During today's conference call, Vadim claimed that "Fedor's name is bigger than UFC outside America".
Not that anyone is taking this seriously, but let's have a look shall we? Above is a link to the relative search volumes on Google for Fedor (Red) vs UFC (Blue). No surprise that UFC is bigger in the US. But if you scroll down to the "regions" section, you'll see that UFC completely eclipses searches for Fedor in Canada, Philippines, Ireland, Brazil, UK, Sweden, Australia, France & Japan (i.e. every single country listed).
Again, no surprises here, but it just shows how full of s**t the guy is.