Shilling for WAMMA
WAMMA voting committee member Steve Sievert posts on MMA Junkie about WAMMA's claim to have a major corporate sponsor. Check the headline: "WAMMA near credibility-building sponsorship". Apparently in the fun-house mirror world of WAMMA, getting one of the web sites you've co-opted to do a post touting a not-closed-deal to sell ad space on your worthless belt is somehow "credibility building."
Fightlinker sums it up nicely:
The WAMMA story just keeps giving and giving. The latest update is that WAMMA has found some kind of mystery sponsor who shall now get their logo ON THE WAMMA BELT. Whoring the belt out to sponsors is supposed to build WAMMA some 'additional credibility'
Is it just me, or is the Undisputed Heavyweight Pepsi belt (or whatever it ends up being) not exactly the most legitimate sounding thing in the world?
But for my dollar, the comments on the Junkie story itself are the best:
Paradoxx on Apr 06, 2009 at 10:26 am ET
That was the brilliant move on WAMMA's part. They went to all these MMA sites and got the staff to get in on the voting process. So of course they're going to agree because in theory, its a great idea. Then WAMMA is guaranteed coverage from all these places because they all feel like they are a part of it. Sadly, they probably ignore everything they get from knowledgeable palces like this.
I'm pretty sure every single MMA reporter out there could have told them: Don't crown Aoki the LW Champion, it will completly destroy any chance of your rankings being taken seriously
LAS on Apr 06, 2009 at 9:14 am ET
To add to this, I'm not sure what the point of the WAMMA half of the story even was. 'WAMMA might possibly maybe at some point in the indefinite future be affiliated with another sponsor and/or promoter.' After getting shut out by Anheuser-Busch and Harley Davidson, I guess they had to find somebody to give them a quote, even though it makes this nothing more than a glorified WAMMA press release.
It's just an article to keep their name out in the public. Kind of like what Affliction did for months on end when they weren't having any events.
1. For any sanctioning body to work, it needs to include all fighters of the sport. Zuffa doesn't have to say yes to WAMMA for WAMMA to call GSP, Silva, Penn, or Evans a champion.
2. The organizations structure of the sport makes sanctioning bodies pointless. Companies just don't co-promote. No matter what WAMMA wants people to think, they just won't do it. DREAM and WEC have not benefit of putting on Kid Yamamoto vs. Urijah Faber. Each of their own markets, and both would only be risking with no benefit of gaining. This is just one example. Therefore, these WAMMA belts just become secondary organizational titles. Shinya Aoki is a DREAM fighter. Plain and simple. He isn't going anywhere. It would be no different then putting the belt on BJ Penn.
3. There is no real rules in places for creating champions. The RING Magazine has a very specific, non negotiable set of rules. WAMMA bends things in order to create champions.
Off the top of my head, those are 3 legit reasons why WAMMA is bad.
I question anybodies motivation who reads and understands this, and then still supports WAMMA. And keep in mind, it is more then me who shares these
I was tempted to cut and paste the comment where the guy called BE a "cut and paste" site. Seems like the haters don't just hate us "darn kids", they hate the whole blog format. Hate on haters.
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69 comments
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Comments
i’ve sat here for five minutes trying to come up with a good turn of phrase to say how lame WAMMA is.
that’s five minutes more than WAMMA deserved — from anyone.
damn. who do i call to get my five minutes back???
by bobthewriter on Apr 6, 2009 12:41 PM EDT reply actions 0 recs
You can call me, My prices aren’t cheap though. I promise I will extend your life for 6 min. It’s a special I’m having.
by natyong on Apr 6, 2009 12:54 PM EDT up reply actions 0 recs
In addition to run-of-the-mill goods and services, the laws of supply and demand also apply to money, people, and yes, MMA championship belts. Every time a new belt is introduced, the existing belts lose value.
by Jahbulon on Apr 6, 2009 12:44 PM EDT reply actions 0 recs
lol Nate I don't get the last past
Who’s hating on BE? We all love you guys!! I’m hyped after watching the Capoeira knockout. MMA is just so fucking awesome….
by rainmaker6 on Apr 6, 2009 12:46 PM EDT reply actions 0 recs
Someone in the comments
of that article give us some shit for being “cut and paste” reporting
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
http://CurseOfRonKarkovice.blogspot.com/
by Brent Brookhouse on Apr 6, 2009 1:06 PM EDT up reply actions 0 recs
my post from MMAjunkie
“It’s a feel-good sponsor; it’s a sponsor that’s not going to be able to be criticized by anyone,” said WAMMA Chief Operating Officer Mike Lynch. WTF? You’re joking right? You’re not even an event promotion, how do you even remotely think your fake ass belts have any credibility. Not going to be able to be criticized by anyone? Anyone who is even a remote fan of MMA can criticize a belt system that has no merit. This is only going to make MMA as a whole look like some sort of back yard fighting game to anyone not familiar with MMA. People will never take this sport seriously with this type of bullsh*t going on. I say when the sponsor is revealed, people should just boycott their products, and whoever is behind this ass backwards dumbass fake belt system. They are going to destroy everything that the real people inside MMA have been working on for years, in one fell swoop. I agree we need recognized sanctioning body for MMA as a whole, but this is ridiculous. This company is a joke, sadly a joke people will take serious if they are not fimilar with MMA.
And I’ll add this, MMA needs a body to look over it, but one that is unbiased, which the WAMMA isn’t, and includes every fighting promotion. As for putting the name of the "sponsor’ on the belt only furthers the fact that the WAMMA can’t be taken seriously. Here’s your belt, sponsored by Kool-aid. Does that sound like something anyone would take seriously. Drop the crap belts, define the fighters as fairly as possible, and for god sakes, don’t let a sponsor determine what you’re going to do.
by proflex on Apr 6, 2009 12:51 PM EDT reply actions 0 recs
the winner... and STILL wamma MASSENGILL heavyweight champion of the world...
by woooburn on Apr 6, 2009 12:52 PM EDT reply actions 0 recs
how bout Undisputed "Condom-Depot" Heavyweight Champion of the worldddddddd!
by Anton Tabuena on Apr 6, 2009 12:54 PM EDT reply actions 0 recs
They did say it was a “feel good” sponsor.
by Luke Thomas on Apr 6, 2009 12:56 PM EDT up reply actions 1 recs
We’re going to be at this all day aren’t we
by proflex on Apr 6, 2009 12:57 PM EDT up reply actions 0 recs
Since it was you correcting others earlier, It’s “CondomDepot.com”
Here’s and obligatory ass picture:

by natyong on Apr 6, 2009 1:02 PM EDT up reply actions 0 recs
I wasn’t aware that this was written by a WAMMA voter, strike that up for another problem with MMA journalism. Yes, as discussed in the comments on that Loretta post, I undersand that MMA is very inbred, but you should disclose when you are doing something like that. A WAMMA member writing an article about WAMMA and not disclosing it is bullshit.
by Phildo on Apr 6, 2009 12:56 PM EDT reply actions 0 recs
What would you expect from a second rate hack company.
by proflex on Apr 6, 2009 12:58 PM EDT up reply actions 0 recs
And another thing,
Collaborating with WAMMA affords a sponsor the opportunity to test the MMA marketing waters with a largely independent organization, though WAMMA has partnerships in place with Affliction, M-1 and Adrenaline MMA.
I guess they’re not partners with Strikeforce as much as they’ve been putting on. It goes on to say that they hope they can make an agreement with them, but let’s face it, it looks like all they really have is Affliction. The other orgs they list there really aren’t of any consequence (I’m not counting M-1 as an org, whenver I see M-1 my brain reads “fedor”)
by Phildo on Apr 6, 2009 12:58 PM EDT reply actions 0 recs
definitely agree
about M-1 reading Fedor….
hahaha….lol
by rainmaker6 on Apr 6, 2009 12:59 PM EDT up reply actions 0 recs
As I said before...
Strikeforce gave them a “sure…why not?” back BEFORE they bought the PE assets. Now they’ll have nothing to do with WAMMA. Why would they not want to have a heavyweight or lightweight champion? Or if they had it, have it be less important than the WAMMA belt.
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
http://CurseOfRonKarkovice.blogspot.com/
by Brent Brookhouse on Apr 6, 2009 1:08 PM EDT up reply actions 0 recs
That’s 1 million times better than what they have now.
by Phildo on Apr 6, 2009 1:03 PM EDT up reply actions 1 recs
The only problem
with this belt is everyone already knows the secret to it, up, up, down, down, left, right, left, right, a, b, select, start.
by proflex on Apr 6, 2009 1:07 PM EDT up reply actions 0 recs
What’s the matter with that? If all the girls want to unlock your game, well, let them!
Just the name WAMMA is certainly a good warm up for all us bad comedians!
by natyong on Apr 6, 2009 1:12 PM EDT up reply actions 0 recs
I vote for a championship power glove.
by Dropkick434 on Apr 6, 2009 2:48 PM EDT up reply actions 0 recs
Ahhhh so many reasons to hate WAMMA...
Heres mine.
Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."
by xFenixKnightx on Apr 6, 2009 1:02 PM EDT reply actions 0 recs
Trump looks like he really doesn’t want to be there.
by natyong on Apr 6, 2009 1:03 PM EDT up reply actions 0 recs
These journalist and sportswriters the WAMMA committee, they don’t have any kind of agenda to put WAMMA over, do they?
by The Bronzeville Bully on Apr 6, 2009 1:05 PM EDT reply actions 0 recs
I really REALLY hope it’s Taco Bell or Burger King for some reason.
“Your winner and still the WAMMA Heavyweight Burger King….FEDOR!”
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
http://CurseOfRonKarkovice.blogspot.com/
by Brent Brookhouse on Apr 6, 2009 1:09 PM EDT reply actions 1 recs
waiting for weoweoweo’s photoshop of the BK clown wearing the WAMMA belt….
by natyong on Apr 6, 2009 1:15 PM EDT up reply actions 0 recs
I smell a 2nd photoshop contest.
"I see him beating Anderson Silva. I see him picking him apart. Him at a 131 years old...(trails off)." - Tito on Belfort at Affliction:DOR
by Rundownloser on Apr 6, 2009 1:19 PM EDT up reply actions 0 recs
Curt Schilling requests that you change the title of this post so that no one will possibly confuse him for being associated with WAMMA.
by Chris Nelson on Apr 6, 2009 1:11 PM EDT reply actions 0 recs
To give WAMMA a little credit (which I hate doing) I really don’t have a problem with them getting a sponsor for the belt. No one really has any problem with the Sprint/Winston/Nextel Cup, naming a belt isn’t really that bad of a thing.
But, saying that this will give them more credibility is pretty lame. It’s a positive step for WAMMA, but they won’t be credible until they stop talking out of their asses and crown champions in more weight classes. Especially in the MMA community. Everyone on the internet laughed when Zuffa announced the Bud Light deal, but I have a feeling that whatever WAMMA comes up with hear won’t be as significant as Bud Light.
by Phildo on Apr 6, 2009 1:13 PM EDT reply actions 0 recs
The Sprint/Winston/Nextel Cup is within an established organization, Nascar. The WAMMA isn’t within an organization
by proflex on Apr 6, 2009 1:37 PM EDT up reply actions 0 recs
A NASCAR championship cup isn’t a MMA title belt, people will roll their eyes if they have to call Fedor the “Sprint/Winston/Nextel WAMMA heavyweight champion”.
by who me on Apr 6, 2009 3:34 PM EDT up reply actions 0 recs
The Full Tilt Poker Middleweight Champion of the wooooorld ….
"It's like a flying knuckle sandwich." --Rogan
"And many men have eaten it." -- Goldy
by thetakeover on Apr 6, 2009 1:55 PM EDT reply actions 0 recs
delcojitz on Apr 06, 2009 at 1:50 pm ET
Wow…..beautifully..stated………………lol. I actually think performity is doing an excellent job defending this article……..oh and Dana is still a douche. God I cant get over how there are still people out there who 1. Still like that pirate Dana White, and 2. Bash every other organization out there only encouraging the monopoly of first class mma in this country. If you guys keep it up ufv ppv’s will be $75 and a regualr ticket will be a $1000 all while the fighters make the same measley money….my 2cents
by dumbwhiteguy on Apr 6, 2009 3:06 PM EDT reply actions 0 recs
You can’t argue with a “true believer”.
by who me on Apr 6, 2009 3:36 PM EDT up reply actions 1 recs
You mean a “True MMA Fan”?
A man should never waste an opportunity to keep his mouth shut.
by iiowyn on Apr 6, 2009 4:37 PM EDT up reply actions 0 recs
That guy would hate me, and that makes me happy
by subo on Apr 6, 2009 8:19 PM EDT up reply actions 0 recs
"It’s a feel-good sponsor; it’s a sponsor that’s not going to be able to be criticized by anyone," said WAMMA Chief Operating Officer Mike Lynch
Oddly reminiscent of a Dan Aykroyd line in Ghostbusters.
I tried to think of the most harmless thing. Something that could never destroy us. Something I loved from my childhood.

I’m trying to think of a “feel good sponsor” that would be beyond criticism and would also want their name plastered on a MMA belt. Most “feel good” products don’t want to be associated with blood and violence.
by who me on Apr 6, 2009 3:29 PM EDT reply actions 0 recs

"I see him beating Anderson Silva. I see him picking him apart. Him at a 131 years old...(trails off)." - Tito on Belfort at Affliction:DOR
by Rundownloser on Apr 6, 2009 4:15 PM EDT up reply actions 0 recs
Those 3 points is what I wrote. Nobody has challenged them yet.
And i stand by my comments…. More so then Sherdog stands by Loretta Hunt. lol
by AlwaysRelaxing on Apr 6, 2009 3:33 PM EDT reply actions 0 recs
good stuff man!
"the spirit of your average dumbass with more overblown rhetoric" OR "the self-appointed savior of MMA"
by Kid Nate on Apr 6, 2009 3:43 PM EDT up reply actions 0 recs
Did you really cherry pick the Junkie comments for your article?!?!?!
by bignerd on Apr 6, 2009 4:05 PM EDT reply actions 0 recs
but yes I did
"the spirit of your average dumbass with more overblown rhetoric" OR "the self-appointed savior of MMA"
by Kid Nate on Apr 6, 2009 6:39 PM EDT up reply actions 0 recs
Sorry, I am more entertained about your action than upset. LAS is equivalent to the Subo of MMAJunkie. He usually has good points but everyone knows which way he will lean.
You may have opened a can of worms quoting the posters over the article. I hope this trend doesn’t spread or BE might be known more for Squirrel comments.
by bignerd on Apr 6, 2009 7:23 PM EDT up reply actions 0 recs
I like how I’m an archetypal villain now.
by subo on Apr 6, 2009 8:19 PM EDT up reply actions 0 recs
archetypal villain . . . no. but a prominent and consistent reference we all understand.
by bignerd on Apr 6, 2009 8:35 PM EDT reply actions 0 recs
Wow, not a lot of love for Wamma here. Are people against them because they feel their goals are unrealistic? Aren’t people interested in seeing legitimate undisputed champions crowned? Whats with the overwhelming dislike?
by GeeDub on Apr 7, 2009 2:34 AM EDT reply actions 0 recs
You sir...have some reading to do.
Here is what we’ll call the full WAMMA/Bloody ELbow primer…
- I conducted an interview with WAMMA executives to allow them to explain their stance
- I then allowed our readers to come up with questions for WAMMA executives in a “town hall” style interview.
- Data collected from the interviews with them led to me writing my official stance in this piece.
- A while after that article one of our readers posted a satirical fan post about WAMMA which led to WAMMA officials contacting the kid and threatening to sue him.
- I called for WAMMA to take steps to increase their credibility following ESPN allowing their rankings to be presented on air.
- Luke pointed out some previous crossover between ESPN and WAMMA PRIOR to the MMA Live relationship.
- Here’s a podcast link from when I was a guest on Luke’s radio show discussing the WAMMA/ESPN relationship and what the problems with it are.
- I wrote an article explaining how shocked I am that ESPN would let a sanctioning body present it’s own rankings on air. As well as the reasons that these rankings, while created by a legitimate board, are worthless (hint: it has to do with data manipulation)
- Shockingly some websites missed the point on what I was trying to say about the WAMMA rankings.
- And now this article which covers WAMMA bringing in a non-MMA sponsor to stamp it on their belt.
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
http://CurseOfRonKarkovice.blogspot.com/
by Brent Brookhouse on Apr 7, 2009 8:42 AM EDT up reply actions 1 recs
I like reading up on this kinda stuff but….OVERLOAD…..OVERLOAD……TOO MANY LINKS!!!! See you in a couple of months!!! :)
Thanks for the links though. Ive read some good and some bad on Wamma and ended up somewhere in the middle. Based on the opinions of the board, my fence sitting might be short lived!
by GeeDub on Apr 7, 2009 11:14 AM EDT up reply actions 0 recs
All read (well, mostly). Great work with all your interviews….etc.
Somehow Im still torn. I have no doubt that Wamma is out to make a buck, but Im not convinced that it is at the expense of their goals of ultimately awarding belts to the best of the best. They certainly didnt do themselves any favours by saying Lindland v Lawlor would be belt worthy, but I can see why they would want to do that. I can also see why they would be motivated to appear as not motivated by money and I can see why they would be reluctant to silently award belts to UFC fighters who arent able to officially accept them.
But at the same time, its certainly not a good way for them to begin. Shrouded by accusations of potential bias, conflicts of interest, a lack of transparency and conflicting responses when many peoples fears relate to the self serving interests of boxings sanctioning bodies.
I’d like to see an organization in one way, shape or form fill the role wamma is. If Wamma were perhaps more willing to adapt or make changes then perhaps they could still be legitimate.
I guess Im just conditioned to accept a certain level of shadiness with all the questionable actions of the IFL, EXC, UFC, Pride …….etc. Why would I expect wamma be any different?
I dunno. As a fan, I just wanna see top fighters fight each other, irrespective of their promotion. Aoki v BJ. Mousasi v Silva…….etc. A potentially corrupt organisation pushing to see the best fight the best is almost better than no organisation pushing for it. Whats the worst that can happen if a corrupt Wamma become generally accepted? We’d have Lesnar v Couture fighting for the HW Wamma belt? Would the situation be any worse than now? Top fighters unable to fight each other. Accusations or bias towards particular fighters in particular orgs? Accusations of padded fighter records? Those problems are with us already.
Whichever way to you look at it, Wamma is fighting an uphill battle. As most have commented, without the UFCs involvement, its an almost impossible road for them. They are copping so much flak now with Fedor and Aoki as the champions. I personally am happy with those 2 as champions but the wheels will fall off with many fans when Fedor finally loses and Aoki drops his title to Golyaev or Kitaoka or somebody only the hardcore fans have heard of.
Thanks again for the effort to post all your links! The Wamma saga continues.
by GeeDub on Apr 7, 2009 12:36 PM EDT up reply actions 0 recs
A big issue with WAMMA is that their stated goals are damn near impossible due to the way the industry is set up. All these separate organizations are basically their own leagues and while there is some cross over for the most part your only going to see that at the top levels when guys sign with different organizations. It’s not just Zuffa the whole sport is moving in the opposite direction of sanctioning bodies and open contracts because leagues need their stars to fill their shows instead of fighting all over the place. It’s not a big deal for a company like Affliction that is lucky to do one show every 6 months but if Strikeforce wants to do 12 to 15 shows a year they are going to have to tie their fighters to them exclusively. Separate leagues just don’t need a independant sanctioning body or their very disputed “undisputed” belts.
by who me on Apr 7, 2009 1:34 PM EDT up reply actions 0 recs
I agree and can see why promotions would be reluctant to accept Wamma. But the low likelihood of Wamma successfully getting to where they want to go doesnt alter my view as a fan that if they got there it would be great, as Overeem v Lesnar, Fedor v Couture or any host of future fights would no longer be out of the question. I mean, could you imagine if in tennis we never got to see Federer play Nadal because Nadal was contracted to the French Open and Federer was contracted to Wimbledon?
From the individual perspective of the promotions, I can see why Wamma is the enemy. If the structure wamma is proposing ever comes to fruition, it undoes much of the good work done by promotions, the UFC in particular. But as a fan, Im not out to protect the interests of the UFC or any other promotion. I just want to be able to see the fights that fans are yearning for the most or fights that answer the question of “Who is the best?” Thats ultimately what this sport is about isnt it?
I know Wamma has flaws…….many…….. and I understand and agree with the bulk of the criticism being directed towards them, but their ultimate goal is something I would like to see so Im always gonna have a little part of me supporting them.
by GeeDub on Apr 8, 2009 12:49 AM EDT up reply actions 0 recs
I guess Im just conditioned to accept a certain level of shadiness with all the questionable actions of the IFL, EXC, UFC, Pride …….etc. Why would I expect wamma be any different?
This, to me, should be the kicker. You would expect WAMMA to be different because they CLAIM to be different. None of those other organizations has made it their mission to take the arbitrary actions of disparate promotions (which IFL, EXC, UFC and PRIDE all are/were) out of the sport. WAMMA is not a promotion, but is trying to sell itself as promotional oversight – in effect, they want to be the conscience of the promotions. But what kind of conscience pulls the same shady, sleazy crap as the people it is supposed to be looking over?
Fact is that WAMMA has no means-ends consistency. They say that they want to get to point A, but all their actions are the kinds of things that will take them to point B. And we’re all just supposed to believe that at some point they will magically teleport to A. Maybe it WILL happen and then I’ll look foolish, but since I can’t predict the future, I’ll go with what’s likely and frankly WAMMA becoming credible isn’t it.
"I'm AJB and I endorse this nut-puncher."
by AJB on Apr 7, 2009 2:36 PM EDT up reply actions 0 recs
I’m much more superficial in all this. I was all for WAMMA’s goals until they came out with an ugly belt. Who would want that ugly thing!
WAMMA is a good idea but in no way a practical idea. I just find it funny how they start of with such pure motives and then have to prostitute themselves and corrupt the primary mission to continue to try and make it work. They need to make a goal. Start with something that will work and lay out a road map to get to where they want to be.
by natyong on Apr 7, 2009 4:27 PM EDT up reply actions 0 recs
I think its far more likely they will disappear into the night at some point as well but as I’ve said above, their goal of awarding 1 belt to the legitimate undisputed champion of a division is something Id like to see happen.
At this point it time, the promotions and the MMA community have all the leverage. That could be used to iron out the many bugs, conflict of interest issues and other things in order to have Wamma be more credible. I know thats unlikely, mainly because people ultimately think Wamma is wasting their time and promotions are opposed to their very existence, but I just cant envisage a situation with Wamma sanctioning interpromotional fights that is any worse than the situation now where so many fights dont take place…………..from a fans perspective that is.
by GeeDub on Apr 8, 2009 1:02 AM EDT up reply actions 0 recs
IF...
and this is a big IF. The UFC were to get involved with cross promotion I can safely say that it would not include WAMMA. The other problem here is that WAMMA is trying to get a cut off of two promotions working together to create these fights. I know they’re trying to be the “facilitators” but honestly were the UFC and DREAM to let Penn/Aoki take place…do you think either promotion would say “let’s throw another chunk of money out the window to THESE guys so that we can have THEIR belt on the line”
That’s another sticking point for me. The idea of having someone come in to these types of fights and make money off of it when they’re doing nothing but saying “yeah, this is good enough for us” is stupid. The promotional model of MMA doesn’t lend itself to a sanctioning body like boxing. If cross promotion takes place it will be because two promotions see it as being in their best interest.
Also…let’s look at the idea of cross promotion they’ve pushed in their title fights.
Sylvia vs. Fedor – both Affliction contracted fighters
Arlovski vs. Fedor – both Affliction contracted fighters
Aoki vs. Alvarez – both DREAM contracted fighters (and they weren’t allowed in the ring or to present a belt or have their name mentioned…etc)
I’ve yet to see any “cross promotion” as a result of WAMMA’s efforts. They’re simply sanctioning promotional bouts outside of the UFC
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
http://CurseOfRonKarkovice.blogspot.com/
by Brent Brookhouse on Apr 8, 2009 1:56 AM EDT up reply actions 1 recs
Cant argue with any of that. Completely agree.
by GeeDub on Apr 8, 2009 2:03 AM EDT up reply actions 0 recs

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