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Golden Boy Takes Cues From the UFC When It Comes to the Media

Steve Cofield with the excellent post:

We've covered the politics of media credentialing pretty heavily over on Cagewriter, the Yahoo! MMA blog. Dana White and the UFC have banned certain folks from attending its events. Some may think this is unique but the same thing is happening with boxing promotions according to Mike Marley of the Boxing Examiner. Marley has worked in and around the game for years. The former N.Y. Post columnist is an excellent writer but he's been hammering Ricky Hatton in the lead-up to the fight saying the Brit has no shot against Manny Pacquiao.

Now Marley has been denied a fight night credential from MagnaMedia, the company in charge of managing the hoard of "media" asking for access. Marley thinks it's simply because "Hatton's hillbillies" as he's calling them, and Golden Boy Promotions are angry with what he's written:

A fight publicist said, "I don’t know who in the Hatton camp you pissed off but they won’t even hear of you getting a press credential! The mention of Michael Marley had them breathing fire!"

If I have to suck up to Hatton and his acolytes to get a free pass to the fight, with my record as a journalist at The Las Vegas Sun, The New York Post, ABC Sports and numerous boxing magazines including Boxing Scene and The Ring, then I’ll accept the refusal every time.

The repercussions of this selective credentialing does not kill boxing, but it seems awfully curious in the age when newspapers (locally the Washington Post cut their boxing coverage) are culling their staff by giving boxing writers the boot to say nothing of the popularity of boxing having declined in the last five years (although with a bit of an uptick more recently) that professional fighters, their camps and the PR agencies in charge of credentialing would think they can be the most egregious and ugly form of "selective". Worse, Cofield identifies another problem with shunning media members who are too critical for select members of the boxing community tastes:

This is a dangerous game to play with these big fights. Boxing can pick and choose who it wants to cover the high-profile fights but then wonders why no one shows for a second-tier fight like Paul Williams versus Winky Wright. There was little media coverage of that fight and consequently a pathetic crowd of 5,400 filled the 11,000-plus seat Mandalay Bay Events Center a few weeks ago.

This is not the position the UFC finds itself in where the MMA media will to varying degrees continue to follow all of their shows. However, the minds at the UFC understand traditional media and new media are bleeding into one another in the direction of new media and that stiff arming them is not a long term sustainable strategy. That's particularly true if they at all care about fostering a healthy relationship with the media. Then again, if you're not afraid of scorched earth policies, maybe the stiff arming is more of a fixture than I give it credit.

0 recs  |  Comment 12 comments |

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As Cofield points out, the stiff arm by boxing hurts small shows, not so much larger ones. Is the UFC really hurting the feeder shows with there policy? Maybe it doesn’t hurt the UWC with its niche east coast market, but I don’t see shows in vegas other then the UFC.

by szucconi on May 1, 2009 4:19 PM EDT reply actions   0 recs

That’s it, everyone who hasn’t recently written an article about how awesome I am is banned from all my shows.

I dislike Matt Hughes.

by MonkeyCHops on May 1, 2009 4:37 PM EDT reply actions   2 recs

The headline for this post isn’t fair. Boxing was doing stuff like this decades before Dana White was born. If anything UFC took its cue from boxing.

by andherewego on May 1, 2009 4:59 PM EDT reply actions   0 recs

maybe “fair” isn’t the best word, I know no one’s going to sympathize with UFC, but either way, boxing has been doing this a lot longer than MMA has even been around.

by andherewego on May 1, 2009 5:06 PM EDT up reply actions   0 recs

I know, but I was trying to tie in a narrative. Probably could’ve picked a different headline.

by Luke Thomas on May 1, 2009 5:22 PM EDT up reply actions   0 recs

This is true. I love the idea that MMA needs boxing’s legitimacy. Keep my sport as far away from that shit as possible, and don’t pretend like they can learn ANYTHING about being underhanded from Zuffa.

by subo on May 1, 2009 8:01 PM EDT up reply actions   0 recs

Marley and Sherwood are two different stories.

Marley has been crapping on Hatton for a long time. Not respectful disagreement. Crapping. Even if Hatton proved gravity, Marley was going to give credit to the apple.

"Respond intelligently even to unintelligent treatment."

-Lao Tzu

by RoyalB on May 1, 2009 6:08 PM EDT reply actions   0 recs

Great story, but terribly written.

by Bradux on May 1, 2009 6:45 PM EDT reply actions   0 recs

But tey wer gonna killz the big bad ZUFFA

Whos will I pin mi falz hopes onto naw?

by subo on May 1, 2009 7:59 PM EDT reply actions   1 recs

Woah is just a bad piece… common…

Boxing can pick and choose who it wants to cover the high-profile fights but then wonders why no one shows for a second-tier fight like Paul Williams versus Winky Wright. There was little media coverage of that fight and consequently a pathetic crowd of 5,400 filled the 11,000-plus seat Mandalay Bay Events Center a few weeks ago.

That has nothing to do with the topic at hand and just pure hate on the sport of boxing.

Anyone with any ounce of boxing knowledge knows that Wright is a horriable sell for his shell style and he had not fought in close to two years in which he was routed by Hopkins. Hardcore boxing fans knew it was going to be an ugly fight so what is the point? I would never get some of my mma fight fans or in that matter casual sports fans to see Winky.

Yes… boxing is wrong for stripping the press credentials, but that has no correlation to having no coverage or tickets sold on a boring fight.

"Boxing is dirty," said Casamayor. " The day I’m not ready to be a dirty fighter is the day I don’t fight anymore because it will mean that I have no heart for it anymore."

by Zocalo on May 2, 2009 2:53 PM EDT reply actions   0 recs

I honestly expect better from Steve Cofield. He has always sounded obtuse about the sport and this article proves it to me.

"Boxing is dirty," said Casamayor. " The day I’m not ready to be a dirty fighter is the day I don’t fight anymore because it will mean that I have no heart for it anymore."

by Zocalo on May 2, 2009 3:03 PM EDT up reply actions   0 recs

Didn’t read the whole thing, but I have no problem with fighters denying media credentials to their fights or press conferences. I do have a problem with promoters doing so without valid and public reasons.

by natyong on May 2, 2009 6:54 PM EDT reply actions   0 recs

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