MMAJunkie with the quote worthy goodness from Dana White:

"I was saying [last week] I wish this was a five-round fight, Nogueira and Couture, and there's been other fights, too, that I've wished were five rounds," White said prior to UFC 102. "But I'm a purist, man. Title fights are five rounds. When you fight for the title, it's five rounds."

Of course this has to be seen as a major disappointment to MMA fans who want to see big main events without a title on the line get more time but a fight like Nogueira/Couture has to change White's mind right?  Wrong:

"You know how many times I've been ringside and said, 'God, I wish this was a five-round fight,'" White said after UFC 102. "I did it [on Sunday]. (UFC heavuweight champion) Brock (Lesnar) and I were watching the fight together, and we both said we wish that fight with Nogueira and Couture was five rounds.

"But, I think that's what's so special about fighting for the title. You fight for the title, and it's a five-round fight; you don't, it's a three-round fight.

I've always been very strict about the terms under which I'm willing to accept a 5 round non-title fight.  My personal stance is only in "numbered event" (UFC 101, 102, etc) main event fights.  This way you retain the "special" feeling of a five round fight as the vast majority of contests continue to operate as three rounders.  Despite what anyone in the community wants to see it is quite clear that we won't be seeing a five round non-title fight in the UFC for a while.  Even Keith Kizer of the NSAC said that the UFC has already told the commission that they're not interested in making a change, so don't hold your breath.