Spike TV Broadcast of UFC 120 Draws About 2/3 the Viewers of UFC 105
MMA Weekly reports the numbers and exercises considerable restraint with their headline that ratings were "down slightly":
...the broadcast drew an average audience of 1.9 million viewers, according to Spike TV officials on Tuesday. That represents a significant decline in viewership since the promotion's most recent tape-delayed broadcast from England on Spike TV.
UFC 105, featuring Randy Couture vs. Brandon Vera in Manchester, drew an average of 2.9 million viewers to Spike TV. Prior to that, UFC 95, featuring Diego Sanchez vs. Joe Stevenson in London, averaged 2.4 million viewers.
Clearly Michael Bisping vs Yoshihiro Akiyama is lacking the star power of Randy Couture, but I would have expected it to perform comparably to Diego Sanchez vs Joe Stevenson. One factor may be the time of year of the events. UFC 95 was held in February, a much less competitive season for sports in the U.S. UFC 120 had to go up directly against college football, never an easy task.
All the same, it's not a good number and reinforces the theory that the UFC has over saturated Spike TV.
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This! ^
MMA UFC fans are becoming more aware.
I don’t think Bisping and Hardy aren’t all that well like in NA and that alone will cause the card to dip a little. Plus people seem to have more knowledge of upcoming cards and I think they are being a little more selective with their viewing.
We have talked before about fans getting into groups to watch UFC events, is it realistic to think that audiences will do this every week? Sometimes people just have shit to do. I can make a schedule around the UFC PPV’s, but it isn’t as easy to do on back to back weekends.
I think people largely knew there were events on back to back weekends and probably chose to watch Lesnar fight instead this one.
What did UFC 105 go against?
Bispin is no Randy in terms on name recognition.
it was in November
so pretty much the same competition minus baseball.
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2.9 to 1.9 is “about half”? It’s almost 500,000 viewers away from “half.” I don’t get it.
http://www.instrength.com
that wouldnt be sensationalist would it?
"How you expect to run with the wolves come night when you spend all day sparring with the puppies" - Omar Little
by The Omaplatapus on Oct 19, 2010 1:59 PM EDT up reply actions
was just about to post the same
Spike TV Broadcast of UFC 120 Draws About
HalfTwo Thirds the Viewers of UFC 105
When I'm on the mic it goes down, CINTRON
-Joell Ortiz
by The Lethal Haze on Oct 19, 2010 2:00 PM EDT up reply actions
you're giving me more credit than i deserve
for some reason i rounded 2.9 up and 1.9 down and got 4 to 2. english major.
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Your reasoning about how you arrived at 1/2 doesn’t even make sense. So I’m inclined to believe it was an unintentional mistake.
When I'm on the mic it goes down, CINTRON
-Joell Ortiz
by The Lethal Haze on Oct 19, 2010 2:07 PM EDT up reply actions
That seems rather unreasonable
My Maths skills aren’t so hot either, so I can fully understand the possiblity of making this mistake.
"All the time he's boxing, he's thinking. All the time he was thinking, I was hitting him." - Jack Dempsey
by Drunken cutman on Oct 19, 2010 2:14 PM EDT up reply actions
totally...
round 2.9 up and 1.9 down (although, who rounds a .9 down?) and you get 3 to 1. So it should have come out as “one third” not “one half”
3 to 1.5?
"I am a man who pisses largely and frequently, which they say is a sign of great mental activity" -Henry Miller-
so you round one .9 up and round down the other .9, lol dont ban me but that is quite trollish.
"How you expect to run with the wolves come night when you spend all day sparring with the puppies" - Omar Little
by The Omaplatapus on Oct 19, 2010 2:28 PM EDT up reply actions
i took a quick glance at the numbers and fucked up
explaining how i did something stupid is never going to make sense.
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why don't some of you sunny side up types
tell me how this is good news.
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It was going against the world series, college football and was tape delayed.
There’s overwhelming evidence that putting an event on tape delay hurts numbers.
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by Brent Brookhouse on Oct 19, 2010 2:04 PM EDT reply actions
I'm not saying they should...
I’m saying it’s not nearly as bad as it was made to sound by Nate.
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by Brent Brookhouse on Oct 19, 2010 2:05 PM EDT up reply actions
I get you. I was just saying that Zuffa crunched the numbers and figured Spike tape delay makes them more money than a PPV broadcast.
Doesn’t the UFC get a flat fee from Spike and it’s up to Spike to make back the money with ads?
I think it has more to do with the schedule
a free fight on spike is basically an infomercial for UFC 121. Zelaznik said so himself.
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does it have something to do with time slots being written into the Spike contracts? If the evidence is so overwhelming, I’m pretty sure the UFC wouldn’t leave money on the table just for shits and giggles.
Getting bent out of shape over a fight promoter lying is like getting upset that a hooker won't kiss you. It betrays a deep lack of understanding of the nature of the profession.
no, no, no
I’m not saying it would have drawn better numbers if it was shown at 3:00pm or whatever. I’m saying that the very fact of something being tape delayed hurts it’s numbers. I’m sure it still drew better at 8 than it would have mid-afternoon (against even more football games) but 8:00 live vs. 8:00 tape delayed is a big difference
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by Brent Brookhouse on Oct 19, 2010 2:07 PM EDT up reply actions
I know of at least 3 casual fans...
who were “spoiled” and chose to watch football/baseball rather than tune in. Those are the kind of things that factor in. Casual sports fans watch ESPN on saturdays, when you see results scroll…it’s going to impact people tuning in.
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by Brent Brookhouse on Oct 19, 2010 2:09 PM EDT up reply actions
looking over the always-trustworthy Wikipedia for UFC 95, that was broadcast live in Canada (as well as the UK, obviously). 120 was tape delayed in Canada. I wonder about the viewership numbers from canada just for those two shows… just to see what the impact was of putting it on in the afternoon.
Getting bent out of shape over a fight promoter lying is like getting upset that a hooker won't kiss you. It betrays a deep lack of understanding of the nature of the profession.
you sure? from MMAJunkie:
But the upside to the cutting and pasting is that it creates available time for Spike TV to broadcast preliminary-card fights that didn’t air on the live broadcasts in places such as the U.K. and Canada.
Getting bent out of shape over a fight promoter lying is like getting upset that a hooker won't kiss you. It betrays a deep lack of understanding of the nature of the profession.
I live in Canada. I watched it live on Sportsnet One. I’m sure. He’s saying they can cut and paste in the prelim fights didn’t air in Canada live, not that the card didn’t.
http://www.instrength.com
Oh I was mixing up my contexts… apparently the “tape delayed in canada” was referring to parts of Canada that get Spike.
Getting bent out of shape over a fight promoter lying is like getting upset that a hooker won't kiss you. It betrays a deep lack of understanding of the nature of the profession.
105 was tape delayed
and faced college football. pretty apples to apples IMO. Much more comparable than what Mania did in comparing it to a versus card and a rerun (not even the same day) of UFC 110.
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From what I remember...
105 wasn’t spoiled on ESPN all day in the lead-up. (there’s a reason I’m so anti-spoilers)
- Bisping was 3rd on the card at 105, not main eventing. Instead you had a legend and one of the most well known mixed martial artists on top.
- Featured late game against 120: An Ohio State vs. Wisconsin big 10 battle that increased in viewership as Wisconsin was getting closer to upsetting the #1 team in the nation. Featured late game against 105: Utah vs. TCU which was two very high quality teams, but non BCS conference games just don’t do comparable ratings.
Comparing each event as somehow they should retain the same baseline and then declaring a less star-packed, less spoiled, less “toughly” counter scheduled a failure seems quite unreasonable.
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by Brent Brookhouse on Oct 19, 2010 2:31 PM EDT up reply actions
is there a way to spin it so it's good?
oh wait, Mania already did that.
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I don't think all numbers need to be spun as good or bad.
To me, the numbers are exactly what you’d expect given all factors.
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by Brent Brookhouse on Oct 19, 2010 2:42 PM EDT up reply actions
personally i was shocked
a 10% or 20% drop is one thing but this is a big drop. and 122 will do even worse.
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122 gets...
to go head to head with pacquaio, college football, and doesn’t have a big main event. it’ll do lower numbers, but with all the factors I don’t think “worse” is a fair word. I’m sure it’ll perform as expected or in that general range. Which will probably be an average audience of 1.5 – 1.6 million.
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by Brent Brookhouse on Oct 19, 2010 3:12 PM EDT up reply actions
Not the world series, the NLCS
But yeah true. Lincecum vs Halladay. People were pretty excited for that game.
"I am a man who pisses largely and frequently, which they say is a sign of great mental activity" -Henry Miller-
Yeah, my bad
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by Brent Brookhouse on Oct 19, 2010 2:31 PM EDT up reply actions
hahaha,
mania puts a good spin on it, BE a bad one, and the order of the universe continues to run its course
by theworldismine on Oct 19, 2010 2:04 PM EDT reply actions 1 recs
This is good and bad if you're a british MMA fan
Good, since it means more starpower for british UFC events. Bad since there probably won’t be as many UFC events in the UK.
Nah, they’re not going to cut back on them. They’ll reassess the strategy, but they won’t cut back.
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by Brent Brookhouse on Oct 19, 2010 2:08 PM EDT up reply actions
Yes I think its good in a way because if the viewers were down they might perhaps make the next card slightly less European-oriented. I think British MMA fans would generally be happy with that, having a few more recognised names on the card
"The men who get on best with women are those that get on best without them" Lee Christmas
Doest the UFC even care about these broadcasts in the US. They seem put on for the benefit of the UK market and the Spike broadcast is an afterthought.
In fact, I would say all their Spike broadcasts are an afterthought. Zuffa is totally in the ppv business. That is where the money is. If they were really worried about the TV market they then they would give us some sort of structure on which to plan our viewing. If every month they did a show on the 2nd or 3rd Thurday of the month, that would show a more serious concern for the TV ratings.
nice advertisement. i prefer the one with fight cards to the 30 seconds spots.
"How you expect to run with the wolves come night when you spend all day sparring with the puppies" - Omar Little
by The Omaplatapus on Oct 19, 2010 2:14 PM EDT up reply actions
Pretty much. I don’t know why they don’t do more to buttress their Spike and Versus viewership. If the ppvs take a hit it’s going to be a lot harder to pivot to a different model. They’ve got no fall back.
PPV is sooooo
profitable it’s not even funny. They could suffer about a 50% erosion in PPV sales and still be hugely profitable. plus that would be a great excuse to cut fighter salaries.
Follow me on Twitter @KidNate
When I say take a hit, I mean take a hit. Like collapse. Has anyone noticed that UFC rating are not that spectacular on free tv. That the number given for ppv viewership (8-10 viewers per ppv) dwarf the numbers for a Spike broadcast, a broadcast that is free and easily accessible at your home. The UFC craze is built on social factor. It is an excuse to get together with people and socialize. If the social trend/craze that gets groups to gather to watch fights disappears or jumps to another trend, then you have the grounds for a radical change.
Throw in the fact that every year they sneak in another ppv, in a weakened economy and a change in behavior (collapse) could come rapidly. Losses by GSP or Brock could accelerate us to the tipping point.
are you sure you're typing that and not me?
sounds like one of kid nate’s patented doomsday scenarios.
Follow me on Twitter @KidNate
Half the time I don’t post because you beat me to it.
But I don’t think it’s that farfetched. and i think Zuffa is planning on it. Every year they take a loan out to pay out dividends, somewhere in the neighborhood of $75 million a year, They are taking out their profits now knowing that the money train might not be forever. It’s smart by them. Expansion is a way to make sure the company still has a huge value in the future, but the ppv money won’t be there forever.
Fixed
All the same, it’s not a good number and reinforces the theory that the UFC has oversaturated Spike TVexposed Michael Bisping.
in what way?
"How you expect to run with the wolves come night when you spend all day sparring with the puppies" - Omar Little
by The Omaplatapus on Oct 19, 2010 2:15 PM EDT up reply actions
Reactions of many people
(phone rings)
Everyone: Hello?
Me: Hey, come over and watch the fights this weekend?
Everyone: Sure. Who’s fighting?
Me: Hardy, Condit, Akiyama, Bispi…
Everyone: Bisping? I hate that guy.
(click)
Yeah pretty much.
Not as easy to organize a posse to watch fighters that aren’t well liked on tape delay, free TV or not.
Especially when that same group of people is getting together for an actual EVENT the following weekend. UFC 120 was pretty much a Fight Night dressed up as a numbered event for the UK crowd.
two thirds of stars of UFC 105 was on UFC 120
UFC 105:
Couture
Bisping
Hardy
UfC 120:
Bisping
Hardy

The sky is not falling. It’s common sense that this card didn’t do as well as 105.
Agreed
"All the time he's boxing, he's thinking. All the time he was thinking, I was hitting him." - Jack Dempsey
by Drunken cutman on Oct 19, 2010 2:15 PM EDT up reply actions
Not going against MLB playoffs on network TV or college football?
by Jamie Penick on Oct 19, 2010 2:31 PM EDT up reply actions
Obviously I meant 95 didn’t have to go against either of those things.
by Jamie Penick on Oct 19, 2010 2:33 PM EDT up reply actions
February = death for most mainstream sports fans.
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by Brent Brookhouse on Oct 19, 2010 2:34 PM EDT up reply actions
How can it not be?
Marquee college matchups like Brent pointed out with Ohio State against Wisconsin and then a high profile pitching matchup for baseball fans in the Phillies-Giants game are going to take viewers away from anything else on TV. 95 didn’t have to face any of that. And there wasn’t a high profile fight the next weekend like there is this week, and a lot of fans will choose to watch one over the other.
by Jamie Penick on Oct 19, 2010 2:43 PM EDT up reply actions
I am going with this one.
UFC 121 will have over a million PPV buys. Getting a group together and staying in to watch fights isn’t easy to do on back to back weekends.
by truck on Oct 19, 2010 2:51 PM EDT up reply actions 1 recs
it’s not a good number and reinforces the theory that the UFC has over saturated Spike TV.
I feel that this is too storng, and overstates the drawing abilities of both Bisping and Akiyama, at the same time as it understates the same abilities of Couture.
"All the time he's boxing, he's thinking. All the time he was thinking, I was hitting him." - Jack Dempsey
the couture numbers
are less telling than the diego sanchez vs joe stevenson numbers.
Follow me on Twitter @KidNate
Touche
I think a dip in numbers would have to be seen over a longer period of time before we point to over – saturation as the definite cause.
"All the time he's boxing, he's thinking. All the time he was thinking, I was hitting him." - Jack Dempsey
by Drunken cutman on Oct 19, 2010 2:36 PM EDT up reply actions
and let's not forget
that we’ll be doing this excercise again in a month with Nate Marquardt vs Yushin Okami.
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Right..
I don’t think the UFC put these cards together thinking “they’ll just keep doing the same number all the time”
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by Brent Brookhouse on Oct 19, 2010 2:37 PM EDT up reply actions
i don't know what they're thinking
by putting on so many weak cards in such a short time span.
Follow me on Twitter @KidNate
The boxing/mma crossover audience isn’t that big (although it’s bigger for those mega-fights) and I’d expect that people interested at all in combat sports who chose to watch football and not watch pac/cotto ended up tuning in for a couture headlined fight on Spike. That’s different with a show that, again, was spoiled all day long for anyone watching ESPN and headlined by Bisping/Akiyama
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by Brent Brookhouse on Oct 19, 2010 2:55 PM EDT up reply actions
Quarter hour breakdown
1,514,000
1,543,000
1,801,000
1,909,000
1,759,000
1,910,000
1,745,000
1,756,000
2,335,000
2,018,000
2,471,000
2,463,000
Boy...
those number sure do go up after Ohio State/Wisconsin ended, plus…you know…the main event.
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by Brent Brookhouse on Oct 19, 2010 3:06 PM EDT up reply actions
MMAjunkie updates
The Oct. 16 broadcast scored a 1.8 rating among men 18-49 and a 2.24 among men 18-24. Quarter-hour audience totals ranged from 1.5 million to open the broadcast to the 2.5 million peak to close it out.
LOL
MMA Weekly reports that WEC 51 ratings are up more than 50% …. nah, no need to put that on the front page. Let’s keep it buried in the fanposts.
MMA Weekly reports that UFC 120 ratings are down 33% … THIS MUST BE FRONT PAGED IMMEDIATELY!!!!
We need to convince people to stop buying negativity before the media will stop selling.
by truck on Oct 19, 2010 3:13 PM EDT up reply actions 1 recs
you just keep that
tin foil hat nice and shiny. I’m here to destroy the UFC and nothing will stop me except that meddlin’ kid Steve4192
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by Nate Wilcox on Oct 19, 2010 3:13 PM EDT up reply actions 4 recs
If you are here to destroy the UFC, you are failing.
I just don’t think that many people cared about 120. My roomy (who watches pretty much all UFC events even the versus ones) wasn’t even interested in watching 121 off the PVR.
For Americans
I don’t think its that they hate Bisping and love to see him lose so much as they just don’t care about Bisping.
"I am a man who pisses largely and frequently, which they say is a sign of great mental activity" -Henry Miller-
I’m just poking fun Nate
I know you enjoy the UFC’s product and want them to succeed. But I also know that you want page hits and and ‘sky is falling’ articles get a lot more hits than good news. I can’t fault you for trying to maximize your income. Just don’t ask me pretend that you don’t have an agenda.
honestly
posts like these don’t really do shit for our numbers.
is brock lesnar in the headline? is “ariany celeste playboy” no. therefore it’s not doing much for us.
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Are you still trying to sell that as a good rating for the WEC?
by Jonathan Snowden on Oct 19, 2010 3:24 PM EDT up reply actions
Nope.
The WEC has really only done one good rating in their entire history (Faber-Pulver). I’m just pointing out how ‘WEC 50 ratings down’ merited an article but when WEC 51 bounced back, there was no corresponding ‘WEC 51 ratings up’ article.
Start your own blog
Egalitarian MMA News – Where all stories are treated as though they are equally important!
I think adding 170,000 viewers for a card packed with your most marketable fight and the fighter you are currently showcasing is a good thing. It showed they weren’t able to sell Aldo. Very unfortunate number and anyone selling it as good is probably pretty tightly connected to Zuffa…..
If we didn’t cover it, I’m sure it was an oversight.
by Jonathan Snowden on Oct 19, 2010 3:43 PM EDT up reply actions
I think adding 170,000 viewers for a card packed with your most marketable fight and the fighter you are currently showcasing is a good thing
isn’t. Isn’t a good thing. That’s it, I’m retiring from the internet. Stupid fingers.
by Jonathan Snowden on Oct 19, 2010 3:44 PM EDT up reply actions
what it went up against
Broadcast primetime ratings for Saturday, October 16, 2010:
National League Championship Series, Game 1 (Fox)
8:00 p.m. – Viewers: 5.12 million (#2), A18-49: 1.5/ 5 (#1)
8:30 p.m. – Viewers: 5.60 million (#1), A18-49: 1.6/ 6 (#1)
9:00 p.m. – Viewers: 5.38 million (#1), A18-49: 1.6/ 5 (#1)
9:30 p.m. – Viewers: 5.62 million (#1), A18-49: 1.7/ 6 (#1)
10:00 p.m. – Viewers: 6.12 million (#1), A18-49: 1.8/ 6 (#1)
10:30 p.m. – Viewers: 6.89 million (#1), A18-49: 2.0/ 7 (#1)NASCAR Sprint Cup Series (ABC)
8:00 p.m. – Viewers: 5.34 million (#1), A18-49: 1.4/ 5 (#2)
8:30 p.m. – Viewers: 5.14 million (#2), A18-49: 1.4/ 5 (#2)
9:00 p.m. – Viewers: 5.16 million (#2), A18-49: 1.3/ 4 (#2)
9:30 p.m. – Viewers: 4.95 million (#3), A18-49: 1.4/ 4 (#1)
10:00 p.m. – Viewers: 5.17 million (#2), A18-49: 1.4/ 5 (#1)
10:30 p.m. – Viewers: 4.95 million (#3), A18-49: 1.3/ 4 (#2)
-
source: tvbythenumbers
http://tvbythenumbers.com/2010/10/17/tv-ratings-saturday-giants-win-outlaw-loses-ratings/68329
by Lil_Machete on Oct 19, 2010 3:29 PM EDT reply actions 3 recs
See! The problem is education!!
We need to educate people so they realize that circle racing and baseball are exceptionally boring.
You aren’t poor and stupid enough to understand NASCAR.
What has a face, but no head and has hands, but no arms?
If you can answer this you can be the new LSU football coach.
by DayGeaux on Oct 19, 2010 3:33 PM EDT up reply actions 3 recs
Holy LOL!!
You win good sir! I actually laughed out loud to that one. Now all my co-workers are staring at me, while I try to sluff it off.
“I have to eat more Vagisil so I can become stupid enough to drive Nascar!”
by Horselover Fat on Oct 19, 2010 5:19 PM EDT up reply actions
hahahahaha u said it for me
left turn, left turn, left turn, commercial, left turn….
by theworldismine on Oct 19, 2010 4:14 PM EDT up reply actions
FWIW.... This is a little bit of evidence that shows how far the UFC is
from being the biggest sporting company in the world.
I was hoping someone would mention that there was also a NASCAR race happening at that time.
They were up against college football.
They were up against Halladay vs. Lincecum (Giants vs. Phillies).
They were up against NASCAR.
I’m actually surprised UFC 120 got that high of a rating. I was expecting lower.
Just BE.
The UFC is probably ovesaturating Spike
If you look at a regular lineup on Spike, a good amount of the primetime, especially around UFC events or TUF is full of UFC Unleashed programming. While I enjoy watching old fights as much as the next BE-er, a casual fan would be overloaded with all this and miss the relevance of the event.
The growth of the UFC around 2008 was in a big part the migration of WWE fans with the coming of Brock Lesnar, and expecting that to be a model for the growth for the UFC is not very smart. I for one, have accepted that MMA will probably never be a mainstream sport.
Bob Arum thinks I'm a white Nazi skinhead even though I'm a brown grad student (with hair)
I try to watch every UFC
But I just DVR’d this one and watched college football and the NLCS instead. Lots of great games were on. Also, I was out at a bar that normally shows every UFC but they had football and the NLCS on instead, which I’m assuming most bars that show UFC events were doing. That’s a large chunk of viewers that weren’t watching.
Compare it with something like Fight Night 22, a similar event without a major star, and it actually did better, but i mean the thing with statistics you get to pick and chose the ones that best back up what your trying to say, hell Al Gore made a movie about it
He’s comparing it to other numbered UFC’s that have been offered on SPIKE.
by Jonathan Snowden on Oct 19, 2010 3:51 PM EDT up reply actions
This will be tame compared to UFC 122, which might be the lowest rated free TV show in Spike history.
The UFC puts the same 6-7 people in their main events for these free shows but the moment you put a major star like Rampage on for free the ratings go through the roof.
Oh yeah, if Spike is still hellbent on having the UK shows on tape delay it’s time to be partners with someone else for these events and these ones only.
Michael Robinson leads the Seahawks in completion percentage, yards-per-attempt, and QB rating.
What fucked up the HBO & ESPN deals?
Both would of been perfect
by MattParker117 on Oct 19, 2010 7:40 PM EDT up reply actions
No Advertising
They also hardly advertised it. I made a thread about it on another forum and there were quite a few MMA fans that didn’t know a free card was coming up.
Though MMA doesn't have seasons, the rest of the country does
It’s worth considering that we’re in the middle of college football, professional football, and baseball playoffs. This is just a seriously hard time to be any sport, let alone MMA.

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