"Fedor: Coming Soon" Showtime Commercial
by Nick Thomas on Aug 16, 2009 5:37 PM EDT
in News
67 comments
According to Strikeforce CEO Scott Coker:
Fabricio Werdum and Brett Rogers have emerged as the frontrunners to face Fedor Emelianenko at a Strikeforce event sometime in November.HT: Sherdog.com
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This is the awesome commercial I heard about? Really?
A man should never waste an opportunity to keep his mouth shut.
by iiowyn on Aug 16, 2009 5:42 PM EDT reply actions 0 recs
i'll admit...
It was a lot cooler last night… on the tv. but still nothin too special. lol.
I'm like PacMan fightin you silly kids... throw ya Hatton the ring, and get knocked outlike Ricky did.
lol.
by Loot on Aug 16, 2009 6:23 PM EDT up reply actions 0 recs
It was completely corny and lame last night. Everyone at the bar laughed at it.
by brandonh on Aug 16, 2009 6:42 PM EDT up reply actions 0 recs
It reminded me of a commercial for a bad made for tv movie but it was still better than sticking his head on top of New York City cabs with the “do you know this man?” question.
by who me on Aug 16, 2009 7:37 PM EDT up reply actions 0 recs
Well, at least there was some fight footage in that cheesy promo. As opposed to the Showtime norm of having a fighter stand or walk slow-mo through a junkyard or deserted street.
by dv8shun on Aug 17, 2009 10:57 AM EDT up reply actions 0 recs
Rogers needs to be te last guy to fight Fedor, this is the one that they should build to on PPV, the working class american against the unbeaten foreigner
by davec84 on Aug 16, 2009 5:47 PM EDT reply actions 0 recs
yeh, they’re making him into a film lol
they are awful strikeforce, what an awful broadcast last night – the ‘key to the cage’ animations were very retarded. I hope they go the same direction as Affliction cos they are idiots. And Fedor needs to fight better fighters than Werdum… Strikeforce don’t want to put him in with Rogers or Overeem because if he beat them they would have no more fighters left for him. That is just wrong, MMA is about the best fights today!
by Ilias on Aug 16, 2009 5:48 PM EDT reply actions 0 recs
you mean those ‘the key for mousasi to win the fight is the armbar’ – by shamrock ?
by CVD on Aug 16, 2009 6:03 PM EDT up reply actions 0 recs
dude... Every key to win was ROFL worthy....
I'm like PacMan fightin you silly kids... throw ya Hatton the ring, and get knocked outlike Ricky did.
lol.
by Loot on Aug 16, 2009 6:24 PM EDT up reply actions 0 recs
Cyborgs was the same as how she finished it.
Top position + downward strikes.
by DirtyML on Aug 16, 2009 7:30 PM EDT up reply actions 0 recs
Yeah they legitimized the whole thing with this one.
/irony
You don't look like a Tanaka.
by spectaa on Aug 16, 2009 7:36 PM EDT up reply actions 0 recs
We can only hope...
Someone makes a compilation of every “Key to the Cage” montage and sticks it on Youtube.
by dv8shun on Aug 17, 2009 11:48 AM EDT up reply actions 0 recs
Showtime produces the shows and did those commercials.
by MMASuPreMaCy on Aug 16, 2009 8:03 PM EDT up reply actions 0 recs
Don't get me wrong, Fedor is awesome....
But 2 of those guys on that list of the “greatest fighters in the world” weren’t even HWs now or then. Fedor is a badass, but Dana is right. He’s not fighting the best in the world. Overeem is the only person who will give him any kind of challenge right now in Strikeforce and that’s assuming he can piss clean in the US.
by Dexerion on Aug 16, 2009 6:06 PM EDT reply actions 0 recs
Mauro needs to calm down. He looks like he’s doing a Chris Farley routine.
Keep firing Assholes!
Damn the torpedoes, full speed ahead.
by Ubernoober on Aug 16, 2009 6:14 PM EDT reply actions 0 recs
he needs to get that rash on his neck looked at too...
i couldn’t stop looking at it on Inside MMA. Hypno-rash.
by Grappo on Aug 16, 2009 7:50 PM EDT up reply actions 0 recs
dude u are so right me and a few buddies who follow the sport very closely and know who mauro is were like “wtf?!?!” my friend even went as far as saying they shouldnt put him on camera with that shit on his neck its bad publicity haha
by buttters on Aug 16, 2009 8:39 PM EDT up reply actions 0 recs
I laughed last night when I saw Sobral and Lindland on that list…
besides that, I’m surprised they didn’t add HMC and call him one of the greatest fighters of all-time…
by Reaser16 on Aug 16, 2009 6:22 PM EDT reply actions 0 recs
Making HMC out to be awesome:
If they get Boondock to do it up right, I’d be completely behind that.
It ends in an armbar or a strangle regardless.
by capital L on Aug 16, 2009 6:32 PM EDT up reply actions 0 recs
Babalu was a heavyweight when Fedor beat him
and was undefeated and very highly regarded at the time. And has been in the top 10 at LHW for most of this decade.
Follow me on Twitter @KidNate
by Kid Nate on Aug 16, 2009 9:09 PM EDT up reply actions 0 recs
What is up with Shields? Is he just nervous for being on camera?
by TennesseeTopTeam on Aug 16, 2009 6:27 PM EDT reply actions 0 recs
He’s standing beside Mauro in freakout mode.
Keep firing Assholes!
Damn the torpedoes, full speed ahead.
by Ubernoober on Aug 16, 2009 6:27 PM EDT up reply actions 0 recs
What happened to the UFC's
ownership of affliction’s archives? does M-1 have ownership aswell?
I'm old school hating Lesnar, I've been hating Lesnar since '08
by MicahW on Aug 16, 2009 6:27 PM EDT reply actions 0 recs
It was an M-1 co-promotion, so I’m sure they have access to it as well.
by Zack Gobie on Aug 16, 2009 6:30 PM EDT up reply actions 0 recs
I believe Fedor negotiated the rights to the footage of his Affliction fights.
by argyle on Aug 16, 2009 6:30 PM EDT up reply actions 0 recs
The whole time he was being interviewed and when he looked like he was paranoid or something.
by TennesseeTopTeam on Aug 16, 2009 6:28 PM EDT reply actions 0 recs
Should really take advantage of that preview button.
by TennesseeTopTeam on Aug 16, 2009 6:33 PM EDT up reply actions 0 recs
What about Hong Man Choi, Zulu, and Ogawa? =/
by Sokonojudo on Aug 16, 2009 6:38 PM EDT reply actions 0 recs
The other thing they all have in common (with the exception of Big Nog) is that they all got kicked out of the UFC too.
Keep firing Assholes!
Damn the torpedoes, full speed ahead.
by Ubernoober on Aug 16, 2009 6:45 PM EDT reply actions 1 recs
I was expecting to see Tony Soprano.
'Ello G'vnor!
by IHateMMA on Aug 16, 2009 6:48 PM EDT reply actions 0 recs
Question.
It was my understanding that M-1 had the international rights to the Afflicition fights, but not the U.S. rights.
How can they be using footage from the AA fight?
Does anyone here know the situation regarding the footage?
by Lynchman on Aug 16, 2009 6:52 PM EDT reply actions 0 recs
I'm sure M1 owns the right to show Fedor in Affliction footage...
How do I know? well, because they just did..,
by David_ on Aug 16, 2009 7:00 PM EDT up reply actions 0 recs
You notice that one fight was the only footage that was shown. Showtime was the PPV provider for Affliction ‘Day of Reckoning’ so it’s probably Showtime that has the rights to show the footage currently.
by who me on Aug 16, 2009 7:39 PM EDT up reply actions 0 recs
They should have mentioned Arona, Herring, Coleman, Randleman, and Fujita. All were damn good when he faced them.
by FlyByKnight on Aug 16, 2009 6:54 PM EDT reply actions 0 recs
Good start.
I think they could put together a fun ad using all of the UFC’s top stars calling Fedor the best in the world in public forums (like Randy did on Raw Vegas TV).
by Michael Rome on Aug 16, 2009 6:57 PM EDT reply actions 0 recs
I remember FSN did something like that on the “Baddest man on the planet” They showed quotes from Diego Sanchez, Brandon Vera, Rogan and Wanderlei all saying Fedor was on a class by hiimself, all this with Fedor training in the background.
by David_ on Aug 16, 2009 7:07 PM EDT up reply actions 0 recs
plus the suspense music form 28 Days Later, all ending with Fedor walking to the ring.
by David_ on Aug 16, 2009 7:09 PM EDT up reply actions 0 recs
yeah...
I don’t really get how people don’t see what a great ad this is. It should be JUST LIKE THIS. You tease the debuting fighter by saying he is great and showing him landing one HUGE knockout shot.
You’re not selling Fedor to guys who hang out on BE with this ad. You’re selling him to guys who just happen to be watching Showtime. You run this ad and make it seem like a fighter they can’t miss. Random guy waiting for a movie to start on Showtime who sees this ad isn’t going to say “they’re calling Tim Sylvia one of the greatest fighters in the world?!” they’re going to say “looks like this guy is good, and damn, he knocked that guy with the beard clean out!”
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
by Brent Brookhouse on Aug 16, 2009 7:13 PM EDT up reply actions 0 recs
Fan #1: "looks like this guy is good, and damn, he knocked that guy with the beard clean out!"
Fan #2: “I saw that guy with the beard fight Amir Sadollah the other week, he beat him too, this Fa-door must be really something!.”
by DirtyML on Aug 16, 2009 7:32 PM EDT up reply actions 0 recs
Fan #3 “Brock would kick his ass.”
Keep firing Assholes!
Damn the torpedoes, full speed ahead.
by Ubernoober on Aug 16, 2009 7:33 PM EDT up reply actions 0 recs
May I?
Fan #4 “I didn’t know we had showtime, ma!”
'Ello G'vnor!
by IHateMMA on Aug 16, 2009 7:35 PM EDT up reply actions 0 recs
Fan #2 “Hell yeah, I never miss an episode of Dexter.”
Keep firing Assholes!
Damn the torpedoes, full speed ahead.
by Ubernoober on Aug 16, 2009 7:42 PM EDT up reply actions 0 recs
Fan #5 “Why does that 35 year old man have braces?”
by brad23 on Aug 16, 2009 7:51 PM EDT up reply actions 0 recs
Fan #6 “Why do these announcers keep rooting for the girl who just lost?”
Walla walla walla I'm an idiot.
by ufc4 on Aug 16, 2009 11:07 PM EDT up reply actions 0 recs
Fan #7: There was a UFC event on this past weekend? Wait, what’s Strikeforce?
by dv8shun on Aug 17, 2009 12:00 PM EDT up reply actions 0 recs
last night i was at my girlfriends friends house. all couples. 5 dudes 5 girls…. right when the commercial for fedor came on all the guys were like damn i cant wait to see him fight. IMO the best way to go about advertising fedor would be to do just that of get all the guys affiliated with the UFC to quote on camera that this is indeed THE best fighter in the world. not just that but come on the list could have gone on and on when they mentioned all the best fighters that have something in common. herring, randleman, coleman, arona, hunt, fujita, are all known names they could have thrown out there. not to mention the girls at the place last night were all sipping on wine and talking about how interested they were in watching fedor fight after all us guys were discussing how bad ass the commercial was
by buttters on Aug 16, 2009 8:45 PM EDT up reply actions 0 recs
YES! awesome find dude! that video needs to be the blue print for future promotion of fedor
by buttters on Aug 17, 2009 1:43 AM EDT up reply actions 0 recs
How do they have any footage at all to show of Fedor? Doesnt UFC own Pride and Affliction video vaults? I guess they could show him vs HMC lol
"Frank Mir had a horseshoe up his ass. I told him a year ago. I pulled it out of him and I beat him over the head with it." Brock Lesnar
by pitbull187 on Aug 16, 2009 7:42 PM EDT reply actions 0 recs
Showtime was the PPV provider for Affliction ‘Day of Reckoning’, which is why they only used footage of the AA fight.
by who me on Aug 16, 2009 7:48 PM EDT up reply actions 0 recs
Got ya thanks for clearing that up.
"Frank Mir had a horseshoe up his ass. I told him a year ago. I pulled it out of him and I beat him over the head with it." Brock Lesnar
by pitbull187 on Aug 16, 2009 7:49 PM EDT up reply actions 0 recs
I believe that’s one of the perks of co promotion… Remember it was affliction/m1 global presents
by kanodogg on Aug 16, 2009 7:49 PM EDT via mobile up reply actions 0 recs
ya i get that but could you imagine the highlight package ufc could put up for fedor.
"Frank Mir had a horseshoe up his ass. I told him a year ago. I pulled it out of him and I beat him over the head with it." Brock Lesnar
by pitbull187 on Aug 16, 2009 7:53 PM EDT up reply actions 0 recs
To say that Fedor may not piss clean is ridiculous. Your hatred of him shines through.
I think the ad was perfect. Brent is right, that was not for the MMA hardcore but rather for the average fan that tuned in just to see Gina. That being the case, it hit the nail on the head. Put some names up there that are recognizable and show Fedor KOing someone. It was a great teaser to make that average fan look forward to watching him fight.
As far as the keys of the fight, they were ridiculous. Mousasi by armbar and Sobral winning the clinch game? Should have been the other way around. Most of them were way off.
I think Jake looked like that because Frank was probably just off camera. If you remember correctly they had a little war of words.
Reverend Turk
MMA Gospel
www.mmagospel.com
www.blogtalkradio.com/MMAGospel
by Stay Down on Aug 16, 2009 7:58 PM EDT reply actions 0 recs
wrong guy
he was talking about overeem
i guess your knee-jerk defense of fedor shines through
:)
by Django Z on Aug 16, 2009 8:04 PM EDT up reply actions 1 recs
Yeah, I misread that. Good job on calling me out!
www.mmagospel.com
www.blogtalkradio.com/MMAGospel
by Stay Down on Aug 17, 2009 6:46 AM EDT up reply actions 0 recs
How exciting
/eye roll
www.mma-elite.com
by Brad Ackerson on Aug 16, 2009 8:27 PM EDT reply actions 0 recs
Nice promo
I liked it , considering they can’t use most of Fedor’s footage if any , the Arlovski knockout was a good choice . It’s actually one of my favorites together with Hendo’s ko of Bisping.
I hope Fedor gets to fight Werdum , Overeem and Rogers in that order . Three quality fights (I know , non of them is Lesnar , booo hooo…live with it)
by JoelMan on Aug 17, 2009 7:49 AM EDT reply actions 0 recs
About the Coker quote:
Is this how Strikeforce is going operate? Fighter wins debut SF fight, is in the mix for a title shot (Instead of slowly racking up wins). At least Brett has been exposed to Strikeforce/EliteXC viewers for awhile now. Yes, I get that Coker can’t put on shows every few weeks like Dana can, but still.
I imagine the women’s division is going to be like that: Bringing in fighters with good records from smaller organizations for immediate title shots. With no build-up or reason for the audience to care.
On another note, I think Strikeforce is falling into the pitfall of relying too much on the hardcore/internet. Think most casual fans (The ones who will make or break a company) know who Werdum is? Or Fedor for that matter?
by dv8shun on Aug 17, 2009 10:54 AM EDT reply actions 0 recs
Affliction anyone?
This is the same thing Affliction did and while it made many of us hardcore mma fans happy, it does nothing for a promotion.
I predicted the end of Strikeforce in 14 months right after they signed Fedor, I am guessing they might las a bit longer, hopefuly long enough for Fedor to fight three fights co promoted with M-1 Gobal therefore making him a real free agent.
www.mmagospel.com
www.blogtalkradio.com/MMAGospel
by Stay Down on Aug 17, 2009 1:11 PM EDT up reply actions 0 recs
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