Should Mixed Martial Arts Fans "Vote With Their Dollars"?

Picture_14_mediumTomas Rios thinks so:

Short of having a team of international assassins snuff out anyone who keeps the MMA paradise from being realized, the best move fans can make is to vote with their dollars. If it becomes clear the buying public will not support promotions that are doomed to failure, premier fighters will be unwilling to lunge headfirst into a temple of financial doom and we will reach the end game that much quicker. We’ll see the world’s best fighters negotiating with the UFC and securing their financial futures while delivering the promise that the UFC made from its very inception -- the world’s best fighters fighting one another.

I'm not so sanguine about the idea, most notably because it's generally been the UFC's success in getting customers and fans to fork over dollars that's compelled competitors to get into the business (at least insofar as North America is concerned). If you've got the time, Jay Larkin has lots to tell you about the illusion that MMA exists in healthy doses beyond the confines of the UFC brand.

However, I do concede at this point it is highly unlikely there is a group of investors ready to piss into the wind. That's progress and part of the education process about how the MMA market and its fans operate. I'm not so sure we could've arrived at this position without this type of discovery process. So while I do not deny Affliction's implosion has left numerous fighters in a serious lurch, I also recognize the process of challenging a market leader for larger shares is all but an inevitability. It's regrettable that fighters are suffering and float in limbo, but MMA fans are now and have long been voting with their wallets. And yet, we're still in this position. On the other hand, it's also why Affliction, EliteXC, the IFL, BodogFight and the WFA are no longer in business.

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Spinner

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker