Georges St. Pierre's Gatorade ad in Rolling Stone
"Gatorade has taken the next step to push GSP out to the American fans with a two page spread in Rolling Stone that features the athlete alongside the words, 'No Excuses, No Truces.'
"St. Pierre's manager, Shari Spencer, commented about her client's deal with Gatorade, and how the two brands will continue to grow together in the future.
"'Georges' relationship with Gatorade has recently expanded into the US, where he will be featured in a national print campaign launching July 1st that includes Rolling Stone magazine and outdoor advertising in the New York City & Los Angeles markets,' Spencer said."
-- MMAWeekly
4 months ago
Eugene Schelfaut
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hopefully the other page has his name on it :)
by woooburn on Jul 2, 2009 2:22 PM EDT reply actions 0 recs
this is how an icon is built in the modern world
Follow me on Twitter @KidNate
by Kid Nate on Jul 2, 2009 2:22 PM EDT reply actions 0 recs
If he kicks any higher then we will see his fruit cup.
by szucconi on Jul 2, 2009 2:42 PM EDT reply actions 0 recs
You mean huevos?
Mike Goldberg: "You know Joe, growing up as a child Kimbo Slice was never given any bread with his meals. This is why he insists people... give him his bread."
by xFenixKnightx on Jul 2, 2009 2:54 PM EDT up reply actions 0 recs
How much do you think they paid for that awful “No excuses, no truces” tag line?
"Japan is half-Machida" - iiowyn
by Day Man on Jul 2, 2009 2:51 PM EDT reply actions 0 recs
that's the kind of awful corporate dreck
that will run you several hundred thousand dollars.
I like the green shorts though.
Follow me on Twitter @KidNate
by Kid Nate on Jul 2, 2009 2:53 PM EDT up reply actions 1 recs
Yeah, the shorts I dig.
It’s so cool to see this kind of ad campaign for an MMA fighter. Hopefully GSP beats Alves and continues the gravy wagon.
I love me some Sexyama!
by pud333 on Jul 2, 2009 3:01 PM EDT up reply actions 1 recs
Not sure what kind of credentials you have in the advertising / marketing realm…..but it’s a pretty respectable ad. I don’t think the shot makes him look “larger than life” the way a true superstar should look. But Rolling Stone his the demographic nicely & Gatorade is as legit as you get in the sports world. I work for a sports publishing company & this is as good as any ad cranked out by the major domestic ad agencies. The ad doesn’t represent MMA any more than Gatorade featuring soccer players that I’m not familiar with. If GSP stays undefeated for another couple of fights, Gatorade will be able to feature him in other mags & possibly expand the ad campaign. Everyone on here should be thrilled about this MAJOR 1st STEP.
by frickshun on Jul 2, 2009 3:17 PM EDT up reply actions 1 recs
I don’t think the shot makes him look "larger than life" the way a true superstar should look.
Apparently the “thing” in some marketing circles these days is to portray the superstars as downhome, “one of us” kinds of people, getting the fans to relate and want to emulate them. I’ve heard all kinds of talk about how this connects to Peyton Manning’s “folksy” image, the endless commercials of Sidney Crosby playing hockey with kids, and how these images are a disconnect from the over-the-top, godlike but above the law persona that was created for superstars previously. I don’t know, honestly; I’m not in marketing. But from what I’ve heard, that’s the trend.
"I'm AJB and I endorse this nut-puncher."
by AJB on Jul 2, 2009 5:02 PM EDT up reply actions 0 recs
Amen to the trend I say.
"Like a ballet of violence clothed in fine Brazilian silk." ~ MMASuPreMaCy
by Benicio on Jul 2, 2009 7:33 PM EDT up reply actions 0 recs
I like the ad
I just don’t like the slogan.
And you don’t need credentials to evaluate advertising, you just need to be in the target demographic and have a response.
FWIW I’ve got 15 years in advertising/marketing/PR. Enough to know its 80% bullshit.
Follow me on Twitter @KidNate
by Kid Nate on Jul 2, 2009 7:39 PM EDT up reply actions 1 recs
How much does it cost to train 1000 monkeys to type and to have them type for 3 months?
Keep firing Assholes!
Out out, you demons of stupidity!
by Ubernoober on Jul 2, 2009 7:40 PM EDT up reply actions 0 recs
I actually first thought
that this was just GSP’s way of pronouncing “nutritious.” …‘notruces’
from the forest itself comes the handle for the axe
by troy145 on Jul 2, 2009 3:16 PM EDT reply actions 4 recs
^this
LOL. Brilliant.
I'm the kind of girl who loves to watch a GOOD fight!
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by funnytiger on Jul 2, 2009 4:28 PM EDT up reply actions 0 recs
how long before
someone recasts the ad to say
No
Gre
ase
A wise man told me don't argue with fools
Cause people from a distance can't tell who is who
by thetakeover on Jul 2, 2009 4:11 PM EDT reply actions 1 recs
No Excuses?? GSP was all about excuses after being destroyed by Matt Serra, someone may have a chance at a false advertising claim here….
by Reaser16 on Jul 2, 2009 4:24 PM EDT up reply actions 0 recs
it was a joke in terms of the above No Gre ase joke…calm down…though there is some truth to my post…hah
by Reaser16 on Jul 2, 2009 5:25 PM EDT up reply actions 0 recs
/\ Mr Cellophane /\
"Like a ballet of violence clothed in fine Brazilian silk." ~ MMASuPreMaCy
by Benicio on Jul 2, 2009 7:34 PM EDT up reply actions 0 recs
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