Frank Shamrock was on the MMA Hour today and had a lot to say about Dana White:

"The face of our sport is Dana White and out here in conservative New York, the way people think, bald-headed, tattoo'd, swearing people are just not a good representative of our brand and unfortunately people think that Dana White speaks for MMA, and they're confused. They don't know he speaks for the UFC. I don't think it's all on him, but we're entering a new era of social media and Dana is a very outspoken figure in every way, mostly with the f-bomb and all that. I'm a martial artist. To me, the art is the most important thing. I don't get the same thing from Dana, that's all."
...
"I don't believe that Dana White is a martial artist. I don't see a martial way that he is following."

Shamrock says he is moving to New York to educate legislators about Mixed Martial Arts.

"In no uncertain terms, what [New York politicians] have said is, 'The appearance of the sport is something we're not ready for,' and the appearance of the sport is Dana White and the UFC because no one else has been here in the media and explain it and has credibility, who's done it," Shamrock said.