas

by ufc4 on Oct 28, 2010 10:51 PM EDT reply actions   1 recs

He still does. It's one of his jedi mind tricks.

Michael Robinson leads the Seahawks in completion percentage, yards-per-attempt, and QB rating.

by SSreporters on Oct 28, 2010 11:38 PM EDT up reply actions  

Lately seems like Nates been drinking the Zuffa Kool Aid lol

I’m not resting until I’m officially Anderson Silva status.- Jon "Bones" Jones

by AfroSamurai on Oct 29, 2010 12:36 AM EDT up reply actions  

how can u not

sure they’re not perfect but their the top league man and their here to stay

the UFC is gonna be bringing this sport around the world and in my opinion as well as dana whites making it one of the most popular and successful sports in the world

"I have smoked weed with alot of UFC champions" - Joe Rogan

by milk72 on Oct 29, 2010 10:16 AM EDT up reply actions  

Shellby is the one who they should really keep.

oh and Reed also talked to mmajunkie about this:

“When I started the WEC, we thought we’d maybe do one show. To be sitting here today and have something that I was involved in become part of the biggest sports company in the world is very satisfying.
.
”It’s kind of like when your kids go to college. At first, you’re concerned, but then after they leave, it’s pretty great."
“This is something we’ve been planning for a while. They way we talked about it when we did the planning was that our fights were so good and so dynamic that these guys had to get on the big stage and open this up to all the MMA fans in the world. There’s no bigger stage than the UFC.
.
“Everybody is really, really excited about it. I think the fighters are going to be as excited as we are, and it’s just going to be great for everyone involved.”
.
“All along, our goal was to really build and have people identify with the lighter-weight fighters,” Harris said. "We worked really hard on that, and like (UFC president) Dana White said, it’s just time (to merge) with the expansion of the UFC and expanding into international markets.
.
“We knew that we would need to grow the UFC brand, as well. What better way than to add these two weight divisions, and as Dana said possibly even another weight division (flyweights) at some point.”
.
“The thing that I’m most proud of is that no one has argued with me that these guys aren’t ready to go to that next level,” Harris said. “Everyone is saying Jose Aldo, Urijah Faber, Dominick Cruz, all these guys are ready to show their skills on the world’s biggest stage, which is the UFC.”

by Anton Tabuena on Oct 28, 2010 10:54 PM EDT reply actions   1 recs

thanks Anton

I’ll add a little bit of that to my post.

Follow me on Twitter @KidNate

by Nate Wilcox on Oct 28, 2010 11:00 PM EDT up reply actions  

Sean Shelby & Joe Silva = Tag Team Greatness

by IRodC on Oct 28, 2010 11:46 PM EDT up reply actions  

Is the WEC team that different? I know the director is also the TD for UFC events and I think they also share a lot of other positions.

by John Nash on Oct 28, 2010 10:58 PM EDT via mobile reply actions  

that's a very good point

but there are people — especially fairly senior people like Harris and matchmaker Sean Shelby — who are WEC only. Even just cutting the overall net # of annual events will be a plus for Zuffa.

Follow me on Twitter @KidNate

by Nate Wilcox on Oct 28, 2010 11:01 PM EDT up reply actions  

who said it’s being cut? there are more announcements on the way baby.

The merger was going to come out because of what’s currently being worked on so it had to be announced… what’s currently being worked on is the real news that hasnt been announced yet.

by mmalogic on Oct 28, 2010 11:10 PM EDT up reply actions   2 recs

I thought this was obvious after listening to Dana’s responses to questions involving the amount of shows for next year. He done his best to avoid answering the questions directly. So I was pretty confident after that there is some more “major announcements” to come.

Also the head of Versus dodged the questions he got about more shows on Comcast owned networks as well. Other than saying they are very happy to be working with ZUFFA.

Just BE.

by mattman73 on Oct 29, 2010 12:42 AM EDT up reply actions  

they have been executing their day-to-day tactical challenges nearly flawlessly while also making bold and brilliant strategic moves.

yep – it’s very rare to see an org do both so well. i’m impressed.

by Django Z on Oct 28, 2010 11:00 PM EDT reply actions  

Does anyone still think a fighter will transcend the UFC or is that another thing we’ll have to keep hearing about every year just like:

1. UFC is running out of stars!

2. What if so and so loses… oh no!

3. copro…. err that one is over with.

yadda, yadda, yadda.

by mmalogic on Oct 28, 2010 11:04 PM EDT reply actions  

I knew you'd pop up soon. :)

You know what’s another huge advantage with this move? It will be a HUGE HUGE help for their international expansion. Especially in places in Asia where most of the fighters are better suited for the lighter weightclasses.

The UFC has TV deals all over the world, but hardly anyone knows about the WEC. Now the 135 and 145 divisions will get more exposure, more money, and the fighters on those countries would now have something big to aim for. The Korean Zombie, Zhang Tie Quan, etc, will also be easier to market to their respective countries now that they’ll be on the UFC, televised all over the world.

by Anton Tabuena on Oct 28, 2010 11:14 PM EDT up reply actions  

God I love this news.

So much. My complaining is dropping 80% because of this. A huge thank you to everyone involved.

I can’t wait to see disclosed pay numbers for UFC 125 and get the figures for Aldo. Seeing what they do for him (from being 20/20) will give us an idea of the new things going on.

"Someone is WRONG on the internet. What do you want me to do? LEAVE? Then they'll keep being wrong!"
-Randall Munroe

by pdl on Oct 28, 2010 11:11 PM EDT reply actions  

I doubt you will see changes that quickly.

They’ll more than likely let guys current contract play out before boosting their pay. Signing everyone to a new contract all at once would be a logistical nightmare.

by Steve4192 on Oct 29, 2010 6:58 AM EDT up reply actions  

In a way I’m kinda gonna miss the WEC. It was by far my favorite organization because every card was insanely well put together and the matchmaking was great. It didn’t even matter if you heard of anybody on the card because you were guaranteed high paced, very active fisticuffs….and they were free.
But on the other hand, no more crappy UFC cards! Little guys to the rescue! Many props to the Dana and Co. for the way this was handled.

by Shatto1 on Oct 28, 2010 11:12 PM EDT reply actions  

Has there been any talks about adding the 125 pound division with this? And how will this affect the Ultimate Fighter? I think a season of featherweights and bantamweights would help the transition into the UFC

by drano on Oct 28, 2010 11:14 PM EDT reply actions  

The real news here is that Brittany Palmer is now a UFC ring girl! Hollaaaa!!!

by disinferno06 on Oct 28, 2010 11:18 PM EDT via mobile reply actions  

Something tells me Arrianny is gonna fuck that up…. whoever comes in who’s a threat to queen bee shit hits the fan.

As soon as Logan started to get more attention Miss Bee took care of business… why else do you think we have to look at Danny Glovers twin sister now?

She’s the female version of Dana White…. Doesnt sleep until the competition is dead.

by mmalogic on Oct 28, 2010 11:39 PM EDT up reply actions  

Danny glovers twin sister! Roflmfao. She does look like a yawning horse doesn’t she. I honestly don’t first d arianny hot, nor anything above a, “meh”. Same thing with Logan. Brittany however, she could get 5-holed all day. I wonder how long till ppl start really commenting on zuffa acquiring her

by disinferno06 on Oct 28, 2010 11:47 PM EDT via mobile up reply actions  

I literally had to sit in silence to figure that picture out. I’m mobile or I’d post the obligatory, fry “I see what you did there” GIF.

Also, this is proof of my assertion that Logan is NOT attractive. Especially in this picture, yeesh

by disinferno06 on Oct 28, 2010 11:55 PM EDT via mobile up reply actions  

Or proof that you are more attracted to plastic than flesh…

by truck on Oct 29, 2010 10:31 AM EDT up reply actions  

riiight, because she’s super attractive right? she’s tall and flat chested, and yet has no definition anywhere. not attractive.

by disinferno06 on Oct 29, 2010 3:58 PM EDT up reply actions  

Oh oh oh

You’re going against the….other basketballs?

Michael Robinson leads the Seahawks in completion percentage, yards-per-attempt, and QB rating.

by SSreporters on Oct 29, 2010 12:24 AM EDT up reply actions   2 recs

Dear god Arianny gets pwnd by Brit and i’m married to a asian/spanish hybrid. At least she has Tiki. ummm….

The more you drive, the less intelligent you are.

by Koob on Oct 29, 2010 2:53 AM EDT up reply actions  

wait...she's dating TIki? WUH?

Follow me on twitter @thisredengine

Also please check out SBnation's Red Bulls blog @ www.onceametro.com

by Matthew Roth on Oct 29, 2010 3:37 AM EDT up reply actions  

Damn...

I had 3rd wheel on first glance. Hmm, I wonder how people missed that.

by Crazynutts on Oct 29, 2010 8:05 AM EDT up reply actions  

Dana was exhausted at the 121 post press conference

Say what you want about the guy, but he works a ridiculous schedule. The WEC staff will help tremendously.

Follow me on twitter @thisredengine

Also please check out SBnation's Red Bulls blog @ www.onceametro.com

by Matthew Roth on Oct 29, 2010 12:30 AM EDT reply actions  

I've always wondered how many people the UFC employs

How many people are involved in the day to day operations?

"In this fight, Anderson showed he was human," Nogueira said. "He showed he could be weak. But he showed he is a fighter and he brings something from his heart. It was beautiful."

by Broke Lesnar on Oct 29, 2010 12:31 AM EDT reply actions  

What it looks like they really need is an A team and B team for event production, they run a lot of shows all over the place and if they are planning on running even more then they really need multiple production crews. That will really come in to play when they move more international with this.

Wonder when they do a season of TUF with Faber (and Torres?) if they will let Reed Harris give the “do you want to be a f***ing fighter” speech?

by who me on Oct 29, 2010 12:53 AM EDT reply actions  

some UFC LW’s who can cut to 145:

Clay Guida
Joe Stevenson
Frankie Edgar
Jim Miller

and possibly Kenny Florian.

by mmalogic on Oct 29, 2010 4:45 AM EDT reply actions  

Clay absolutely SHOULD be at 145, and now that it won’t knock him out of the UFC, I’m really excited to see what he’ll do at that class. He finally won’t be outweighed by 15-20 pounds, but his speed advantage will be greatly reduced.

"I'm AJB and I endorse this nut-puncher."

by AJB on Oct 29, 2010 5:10 AM EDT up reply actions  

good call

frankie edgar a two division champ? aldo and maynard might have something to say about this but the possibilities are very intriguing,

www.mmalinker.com

by exsanguinator on Oct 29, 2010 5:22 AM EDT up reply actions  

Wonder if Aldo’s next opponent will be a bigger UFC name like Guida, Stevenson or Miller?

by who me on Oct 29, 2010 9:40 AM EDT up reply actions  

Possibly Kenny Florian?

The guy who walks around at 177? That Kenny Florian? Cause he said he won’t/can’t make the cut after putting on the muscle mass with Jonathan Chaimberg.

Follow me on twitter @thisredengine

Also please check out SBnation's Red Bulls blog @ www.onceametro.com

by Matthew Roth on Oct 29, 2010 10:16 AM EDT up reply actions  

IF WEC was successful, they wouldn’t have been merged with the UFC.

Shows without UFC hype (usually non Faber cards) didn’t do well at the gate and TV ratings dropped sharply in the last year.

ZUFFA was losing money with WEC and will now get the initials “UFC” in Front of their Divisions which should improve numbers.

by KOQ24 on Oct 29, 2010 5:46 AM EDT reply actions  

I doubt they were losing money(WEC shows seemed pretty cheap to put on) but they sure weren’t making the returns they make off UFC shows. What was hurting them was that they had UFC ppv cards without strong main events, doing this allows them to add two more world titles (4 to 6 more title fights a year) to the UFC ppv scheduling.

by who me on Oct 29, 2010 9:39 AM EDT up reply actions   1 recs

You know, they should let reed do more PR stuff for the UFC.

He is definitely more verbose and articulate than dana is capable.

by destructivist on Oct 29, 2010 1:32 PM EDT reply actions  

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