This is obviously dripping with promotional shtick, but it's worth acknowledging how the UFC will sell and position this fight. Once again, the MMA vs. pro wrestling undercurrent is in full effect:
"Brock is ready to go now and wants to fight," said White. "Carwin makes the most sense. He’s 11-0, and he’s been kicking the [expletive] out of everybody. [Gabriel] Gonzaga destroyed [Mirko] Cro Cop and he [Carwin] totally destroyed Gonzaga. Plus, he hates Brock Lesnar."
"The flipping off of the fans that just lined your pocket with millions of dollars is just lame," Carwin said in the week after UFC 100. "He may be a champion, but he has a long ways to go before he earns the respect of a champion. The fans are why we do this, Brock. This sport is not about fat paychecks and drama. It is about hard work and sacrifice for a shot to do what you did [that] night. It doesn’t matter how much money you make if you can’t earn your peers’ respect and the respect and love of the greatest sporting fans in the world."
Carwin also played the pro wrestling card – the profession Lesnar garnered celebrity status in between 2002-2004 – which seemed to get under Lesnar’s skin when played in prior matches by Heath Herring and Mir.
"We have no scripts in this sport, no predetermined earning amount and no predetermined outcomes," Carwin wrote. "It doesn’t matter if you win or lose, it matters how you win or lose."
"He hates Brock Lesnar," said White. "It’s going to be two huge guys going at it. He’s got the power to knock anybody out and he’s got great wrestling too. He’s one of the guys that has the size to match up with Brock, too. This is one of those fights that could be wild. Someone’s going to get their head knocked off."