Monte Cox Promises Fans More Adrenaline, More Tim Sylvia

Monte_20cox_medium We can all breathe easy now, per MMA Weekly:

Cox says Sylvia won't retire.

"He's an MMA fighter, that's what he does for a living," said the big man's manager. "He's got to keep fighting - he's too young to quit."

Cox says he learned plenty from his short involvement with M-1 Global, his first foray into national promotion. The company made big promises, many contrary to Cox's business instincts, and eventually fractured before putting on an event. The plan for Adrenaline is to stay regional and build slowly.

"We're a company," he said. "We can lose on one, and we make it up on the next one. When you're doing 60 shows a year, all that really counts is the bottom line at the end of the year.

"I'm not trying to do anything with Adrenaline, other than try to find a place that I can run a show that's profitable."

Cox does have a point that there is a vital niche to be filled by promotions like Adrenaline. Fighters on the downswing of their career like Jeremy Horn need a place to fight. Fighters on the upswing of their career like breakout heavyweight Ray Mercer Mike Russow need a place where they can grow.

Cox has a long and largely successful track record as an MMA manager and promoter. His Extreme Combat promotion put midwest MMA on the map.

Here's hoping he can do better next time.

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