Money Talks: Is Takanori Gomi Worth His High Salary Demands?
Free agency can be a time in which an athlete can demand a high salary due to his successful performances within his sport. Pitchers with sub 3.00 ERA's, receivers and running backs with 1,000 yard seasons, and basketball players pushing 25 to 30 PPG will all see big paydays. The major difference between those sports and MMA is not only the amount of money those athletes command, but also the amount of time that fans actually see those athletes perform.
MMA fighters do, however, have an unique attribute when it comes to free agency in that their "drawing" power becomes a bargaining chip in regard to their popularity with fans. While some players in MLB can draw a crowd, generally a great team product is the ultimate drawing power in baseball. In MMA, the individual can be the major drawing power, thus commanding some very large dollars.
In Takanori Gomi's case and in most popular Japanese fighters' cases, there is a major difference in all of those aspects when it comes to moving from the Japanese market to the American market. This week, it was confirmed in an interview with Kamipro magazine that Gomi was speaking to multiple U.S. organizations about fighting on American soil. Specifically, the interview stated that Strikeforce, Affliction, and the UFC were all potential suitors to Gomi's services:
From Gomi’s latest interview in MMA magazine Kamipro it seems that he is currently in negotiations with Strikeforce, Affliction, and UFC. However, since he showed intentions to participate at Vale Tudo Japan 2009 in November, it looks like an exclusive contract with UFC won’t work.
Strikeforce have presented Gomi the right to challenge the winner of Thomson vs. Melendez, but negotiations are quite rough going.
The reason that the negotiations with Strikeforce and Affliction are quite rough going right now is because of the fight money. It seems like there is a gap between the money that Gomi’s side wants and what the organizations are offering.
Dana White and Gomi’s side were having developments the year before last also, but they couldn’t get to an agreement because of money either.
It seems that Strikeforce’s offer with a win bonus, a title challenge, Showtime (tv, sponsors, etc.) is the best. However, because of the base pay they haven’t come to an agreement yet. If Gomi signs with Strikeforce, he will probably have his first fight on their August 15th or September events.
The most interesting piece of the interview revolves around the idea that has jumped around in popular Japanese fighters' heads since the day those fighters thought about crossing over into the American market. Why do these huge drawing fighters truly feel they can command high salaries in the United States?
In Gomi's case, there are a number of reasons why I'm sure he believes he's worth the huge bucks, but let me elaborate on why he doesn't deserve huge money just yet. First and foremost, Gomi hasn't proven to be top-flight lightweight since his PRIDE days. He's currently ranked #15 on the USA Today/SB Nation Consensus Lightweight Rankings, and there are really only opponents in DREAM or the UFC that can prove to fans he still has what it takes to be a top ten fighter.
Secondly, Takanori Gomi isn't a draw in the United States. While he probably gets high dollars in Japan because he can draw fans to watch the events, he wouldn't be a guy that has an American casual fan base clamoring to order a PPV. To further add to that point, the UFC lightweights, in general, don't have a plethora of fighters that draw PPV buys within their ranks. We can make an argument that Clay Guida brings fans out to watch the free UFN cards, but BJ Penn is truly the only PPV draw at the lightweight division. I'd be more inclined to believe the Light Heavyweight and Heavyweight divisions are the big drawing weight classes within the UFC, and big name heavyweights seem to be more of the draw in a promotion like Affliction.
Unless either Strikeforce or Affliction plans on co-promoting events with Japanese counterparts with some type of revenue sharing scheme or being given cash in hand to lend him to those promotions, the UFC is probably the best bet for Gomi to receive the dollars he commands. They've already loaded up on fighters that fans in Asia would have some interest in with Yoshihiro Akiyama, Caol Uno, Yoshiyuki Yoshida, Dong Hyun Kim, and Yushin Okami. It's obvious that the UFC is looking to expand into the region, and Gomi would fit perfectly into the puzzle.
Does that mean Gomi is worth the money he is commanding? In my opinion, he isn't worth it right now. I could see Strikeforce or Affliction potentially giving in to his demands due to Atencio's fanboy spending spree or Strikeforce's urge to attain a huge name lightweight, but ultimately, the UFC is in the best position to gain from his popularity in Japan. The problem is that the UFC under Zuffa ownership has yet to even stage a show in Asia, and we know from their U.K. expansion that it's a tough prospect to get started successfully. Dumping big money on Gomi at the start of the expansion may have some terrible ramifications if the UFC doesn't do as well as they hope in the market.
Realistically, Gomi needs to realize that he doesn't draw a large number of fans in the States like he does in the Japan. He shouldn't command a basement salary, but compromising to a slightly lower amount would probably make the deal happen quicker. He won't be grabbing up lucrative Japanese sponsorships though, and I fear that he'll be another Japanese fighter that stays within promotions like DREAM and WVR for the sole purpose of cashing in before retirement.
The FanPosts are solely the subjective opinions of Bloody Elbow readers and do not necessarily reflect the views of Bloody Elbow editors or staff.
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The problem is that the UFC has yet to even stage a show in Asia
You mean under Zuffa ownership, they have yet to stage a show
by The Bronzeville Bully on Jul 1, 2009 1:15 PM EDT reply actions 0 recs
Yes, that is what I meant.
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"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on Jul 1, 2009 1:57 PM EDT up reply actions 0 recs
Gomi deserves whatever he can get in Japan… why would anyone leave home to fight for less pay?
It’s not Gomi’s fault that US orgs cant monetize his celebrity. If US orgs want japanese talent they need to be able to monetize on that talent. The only one close is Zuffa and still not where it needs to be – soon all the competitive advantages the japanese orgs have for japanese fighters will be mitigated.
by mmalogic on Jul 1, 2009 1:34 PM EDT reply actions 0 recs
I’m not stating he doesn’t deserve those kinds of dollars in Japan.
Also, it isn’t Gomi’s fault nor is it truly the US organizations fault for not being able to monetize his star power. He’s a star in Japan, but can he truly be monetized on American soil? He could be if he makes a huge impact performance-wise, but US organizations don’t have the benefit of deals with Asian television to broadcast their events.
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"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on Jul 1, 2009 1:59 PM EDT up reply actions 0 recs
He is probably not going back to Sengoku for big bucks after they paid him a ton and her performed very poorly. The US or DREAM are his two resources for big fights and big money. He is set to come to America, and is just trying to get the best contract he can by negotiating with all 3 promotions. The reality is, that Affliction and Strikeforce are working together, and they are not going to try to outbid one another for his services. Like you said, he is not a huge draw. With that being said, I am still leaning on his participation in the Trilogy card, and potentially fight with Strikeforce as well. November, he will go back to Japan and fight in VTJ.
by MMASuPreMaCy on Jul 1, 2009 2:14 PM EDT up reply actions 0 recs
Well, there is some appeal to fighting for Affliction and Strikeforce. They do have working relationships with Japanese promotions, and that’ll enable him to get some dollars in the U.S. while also going back to Japan and regaining the big bucks on sponsorships there as well.
Purely looking at this as the most money from one suitor in the U.S., I think the UFC is the best for the mere fact that they are setting themselves up to break into the Asian market, and having a guy like Gomi would help tremendously, especially if he can break into the top ten against some UFC competition.
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"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on Jul 1, 2009 2:16 PM EDT up reply actions 0 recs
I still think Affliction is better than the UFC. Like you said, their deals aren’t exclusive, which means that he could still re-sign with Sengoku or DREAM after he has a high-profile win, and since they’re now airing shows in Japan, he can still make money from sponsorships, without the promoter taking a $100K cut. Plus, Affliction knows how to structure their deals, whereby he doesn’t get taxed to the gills.
Furthermore, if Affliction is looking to have something other than a Fedor-centric product, they’re going to need to expand into other weight classes, and Gomi is as decent of a building block as any. Sure he’s no BJ Penn in terms of charisma, but he’s a pretty popular and flashy guy, one who, if exposed correctly, could build a brand in this country relatively quickly.
Also, I think that Bellator could offer Gomi more money and comparable exposure (through the ESPN connection) to the UFC, especially if he wins. And that path is FAR less treacherous than the Zuffa path, which could lock him up exclusively while simultaneously reducing his marketability through putting him on undercards. Remember Marcus Aurelio?
by madiq on Jul 1, 2009 3:35 PM EDT up reply actions 0 recs
My only problem with Affliction is that they’ve thrown a lot of money out already, and it could quicken their demise, but yes.. those points are valid.
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"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on Jul 1, 2009 3:42 PM EDT up reply actions 0 recs
Have you read the Bellator contracts?
A man should never waste an opportunity to keep his mouth shut.
by iiowyn on Jul 1, 2009 4:11 PM EDT up reply actions 0 recs
Fair enough…I have heard that their contracts are pretty restrictive.
by madiq on Jul 1, 2009 4:30 PM EDT up reply actions 0 recs
The more I read about Sengoku, the more I like them.
by subo on Jul 1, 2009 2:23 PM EDT up reply actions 4 recs
This gets a rec.
"I'm AJB and I endorse this nut-puncher."
by AJB on Jul 1, 2009 2:35 PM EDT up reply actions 0 recs
Then you will like my upcoming post.
=)
by MMASuPreMaCy on Jul 1, 2009 6:08 PM EDT up reply actions 0 recs
I’ma a big Gomi fan but I think his lack of consistency and drive doesn’t make him worth a 6-figure payday which is probably what he wants.
by Ahhhoki on Jul 1, 2009 1:40 PM EDT reply actions 0 recs
I got to say no, because of he isn’t really hot right now, but I don’t even know how high are his demands.
by spectaa on Jul 1, 2009 1:56 PM EDT reply actions 0 recs
I mean you want big bucks okay, but you must impose yourself as a real threat to the division, as a (near) future contender. To do this you have to come from a consequent winning streak or a huge victory, and I see none of those.
by spectaa on Jul 1, 2009 1:58 PM EDT up reply actions 0 recs
What is the dollar value of his demands?
"I see him beating Anderson Silva. I see him picking him apart. Him at a 131 years old...(trails off)." - Tito Ortiz on Vitor Belfort at Affliction:DOR
by Rundownloser on Jul 1, 2009 2:20 PM EDT reply actions 0 recs
We aren’t entirely sure, but we do know that it’s one of the root causes that he hasn’t been signed already, so the assumption is that it is rather high, probably in a range that is equivalent to what he makes in Japan in that market.
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"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on Jul 1, 2009 2:22 PM EDT up reply actions 0 recs
What does he make in Japan?
"I see him beating Anderson Silva. I see him picking him apart. Him at a 131 years old...(trails off)." - Tito Ortiz on Vitor Belfort at Affliction:DOR
by Rundownloser on Jul 1, 2009 2:25 PM EDT up reply actions 0 recs
I remember hearing some numbers at one point over 100k, but he’ll also pull in sponsorship deals for big money too. He’ll lose some of that money from sponsors in the States.
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"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on Jul 1, 2009 2:29 PM EDT up reply actions 0 recs
Also, I remember rumors surfacing that Sengoku was potentially paying him near $200k at one point.
Follow me on Twitter @lelandroling
"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on Jul 1, 2009 2:31 PM EDT up reply actions 0 recs
I was gonna say, less than 100k could be doable, especially if it’s closer to 50k. Over that, not so much.
"I see him beating Anderson Silva. I see him picking him apart. Him at a 131 years old...(trails off)." - Tito Ortiz on Vitor Belfort at Affliction:DOR
by Rundownloser on Jul 1, 2009 2:32 PM EDT up reply actions 0 recs
I would say 100k would be a solid deal, so I’m thinking he’s requesting upwards of 200k.
Follow me on Twitter @lelandroling
"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on Jul 1, 2009 2:52 PM EDT up reply actions 0 recs
100k should be the absolute ceiling.
"I see him beating Anderson Silva. I see him picking him apart. Him at a 131 years old...(trails off)." - Tito Ortiz on Vitor Belfort at Affliction:DOR
by Rundownloser on Jul 1, 2009 2:59 PM EDT up reply actions 0 recs
i say yes, but only for the UFC. people in japan want to see him whether he’s good or not. brock lesnar, i think he sucks, but i HAVE to watch him because i want to see him get his ass kicked. skill is secondary when it comes to the value of a fighter. A. Silva = legendary… but not worth as much as brock lesnar.
if gomi gives the UFC another fighter to promote to the japanese fans that they actually care about, then yes. i don’t think strikeforce or affliction would be able to use him in the same capacity
by MicahW on Jul 1, 2009 2:26 PM EDT reply actions 0 recs
Gomi was never a huge star in Japan—he was the “ace” of Bushido, but that’s a much smaller pond. He was bigger than Sherk in the US, but not nearly as big a deal as Penn. And now he’s well past his (to date) career peak, clearly no longer the top guy at LW in Japan (not that he ever really was from a business perspective—Yamamoto was the much bigger draw).
Even if he isn’t getting offers he likes from Dream or WVR, I would have to think that the sponsorship situation means that he’s better off fighting in Japan. Which, in turn, makes me think that Dream and WVR are REALLY lowballing him if he’s sniffing around American orgs.
by An Old Friend on Jul 1, 2009 2:29 PM EDT reply actions 0 recs
Just to clarify: I mean the comparison to Sherk and Penn as a parallel thing, not a direct comparison. Gomi was clearly never as big a star in the US as Sherk, if only because he lacked the exposure.
by An Old Friend on Jul 1, 2009 2:30 PM EDT up reply actions 0 recs
His star power in Japan has taken a hit with his last fights, and they are not willing to pay him that much money again. He is also really set on coming to America and proving himself. He knows the money and situation is looking better here, at the moment.
Agreed, Gomi was never a super star like Kid, but he would add some Japanese rep to whichever org he fights for.
People also need to remember that Strikeforce is currently trying to get Misaki, Ishida, Aoki, Mach, and now Gomi to fight for them. Misaki still has one more fight left with them, although he is having some law problems at the moment. =)
by MMASuPreMaCy on Jul 1, 2009 6:14 PM EDT up reply actions 0 recs
Regardless of any aspirations for overseas expansion, this makes sense for their matchmaking situation. Sakurai is as good as any WW signing they’re likely to make. Gomi and Aoki make sense if they don’t come at a premium price (we’ll see if the former re-connects with reality anytime soon). Ishidia is actually probably the worst bargain of the group—unlike the others, he’s not the kind of fighter who’s likely to make fans based on pure in-ring performance. Same for Misaki (Akiyama KO aside), but, like you said, he’s already under contract.
by An Old Friend on Jul 1, 2009 7:02 PM EDT up reply actions 0 recs
Yeah, but Ishida and Misaki are already signed to Strikeforce, so they got those guys already.
by MMASuPreMaCy on Jul 1, 2009 8:01 PM EDT up reply actions 0 recs
Too bad no one has mentioned Bellator. Because really, Gomi in Bellator’s tournament next year would basically be the inverse of Eddie Alvarez in DREAM…
by madiq on Jul 1, 2009 3:21 PM EDT reply actions 0 recs
I don’t think they can pay him enough up front. A tournament style doesn’t work for him. If they sign him to fight Alvarez right away, then yes, that can work, but they will need to fork up more money than the tournament winner gets.
by MMASuPreMaCy on Jul 1, 2009 6:15 PM EDT up reply actions 0 recs
Why wouldn’t the tournament style work for him? He fights pretty frequently, and $175K is nothing to sneeze at, as far as lightweights in the US are concerned.
by madiq on Jul 1, 2009 8:37 PM EDT reply actions 0 recs
But for how much longer? (Not disagreeing re: Bellator, FWIW.)
by An Old Friend on Jul 1, 2009 9:24 PM EDT up reply actions 0 recs
Thats the golden question right now.
=)
by MMASuPreMaCy on Jul 1, 2009 9:29 PM EDT up reply actions 0 recs
Nick Diaz on Takanori Gomi after their fight, "That little fucker hit me with a Hadukan or something." One of my fav quotes of all time
by ThaSandman on Jul 1, 2009 11:12 PM EDT reply actions 0 recs
It's hard to know whether he's worth what he demands...
without knowing what his demands are. Anyone got even a ballpark figure?
by Chromium on Jul 2, 2009 1:49 AM EDT reply actions 0 recs
I’m betting he’s asking for over $150k at least, trying to grab Japanese market prices, and the funny thing is that his stock has dropped in Japan. I wonder if he can even get that kind of salary in Japan anymore. The difference, however, is that he can grab Japanese sponsors in that market that’ll pay him more.
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"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on Jul 2, 2009 9:00 AM EDT up reply actions 0 recs

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!["I've only heard rumors that I'll fight in December, but Strikeforce hasn't announced anything... If they confirm this fight [with Matt Lindland], I'll be really happy. He's a really experienced guy, a great athlete." -- Ronaldo "Jacare" Souza
Above, Jacare and Lindland's match at ADCC 2003.
HT: Tatame](http://cdn2.sbnation.com/fan_shot_images/84529/default_small.jpg)












