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MMA in Numbers: WEC 41 Preview

WEC RATINGS

WEC General Manager Reed Harris recently told BE's Luke Thomas that this weekend's "WEC 41: Faber vs. Brown II" was tracking toward a sellout. Harris updated that information with MMAJunkie:

"It was sold out, and we actually got ARCO to open up extra seats up above," Harris said. "We're doing really well. It's going to be a huge crowd."

With the newly released seats, Harris said there are approximately 1,000 seats available for the event.

WEC 34, the previous event at the ARCO Arena which saw the first match between Urijah Faber and Jens Pulver, drew a reported 12,001 spectators with a live gate of $738,855. The current layout of the ARCO Arena allows for the same attendance as WEC 34 and for a live gate to rival the promotion's highest mark yet.

However, the ratings forecast will probably not reach the mark set by WEC 34. Reed Harris, again with MMAJunkie:

Harris said he hopes to set a VERSUS ratings record with Sunday's broadcast.

"I hope so," Harris said. "We've been doing a lot of promoting.

"The last one we did was like a 1.5 or something. It was big. That's like as good as the Spike TV (UFC Fight Night) shows do. I'm hoping to do that."


The 1.5 household rating Harris cites is presumably, as I cannot find any information regarding WEC 40, for WEC 34. The promotion behind these two events, WEC 34 and WEC 41, is not the same. For WEC 34 there was a special 'Countdown'-style show on Versus which helped account for the over 1.5 million viewers. For WEC 41 there have been three video blogs by Dana White. No combination of star power alone has done half of what WEC 34 did in terms of ratings. Faber vs. Pulver II at WEC 38 was the closest with 700,000 viewers, while the original bout between Urijah Faber and Mike Brown took in 497,000 at WEC 36. Shooting for WEC 34 figures, at least in terms of ratings, seems out of place until a stronger promotional push is in place.

The extended entry contains a graph on the WEC's live gate numbers for recent events.

A table of sources and more MMA in Numbers can be found here.

WEC 41: Brown vs Faber II coverage  

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WEC GATE

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WEC dumped a lot of resources into promoting ticket sales for the event here in town, radio, news ads, etc. A stronger push than last time at WEC 34.

by bignerd on Jun 4, 2009 11:38 PM EDT reply actions   0 recs

Well Versus has found a pretty good niche with WEC. I believe I heard on DanR chat, that they make more money and ratings with MMA/ boxing than they do with the god awful contract that they have with NHL.

"Boxing is dirty," said Casamayor. " The day I’m not ready to be a dirty fighter is the day I don’t fight anymore because it will mean that I have no heart for it anymore."

by Zocalo on Jun 5, 2009 12:33 AM EDT reply actions   0 recs

zuffa should promote them just like ufc

Countdown shows and hype. TUF events with lower weight classes. Change the UFC logo to UFC/WEC. The WEC is no long minor league.

by fuzzy wuzzy on Jun 5, 2009 2:34 AM EDT reply actions   0 recs

3 Comments about the WEC

Surrrreeeee, EA will be scrambling for their video game rights real soon.

by bignerd on Jun 5, 2009 6:42 PM EDT reply actions   0 recs

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