Georges St. Pierre's Gatorade ad in Rolling Stone "Gatorade has taken the next step to push GSP...

Georges St. Pierre's Gatorade ad in Rolling Stone

"Gatorade has taken the next step to push GSP out to the American fans with a two page spread in Rolling Stone that features the athlete alongside the words, 'No Excuses, No Truces.'

"St. Pierre's manager, Shari Spencer, commented about her client's deal with Gatorade, and how the two brands will continue to grow together in the future.

"'Georges' relationship with Gatorade has recently expanded into the US, where he will be featured in a national print campaign launching July 1st that includes Rolling Stone magazine and outdoor advertising in the New York City & Los Angeles markets,' Spencer said."

-- MMAWeekly

over 2 years ago Eugene Schelfaut 17 comments 0 recs |

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Read More: ufc, georges st. pierre, gatorade, gsp, UFC 100

Comments

hopefully the other page has his name on it :)

by woooburn on Jul 2, 2009 2:22 PM EDT reply actions

this is how an icon is built in the modern world

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by Kid Nate on Jul 2, 2009 2:22 PM EDT reply actions

If he kicks any higher then we will see his fruit cup.

by szucconi on Jul 2, 2009 2:42 PM EDT reply actions

You mean huevos?

Mike Goldberg: "You know Joe, growing up as a child Kimbo Slice was never given any bread with his meals. This is why he insists people... give him his bread."

by xFenixKnightx on Jul 2, 2009 2:54 PM EDT up reply actions

Roces

by asa on Jul 2, 2009 9:47 PM EDT up reply actions

How much do you think they paid for that awful “No excuses, no truces” tag line?

"Japan is half-Machida" - iiowyn

by Day Man on Jul 2, 2009 2:51 PM EDT reply actions

that's the kind of awful corporate dreck

that will run you several hundred thousand dollars.
I like the green shorts though.

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by Kid Nate on Jul 2, 2009 2:53 PM EDT up reply actions 1 recs

Yeah, the shorts I dig.

It’s so cool to see this kind of ad campaign for an MMA fighter. Hopefully GSP beats Alves and continues the gravy wagon.

I love me some Sexyama!

by pud333 on Jul 2, 2009 3:01 PM EDT up reply actions 1 recs

Not sure what kind of credentials you have in the advertising / marketing realm…..but it’s a pretty respectable ad. I don’t think the shot makes him look “larger than life” the way a true superstar should look. But Rolling Stone his the demographic nicely & Gatorade is as legit as you get in the sports world. I work for a sports publishing company & this is as good as any ad cranked out by the major domestic ad agencies. The ad doesn’t represent MMA any more than Gatorade featuring soccer players that I’m not familiar with. If GSP stays undefeated for another couple of fights, Gatorade will be able to feature him in other mags & possibly expand the ad campaign. Everyone on here should be thrilled about this MAJOR 1st STEP.

by frickshun on Jul 2, 2009 3:17 PM EDT up reply actions 1 recs

I don’t think the shot makes him look "larger than life" the way a true superstar should look.

Apparently the “thing” in some marketing circles these days is to portray the superstars as downhome, “one of us” kinds of people, getting the fans to relate and want to emulate them. I’ve heard all kinds of talk about how this connects to Peyton Manning’s “folksy” image, the endless commercials of Sidney Crosby playing hockey with kids, and how these images are a disconnect from the over-the-top, godlike but above the law persona that was created for superstars previously. I don’t know, honestly; I’m not in marketing. But from what I’ve heard, that’s the trend.

"I'm AJB and I endorse this nut-puncher."

by AJB on Jul 2, 2009 5:02 PM EDT up reply actions

Amen to the trend I say.

"Like a ballet of violence clothed in fine Brazilian silk." ~ MMASuPreMaCy

by Benicio on Jul 2, 2009 7:33 PM EDT up reply actions

I like the ad

I just don’t like the slogan.
And you don’t need credentials to evaluate advertising, you just need to be in the target demographic and have a response.
FWIW I’ve got 15 years in advertising/marketing/PR. Enough to know its 80% bullshit.

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by Kid Nate on Jul 2, 2009 7:39 PM EDT up reply actions 1 recs