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UFC 103 vs Floyd Mayweather and HBO

Floyd-mayweather46_medium Steve Cofield thinks Mayweather is in trouble:

September 19 is a big day for both boxing and MMA. Jim Lampley may be shaking in his boots. The HBO announcer has trashed MMA saying it will never compete with the biggest names in boxing. Well, it's put up or shutup time as a Floyd Mayweather pay-per-view card in Las Vegas is pitted against UFC 103 in Dallas. According to Lampley, the biggest stars in boxing will eat the UFC alive.

...

Give Golden Boy credit it is trying to remedy the situation and actually give fans more than one fight for their $50. It'll be announced today (in a conference call that just so happens to be going head-to-head with a UFC 102 call) that the card actually has three more quality fights. Chris John will rematch Rocky Juarez at lightweight. Michael Katsides, who has the potential to be the new Arturo Gatti, faces 2004 U.S. Olympian Vincente Escobedo. And Zab Judah returns to battle Antonio Diaz. This card should be able to compete with a UFC card headed up by Dan Henderson Rich Franklin v. Vitor Belfort, shouldn't it? Or has so much damage been done between the dead periods on the boxing schedule and the lousy undercards of the past that the Mayweather card won't even compete with UFC 103 as far as sales go?

Bad Left Hook discussed the situation a couple weeks back from the boxing front, speculating what impact the arrest of Mayweather's uncle and foil Roger Mayweather will have on promoting the event:

HBO does need Mayweather to sell this fight, perhaps more than ever before. In prior big Mayweather bouts, he's had help from Oscar de la Hoya being Oscar de la Hoya, the biggest non-heavyweight attraction in boxing history. Later he was matched with a charismatic, affable, unbeaten fighter in Ricky Hatton, a common man and great good to Floyd's evil.

Juan Manuel Marquez is not charismatic outside of the ring. He's not flashy, his English isn't so great. He's a great, great fighter, and I think he's even gone underestimated once again as an action star, considering every recent Marquez fight has been fun to watch at the least and a FotY contender at the most.

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The Mayweather fight will outsell UFC 103. I think the question is: How close can a medicore (in terms of main event draw) UFC card get to one of boxing biggest stars?

by ACCBiggz on Aug 18, 2009 5:49 PM EDT reply actions   0 recs

I don’t think Mayweather is a big draw, though – if it were Pacman fighting, then the boxing card would sell like crazy.
Can anyone more knowledgeable in boxing back me up (or correct me, if needed)?

Shameless self-promotion! http://twitter.com/scb0212
Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better. -Samuel Beckett

by themachiavellian on Aug 18, 2009 5:57 PM EDT up reply actions   0 recs

I’m not a huge boxing guy, but I think Mayweather is a pretty big draw. I know he gets a lot of attention on ESPN whenever he’s in the news. I think his fights with Oscar De La Hoya and Ricky Hatton did big numbers.

by Andy R on Aug 18, 2009 6:08 PM EDT up reply actions   0 recs

he’s a big draw against other draws

by yngjzy on Aug 18, 2009 6:17 PM EDT up reply actions   0 recs

Remind me of Ricky Hatton’s huge PPV buyrates in the United States before he fought Mayweather.

by Michael Rome on Aug 18, 2009 6:18 PM EDT up reply actions   0 recs

The Mayweather/Hatton fight did 1.5 million buys worldwide, but only 850k of that was in America. I’d be willing to bet that at least 75% of that international number is from the U.K.

by Zack Gobie on Aug 18, 2009 6:33 PM EDT up reply actions   0 recs

Actually the Mayweather -Hatton fight did around 2 million buys worldwide.

The fight actually did better in the uk then it did in America selling nearly a million homes there. I don’t think there is a question that the Mayweather-Marquez fight will do more buys then the UFC. And I do believe there is some credence to what Lampley is saying. The biggest stars in boxing are just more of an attraction then the biggest UFC stars. Pacman was named one of the most influential people in the world by time magazine and is one of the most popular athletes in asia. Worldwide MMA has a lot of catching up to do.

by Upstait on Aug 18, 2009 6:39 PM EDT up reply actions   0 recs

Very good points and very true.

by MMASuPreMaCy on Aug 18, 2009 6:44 PM EDT up reply actions   0 recs

850k is an amazing buyrate. What other U.S. fights before Mayweather did Hatton get these kind of numbers on?

by Michael Rome on Aug 18, 2009 7:03 PM EDT up reply actions   0 recs

A lot of that buyrate can be attributed to Mayweather coming off the ODLH fight. It’s still a huge dropoff. And 24/7 was still a newer concept. It has since gotten very old, just like the UFC Countdown Shows.

Plus, he has been out of boxing for over a year. That is going to hurt his numbers when he is facing a lesser known guy.

I think Floyd loses this fight…..

by AlwaysRelaxing on Aug 18, 2009 7:51 PM EDT up reply actions   0 recs

HBO does need Mayweather to sell this fight, perhaps more than ever before. In prior big Mayweather bouts, he’s had help from Oscar de la Hoya being Oscar de la Hoya, the biggest non-heavyweight attraction in boxing history. Later he was matched with a charismatic, affable, unbeaten fighter in Ricky Hatton, a common man and great good to Floyd’s evil.

From BLH

Shameless self-promotion! http://twitter.com/scb0212
Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better. -Samuel Beckett

by themachiavellian on Aug 18, 2009 6:18 PM EDT up reply actions   0 recs

Hmm. Good to know. I think it’ll do decent numbers since I’m sure it’ll get push as a pound-for-pound king making his return to the ring, but I really have no idea.

by Andy R on Aug 18, 2009 6:26 PM EDT up reply actions   0 recs

wouldn’t you rather Marquez beat him and “shut him up”??

by Reaser16 on Aug 18, 2009 5:57 PM EDT up reply actions   0 recs

What is Hendo doing on September 19?

'He built his whole reputation as a waffle house chef. They’ve been serving him up ham and eggs with a side of canned tomatoes' - Don Frye on Fedor Emelianenko

by Well Read Idiot on Aug 19, 2009 7:28 AM EDT up reply actions   0 recs

Cofield and Iole mad a great tag team.
=)

by MMASuPreMaCy on Aug 18, 2009 6:45 PM EDT up reply actions   0 recs

Make, instead of mad.

Throw Maggie in there for a deadly trio.
=)

by MMASuPreMaCy on Aug 18, 2009 6:46 PM EDT up reply actions   0 recs

Agreed. UFC 103 is an incredibly underwhelming card to compete with one of boxing’s biggest draws.

by crinow on Aug 18, 2009 8:38 PM EDT up reply actions   0 recs

This looks to be one of the greatest boxing cards assembled in recent years.

It’s going up against a mediocre UFC card.

If the PPV buys are even close to each other, that should tell us a lot.

I like using semi-colons; they make me feel smart.

by Llewdor on Aug 18, 2009 6:02 PM EDT reply actions   0 recs

I guess its kind of a mediocre card if you look at whats up top but i prefer depth on a card and UFC 103 has tons of it. There are at least 8-10 fights that i want to see on it which is at least 3 times as much as i could say for UFC 101. Its one good main event from being the card of the year on paper for me.

by Rabbit915 on Aug 18, 2009 6:07 PM EDT up reply actions   0 recs

Yes, but how many fights are there that will inspire PPV buys from a casual fan?

That’s how this is going to get measured.

I like using semi-colons; they make me feel smart.

by Llewdor on Aug 18, 2009 7:38 PM EDT up reply actions   0 recs

Ufc 103 is STACKED

by Meshuggeth on Aug 18, 2009 8:47 PM EDT up reply actions   0 recs

I bet the UFC will add a big name fight to that card.

by The_Vig on Aug 18, 2009 6:09 PM EDT reply actions   0 recs

They already tried and they can’t anymore.
Something major would have to happen.

by MMASuPreMaCy on Aug 18, 2009 6:47 PM EDT up reply actions   0 recs

It wouldn’t be huge, but Lil Nog v Matyushenko? It would be a better fight than Igor.

by Screwface on Aug 18, 2009 7:28 PM EDT via mobile up reply actions   0 recs

zero PPV buys

I love Vladdy and Little Nog but neither man would sell any PPVs — they just fought for Affliction and it was a dreadfully dull fight up until the KO.

Follow me on Twitter @KidNate

by Kid Nate on Aug 18, 2009 8:08 PM EDT up reply actions   0 recs

I know, I was just figuring they could hype it as a rubber match, but it could be worthwhile to save that for the fight night they put up against Fedor’s debut.

by Screwface on Aug 18, 2009 8:36 PM EDT via mobile up reply actions   0 recs

Take a poll and find out what people are really paying attention to....

An interesting statistics project – if I were a student now I would totally run with this as a class project – would be to poll people at random to name as many boxers currently fighting and name as many MMA / UFC fighters they can think of. It would be interesting to see how many of each people can name off the top of their heads and tally up the amount of times each fighters name is mentioned. You could then see what people really are paying attention to. My guess is that the curve for boxing would be very, very steep; meaning most people would name the same few boxers and couldn’t think of any more; whereas they would like mention more MMA fighers and the curve would be more rounded. The point being that boxing does a terrible job promoting fighers/people/personalities outside of the usual suspects. This is why there are only a few good boxing matches a year. MMA promotes and builds more fighters profiles which allows them to run compelling events more frequently.

by Fooshnickens on Aug 18, 2009 6:10 PM EDT reply actions   0 recs

i think you mean that the ufc does a great job at marketing fighters… not mma in general.

but yeah, your prediction would be absolutely correct!

by phreakonature on Aug 18, 2009 6:14 PM EDT up reply actions   0 recs

my new favorite username

by woooburn on Aug 18, 2009 8:37 PM EDT up reply actions   0 recs

The biggest risk to the UFCs PPV numbers is the fact that they held another PPV only a few weeks prior…3 in two months will keep some from buying this card. Either way, I think it the numbers will be comparable for both.

by mjw2e on Aug 18, 2009 6:19 PM EDT reply actions   0 recs

The UFC should put this card on TV for free. If Belfort comes through with a big win it would really help build him up.

I want to see what bars do – will they opt to show one or the other or both?

by MMAEruption on Aug 18, 2009 7:05 PM EDT reply actions   0 recs

White bars will show UFC, while Black/Latino bars will show Boxing.

by madiq on Aug 18, 2009 7:08 PM EDT up reply actions   1 recs

And good bars will show both.

by DirtyML on Aug 18, 2009 9:10 PM EDT up reply actions   1 recs

One problem the Mayweather fight has is a lack of drama. Like most big boxing fights, we all know who’s gonna win.

by MMAEruption on Aug 18, 2009 7:06 PM EDT reply actions   0 recs

Juan Manuel Marquez is not charismatic outside of the ring. He’s not flashy, his English isn’t so great.

Umm, reality check. Most of the people buying this PPV because of Marquez, not Mayweather. Believe it! He’s not flashy but damn do Mexicans and Mexican-Americans support their boxers. Especially one of JMM’s calibur. Dude is bascially the only guy who beat Pacman. I’d be watching this over UFC 103 if I wasn’t attending it for sure. But since I know UFC wont be coming anyweher near me for a while I have to go. :) JMM is one of my favs. He deserves some huge paydays and glory. I hope he shuts that Mouth Mayweather, I can’t stand his ass.

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Aug 18, 2009 7:09 PM EDT reply actions   0 recs

Also
Michael Katsides, who has the potential to be the new Arturo Gatti

lololololololol

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Aug 18, 2009 7:25 PM EDT up reply actions   0 recs

most mexican boxing fans will tune in to this fight. it will do as much, if not more ppv than Hatton-Mayweather here in the states. Mayweather has disrespected mexicans and our culture way too many times, and i would love to see his face get smashed in by JMM.

ufc 103 should not even be on ppv… it should be free on spike

by espino on Aug 18, 2009 7:16 PM EDT reply actions   0 recs

All the UFC has to do is get close to the PPV Buys the Mayweather fight has and it will be considered a victory. Basically their B-Squad Main Event against the P4P Boxer….

Also, it’s nice that the boxing undercard is solid, but I think fans expectations have been engrained for so many years people won’t be buying it because of that.

by AlwaysRelaxing on Aug 18, 2009 7:21 PM EDT reply actions   0 recs

Your’e right about the undercard. Dude, people who order boxing PPVs are already programmed to not care about undercard fights in boxing. Just the main event. That’s why everyone shows up just in time for the main event. When a UFC/WEC/SF event is on everyone already knows to show up WHEN THE PPV STARTS. lol

MMA = Winner!

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Aug 18, 2009 7:30 PM EDT up reply actions   0 recs

Iole had better watch his back.

Cofield is really gunning for his gig as the UFC’s minister of propaganda.

by Steve4192 on Aug 18, 2009 7:28 PM EDT reply actions   2 recs

Who cares...

All the grey hairs and people who like pretend fighting will go boxing, real fight fans will watch the UFC, the UFC dosn’t really care about boxing, they sell their product, let boxing sell their running around in circles and hugging product.

by NinjaRehab on Aug 18, 2009 7:29 PM EDT reply actions   0 recs

Hey, I have grey hair.

I like using semi-colons; they make me feel smart.

by Llewdor on Aug 18, 2009 7:39 PM EDT up reply actions   0 recs

Thats just an ignorant comment.

MMA is still in it’s infancy. There are different rules from region to region , no solid ranking system and no sanctioning bodies. MMA makes boxing look like the NFL or NBA and boxing is a mess. Boxing has arguably the longest and greatest history out of any professional sport in the world. Respect what these guys do to get where they are and don’t be one of those ignorant MMA fans who post on message boards saying boxing isn’t real fighting. You could go onto a WWE forum and find smarter more grounded comments.

by Upstait on Aug 18, 2009 9:05 PM EDT up reply actions   0 recs

 Never said boxing wasn’t real, boxing is what real fighters practice to get better at mma. Boxing is not fighting.

by NinjaRehab on Aug 19, 2009 12:28 AM EDT up reply actions   0 recs

I don’t care much for Mayweather as a person, however his pugilistic prowess and his ability to sell ppv’s can’t be denied. His event will easily outsell the UFC’s.

by Cmad77 on Aug 18, 2009 7:30 PM EDT reply actions   0 recs

it might outsell the ufc with this NEW DATE and added fights, considering 103 is basically a high end UFN. mayweather did a peter tuck on the july 18 date (1 week after ufc 100) claiming “ahem” an injury. i like boxing alot, but if they are trying to compare their 1 big night of the year to the ufc as a whole, it will just make them look foolish. if not for the ufc going overseas with ppv’s they could possibly average 1mil buys per ppv. do the math since nov of last year. 5 events that did a mil or over (like ufc 100-1.75 mil) in the states. i really think the ufc could actually double boxings domestic buyrate this year. i ain’t worried. like dana said, they never looked at pbf’s schedule, they looked at oscars. :-)

oh yeah, WAR JMM!

by bdw on Aug 18, 2009 8:00 PM EDT up reply actions   0 recs

Money Mayweather is a promotional machine though. He’s the guest host of Monday Night Raw next week!

http://www.fourouncestofreedom.com

by Beer Monster on Aug 18, 2009 8:42 PM EDT reply actions   0 recs

If you think UFC 103 is a mediocre card than I have serious doubts about you guys being MMA fans.

by Meshuggeth on Aug 18, 2009 8:47 PM EDT reply actions   1 recs

It is mediocre in terms of the main event and having fights that the casual fans want to see.

Walla walla walla I'm an idiot.

by ufc4 on Aug 18, 2009 8:54 PM EDT via mobile up reply actions   0 recs

Casual fans know jack shit about good fights.

by Meshuggeth on Aug 18, 2009 9:17 PM EDT up reply actions   0 recs

We aren’t talking about good fights we’re talking about PPV buys.

Walla walla walla I'm an idiot.

by ufc4 on Aug 18, 2009 9:22 PM EDT via mobile up reply actions   0 recs

Even if it’s not a card that’ll inspire PPV buys, I think it’s a solid card that sets up interesting fights down the road. I know that’s harder to market than “OMG LESNAR!!!”, but it fits.

Shameless self-promotion! http://twitter.com/scb0212
Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better. -Samuel Beckett

by themachiavellian on Aug 18, 2009 10:15 PM EDT up reply actions   0 recs

who said anything about mediocre?

by bdw on Aug 18, 2009 11:56 PM EDT up reply actions   0 recs

another thing as well, boxing has it’s fair share of casual fans just like mma (some of which are hardcore mma fans and just regular fans). these people wanted to see floyd/pacman as soon as manny beat oscar, so the pbf/jmm fight could be a big letdown, which in turn, might hurt the buyrate.(even though i like jmm’s chances for the win as much as manny’s, maybe even more). pbf lost a lot of steam, imo, by not taking on pac-man 1rst and the ufc as of late has been able to put up big #s, just from is name brand alone.(machida did 600k,could be him, could be the brand, most likely a bit of both). they (hbo) did a great job with this undercard, katsidas does not know the meaning of defense, and they are giving several intriguing match-ups just like mma does. i told some friends last year that if boxing were to survive in the states, they would have to do this, and not just be 1 fight top heavy(it will also be interesting to see the payout for this event) so there is a good chance that if the main is a bomb, which has happened sooooo many times in boxing, at least 1 fight will be a hit. still wiith the ufc’s popularity and boxing waning, this could end up pretty even. :-)

by bdw on Aug 19, 2009 12:38 AM EDT up reply actions   0 recs

I’ll watch the UFC live, but I love Floyd Mayweather Jr.

Twitter: @Mike_Fagan_13
http://www.sackmikegoldberg.com

by Mike Fagan on Aug 18, 2009 8:51 PM EDT reply actions   0 recs

I’ll watch the UFC live, but I love to hate Floyd Mayweather Jr.

Will not pay full price for either…being broke sucks.

A man should never waste an opportunity to keep his mouth shut.

by iiowyn on Aug 18, 2009 8:57 PM EDT up reply actions   0 recs

The Mayweather fight will outsell the UFC by a decent margin, but it won’t do half the buys 100 did and Money better be thanking his lucky stars that Zuffa didn’t get ahold of Fedro in which case he would have been royally fucked.

Walla walla walla I'm an idiot.

by ufc4 on Aug 18, 2009 8:53 PM EDT via mobile reply actions   0 recs

My prediction:

Mayweather: 500,000
UFC: 375,000

Still not a victory for Mayweather…. He would get wrecked against Tito, Brock, GSP, and a few others. That is unless he fights Manny…. And there is no way Dana White is going up against that fight. He has even said he wants to see that fight and it will be big.

by AlwaysRelaxing on Aug 18, 2009 9:24 PM EDT reply actions   0 recs

So you are predicting 2.3 million buys?

A man should never waste an opportunity to keep his mouth shut.

by iiowyn on Aug 18, 2009 9:38 PM EDT up reply actions   0 recs

still very hard for boxing to do a million buys sans oscar. oscar/pacman barley did a mil, and that was before we knew odh was shot.

by bdw on Aug 18, 2009 11:59 PM EDT up reply actions   0 recs

If nothing else, I have to give credit to Golden Boy for putting on an undercard that isn’t just crappy filler. It’s good to see boxing’s finally learning.

Anyway, UFC 103’s main event is pretty lackluster, but I agree with the people saying the undercard is really stacked. I’m guessing Mayweather/Marquez will win this match-up though.

by Chromium on Aug 18, 2009 9:55 PM EDT reply actions   0 recs

This isn’t a great comparison. The real question would be how would a guy like Lesnar draw against Pacman.
If a guy like Mayweather who is arguably the most talented fighter in the sport and potentially its #3 draw can’t beat this card then it will prove that boxing has fallen way behind the UFC in terms of PPV clout.

I dislike Matt Hughes.

by MonkeyCHops on Aug 18, 2009 10:29 PM EDT reply actions   0 recs

If it means anything, for the first time in probably ever a huge boxing fight is getting shown on delay down here (Australia) so that they can show UFC 103 live.

I’m not sure if thats because they think the UFC is surpassing boxing or simply because they fucked us around by putting UFC 91 on delay (ANDRE RIEU) and UFC 100 (Some boxing fight…Darchynian i think which is understandableish).

This shirt is "dry clean only", which means it's dirty.

by SamCupitt on Aug 18, 2009 11:21 PM EDT reply actions   0 recs

Wasn’t this fight originally supposed to go head to head with UFC 100?

by Zack Gobie on Aug 19, 2009 2:25 AM EDT reply actions   0 recs

They thought about it, but thought better and moved it to the 18th of July I believe.

by filipinomix2oo0 on Aug 19, 2009 3:59 AM EDT up reply actions   0 recs

Sounds like the Boxing card will likely out draw the UFC

Then we will have to deal with the Mayweathers and Lampley’s of boxing acting like the comparison of 1 stacked boxing card (or at least that is what I am taking from the comments here, I have no idea) verse 1 average UFC card shows how much better boxing is, etc….all while the ignore the fact that on a year long basis the UFC destroy’s boxing by putting on regular, strong cards that accumulate much much more and are continously growing.

Boxing will win this little comparison and then pat itself on the back and return to ignoring what it is doing wrong because “it showed MMA who is boss!”…

by Razreshat on Aug 19, 2009 8:14 AM EDT reply actions   0 recs

It has to beat UFC 100 for them to say anything.

A man should never waste an opportunity to keep his mouth shut.

by iiowyn on Aug 19, 2009 12:15 PM EDT up reply actions   0 recs

well will see

i think it will be close. but i think tito vs. rampage and randy couture v.s lesnar 2 on the same card would kill mayweather v.s pacman. in the ppv buys

by SHOWMAN 56 on Aug 19, 2009 10:48 AM EDT reply actions   0 recs

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