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UFC 104: Lyoto Machida vs. Mauricio "Shogun" Rua Promo by Machinemen:

- Lyoto Machida vs. Mauricio "Shogun" Rua
- Shane Carwin vs. Cain Velasquez
- Yushin Okami vs. Chael Sonnen
- Anthony Johnson vs. Yoshiyuki Yoshida
- Ryan Bader vs. Eric Schafer
- Ben Rothwell vs. Chase Gormley
- Patrick Barry vs. Antoni Hardonk
- Jorge Rivera vs. Rob Kimmons
- Razak Al-Hassan vs. Kyle Kingsbury

UFC 104 coverage

almost 3 years ago U-faber_tiny Nick Thomas 24 comments 2 recs  | 

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That was pretty EPIC

The UFC needs to start looking into hiring some of these highlight and promo makers. This is the card that I’m looking forward to the most this year. At least 5 of these fights have the potential to be Fight of the Year.

"He built his whole reputation (as a) waffle house chef. They've been serving him up ham and eggs with a side of canned tomatoes." - Don Frye on Fedor Emelianenko

by Damon O. on Aug 1, 2009 12:14 PM EDT reply actions  

EPIC

Indeed. This is the kind of promo I thought they would be doing for the UFC 100 fights instead of the normal “ONLY ON PAYPERVIEWWWW” guy. =/

Think Dana, think! :P

GSP: I pulled my groin.

Greg Jackson: I don't care Georges! HIT HIM WITH YOUR GROIN!

by xFenixKnightx on Aug 2, 2009 12:18 AM EDT up reply actions  

man

that event is fucking stacked

Follow me on Twitter @KidNate

by Nate Wilcox on Aug 1, 2009 12:30 PM EDT reply actions  

Nate you should come to L.A.

"Japan is half-Machida" - iiowyn

by Day Man on Aug 1, 2009 3:21 PM EDT up reply actions  

That was beautiful.

by goodbones on Aug 1, 2009 12:30 PM EDT reply actions  

Can someone make sure Zuffa gets exposed to this video?

by goodbones on Aug 1, 2009 12:31 PM EDT reply actions  

Nooooooooo! They’ll just report it to youtube. :(

This highlight was phenomenal, by the way.

I specializes in grammar fail.

by a tommy point on Aug 1, 2009 12:33 PM EDT up reply actions  

wow.

just wow !!!!!!!!!!!!!!!!!!!!!!

by theblade on Aug 1, 2009 12:36 PM EDT reply actions  

Machida by being my fucking hero.

"You guys are jerking eachother off with some pseudo deep bullshit." - Kid Nate

by Kaleb Kelchner on Aug 1, 2009 1:28 PM EDT reply actions   1 recs

That was beautiful. Whoever made this needs to be hired by the UFC.

by cauliflower_ears on Aug 1, 2009 1:48 PM EDT reply actions  

This video gave me a whole new light on Shogun versus Machida.

by Bandaka on Aug 1, 2009 1:59 PM EDT reply actions  

This card is gonna fucking explosive. Not that anyone asked, but I am very excited.

by Big4Nuthin' on Aug 1, 2009 3:05 PM EDT reply actions  

shogun...

will take the belt away from machida. WAR SHOGUN!

by Orcus on Aug 1, 2009 3:18 PM EDT reply actions  

Doubt it.

A man should never waste an opportunity to keep his mouth shut.

by iiowyn on Aug 1, 2009 4:45 PM EDT up reply actions  

Even if I wasn’t thinking about it logically, my position as one of Machida’s biggest fans requires me to dispute Shogun winning.

A man should never waste an opportunity to keep his mouth shut.

by iiowyn on Aug 1, 2009 6:21 PM EDT up reply actions  

It truly is a good time to be an MMA fan at the moment

by brad23 on Aug 1, 2009 3:58 PM EDT reply actions  

It’s amazing how consistently amateurs make better promo material for the UFC than the UFC itself (cf. this, the boxing style UFC 102 poster, etc.).

by JRN on Aug 1, 2009 4:04 PM EDT reply actions  

The key word is different, not better. The UFC is based on consistent production, which unfortunately leads to some people getting tired of the same thing over and over.

One thing I wish the UFC would show more often is the Teenage Wasteland promo they do at live events.

A man should never waste an opportunity to keep his mouth shut.

by iiowyn on Aug 1, 2009 4:46 PM EDT up reply actions  

I wish they'd cut the gladiator intro to PPV's

I may be alone on this, but it’s really getting old for me.

by Orcus on Aug 1, 2009 4:51 PM EDT up reply actions  

I like it personally, it is an associated sound with me.

A man should never waste an opportunity to keep his mouth shut.

by iiowyn on Aug 1, 2009 6:20 PM EDT up reply actions  

Variety is better than the monotony. Excitement is better than boredom. For me, “better” is definitely the key word.

I always hear good things about the “Teenage Wasteland” intro, but it always makes me think “they play the same song with every one of those videos?”

I’m sure there’s some marketing strategy built into this approach, but it’s boring, boring, boring.

by JRN on Aug 1, 2009 7:38 PM EDT up reply actions  

Their strategy is based on consistency, which is building their brand. When you order a UFC PPV you know what you are gonna get: quality fights with the consistent promotional quality.

A man should never waste an opportunity to keep his mouth shut.

by iiowyn on Aug 1, 2009 8:02 PM EDT up reply actions  

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