With all the hoopla I thought I would clear up why Dana thinks bloggers are morons:

Regarding this whole notion of the UFC losing momentum:

Let me explain a couple things on this graph:

From UFC 90 you can see the resistance point (bottoms) go up where you can actually draw a straight line. (the set of low points at the bottom UFC 93,96,99 and 106 ).   This is called a "resistance line" in forecasting.

The other thing you should take note of is the new peak set by UFC 100.

This is how trending works... unless that new resistance line doesn't clearly break then there is a 100% certainty that there will be a new peak in the near future (comparable to the time between the old record/UFC66 and the new record/UFC100).

A clear line break would be less than 300k ppv buys.

Unless this resistance line breaks there's absolutely no evidence that the UFC has lost momentum.

Actually UFC 107 confirms that the trend is continuing and hasn't stalled.   A comparable UFC 84 (headlined by Penn vs Sherk produced 485k buys whereas 107 headlined by penn vs sanchez produced over 620k buys.  UFC 107 twelve months ago wouldnt have even come close to 20% of its number today. THAT"S NOT LOSING MOMENTUM.

If a UFC show produces less than 300k buys then there will be a prolonged correction (what some call a plateau) followed by a possible trend reversal.  What this would mean is for the foreseeable future UFC 100 will be the peak unless something drastic changes... THEN AT THIS TIME (where the resistance line is clearly broken) you could say that the "UFC has lost momentum".

Not only is that NOT the case, by all indicators (what the market is saying) UFC 100's record will most certainly be broken and will most likely be preceded (around 6 months before) with another big show that will either match or get close to the UFC 100 buys.  So the next show that does 1.2 to 1.6 million buys you'll know that the record is about to be broken (or at least the market will be ready to break that record and all Zuffa would have to do is deliver a card worthy of that within 6 months or so of that time frame).

This is why Dana thinks so low of bloggers.  They dont know shit and worse, dont even realize it.  Other media as inept as they are consult experts and at least research before they make an ass of themselves. 

Jake Rossen says the UAE is in trouble... forget about the fact that Abu Dhabi (just one of the emirates that make up the UAE has over 600 billion in cash) or the hundreds of Global 1000 companies with offices there...  If the UAE is in trouble based on Dubai's (one of the emirates) debt problems then America is Zimbabwe... Zuffa seems to be doing fine in the states.

Did he even look at the events that sold out over there during this financial calamity?  Formula 1 sold out, Concerts and other events sell out easily in that market... people from all over the region fly in.

Forget about calling people... he didnt even google to get information and just wanted to fill his content quota for the for the week.  10 year olds do more research for their homework assignments and book reports.

Rule of thumb:  When you don't know something assume those who are spending 10's of millions and who have been successful at it, do... otherwise do some damn research or consult with some experts so you can add to the conversion.

The "media"  holds Dana (a "promoter") to a standard they themselves (supposed "journalists) fail to even reach.  It's one thing for a promoter to talk out of his ass, use hyperbole to sell fights but it's totally different for "journalists" to use controversy and hyperbole to get web hits...  You want "respect" yet you don't even respect your own profession.

Web "Journalists" think they are some sort of "special citizen" above everybody else when most of them are nothing more than glorified forum posters.  Look at some of the forum posts on sherdog or the underground and compare them to some of these articles... it's eerily similar - You cant even tell the difference between the amount of research and knowledge most cases.

I say this not ONLY as an insult but as a wake up call to improve standards and quality.  Just like how you guys critique MMA cards, matchups and TV production to better the UFC product.... I'm telling you so we all have a better media product.

Unfortunately at this point Internet bloggers who want Dana to take them seriously is like the National Enquirer wanting Obama for an afternoon exclusive.