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5 UFC Fights That REALLY Deserve the PrimeTime Treatment

The UFC took its usual promotion efforts to a new level with its 3-part PrimeTime series leading up to UFC 94: St. PIerre vs. Penn 2. Though there's not much of a difference in screen time between a one-hour All Access Show and a three-part, 90 minute, PrimeTime series - the latter takes a quantum leap in production values and media attention.

So like you, I'm scratching my head over the UFC's decision to utlize the rare PrimeTime format to build up George St. Pierre's title defense at UFC 111.

I can't find many fans, except sadists perhaps, that are looking forward to the GSP/Hardy fight. While Hardy had the best fight of his career in a dominant win over Mike Swick at UFC 105, he didn't exactly blow anyone away in his prior performances.

It's not that Dan Hardy brings nothing to the cage. He is a solid, heavy-handed striker, and is highly motivated in terms of taking his skills to the next level. Hardy is also quite simply a very game fighter - very-well composed in the cage, and unlikely to be mentally psyched out before this fight.

But let's face facts, GSP is on another planet skills-wise. He is the best wrestler in the history of the sport, a very skilled striker armed with a huge variety of attacks, and absolutely brutal once he takes the top position. He's faced and destroyed the best welterweights in the sport. And he will not make the mistake of underestimating Dan Hardy.

There is no drama in this fight. Fights become huge for two reasons - bad blood (Lesnar vs. Mir, Tito vs. Ken), and when people are dying to see what happens (GSP vs. Penn 2).

GSP vs. Hardy offers neither.

The UFC 94 PrimeTime special had a real story to sell. It was a rematch between two current champions and future Hall-of-Famers. Guys who fought to a split decision earlier in their careers, one of whom was aiming to become the first fighter to hold belts in two different weight classes at the same time. And another guy who wants revenge at the smack-talking challenger. 

What will this new special show us? Two guys that work hard? A big underdog who's going to throw it all on the line? It's all forgettable cliche. The only explanation I can come up with is that it's part of a general marketing scheme for George St. Pierre.

So where should the UFC be spending it's PrimeTime dollars? Here are five ideas:

1) Brock Lesnar's Comeback Fight

Like him or not, Brock Lesnar is the biggest name in the sport and we all follow his every move. When he does make his comeback from his health complications, his reappearance in the Octagon will be a monumental event.

More importantly, Brock is just plain great on camera, even though he obviously hates it. He's irritable as all hell and great at talking smack. 

Plus, no matter who Lesnar fights next, whether it's Mir, Carwin, Velasquez, or Nogueira, each one introduces a great story of their own. The guy seeking tevenge, up-and-comers, and a crafty old vet that was counted out - they all work.

2) BJ Penn's Inevitable Move to Welterweight

Joining up with the Marinovich's was the best move of BJ Penn's career. He looked like a monster in his last fight with Diego Sanchez, so much so that it's starting to look unfair for BJ to fight at 155. Seriously Dana, BJ's somebody's gonna get hurt!

 

In all likelihood, BJ will move up to welterweight after his bout with Frankie Edgar. The wild arc of BJ's fight career might end after one more run at the welterweight title. The story of the charasmatic Penn taking that run with his head and body finally in shape is one that really deserves the PrimeTime treatment.

3) Shogun vs. Machida 2

Need I say more? The Shogun/Machida rematch is the most highly-anticipate fight of 2010 and is tailor made for PrimeTime - even though both combatants' Engilsh isn't the best.

You have Shogun, a guy who that people were completely counting out, a guy that got a title shot only because no other name light-heavyweight had two wins in a row at the time. And you have Machida, who has looked unstoppable throughout his MMA career, and who never even lost a round in the UFC on his way to winning the title.

What happened? The underdog came out and put on the performance of his career, only to lose a very controversial decision on the judge's scorecards. Is there a better story in MMA this year?

4) Rashad vs. Rampage

Do I really need to go into the TUF drama between these two?

The UFC could zero in on the question of whether Rampage really wants to be a fighter. It's a story a lot of fans are interested in. It would also further build up Rashad as a draw, who's been on a roll with fans since TUF and that impersonation of Mike Tyson.

5) Georges St. Pierre Moving Up To Middleweight/Anderson Silva Moving up to Light Heavyweight

See #2 - I put BJ up top because he's far more charismatic and entertaining to watch.

Poll
Does GSP vs. Dan Hardy Deserve the PrimeTime Treatment?
Yes
125 votes
No
179 votes
I don't care
74 votes

378 votes | Poll has closed

The FanPosts are solely the subjective opinions of Bloody Elbow readers and do not necessarily reflect the views of Bloody Elbow editors or staff.

Comment 20 comments  |  1 recs  | 

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Rampage Vs. Rashad on Primetime

Would make the fight HUGE. After the buildup of TUF, plus primetime it would be huge in my opinion.

by Fedorable on Jan 19, 2010 11:09 PM EST reply actions  

UFC Doesn't Want to run that risk

Rampage has made indications that he’s only back to finish out his UFC contract, and then he’s gone again. I don’t think the UFC would bank on a Rampage edition of Primetime unless (at the very least) they had a new contract in place with him. Even then, with his flakiness it could still be a huge risk.

by BradT on Jan 20, 2010 7:59 AM EST up reply actions  

I’d like to see Belfort/Anderson get the Primetime treatment.

http://www.twitter.com/TB_Money

by Tim Burke on Jan 19, 2010 11:14 PM EST reply actions  

Hardy is very charismatic and he’ll make the match seem closer than it is, therefore selling PPVs. The UFC also needs another UK flag carrier after Bisping got crushed.

Keep firing Assholes!

Mind numbing, tedious and ultimately self defeating.

by Ubernoober on Jan 19, 2010 11:18 PM EST reply actions  

yes,

the primetime show would be huge for both guys… Enough of this talk of “doesn’t deserve prime time”..

It’s a free show to market the UFC’s biggest stars even more, in hopes of creating true mainstream superstars… stop complaining interweb!

by Anton Tabuena on Jan 19, 2010 11:26 PM EST up reply actions  

Just to clarify, you mean GSP moving up to Middle Weight right?

by MikeD32 on Jan 19, 2010 11:18 PM EST reply actions  

Yep, fixed, thanks for pointing that out.

by MMAEruption on Jan 19, 2010 11:51 PM EST up reply actions  

The GSP Push

Yeah that’s the only thing that I could think of. The UFC has Brock Lesnar as their hugest moneymaker but GSP is the one athlete in the sport with that cross-over appeal that could truly be a huge star. He’s a role model and the UFC’s only chance to ever be on the front of a Wheaties box. He’s intelligent, handsome, polite and could be the face that the UFC needs to push for big advertisers and the even bigger money. Put him in front of the cameras against an opponent that he’s gonna demolish, have him smile pretty, show his hard work and determination to be the best the sport has ever seen and show Gatorade why they’ve already invested in him and why everyone else should too.

by Chadsac on Jan 19, 2010 11:26 PM EST reply actions  

This
He’s a role model and the UFC’s only chance to ever be on the front of a Wheaties box.

This shit made me laugh. I could totally see GSP on a box of Wheaties!

They are trying to make GSP a superstar. He is already represented by a huge talent agency with lots of connections to big advertising dollars. This article sums it up well.

http://bleacherreport.com/articles/65664-georges-st-pierre-signs-with-caa-sports-agency

by Shatto1 on Jan 20, 2010 12:47 AM EST up reply actions  

I feel like primetime is most useful for a fight that is already going to be somewhat popular, like GSP vs. Penn II was… if you use it with two people who aren’t hugely popular to casual fans (shogun/machida), then the show becomes a waste

by Fedorable on Jan 19, 2010 11:29 PM EST reply actions  

Machida/Shogun

would be a disaster. A show with subtitles would not do well.

Like it or not, this makes a lot of sense. Hardy is a charismatic fellow and his gift of gab will elevate the show’s buy rate.

This will go a long way towards making Hardy a star, both in the U.K and here, as well as solidifying GSP’s position as one of the top faces of the UFC.

Jackson/Evans is unlikey for a numbers of reasons:
First, Jackson will likely not have the inclination to allow the UFC to follow him around.
Second, since fighting is no longer his primary focus, why invest the time and money? We already had an entire season of TUF pushing them down our throats, I don’t know that America wants all that much more of either guy right now.

by Lynchman on Jan 19, 2010 11:34 PM EST reply actions  

The Hardy/GSP Primetime is a good idea because the UFC needs to do SOMETHING to help sell the fight. Some of those suggestions up top kind of sell themselves.

I think Jackson would be amenable though to doing the Primetime show. Why? He likes to be on TV, it’s certainly the reason he was a coach on TUF two times. I don’t think the UFC would go for it though for the same reasons you give: why invest even more time and money into a match-up they already marketed w/ the last season of TUF, and for a guy who probably is just going to finish up his contract and go to Hollywood.

by Hardcase on Jan 21, 2010 8:33 AM EST up reply actions  

it's interesting

i’m interested into taking a look into hardy’s world. I find the shit that comes from hardy’s mouth hilarious. When you pair a level of confidence that nears retarded with a british accent hilariousness naturally ensues (unless it’s bisping, then you just wanna break your t.v. and punch anyone who sorta looks british). Other than seeing what Hardy says and his mannerisms towards life outside of the octagon, I’m not interested in the least. Having to watch GSP’s followers tout him as the second coming of “mohammad imad bruce lee” and all that crap I could do with out. The UFC machine is trying to build PPV numbers into blockbuster range when it’s just not. GSP by rape choke 2nd round.

by sultan of twat on Jan 19, 2010 11:51 PM EST reply actions  

I was about to hit no...

but I’m just WAY too curious to see Dan Hardy’s coaching / camps:

1) Freddie Roach @ Wildcard
2) Eddie Bravo @ Legends
3) Team Roughhouse— seriously. Winner, Daley, Pearson and co? Some of the most interesting rising talent in the UFC. They might be the best camp boxing-wise period. I know that sounds crazy, but it actually might be true.

by LBo on Jan 20, 2010 1:49 AM EST reply actions  

Rough house is a great great camp.. Full of interesting personalities too. They’d be great on the primetime show.

Hope Eddie Bravo is shown on the Prime time show too.

by Anton Tabuena on Jan 20, 2010 2:04 AM EST up reply actions  

plus you have rogan there showing the casual fans that he is a legit BJJ player.
I think hardy will sell the fight a lot better then anyone else GSP could of been against….

by Beren on Jan 21, 2010 12:46 AM EST up reply actions  

You very well may also be able to see GSP sparring with Mousasi, Rashad, Marquardt, and Jon Jones. If they traveled with GSP, they could show his BJJ training with John Danaher, and his MT training at the Wat.

by Hardcharger on Jan 21, 2010 4:12 PM EST up reply actions  

Good ideas, but several of those suggestions are far down the road, if not hypothetical altogether. Why not still do Primetime for the UFC 111 fight in the meantime?

I totally agree on Primetime for Machida-Shogun, but my guess is that the language barrier makes it exceedingly difficult. And this is not just the figthers, but all the training and behind the scenes segments that would need subtitles.

Rashad-Rampage got an entire season of TUF. They don’t need another million dollar investment.

by Hardcharger on Jan 20, 2010 9:30 AM EST reply actions  

Let me get this straight:

The idea behind this post is that the UFC should not put extra promotion into a fight that’s harder to sell.

Instead, they should flex their promotional muscles for fights that their audience is already sold on.

I think you might be confused about what the purpose of promotion is.

by JRN on Jan 21, 2010 10:33 AM EST reply actions   1 recs

Yus

People only need to want to see one fight to buy a PPV. Also, it’s the way to build a brand around the fighters that will still be marketable in the future.

by rask4p on Jan 21, 2010 2:30 PM EST up reply actions  

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