Regardless of the Result of Gina Carano vs. Cyborg Santos, Women's MMA Will Be Okay
by Michael Rome on Aug 14, 2009 11:38 PM EDT
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Fans have anticipated a fight between Cyborg and Gina Carano since July 2008 when Cyborg demolished Shayna Baszler. A little over a year later, it's finally happening, and despite promotional hiccups the fight is building steam. I fully expect it to earn the best Strikeforce rating yet on Showtime, and it may even eclipse the Showtime record set by Kimbo Slice and Tank Abbott.
Skeptics of women's MMA argue that if Cyborg wins the sport is dead. They couldn't be further from the truth. It would be a very temporary setback in a sport where new girls get into gyms across the country every day to train to be professional fighters. There will be a wave of new girls ready to compete in a few years as a result of Gina Carano's success, and that wave will bring the sport to new heights.
Regardless of the result, the sport of women's MMA will be fine. If Cyborg wins she'll be a star, and Gina will surely fight her way back to an even bigger rematch. If Gina wins, it's on to the next contender while Cyborg builds herself back up for a rematch. The fact that this fight would be so big was not inevitable, nobody in the U.S. really knew Cyborg before she killed Shayna Baszler. All it took was a dominant performance with Gina at ringside to get fans salivating for a big fight. There will be other girls.
Creating female stars is key for Strikeforce, because the UFC is capable of stealing all the male stars they make with the exception of Fedor. Most fighters want to be in the UFC, and Zuffa will surely make big offers to guys like Jake Shields when their contracts come up. They won't do the same for the women, which gives Strikeforce a unique opportunity to build a division free from interference.
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Can you make another Cyborg?
The reason it has the potential to kill the sport of female MMA is because an opponent who doesn’t look like a “natural woman” may end up beating Gina to a bloody pulp, which could look a little too much like domestic battery. I think there is a lot of scary downside to this fight for Showtime, Gina, and Women’s MMA.
But yeah, the fight had to happen. And it’ll be a barnburner.
A wise man told me don't argue with fools
Cause people from a distance can't tell who is who
Even if she takes a beating, so what? Baszler took one on CBS, and nobody made a peep. She’ll be fine, even if she loses.
All of this kind of reeks of condescension to women. “The media” will be outraged by her getting beat up. It just seems like a number of continuous excuses from people who don’t want the sport to succeed. Not saying that’s you, but if Cyborg wins people will pay to see if anyone can beat her. I chose that picture above for a reason—she is a VERY marketable star.
by Michael Rome on Aug 14, 2009 5:16 PM EDT up reply actions 1 recs
I think it will be different for someone like GIna—a fan favorite, a babyface—to take a vicious beating. We shall see. The thing about Cyborg is, I don’t think she “looks” like a women’s mma star, and I don’t know how marketable she will be, nor whether any “natural” woman would be able to rise up to beat her.
But this is all speculation. Gina may win, and all of this will be moot. I’m just saying, it’s not for nothing that people are suggesting that a lot hinges on how this fight goes.
A wise man told me don't argue with fools
Cause people from a distance can't tell who is who
all this fight means is that MMA gyms across the US will get a big jump in female memberships… hopefully.
"I’m not going to stop yelling because that would mean, I lost the fight!"-Kenny Powers
shooter/cutter for AllElbows.com
Gina said in an interview she hopes that this gets women to train because knowing how to fight is empowering—whether or not you compete, having that self-confidence, that kind of calm, is a wonderful thing.
I think the bigger concern is the quality of the fight, given the five five-minute rounds. Both may look great, and I know women are just as capable as the men in regard to match duration. These two women haven’t, however, been tested on this large of a stage with such a long match consisting of five-minute frames. That’s my concern, not who wins.
It’s far worse for WMMA if the fight sucks than if one beats the other to a pulp. Then critics can say “Oh look, women can’t fight like men, who are real athletes.” Anyone who really thinks that should meet Mega Megu…
Shameless self-promotion! http://twitter.com/scb0212
Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better. -Samuel Beckett
by Scott C. Broussard on Aug 14, 2009 5:32 PM EDT up reply actions
I wouldn’t worry about this. I’ve seen just about every Carano MMA and MT fight and I’ve never been bored, and I’ve never seen a single boring Cyborg fight.
by Michael Rome on Aug 14, 2009 5:37 PM EDT up reply actions
Clearly showman is ignorant. I won’t divulge more into that but the biggest problem looming in I’m opinion is building stars in weight classes. How long will it be til Gina or cyborg clean out the 145 pound woman division? And in that time how many times will one of them miss weight? Showtime and strikeforce can’t schedule shows around their menstrual cycles. Since Gina said she plans her fights around them.
They need another emerging star in a different weight to show up. The wec couldn’t just have urijah and the FWs, they needed Miguel and the BWs and varner and the lws, once this fight is over they wnt have a marketable fight of this magnitude until the re match.
Also setting up stars in different weight classes set up super fights like Penn vs GSP or the anticipation of a possible Torres vs Faber fight.
That’s strikeforces key in my mind is diversifying womans mma, not keying in on this fight as the pinnacle of womans mma
"What do you want from me?..... A Slap?"
by xtremecouture on Aug 14, 2009 5:28 PM EDT via mobile reply actions
no its not irrogance its fact
look they tried buliding woman boxing and look how that turn out not well.. this the same case because you only have two female mma fighters that people know of. after that their is no one else to hype it up to attract people. its good fight but its not mainevent worthy over the guys i am sorry . this is just strikeforce trying to get some good pr, man sport are always going to get more attention over the woman sports. look at from this stand point more media coverage and more people follow the NBA than WBA.
The problem with using the boxing comparison is that boxing is on a downward slope and has been for years. Add that with politics, and what happens is that even the best female boxers won’t be able to fight each other. MMA (mainly the UFC but more people are getting into MMA in general) is on an upward climb right now, so more eyes are on the sport of MMA, and womens MMA can ride off of the popularity that the sport is in right now.
The problem with using the NBA vs WNBA example is that they are team sports, and each team represents a certain city/state. For example, the Lakers represent Los Angeles, so there really isn’t need for the Sparks to represent the same city. Unlike basketball, MMA is 50% sport and 50% entertainment, therefore, marketability of ONE fighter becomes a factor. GIna is marketable, and so is Cyborg.
Also, there are female athletes out there, but not enough female sports that one can make a career out of. With Womens MMA, the avenue is opened up for more female athletes to make money.
Look man, maybe Womens MMA will go by the wayside, but the fact is that there is no indication of that as of yet. We are pretty much seeing the start of a new sport/thing, and honestly, no one knows where it is really headed. Yes, looking out other female sports gives us an indication of where Womens MMA COULD POSSIBLY go, but it is also a different animal in its entirety.
Boxing tried to build women during Mike Tyson’s prime, and it was completely unsuccessful.
by AlwaysRelaxing on Aug 14, 2009 7:03 PM EDT up reply actions
Question for you Rome, what keeps Zuffa from taking the female fighters away from Strikeforce if they want? Is it the lack of value for Zuffa, the difficulty in taking something already seen as entrenched, or a combination of both or something else?
A man should never waste an opportunity to keep his mouth shut.
Nothing
Except the difficulty of finding a market. And if Coker finds that, Dana WILL steal it.
Don't believe a word I say, I don't train BJJ.
I blog at TangleBones - you should follow me on Twitter here.
I call BS
That’s like saying “Without the UFC, US MMA would be OK”
um…no
If woman’s MMA continues to blows up…. couldn’t the UFC just create a belt in a lower weight class… like 135?
Girls just want to be marginalized
It would be a very temporary setback in a sport where new girls get into gyms across the country every day to train to be professional fighters. There will be a wave of new girls ready to compete in a few years as a result of Gina Carano’s success, and that wave will bring the sport to new heights.
Can we find a word other than “girls” to refer to these women? Like, I dunno, “women”?
Don't believe a word I say, I don't train BJJ.
I blog at TangleBones - you should follow me on Twitter here.
What if he was referring to youths?
Bolts from the Blue // "Game over." - Jamal Williams
Bloody Elbow // "Every normal man must be tempted at times to spit upon his hands, hoist the black flag, and begin slitting throats." - H.L. Mencken
by Richard Wade on Aug 14, 2009 6:19 PM EDT up reply actions
Don't be silly.
Either this site is trying to prove that it’s a legitamate news source or it isn’t. Pretending that what he wrote might mean something other than the meaning of the actual words on the screen is disengenuous. You know as well as I do that writing that paragraph for a newspaper news desk would get you fired.
And writing it in support of women’s MMA is just shameful. BE is supposed to be trying to be better than this.
Don't believe a word I say, I don't train BJJ.
I blog at TangleBones - you should follow me on Twitter here.
Well, it all depends on whether you consider “girls” to be a parallel construction with “boys,” and what you think are the counterparts to “guys,” “dudes,” “fellas,” or whatever other slang term for “men” is thrown about when you’re trying to be informal. I understand your point, but sadly, most of the informal terms that people use to refer to women are derisive or demeaning, so in the case of “girls,” it ends up being the least of many evils.
It’s true. Just because he didn’t write “sluts” or “hos” or whatever, all of womankind should be grateful.
Don't believe a word I say, I don't train BJJ.
I blog at TangleBones - you should follow me on Twitter here.
I’m referring to all the teenagers that have joined women’s MMA gyms and are a few years away from legal participation in fights.
by Michael Rome on Aug 14, 2009 6:23 PM EDT up reply actions
people dont realize the womans MMA right now is like mens MMA in in the early 90’s at best,hence the lack of depth, but in 10 years, we will laugh at how one-dimensional Gina and Cyborg are….. i just cant wait for a female BJ Penn type fighter to break big.. patience people.
"I’m not going to stop yelling because that would mean, I lost the fight!"-Kenny Powers
shooter/cutter for AllElbows.com
Actually...
Cyborg is pretty well rounded. Shes top notch in Boxing, MT, Wrestling, and improving her BJJ in Chute Boxe.
by MMASuPreMaCy on Aug 14, 2009 6:38 PM EDT up reply actions
I can’t really see women flocking to MMA gym’s to fight. The main sports MMA pulls from are Wrestling, BJJ, Muay Thai, & Kickboxing. Women’s Wrestling is basically non-existant. The striking arts have some but not many females. And BJJ has some.
Not to mention women want to have babies and stuff like this…..
by AlwaysRelaxing on Aug 14, 2009 7:14 PM EDT up reply actions
Oh, didn’t know women wanted to have babies. Though, I heard some crazy thing where exercising is good for you before, during, and after you are pregnant. =)
by MMASuPreMaCy on Aug 14, 2009 8:18 PM EDT up reply actions
My old gym, about 25% of the people there were female, including one of the coaches (who is a pro fighter). The gym I just started at is run by two men and a woman, and as far as I’ve seen has a significant number of women. That’s a small sample size, but it’s also two separate gyms on opposite sides of the continent. Take from it what you will.
"I'm AJB and I endorse this nut-puncher."
If that's what you meant,
Then that’s what you should have said. As it reads now, there’s no way to infer that.
And if you do mean that, why don’t you think women over 18 have an interest in training MMA?
Don't believe a word I say, I don't train BJJ.
I blog at TangleBones - you should follow me on Twitter here.
There’s certainly nothing wrong with keeping on our asses, but I think you’re making a mountain out of a molehill here. The problem is that the word “girls” isn’t just used to describe female children and adolescents.
men/women
boys/girls
guys/???
I’d wager that the overwhelming majority of people use the term “girls” opposite “guys” in that pair.
Also, maybe you didn’t infer Mike’s message, but I interpreted it how he meant for it to come across. When people talk about a “new wave” of athletes, I assume they’re discussing teenagers coming up in the sport.
Twitter: @Mike_Fagan_13
http://www.sackmikegoldberg.com
Traditionally guys is paired with gals or dolls.
And say what you like, a century of feminist thought calls bullshit on your argument.
Don't believe a word I say, I don't train BJJ.
I blog at TangleBones - you should follow me on Twitter here.
How many times a day do you use the word “guy” or “guys?” How many times a day do you use the word “gal” or “gals?” I’d venture to guess that you are more likely to use the word “guys” to address a group of females than you are “gals.”
Again, I get your point, but I’d feel better if we were getting it from a woman, who could articulate her problems with the word usage, and ways to tailor language to make it more gender-sensitive. Your way seems a tad paternalistic for my tastes.
Oh, it’s true, “gals” isn’t as common as “guys.” But this wasn’t a slang-a-thon, it was an editorial, and the right word to use was “women.”
But I’m curious: why do you need a woman to point this shit out? The few women who frequent this site have enough problems with the 300 comments about Gina’s breasts and that animated gif Nick Thomas posts every time her name comes up in every single thread about women’s MMA that they don’t feel the need to hold this site’s feet to the fire. This site is so unfriendly to women, that it’s no wonder they don’t complain – they just leave.
Should I, as a guy, be okay with marginalizing women? Should you?
Don't believe a word I say, I don't train BJJ.
I blog at TangleBones - you should follow me on Twitter here.
Also, I won’t be taking your perspective on this issue after reading this on the front page:
Many of their sessions ended with Gina cleaning and making sandwiches.
Zero credibility in this discussion.
Don't believe a word I say, I don't train BJJ.
I blog at TangleBones - you should follow me on Twitter here.
i am just saying, wait til top female athletes from college sports start training in MMA after there college careers are over, to make a living off there athleticism, then wmma will really blow up.
"I’m not going to stop yelling because that would mean, I lost the fight!"-Kenny Powers
shooter/cutter for AllElbows.com
i am just saying, wait til top female athletes from college sports start training in MMA after [their]college careers are over, to make a living off [their] athleticism, then wmma will really blow up.
And let’s not forget the future Olympian boxers who will likely cross-train and transition from one combat sport to another.
i woul;d say that
it would be just irrelant as the WBA is to basketball and female boxing is to boxing
Here's a scenario
Cyborg/Carano engage in an all-out war/fight of the year type scrap, the video of it goes viral and the inevitable rematch becomes a sensation. Gina has shown amazing resiliency in all of her fights, as well as rapidly developing jiu-jitsu— to me there’s a lot of scenarios in place for a ‘stunning’ Carano comeback victory, which is exactly what would be the most ideal development for women’s MMA.
by Trust Doesn't Rust on Aug 14, 2009 6:52 PM EDT reply actions
it will be onesided destruction
this fight end in the first round with Cyborg TKO Gina. this is not gonna be a griffin v.s bonnar recarination thats for sures.
I agree with Gina or without Gina Female MMA isnt going anywhere… and that’s the problem – that its NOT going anywhere.
At the end of the day female competition has a ceiling and it may be a good addition as a novelty to build an org with but it wont work well building an org around.
Gina gets buzz and you can promote her fights but that’s it – it’s an anomaly that wont carry over for Female MMA in general.
Who wants to watch 13 year old boys fight? its the same thing… WNBA has a niche but its like watching a boys high school basketball game.
I would shell out just as much money to watch a card with Sarah Kaufman, Mega Megu, or Roxy Modafferi as I would for most of the main card men in the UFC. Lots of other people would too. It’s not like you have to fill an entire card with women and struggle to build up a headliner; just put on good fights on the main card under established headliners and let the audience decide – AFTER seeing them fight – whether or not they’re main event worthy.
And if you think women fighting is like 13 year old boys fighting, I invite you to be punched by someone like Cyborg or Kaufman.
"I'm AJB and I endorse this nut-puncher."
At the end of the dayfemalelightweight competition has a ceiling and it may be a good addition as a novelty to build an org with but it wont work well building an org around.
GinaUrijah Faber gets buzz and you can promoteherhis fights but that’s it – it’s an anomaly that wont carry over forFemalelightweight MMA in general.
Who wants to watch 13 year old boys fight? its the same thing…
If you don’t think that the same arguments for why 145- and 135-pound divisions for women won’t work can’t also be applied to the men, then you’re buying into sexist ideology. The ONLY thing that matters in fighting is whether the fights are well-matched, and that the fighters are skilled and exciting. Of course stars help spread awareness and acceptance, but WITHIN the fanbase, if you like fighting, then you’ll like good fights, whether the fighters have penises or not.
The reason why the WNBA fails as an analogue is simple: There are things that most male basketball players can do, that most female basketball players cannot, and our expectations are such that if there isn’t a lot of above-the-rim play and high-altitude athleticism, we get bored. As soon as more than 50% of the women playing basketball are dunking, and highlight-reel dunks become commonplace, the WNBA will hit a tipping point and gain popularity.
However, in MMA, there is no reason why the women can’t do everything that the men can do, in the same fashion as the men. They’re not competing against the men, nor are they competing against a course that is scaled to male dimensions. Weight classes are balanced. That means that ALL you are seeing is woman vs. woman, mano-a-mano, unarmed combat, and the better, tougher athlete will come out on top.
How come no one mentions women’s tennis when they discuss how popular/unpopular women’s MMA might be?
If you think the ceiling for the 135lb and 145lb male division is the same as the female dvisions… they arent even in the same stratosphere.
It’s not even a “supply side” issue… you could have the same amount of female talent as male and it still wouldnt change this because its a “demand side” issue.
The demand ceiling for female MMA is not even close to the demand ceiling for male MMA.
Like I said Female MMA is not going anywhere because there will always be a niche for it.
Your logic is circular: You say that the “ceiling” for female MMA at 145 pounds is lower than the ceiling for men’s MMA at 145 pounds, because “the demand ceiling for female MMA is not even close to the demand ceiling for male MMA.”
Why is the ceiling for women’s MMA arbitrarily set, while the demand for men’s MMA limitless? To me, the evidence shows that the highest-rated fight on US television fought by men had 7.281 million viewers, while the highest-rated fight fought by women had a viewership of 5.508 million viewers, approximately 76% of that total. Problem is, the highest-rated fight fought by 145-pound men had a little over 1.5 million viewers, or about 21% of that total. So it looks like 145-pound men have a while to go to demonstrate that their “demand ceiling” is higher than a comparable female fight, let alone demonstrate that it’s equal to a male heavyweight fight.
And even assuming that you’re right, and women’s fights will only ever reach about 80% of the demand for men’s fights, where’s your evidence that comparably-weighted men’s fights will reach that level? Bias against smaller men is at least as entrenched and socially acceptable as bias against women, and the accomplishments of male fighters will remain muted by calls for them to move up in weight and “challenge the big boys.” With female fighters, it is unlikely that there will be a clamoring for the best women to fight the best men, and as such, being the best in the world will carry its own weight.
I say that the demand ceiling for females fighting is between 85 and 95% of whatever the ceiling for men fighting is, and that’s ONLY because of the persistent sexism that doesn’t consider fighting to be “ladylike.” Carano and Cyborg are trailbalzers, but let’s be clear here; there’s still room to grow.
No, I dont think the female ceiling is anywhere close to 80% of the same male divisions…
2 one legged guys fighting on network tv would get more ratings than the wec… what does that prove?
Pacquiao, sugar ray, etc… and almost every big money fight today is by the lower weight guys… Female Fighting has never worked in all of history.
If the ceiling was even half of male 145 and 135 Zuffa would be all in. The cost of entry and potential roi would be astronomically good.
Its a novelty act that makes for differentiating the value proposition for now and will most likely settle into its own niche once the war is over.
2 one legged guys fighting on network tv would get more ratings than the wec… what does that prove?
really??? provide facts please… not absurd hypothetical arguments….. and its not that hard to beat WEC ratings(minus faber or torres)
"I’m not going to stop yelling because that would mean, I lost the fight!"-Kenny Powers
shooter/cutter for AllElbows.com
Pacquiao, sugar ray, etc… and almost every big money fight today is by the lower weight guys… Female Fighting has never worked in all of history.
If the ceiling was even half of male 145 and 135 Zuffa would be all in. The cost of entry and potential roi would be astronomically good.
Don’t ascribe infallible long-term vision to Zuffa on this point. They haven’t even procured a developmental system; what makes you think that they are interested in making an investment in the long-term future of the sport that may or may not lead to returns that they’ll realize? Maybe Dana White has a sexist bias that interferes with his ability to see the progressive longview. He has said before that there would “never” be women fighting in the UFC, then a couple of years later he reconsidered his position slightly. It’s a way of hedging their bets: after the sport expands, they could just acquire an organization that does the heavy lifting with regard to female MMA.
And are you using boxing all of a sudden as your model for what MMA fans want? Relying upon the old “it hasn’t ever happened before, so it could never happen” trope? The boxing model that you typically want no part of is about selling stars in big-money fights, not about making stars. Laila Ali never got to the point where she was headlining PPVs, and boxing wasn’t featured enough on network TV or cable to get her there. Contrast that with Gina Carano, who has been seen by more fans than Laila Ali, despite her more famous pedigree. If Carano vs. Erin Toughill ever happens, it’ll get far more viewership than Toughill-Ali did.
Also, many people in the media have said that the relative dearth of marquee boxers in the higher weight classes is one of the reasons people care less about boxing in the States. If the popularity of the Pacquiaos, DeLaHoyas, and the Mayweathers isn’t enough to sustain a sport as storied as boxing, I struggle to see why you are so bullish on the prospect of 145- and 135-pounders in the UFC drawing as well as its heavyweight and light heavyweight fighters. 145- and 135-pound female fighters would be at the higher end of the scale of female fighting divisions, so their ceiling would appear to be closer to that of heavyweight and light heavyweight males.
Of course, we’re in new territory anyway, because Strikeforce and Showtime haven’t really demonstrated a long-term commitment to women’s MMA beyond Cyborg and Carano; we may yet be 3-5 years away from cards having 2-3 female divisions represented on high-level fight cards. Hopefully they can develop stars outside of Gina Carano and Cyborg Santos sooner than later.
WMMA has only been around really for about 2 years(on TV), with very few fights broadcast at that…. look how mens MMA did after only 2 years with 10 fights a card…. its takes time… you need patience!
"I’m not going to stop yelling because that would mean, I lost the fight!"-Kenny Powers
shooter/cutter for AllElbows.com
you dont need patience when you can properly analyze markets… If female MMA was even close to having the same ceiling to male mma there would be a shit load of money pouring in.
in 10 years project where female MMA will be and where the 145 and 135 male divisions will be… now extrapolate this out to 50 years or even 100 years and its not even close.
But you don’t have to wait that long… within 6 months the dow and the euro (against the dollar) will crash. Refresh this thread when it happens and check the accuracy of my analysis.
Another great article Mike.
No matter what the outcome is tomorrow night, I’m not sure where woman’s MMA will stand. We got the biggest fight tomorrow between 2 of the worlds best female mixed martial artists, and I haven’t heard squat on the radio or tv. My biggest problem is the BIG picture.
IMO, consistency matters. If your going to promote this fight as the biggest fight in womens MMA history, then you better put on a bigger fight in the next few months to grab the casual fans interest. I’m not sure if “time” is on Strikeforces side to recruit up and comers to keep womens MMA alive.
womens mma must be getn out there a lil bit atleast i was surprised tonight i went over to my friends house ended up having to wait a bit for him to get ready so i hung out with his daughter for a few and im not sure what channel she was watching knickelodeon or disney but i saw a ad for a kids tv movie involving wmma
Ahh, iCarly....
It was definitely lame on the WMMA part, but treated the sport as a sport, although the plot device was that the show’s main character would have an “exhibition” with the WMMA teen and not really get hurt. Until her arch-enemy doctors a video to make the WMMA star think Carly pushed her grandma….
The most interesting part to me was the amount of times they used the term, “Octogon.” I thought Zuffa had that copyrighted for use in MMA? I kept telling my kids, “I hope Nickelodeon has good lawyers…”
"We're not the other teams' farm system." - Andy MacPhail
HIGHEST ratings in the history of the show!....
Sorry it doesn’t show any of the fighting sequences…
And yes, 12 year old girls love this show. This was kinda a big deal.
It drew the HIGHEST ratings in the history of the show.
NEW YORK–Aug. 9, 2009– Nickelodeon’s iCarly–basic cable’s number-one kids’ program among total viewers quarter to date, was the champ with total viewers, kids and tweens with its "iFight Shelby Marx" special (Aug. 8, 8 p.m. ET/PT ), which drew 7.9 million viewers (P2+) and set a series record as the most watched iCarly special with viewers (P2+). "iFight" was basic cable’s number-one telecast with kids and tweens on Saturday night, and lead the competition by triple-digits, with all kids and tween demos ahead of Disney counterprogramming (a new episode of Wizards of Waverly Place [8-8:30 p.m.all times ET/PT] and a repeat of Hannah Montana "He Could be the One" special [8:30 – 9:30 p.m.]).
iCarly "iFight Shelby Marx" ratings highlights include:
iCarly ranks as basic cable’s top kids program on Saturday night with 7.9 million total viewers (P2+), up +435% in delivery over last year and +146% ahead of Disney counter programming.
With K2-11, iCarly averaged a 12.1/4.3 million K2-11, up +384% in rating over last year’s time period and +157% ahead of the competition during the same time period.
Kids 6-11 ratings were especially strong, garnering a 16.4/3.5 million K6-11, up +483% in rating and was +160% ahead of the competition during the same time period.
Among Tweens, the telecast averaged a 14.2/3.1 million T9-14—up +788% in rating, and +178% ahead of its nearest competitor during the same time period.
"We're not the other teams' farm system." - Andy MacPhail
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