FanPost

Did UFC 108 Generate Over 400,000 PPV Buys?

Ufc-108-poster_medium

In the days and weeks leading up to last weekend's UFC 108 there were many an MMA pundit predicting doom and gloom for this card's buyrate. BE's own Michael Rome predicted 260-325,000 buys, which have been one of the lowest numbers in recent UFC history. However, it appears that the world's premier MMA promotion completely blew away those projections, if a pair of reports released this week are to be believed.

According to an article on Ringsidenews.com Dana White expects a buyrate in the 400-500,000 range.

On The PPV Numbers: “We were looking at (projected PPV buys) and … our norm is around 500,000, and we think we’re going to fall somewhere between (400,000 and 500,000),” White told reporters. “We’ll see what happens.”

And according to MMAPayout.com their projections indicate a buyrate of 440,000.

A weighted average statistical regression analysis of two different variables - viewership in Countdown to UFC and live gate revenue across 30-40 events – was used to derive a linear equation that allows us to input UFC 108’s respective Countdown viewership (559,000) and live gate revenue ($2 million) in order to determine an expected buyrate figure for the event:

  • Countdown Prediction: 488,000
  • Live Gate: 400,000
  • Weighted average: 444,000 buys

What does this all mean? If true there could be a few factors:

1. Rashad Evans' exposure to the huge TUF 10 audience may have earned him a lot of new fans.

2. The combination of the bad weather across the nation and it being the day after New Year's means there were a lot of people sitting at home Saturday night with nothing to do.

3. The decision to start airing some preliminary fights on Spike is finally paying dividends as this Spike prelim show drew the largest audience yet.

We should get a more accurate estimate from Meltzer any time now but from what we can gather right now this show was a huge success even with all the bad luck that seemed to follow it. Perhaps next time everyone will choose their words more carefully when claiming the UFC has lost momentum.

\The FanPosts are solely the subjective opinions of Bloody Elbow readers and do not necessarily reflect the views of Bloody Elbow editors or staff.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker