"Georges' relationship with Gatorade has recently expanded into the U.S., where he will be featured in a national print campaign launching July 1 that includes Rolling Stone and outdoor advertising in the New York City and Los Angeles markets," St-Pierre's manager, Shari L. Spencer, told ESPN.com. "We're excited that this relationship now reaches his fans in the U.S. as well as in Canada, and we're proud to be part of the Gatorade team."