This chart shows the number of people following Dana White's Twitter feed.
I've been critical of the UFC's online marketing efforts in the past, but I have to say that they are rapidly mastering Twitter.
They aggressively promoted Dana White's Twitter feed during the UFC 100 PPV broadcast and the results speak for themselves. For comparison, they pushed the Twitter feed heavily at UFC 99 as well and only added about 10,000 followers. During the last ten days they've added almost 80,000 followers.
Twitter is one of those technologies that is suddenly everywhere and can now reach a mass audience -- if you are already famous that is. Thanks to Twitter, Dana can immediately communicate directly with all 133,545 people following him. Its going to be tough for Tito Ortiz with his 5,815 followers to out shout Dana on Twitter.
And poor little Kid Nate with my measly 573 followers best just keep his mouth shut. Seriously, follow me on Twitter, I update that shizzle non stop with all kinds of MMA news. And follow BloodyElbow (1,261 followers) so you'll get updated every time there's a new post here on BE.
Put your own Twitter handles and recommend good Twitter feeds to follow in the comments.