Why does everyone love saying 'era'?

the perceived dominance of Silva, GSP, Penn, and to a lesser extent Lesnar around late 2009/early 2010. Champs that seemed so far above everyone in their weight divisions that the only option was to have them fight each other. However, LHW had been in flux until that point, which didn’t mesh with fans’ perceptions of a pattern of unbeatable champs – so when the undefeated and largely unchallenged Machida knocked out Rashad in emphatic fashion, Rogan and everyone else just lumped him in with all the others as an unstoppable force. Thus began the trend of every fan wanting to be the first to predict the ‘beginning of an era’ prematurely.

we throw around the word Era way too freely.

I think of those turntable scratching noises people make. You know – era, era.

Yeah I dont know whats up with Rogan. I was like, yo Joe you know Cain has JDS next….right?

There are only TWO eras in the UFC, the GSP ERA and the record-breaking Anderson Silva reign on the middleweight division. Those eras are just as legitimate as the Gracie era, the Matt Hughes era and of course the time when Chuck Liddell reigned supreme at light-heavyweight.

Although I should point out the the Liddell era is interesting in that it was 7 consecutive fights in which he only fought ONE new opponent in Vernon White, who had a (0-3 losses-1 draw) record in his past 4 fights. The rest of Liddell’s fights were rematches with Couture, Ortiz, Sobral and Jeremy Horn. Then Liddell was given a rematch against the last man to defeat him in Quinton Jackson and his career to a huge nose-dive. -My based on numbers Chuck Liddell Revisionist History without hype by Vee is Animated

Why does everyone love saying ‘era’?
They keep repeating it because they are followers. There’s little to no thought going on in analysis or interpretations of past fights or events. It is pretty much cut, copy and past journalism throughout the MMA media.

They’re actually saying “error.” I think it’s apt for the Lesnar “Era,” don’t you?

Because it’s easier to claim that a situation can be explained entirely by the presence of a single fighter than it is to explain and understand a complex and volatile situation that can change radically at any time. It means “I don’t feel like coming up with any actual analysis.”

On Saturday, Rogan was modifying his “era” with "truly. “Truly, a new era.”

but this post and BE kinda beat me to it. “It’s the cruiser-weight era now, and Carwin and Lesnar will have to drop to at least 240 if they want to remain competitive.” (Sarcasm, before the inevitable “what are you talking about!?!?” reply.)

I also think announcers like Rogan overuse the word era so much simply as a way to build up more hype for the champ. It’s not like Joe sits down at 1 every day and announces “the lunch era has just begun!”

Also, we live in an era when we want to name the meme before it becomes a meme. We are all trend-setter attempters.

This is of course related to the “I liked them when they used to play at that one bar down from my dorm, but now that they play in 1,000 seat theaters, well…they’re just not as good. they’re too produced.”

Dammit, I was there when it was new and fresh, I spotted those mo-fos! I knew the start of an era before anyone else had a clue! I make proclamations! Listen to me!!