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Spike TV Broadcast of UFC 120 Draws About 2/3 the Viewers of UFC 105

(Photo by Josh Hedges/Zuffa LLC/Zuffa LLC via Getty Images)

MMA Weekly reports the numbers and exercises considerable restraint with their headline that ratings were "down slightly":

...the broadcast drew an average audience of 1.9 million viewers, according to Spike TV officials on Tuesday. That represents a significant decline in viewership since the promotion's most recent tape-delayed broadcast from England on Spike TV.

UFC 105, featuring Randy Couture vs. Brandon Vera in Manchester, drew an average of 2.9 million viewers to Spike TV. Prior to that, UFC 95, featuring Diego Sanchez vs. Joe Stevenson in London, averaged 2.4 million viewers.

Clearly Michael Bisping vs Yoshihiro Akiyama is lacking the star power of Randy Couture, but I would have expected it to perform comparably to Diego Sanchez vs Joe Stevenson. One factor may be the time of year of the events. UFC 95 was held in February, a much less competitive season for sports in the U.S. UFC 120 had to go up directly against college football, never an easy task. 

All the same, it's not a good number and reinforces the theory that the UFC has over saturated Spike TV.

Ufc_120_button_medium

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Does this take into Canada into account? Sportsnet aired it live, so less people were probably watching the tape-delayed show.

by RS26 on Oct 19, 2010 1:53 PM EDT reply actions  

My personal opinion is that they would of actually drawn more viewers if they would of shown the even live. Hopefully they’ll consider it now that they didn’t get the ratings they wanted.

by thesource on Oct 19, 2010 1:54 PM EDT reply actions  

And UFC 121 was being HEAVILY promoted on Spike lately. That probably didn’t help.

by RS26 on Oct 19, 2010 1:54 PM EDT reply actions  

This! ^

MMA UFC fans are becoming more aware.

I don’t think Bisping and Hardy aren’t all that well like in NA and that alone will cause the card to dip a little. Plus people seem to have more knowledge of upcoming cards and I think they are being a little more selective with their viewing.

We have talked before about fans getting into groups to watch UFC events, is it realistic to think that audiences will do this every week? Sometimes people just have shit to do. I can make a schedule around the UFC PPV’s, but it isn’t as easy to do on back to back weekends.

I think people largely knew there were events on back to back weekends and probably chose to watch Lesnar fight instead this one.

by truck on Oct 19, 2010 2:41 PM EDT up reply actions  

I was watching NLCS game 1 personally… only flipped over to spike to catch bits and pieces.

by nastyem on Oct 19, 2010 1:54 PM EDT reply actions  

What did UFC 105 go against?

Bispin is no Randy in terms on name recognition.

by Lil_Machete on Oct 19, 2010 1:56 PM EDT reply actions  

it was in November

so pretty much the same competition minus baseball.

Follow me on Twitter @KidNate

by Nate Wilcox on Oct 19, 2010 2:02 PM EDT up reply actions  

If 106 had Lesnar fighting on a stacked card the weekend after 105, it wouldn’t have faired so well.

by RS26 on Oct 19, 2010 2:04 PM EDT up reply actions  

2.9 to 1.9 is “about half”? It’s almost 500,000 viewers away from “half.” I don’t get it.

http://www.instrength.com

by Tim Burke on Oct 19, 2010 1:58 PM EDT reply actions  

that wouldnt be sensationalist would it?

"How you expect to run with the wolves come night when you spend all day sparring with the puppies" - Omar Little

by The Omaplatapus on Oct 19, 2010 1:59 PM EDT up reply actions  

two thirds doesn’t sound as good for a headline.

by RS26 on Oct 19, 2010 1:59 PM EDT up reply actions  

was just about to post the same

Spike TV Broadcast of UFC 120 Draws About Half Two Thirds the Viewers of UFC 105

When I'm on the mic it goes down, CINTRON

-Joell Ortiz

by The Lethal Haze on Oct 19, 2010 2:00 PM EDT up reply actions  

When the sky is falling...

who cares about proper percentages?

by Sjamaan on Oct 19, 2010 2:02 PM EDT up reply actions  

ah

just bad math on my part.

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by Nate Wilcox on Oct 19, 2010 2:03 PM EDT up reply actions  

you're giving me more credit than i deserve

for some reason i rounded 2.9 up and 1.9 down and got 4 to 2. english major.

Follow me on Twitter @KidNate

by Nate Wilcox on Oct 19, 2010 2:05 PM EDT up reply actions  

Your reasoning about how you arrived at 1/2 doesn’t even make sense. So I’m inclined to believe it was an unintentional mistake.

When I'm on the mic it goes down, CINTRON

-Joell Ortiz

by The Lethal Haze on Oct 19, 2010 2:07 PM EDT up reply actions  

That seems rather unreasonable

My Maths skills aren’t so hot either, so I can fully understand the possiblity of making this mistake.

"All the time he's boxing, he's thinking. All the time he was thinking, I was hitting him." - Jack Dempsey

by Drunken cutman on Oct 19, 2010 2:14 PM EDT up reply actions  

totally...

round 2.9 up and 1.9 down (although, who rounds a .9 down?) and you get 3 to 1. So it should have come out as “one third” not “one half”

by Arca MMA on Oct 19, 2010 2:25 PM EDT up reply actions  

3 to 1.5?

"I am a man who pisses largely and frequently, which they say is a sign of great mental activity" -Henry Miller-

by Neil Manich on Oct 19, 2010 2:27 PM EDT up reply actions  

so you round one .9 up and round down the other .9, lol dont ban me but that is quite trollish.

"How you expect to run with the wolves come night when you spend all day sparring with the puppies" - Omar Little

by The Omaplatapus on Oct 19, 2010 2:28 PM EDT up reply actions  

i took a quick glance at the numbers and fucked up

explaining how i did something stupid is never going to make sense.

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by Nate Wilcox on Oct 19, 2010 2:29 PM EDT up reply actions  

It’s all good

http://www.instrength.com

by Tim Burke on Oct 19, 2010 2:10 PM EDT up reply actions  

why don't some of you sunny side up types

tell me how this is good news.

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by Nate Wilcox on Oct 19, 2010 2:04 PM EDT up reply actions  

best news is you wrote this piece and not Snowden… he’d have come up with One Quarter instead of One Half

Getting bent out of shape over a fight promoter lying is like getting upset that a hooker won't kiss you. It betrays a deep lack of understanding of the nature of the profession.

by Stanlee on Oct 19, 2010 2:06 PM EDT up reply actions  

Well thats poop. I thought it was a great night of fights. People missed out.

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Oct 19, 2010 2:01 PM EDT reply actions  

It was going against the world series, college football and was tape delayed.

There’s overwhelming evidence that putting an event on tape delay hurts numbers.

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by Brent Brookhouse on Oct 19, 2010 2:04 PM EDT reply actions  

I don’t expect the UFC to PPV overseas. Spike probably pays more.

by Lil_Machete on Oct 19, 2010 2:05 PM EDT up reply actions  

I'm not saying they should...

I’m saying it’s not nearly as bad as it was made to sound by Nate.

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by Brent Brookhouse on Oct 19, 2010 2:05 PM EDT up reply actions  

I get you. I was just saying that Zuffa crunched the numbers and figured Spike tape delay makes them more money than a PPV broadcast.

Doesn’t the UFC get a flat fee from Spike and it’s up to Spike to make back the money with ads?

by Lil_Machete on Oct 19, 2010 2:08 PM EDT up reply actions  

I think it has more to do with the schedule

a free fight on spike is basically an infomercial for UFC 121. Zelaznik said so himself.

Follow me on Twitter @KidNate

by Nate Wilcox on Oct 19, 2010 2:09 PM EDT up reply actions  

does it have something to do with time slots being written into the Spike contracts? If the evidence is so overwhelming, I’m pretty sure the UFC wouldn’t leave money on the table just for shits and giggles.

Getting bent out of shape over a fight promoter lying is like getting upset that a hooker won't kiss you. It betrays a deep lack of understanding of the nature of the profession.

by Stanlee on Oct 19, 2010 2:05 PM EDT up reply actions  

no, no, no

I’m not saying it would have drawn better numbers if it was shown at 3:00pm or whatever. I’m saying that the very fact of something being tape delayed hurts it’s numbers. I’m sure it still drew better at 8 than it would have mid-afternoon (against even more football games) but 8:00 live vs. 8:00 tape delayed is a big difference

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by Brent Brookhouse on Oct 19, 2010 2:07 PM EDT up reply actions  

I know of at least 3 casual fans...

who were “spoiled” and chose to watch football/baseball rather than tune in. Those are the kind of things that factor in. Casual sports fans watch ESPN on saturdays, when you see results scroll…it’s going to impact people tuning in.

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by Brent Brookhouse on Oct 19, 2010 2:09 PM EDT up reply actions  

looking over the always-trustworthy Wikipedia for UFC 95, that was broadcast live in Canada (as well as the UK, obviously). 120 was tape delayed in Canada. I wonder about the viewership numbers from canada just for those two shows… just to see what the impact was of putting it on in the afternoon.

Getting bent out of shape over a fight promoter lying is like getting upset that a hooker won't kiss you. It betrays a deep lack of understanding of the nature of the profession.

by Stanlee on Oct 19, 2010 2:13 PM EDT up reply actions  

120 was live in Canada, as was 95 and 105.

http://www.instrength.com

by Tim Burke on Oct 19, 2010 2:21 PM EDT up reply actions  

you sure? from MMAJunkie:
But the upside to the cutting and pasting is that it creates available time for Spike TV to broadcast preliminary-card fights that didn’t air on the live broadcasts in places such as the U.K. and Canada.

Getting bent out of shape over a fight promoter lying is like getting upset that a hooker won't kiss you. It betrays a deep lack of understanding of the nature of the profession.

by Stanlee on Oct 19, 2010 2:31 PM EDT up reply actions  

I live in Canada. I watched it live on Sportsnet One. I’m sure. He’s saying they can cut and paste in the prelim fights didn’t air in Canada live, not that the card didn’t.

http://www.instrength.com

by Tim Burke on Oct 19, 2010 2:33 PM EDT up reply actions  

Oh I was mixing up my contexts… apparently the “tape delayed in canada” was referring to parts of Canada that get Spike.

Getting bent out of shape over a fight promoter lying is like getting upset that a hooker won't kiss you. It betrays a deep lack of understanding of the nature of the profession.

by Stanlee on Oct 19, 2010 2:36 PM EDT up reply actions  

We all get Spike. But we all get Sportsnet too. Everyone could choose to watch it early if they wanted to.

http://www.instrength.com

by Tim Burke on Oct 19, 2010 2:38 PM EDT up reply actions  

105 was tape delayed

and faced college football. pretty apples to apples IMO. Much more comparable than what Mania did in comparing it to a versus card and a rerun (not even the same day) of UFC 110.

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by Nate Wilcox on Oct 19, 2010 2:11 PM EDT up reply actions  

From what I remember...

105 wasn’t spoiled on ESPN all day in the lead-up. (there’s a reason I’m so anti-spoilers)

- Bisping was 3rd on the card at 105, not main eventing. Instead you had a legend and one of the most well known mixed martial artists on top.

- Featured late game against 120: An Ohio State vs. Wisconsin big 10 battle that increased in viewership as Wisconsin was getting closer to upsetting the #1 team in the nation. Featured late game against 105: Utah vs. TCU which was two very high quality teams, but non BCS conference games just don’t do comparable ratings.

Comparing each event as somehow they should retain the same baseline and then declaring a less star-packed, less spoiled, less “toughly” counter scheduled a failure seems quite unreasonable.

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by Brent Brookhouse on Oct 19, 2010 2:31 PM EDT up reply actions  

is there a way to spin it so it's good?

oh wait, Mania already did that.

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by Nate Wilcox on Oct 19, 2010 2:37 PM EDT up reply actions  

I don't think all numbers need to be spun as good or bad.

To me, the numbers are exactly what you’d expect given all factors.

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by Brent Brookhouse on Oct 19, 2010 2:42 PM EDT up reply actions  

personally i was shocked

a 10% or 20% drop is one thing but this is a big drop. and 122 will do even worse.

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by Nate Wilcox on Oct 19, 2010 2:44 PM EDT up reply actions  

122 gets...

to go head to head with pacquaio, college football, and doesn’t have a big main event. it’ll do lower numbers, but with all the factors I don’t think “worse” is a fair word. I’m sure it’ll perform as expected or in that general range. Which will probably be an average audience of 1.5 – 1.6 million.

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by Brent Brookhouse on Oct 19, 2010 3:12 PM EDT up reply actions  

Both of these events are being used as three hour long commercials for the PPV anyways.

by truck on Oct 19, 2010 3:15 PM EDT up reply actions  

Not the world series, the NLCS

But yeah true. Lincecum vs Halladay. People were pretty excited for that game.

"I am a man who pisses largely and frequently, which they say is a sign of great mental activity" -Henry Miller-

by Neil Manich on Oct 19, 2010 2:26 PM EDT up reply actions  

Yeah, my bad

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by Brent Brookhouse on Oct 19, 2010 2:31 PM EDT up reply actions  

hahaha,

mania puts a good spin on it, BE a bad one, and the order of the universe continues to run its course

by theworldismine on Oct 19, 2010 2:04 PM EDT reply actions   1 recs

This is good and bad if you're a british MMA fan

Good, since it means more starpower for british UFC events. Bad since there probably won’t be as many UFC events in the UK.

by Magaca on Oct 19, 2010 2:05 PM EDT reply actions  

Nah, they’re not going to cut back on them. They’ll reassess the strategy, but they won’t cut back.

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by Brent Brookhouse on Oct 19, 2010 2:08 PM EDT up reply actions  

Yes I think its good in a way because if the viewers were down they might perhaps make the next card slightly less European-oriented. I think British MMA fans would generally be happy with that, having a few more recognised names on the card

"The men who get on best with women are those that get on best without them" Lee Christmas

by StevenGiles on Oct 19, 2010 5:35 PM EDT up reply actions  

Doest the UFC even care about these broadcasts in the US. They seem put on for the benefit of the UK market and the Spike broadcast is an afterthought.

In fact, I would say all their Spike broadcasts are an afterthought. Zuffa is totally in the ppv business. That is where the money is. If they were really worried about the TV market they then they would give us some sort of structure on which to plan our viewing. If every month they did a show on the 2nd or 3rd Thurday of the month, that would show a more serious concern for the TV ratings.

by John Nash on Oct 19, 2010 2:11 PM EDT reply actions  

nice advertisement. i prefer the one with fight cards to the 30 seconds spots.

"How you expect to run with the wolves come night when you spend all day sparring with the puppies" - Omar Little

by The Omaplatapus on Oct 19, 2010 2:14 PM EDT up reply actions  

Pretty much. I don’t know why they don’t do more to buttress their Spike and Versus viewership. If the ppvs take a hit it’s going to be a lot harder to pivot to a different model. They’ve got no fall back.

by John Nash on Oct 19, 2010 2:16 PM EDT up reply actions  

PPV is sooooo

profitable it’s not even funny. They could suffer about a 50% erosion in PPV sales and still be hugely profitable. plus that would be a great excuse to cut fighter salaries.

Follow me on Twitter @KidNate

by Nate Wilcox on Oct 19, 2010 2:25 PM EDT up reply actions  

When I say take a hit, I mean take a hit. Like collapse. Has anyone noticed that UFC rating are not that spectacular on free tv. That the number given for ppv viewership (8-10 viewers per ppv) dwarf the numbers for a Spike broadcast, a broadcast that is free and easily accessible at your home. The UFC craze is built on social factor. It is an excuse to get together with people and socialize. If the social trend/craze that gets groups to gather to watch fights disappears or jumps to another trend, then you have the grounds for a radical change.
Throw in the fact that every year they sneak in another ppv, in a weakened economy and a change in behavior (collapse) could come rapidly. Losses by GSP or Brock could accelerate us to the tipping point.

by John Nash on Oct 19, 2010 2:35 PM EDT up reply actions  

are you sure you're typing that and not me?

sounds like one of kid nate’s patented doomsday scenarios.

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by Nate Wilcox on Oct 19, 2010 2:39 PM EDT up reply actions  

Half the time I don’t post because you beat me to it.

But I don’t think it’s that farfetched. and i think Zuffa is planning on it. Every year they take a loan out to pay out dividends, somewhere in the neighborhood of $75 million a year, They are taking out their profits now knowing that the money train might not be forever. It’s smart by them. Expansion is a way to make sure the company still has a huge value in the future, but the ppv money won’t be there forever.

by John Nash on Oct 19, 2010 2:44 PM EDT up reply actions  

My argument is that more and more general fans are starting to get bored with mma that fighters are lay/pray or point boxing fighting not to finish but to win and thus turning viewers away. Fans will only put in the time and money for events with fighters who will fight for the finish.

by pandaboy99 on Oct 19, 2010 2:12 PM EDT reply actions  

Fixed
All the same, it’s not a good number and reinforces the theory that the UFC has over saturated Spike TV exposed Michael Bisping.

by Rich Hansen on Oct 19, 2010 2:14 PM EDT reply actions  

in what way?

"How you expect to run with the wolves come night when you spend all day sparring with the puppies" - Omar Little

by The Omaplatapus on Oct 19, 2010 2:15 PM EDT up reply actions  

Reactions of many people

(phone rings)

Everyone: Hello?
Me: Hey, come over and watch the fights this weekend?
Everyone: Sure. Who’s fighting?
Me: Hardy, Condit, Akiyama, Bispi…
Everyone: Bisping? I hate that guy.

(click)

by Rich Hansen on Oct 19, 2010 2:19 PM EDT up reply actions  

Yeah pretty much.

Not as easy to organize a posse to watch fighters that aren’t well liked on tape delay, free TV or not.

Especially when that same group of people is getting together for an actual EVENT the following weekend. UFC 120 was pretty much a Fight Night dressed up as a numbered event for the UK crowd.

by truck on Oct 19, 2010 2:46 PM EDT up reply actions  

two thirds of stars of UFC 105 was on UFC 120

UFC 105:
Couture
Bisping
Hardy

UfC 120:
Bisping
Hardy

The sky is not falling. It’s common sense that this card didn’t do as well as 105.

by RS26 on Oct 19, 2010 2:15 PM EDT reply actions  

Agreed

"All the time he's boxing, he's thinking. All the time he was thinking, I was hitting him." - Jack Dempsey

by Drunken cutman on Oct 19, 2010 2:15 PM EDT up reply actions  

explain the decline from UFC 95

the star power of Joe Stevenson?

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by Nate Wilcox on Oct 19, 2010 2:29 PM EDT up reply actions  

Not going against MLB playoffs on network TV or college football?

by Jamie Penick on Oct 19, 2010 2:31 PM EDT up reply actions  

Obviously I meant 95 didn’t have to go against either of those things.

by Jamie Penick on Oct 19, 2010 2:33 PM EDT up reply actions  

February = death for most mainstream sports fans.

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by Brent Brookhouse on Oct 19, 2010 2:34 PM EDT up reply actions  

yeah that's definitely a factor

but is it that big a factor?

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by Nate Wilcox on Oct 19, 2010 2:36 PM EDT up reply actions  

How can it not be?

Marquee college matchups like Brent pointed out with Ohio State against Wisconsin and then a high profile pitching matchup for baseball fans in the Phillies-Giants game are going to take viewers away from anything else on TV. 95 didn’t have to face any of that. And there wasn’t a high profile fight the next weekend like there is this week, and a lot of fans will choose to watch one over the other.

by Jamie Penick on Oct 19, 2010 2:43 PM EDT up reply actions  

UFC 121 wasn’t a week later.

by RS26 on Oct 19, 2010 2:36 PM EDT up reply actions  

I am going with this one.

UFC 121 will have over a million PPV buys. Getting a group together and staying in to watch fights isn’t easy to do on back to back weekends.

by truck on Oct 19, 2010 2:51 PM EDT up reply actions   1 recs

it’s not a good number and reinforces the theory that the UFC has over saturated Spike TV.

I feel that this is too storng, and overstates the drawing abilities of both Bisping and Akiyama, at the same time as it understates the same abilities of Couture.

"All the time he's boxing, he's thinking. All the time he was thinking, I was hitting him." - Jack Dempsey

by Drunken cutman on Oct 19, 2010 2:16 PM EDT reply actions  

the couture numbers

are less telling than the diego sanchez vs joe stevenson numbers.

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by Nate Wilcox on Oct 19, 2010 2:30 PM EDT up reply actions  

Touche

I think a dip in numbers would have to be seen over a longer period of time before we point to over – saturation as the definite cause.

"All the time he's boxing, he's thinking. All the time he was thinking, I was hitting him." - Jack Dempsey

by Drunken cutman on Oct 19, 2010 2:36 PM EDT up reply actions  

and let's not forget

that we’ll be doing this excercise again in a month with Nate Marquardt vs Yushin Okami.

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by Nate Wilcox on Oct 19, 2010 2:30 PM EDT up reply actions  

122’s going to get far less than 120, and rightfully so.

by Rich Hansen on Oct 19, 2010 2:34 PM EDT up reply actions  

Right..

I don’t think the UFC put these cards together thinking “they’ll just keep doing the same number all the time”

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by Brent Brookhouse on Oct 19, 2010 2:37 PM EDT up reply actions  

i don't know what they're thinking

by putting on so many weak cards in such a short time span.

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by Nate Wilcox on Oct 19, 2010 2:40 PM EDT up reply actions  

Wasn’t 105 going against Pacman/Cotto as well?

http://www.instrength.com

by Tim Burke on Oct 19, 2010 2:40 PM EDT reply actions  

excellent point

take that Brookhouse!

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by Nate Wilcox on Oct 19, 2010 2:42 PM EDT up reply actions  

The boxing/mma crossover audience isn’t that big (although it’s bigger for those mega-fights) and I’d expect that people interested at all in combat sports who chose to watch football and not watch pac/cotto ended up tuning in for a couture headlined fight on Spike. That’s different with a show that, again, was spoiled all day long for anyone watching ESPN and headlined by Bisping/Akiyama

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by Brent Brookhouse on Oct 19, 2010 2:55 PM EDT up reply actions  

Quarter hour breakdown

1,514,000
1,543,000
1,801,000
1,909,000
1,759,000
1,910,000
1,745,000
1,756,000
2,335,000
2,018,000
2,471,000
2,463,000

by Jamie Penick on Oct 19, 2010 2:54 PM EDT reply actions  

Boy...

those number sure do go up after Ohio State/Wisconsin ended, plus…you know…the main event.

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by Brent Brookhouse on Oct 19, 2010 3:06 PM EDT up reply actions  

I was thrown by the start time too. It started a full hour before I thought it would.

by truck on Oct 19, 2010 3:10 PM EDT up reply actions  

MMAjunkie updates
The Oct. 16 broadcast scored a 1.8 rating among men 18-49 and a 2.24 among men 18-24. Quarter-hour audience totals ranged from 1.5 million to open the broadcast to the 2.5 million peak to close it out.

by Lil_Machete on Oct 19, 2010 3:16 PM EDT up reply actions  

LOL

MMA Weekly reports that WEC 51 ratings are up more than 50% …. nah, no need to put that on the front page. Let’s keep it buried in the fanposts.

MMA Weekly reports that UFC 120 ratings are down 33% … THIS MUST BE FRONT PAGED IMMEDIATELY!!!!

by Steve4192 on Oct 19, 2010 3:06 PM EDT reply actions  

We need to convince people to stop buying negativity before the media will stop selling.

by truck on Oct 19, 2010 3:13 PM EDT up reply actions   1 recs

If you are here to destroy the UFC, you are failing.

I just don’t think that many people cared about 120. My roomy (who watches pretty much all UFC events even the versus ones) wasn’t even interested in watching 121 off the PVR.

by truck on Oct 19, 2010 3:19 PM EDT up reply actions  

Oh… aside from Hardy getting KO’d anyways.

by truck on Oct 19, 2010 3:22 PM EDT up reply actions  

For Americans

I don’t think its that they hate Bisping and love to see him lose so much as they just don’t care about Bisping.

"I am a man who pisses largely and frequently, which they say is a sign of great mental activity" -Henry Miller-

by Neil Manich on Oct 19, 2010 3:23 PM EDT up reply actions  

I’m just poking fun Nate

I know you enjoy the UFC’s product and want them to succeed. But I also know that you want page hits and and ‘sky is falling’ articles get a lot more hits than good news. I can’t fault you for trying to maximize your income. Just don’t ask me pretend that you don’t have an agenda.

by Steve4192 on Oct 19, 2010 3:21 PM EDT up reply actions  

honestly

posts like these don’t really do shit for our numbers.
is brock lesnar in the headline? is “ariany celeste playboy” no. therefore it’s not doing much for us.

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by Nate Wilcox on Oct 19, 2010 3:25 PM EDT up reply actions  

Nope.

The WEC has really only done one good rating in their entire history (Faber-Pulver). I’m just pointing out how ‘WEC 50 ratings down’ merited an article but when WEC 51 bounced back, there was no corresponding ‘WEC 51 ratings up’ article.

by Steve4192 on Oct 19, 2010 3:36 PM EDT up reply actions  

Start your own blog

Egalitarian MMA News – Where all stories are treated as though they are equally important!

by smoogy2 on Oct 19, 2010 3:40 PM EDT up reply actions  

I think adding 170,000 viewers for a card packed with your most marketable fight and the fighter you are currently showcasing is a good thing. It showed they weren’t able to sell Aldo. Very unfortunate number and anyone selling it as good is probably pretty tightly connected to Zuffa…..

If we didn’t cover it, I’m sure it was an oversight.

by Jonathan Snowden on Oct 19, 2010 3:43 PM EDT up reply actions  

I think adding 170,000 viewers for a card packed with your most marketable fight and the fighter you are currently showcasing is a good thing

isn’t. Isn’t a good thing. That’s it, I’m retiring from the internet. Stupid fingers.

by Jonathan Snowden on Oct 19, 2010 3:44 PM EDT up reply actions  

See! The problem is education!!

We need to educate people so they realize that circle racing and baseball are exceptionally boring.

by truck on Oct 19, 2010 3:32 PM EDT up reply actions  

Holy LOL!!

You win good sir! I actually laughed out loud to that one. Now all my co-workers are staring at me, while I try to sluff it off.

by truck on Oct 19, 2010 3:36 PM EDT up reply actions  

OMG

Confucius says:

"Baseball is wrong; man with four balls cannot walk."

by RiverHorror on Oct 19, 2010 4:24 PM EDT up reply actions  

“I have to eat more Vagisil so I can become stupid enough to drive Nascar!”

by Horselover Fat on Oct 19, 2010 5:19 PM EDT up reply actions  

What you think you can turn left better than me?

What has a face, but no head and has hands, but no arms?
If you can answer this you can be the new LSU football coach.

by DayGeaux on Oct 19, 2010 5:33 PM EDT up reply actions  

hahahahaha u said it for me

left turn, left turn, left turn, commercial, left turn….

by theworldismine on Oct 19, 2010 4:14 PM EDT up reply actions  

I was hoping someone would mention that there was also a NASCAR race happening at that time.

They were up against college football.

They were up against Halladay vs. Lincecum (Giants vs. Phillies).

They were up against NASCAR.

I’m actually surprised UFC 120 got that high of a rating. I was expecting lower.

Just BE.

by mattman73 on Oct 19, 2010 3:52 PM EDT up reply actions  

the nascar number dropping as the UFC 120 number rose is interesting.

by Lil_Machete on Oct 19, 2010 3:57 PM EDT up reply actions  

The UFC is probably ovesaturating Spike

If you look at a regular lineup on Spike, a good amount of the primetime, especially around UFC events or TUF is full of UFC Unleashed programming. While I enjoy watching old fights as much as the next BE-er, a casual fan would be overloaded with all this and miss the relevance of the event.

The growth of the UFC around 2008 was in a big part the migration of WWE fans with the coming of Brock Lesnar, and expecting that to be a model for the growth for the UFC is not very smart. I for one, have accepted that MMA will probably never be a mainstream sport.

Bob Arum thinks I'm a white Nazi skinhead even though I'm a brown grad student (with hair)

by ludakrish on Oct 19, 2010 3:29 PM EDT reply actions  

I try to watch every UFC

But I just DVR’d this one and watched college football and the NLCS instead. Lots of great games were on. Also, I was out at a bar that normally shows every UFC but they had football and the NLCS on instead, which I’m assuming most bars that show UFC events were doing. That’s a large chunk of viewers that weren’t watching.

by IWillPartyHard on Oct 19, 2010 3:34 PM EDT reply actions  

Compare it with something like Fight Night 22, a similar event without a major star, and it actually did better, but i mean the thing with statistics you get to pick and chose the ones that best back up what your trying to say, hell Al Gore made a movie about it

by Meoff jack on Oct 19, 2010 3:49 PM EDT reply actions  

He’s comparing it to other numbered UFC’s that have been offered on SPIKE.

by Jonathan Snowden on Oct 19, 2010 3:51 PM EDT up reply actions  

This will be tame compared to UFC 122, which might be the lowest rated free TV show in Spike history.

The UFC puts the same 6-7 people in their main events for these free shows but the moment you put a major star like Rampage on for free the ratings go through the roof.

Oh yeah, if Spike is still hellbent on having the UK shows on tape delay it’s time to be partners with someone else for these events and these ones only.

Michael Robinson leads the Seahawks in completion percentage, yards-per-attempt, and QB rating.

by SSreporters on Oct 19, 2010 4:11 PM EDT reply actions  

No Advertising

They also hardly advertised it. I made a thread about it on another forum and there were quite a few MMA fans that didn’t know a free card was coming up.

by HaterSlayer on Oct 19, 2010 4:37 PM EDT reply actions  

It would have done a better rating if it actually had a proper main event, which I and many others for months have said is the biggest fault with this card. Bisping vs Akiyama was always co-main event worthy at best.

by KJ Gould on Oct 19, 2010 4:51 PM EDT reply actions  

Though MMA doesn't have seasons, the rest of the country does

It’s worth considering that we’re in the middle of college football, professional football, and baseball playoffs. This is just a seriously hard time to be any sport, let alone MMA.

by superflat on Oct 19, 2010 7:43 PM EDT reply actions  

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