Shilling for WAMMA

WAMMA voting committee member Steve Sievert posts on MMA Junkie about WAMMA's claim to have a major corporate sponsor. Check the headline: "WAMMA near credibility-building sponsorship". Apparently in the fun-house mirror world of WAMMA, getting one of the web sites you've co-opted to do a post touting a not-closed-deal to sell ad space on your worthless belt is somehow "credibility building."

Fightlinker sums it up nicely:

The WAMMA story just keeps giving and giving. The latest update is that WAMMA has found some kind of mystery sponsor who shall now get their logo ON THE WAMMA BELT. Whoring the belt out to sponsors is supposed to build WAMMA some 'additional credibility'

Is it just me, or is the Undisputed Heavyweight Pepsi belt (or whatever it ends up being) not exactly the most legitimate sounding thing in the world?

But for my dollar, the comments on the Junkie story itself are the best:

Paradoxx on Apr 06, 2009 at 10:26 am ET
That was the brilliant move on WAMMA's part. They went to all these MMA sites and got the staff to get in on the voting process. So of course they're going to agree because in theory, its a great idea. Then WAMMA is guaranteed coverage from all these places because they all feel like they are a part of it. Sadly, they probably ignore everything they get from knowledgeable palces like this.

I'm pretty sure every single MMA reporter out there could have told them: Don't crown Aoki the LW Champion, it will completly destroy any chance of your rankings being taken seriously

LAS on Apr 06, 2009 at 9:14 am ET

To add to this, I'm not sure what the point of the WAMMA half of the story even was.  'WAMMA might possibly maybe at some point in the indefinite future be affiliated with another sponsor and/or promoter.' After getting shut out by Anheuser-Busch and Harley Davidson, I guess they had to find somebody to give them a quote, even though it makes this nothing more than a glorified WAMMA press release.



It's just an article to keep their name out in the public.  Kind of like what Affliction did for months on end when they weren't having any events.

1. For any sanctioning body to work, it needs to include all fighters of the sport.  Zuffa doesn't have to say yes to WAMMA for WAMMA to call GSP, Silva, Penn, or Evans a champion.

2. The organizations structure of the sport makes sanctioning bodies pointless.  Companies just don't co-promote.  No matter what WAMMA wants people to think, they just won't do it.  DREAM and WEC have not benefit of putting on Kid Yamamoto vs. Urijah Faber.  Each of their own markets, and both would only be risking with no benefit of gaining.  This is just one example.  Therefore, these WAMMA belts just become secondary organizational titles.  Shinya Aoki is a DREAM fighter.  Plain and simple.  He isn't going anywhere.  It would be no different then putting the belt on BJ Penn.

3. There is no real rules in places for creating champions.  The RING Magazine has a very specific, non negotiable set of rules.  WAMMA bends things in order to create champions.

Off the top of my head, those are 3 legit reasons why WAMMA is bad.

I question anybodies motivation who reads and understands this, and then still supports WAMMA.  And keep in mind, it is more then me who shares these

I was tempted to cut and paste the comment where the guy called BE a "cut and paste" site. Seems like the haters don't just hate us "darn kids", they hate the whole blog format.  Hate on haters.

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