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An Industry Panel Warns of Difficult Financial Times Ahead for Sports Sector

The panel, appearing at the IMG World Congress of Sports, had some interesting, if not grim, predictions regarding near-term financial pressures facing professional athletics.  To wit:

"We're facing the greatest economic challenge of all of our lifetimes," said Tim Leiweke, president and CEO of Anschutz Entertainment Group, which oversees arenas including the Staples Center in Los Angeles and owns the NHL's Los Angeles Kings, two Major League Soccer franchises and cycling's Tour of California. "We have never seen anything like this and I pray that we never see anything like this again. And if you look at our industry, sports in particular ... we have to reinvent ourselves."

...

The five biggest pro sports in North America — baseball, football, basketball, hockey and NASCAR — have taken at least some sort of hit from the economic downturn in recent months. The NFL reduced its work force by 169 people, the U.S. Olympic Committee recently lost 54 employees and the NBA and Major League Baseball's Internet division laid off employees last year. Plus, hundreds of people who worked on NASCAR teams last year aren't trackside in 2009.

Leiweke also expressed concerns about potential future inflation, and how that may affect the cost structure of sports ventures.  NASCAR CEO Brian France had some additional comments that are particularly applicable to the struggles of several troubled MMA ventures:

"People that don't run their individual businesses as well as they should, and aren't recognizing getting cost out of their system as fast as possible," said France, who has seen longtime NASCAR cornerstones Ford and General Motors fight for survival in recent months. "You've got to reprice things for the various companies in our industry. Everybody is spending less ... or not spending at all. So you've got to reprice it and that says something.

"No one's having a good moment in this economy," France added. "The question is, how do you come out of the other side?"

France's thoughts certainly aren't complicated or unique, but the basic premise is important for anyone who is trying to pilot a successful sports-related business.  The term "deleveraging" that's a commonly used term in the business press describes nothing more than the shedding of debt.  It's indicative of a situation where financing is less available, thus at higher rates, because investors' appetites for risk have diminished.  The importance to sports, and particularly MMA, is that less capital will likely be available for new ventures to be initiated, and there will be less for existing ventures to expand.  At an even more basic level, consumers may fore go sporting events and merchandise due to financial restraints.  This is probably quite evident for Las Vegas events - a location that's experiencing distinct economic struggles.

In my estimation, the more worrisome aspect of the situation deals with the availability of sponsorship dollars.  Even if the core business is ticking along nicely, a promotion (and its fighters) will likely feel some financial pain due to the fact that sponsors are fewer and spending less.  That's more of a macroeconomic concern rather than a sports or entertainment-specific one.

Of course, this isn't a new issue.  The point to take away from this particular panel is that, in their opinion anyway, there are new financial struggles ahead.  There's much going on in the larger world whether it be political or private action.  Many of the actions being taken are quite large in size and scope.  Not only does the current slowness of the economy pose problems, but the initiatives to encourage and facilitate spending will have real, future effects.  No one can say for certain what they will be or what impact they will have.  It is, however, important that those shepherding an MMA venture be cognizant that effects - both positive and negative - will emerge at some point, and these leaders must be responsive enough to deal with issues that may not exist in the current playbook.

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'...how do you come out of the other side?'

LOWER YOUR PRICES YOU MISERABLE BASTARDS

I’ll be attending an NFL game with a few friends just as soon as I can find someone to buy that kidney I ‘found’. Sports leagues have systematically worked to make a family night of games unaffordable to most for over a decade, and now that the boom(s) are over, their inflated prices must be corrected as well.

Bud Selig made $18 million last year. If MLB wanted those people to stay, they could’ve made it happen. They’re simply more concerned with maintaining their profit margins (impossible today) than their workers – file that under ‘No Shit’.

by subo on Apr 2, 2009 3:27 PM EDT reply actions   0 recs

this certainly isn't the time for Dana

to be risking losing sponsors with poorly thought out tirades.

"the spirit of your average dumbass with more overblown rhetoric" OR "the self-appointed savior of MMA"

by Kid Nate on Apr 2, 2009 3:56 PM EDT reply actions   0 recs

That report is funny . . .

The NBA and NASCAR have been taking a blood bath so far this year. NASCAR can’t find enough companies with cash to burn for sponsorships and the NBA has found even selling cheap tickets in this economy does not come close to filling their arenas. It’s baseball’s turn next. Essentially the sports who rely heavily on ticket sales and sponsorship advertising for revenue are substantially hurting.

UFC already knows about the ticket problem. They have done a good job covering their gates numbers with the casinos buying their unsold tickets but they are actually selling around $1.5 million in ticket sales per big event. Lucky for them their big revenue stream is PPV which has gotten a boast from the bad economy.

The NFL is in a decent shape. They don’t rely on ticket sales nearly as much as the NBA and MLB. Most of their revenue comes from TV deals, which in this economy keeps everyone home watching TV.

by bignerd on Apr 2, 2009 4:03 PM EDT reply actions   0 recs

Trouble for sponsors that, in turn, affect promotional capital and fighter revenue are still real concerns for the UFC. Obviously, NASCAR is especially hard hit due to the capital intensive nature of that sport. The point is that this phenomenon may not be subsiding, and there is still more to come. It’s speculative, but worth noting.

by Cannon Jacques on Apr 2, 2009 4:49 PM EDT up reply actions   0 recs

You would think the one section of the UFC’s business that would be most affected is their international expansion plans. There’s very little doubt that they will initially, and for a considerable time thereafter, run at a loss. I’m not sure what the UFCs financial capability is to support the expansion with their core business (domestic PPVs) alone, but I doubt it is possible without some form of gearing.

Who knows what the future holds, but although the markets rallied a little today, I dont think we’ll be seeing a significant, prolonged upturn in a while, and that could see the UFCs plans in limbo. Aggressive expansion may not be the best thing right now.

by -Sam on Apr 2, 2009 4:04 PM EDT reply actions   0 recs

Title should be “An Industry Panel Warns of Difficult Financial Times Ahead For Everyone.”

This is just the beginning, next year will be worse, the year after worse than that.

Start saving your money now, stop buying non-essential products now.

by DirtyML on Apr 2, 2009 4:54 PM EDT reply actions   0 recs

Indeed, if there’s one thing sure to improve the economy it’s for everyone to stop spending money.

Bolts from the Blue // "Game over." - Jamal Williams
Bloody Elbow // "Every normal man must be tempted at times to spit upon his hands, hoist the black flag, and begin slitting throats." - H.L. Mencken

by Richard Wade on Apr 2, 2009 5:02 PM EDT up reply actions   0 recs

Spend all yours and tell me how that works out for you in a year or two from now.

by DirtyML on Apr 2, 2009 5:03 PM EDT up reply actions   0 recs

What you are preaching is certainly an exageration. This isn’t the time to run up huge credit card debt, but there is never a time for that. Ticket sales is a sign that the economy is down, but not a sign of our decline into a third world nation. We are hitting an economic wall, but its not the end of the world.

by szucconi on Apr 2, 2009 5:12 PM EDT up reply actions   0 recs

Also...

there are plenty of signs that things may start trending upward soon enough.

Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.

http://CurseOfRonKarkovice.blogspot.com/

by Brent Brookhouse on Apr 2, 2009 6:21 PM EDT up reply actions   0 recs

True enough.

Personally, I’m not nearly as bearish as many in the mainstream media. My only points in bringing this up were: 1) this was a sports panel looking at sports and business, 2) there are a lot of things going on that will probably change the landscape for at least the foreseeable future.

by Cannon Jacques on Apr 2, 2009 6:31 PM EDT up reply actions   0 recs

The attitude took a while to shift and the effects of it will linger on the sports biz. The economy has to be good and stay good for a while before people shake the attitude toward spending that they have now. That is really the killer for ticket sales. Its like looking into your future and seeing that your homeless and there is nothing you can do about it.

by szucconi on Apr 2, 2009 6:45 PM EDT up reply actions   0 recs

I agree.

It’s somewhat similar to the run up in gas prices and the subsequent slowdown in usage. People have reduced their driving though prices are well of what they were. You can contribute that to the economy, but I think it has a lot to do with just a plain change in consumer behavior.

by Cannon Jacques on Apr 2, 2009 6:50 PM EDT up reply actions   0 recs

Yep..

The story is relevant and true in some ways. I’m just responding to the “here comes the end of the world, don’t spend any money” attitude of above.

Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.

http://CurseOfRonKarkovice.blogspot.com/

by Brent Brookhouse on Apr 2, 2009 6:59 PM EDT up reply actions   0 recs

All I know is you can’t have an entire economy built around consumption. You have to make shit, too.

by subo on Apr 2, 2009 8:05 PM EDT up reply actions   0 recs

Politics… * self-censor *

Bolts from the Blue // "Game over." - Jamal Williams
Bloody Elbow // "Every normal man must be tempted at times to spit upon his hands, hoist the black flag, and begin slitting throats." - H.L. Mencken

by Richard Wade on Apr 2, 2009 8:38 PM EDT up reply actions   0 recs

You started it :-p

by subo on Apr 2, 2009 8:48 PM EDT up reply actions   0 recs

That I did.

Bolts from the Blue // "Game over." - Jamal Williams
Bloody Elbow // "Every normal man must be tempted at times to spit upon his hands, hoist the black flag, and begin slitting throats." - H.L. Mencken

by Richard Wade on Apr 2, 2009 8:52 PM EDT up reply actions   0 recs

I started to reply to your response and decided we’d already gone too far.

Bolts from the Blue // "Game over." - Jamal Williams
Bloody Elbow // "Every normal man must be tempted at times to spit upon his hands, hoist the black flag, and begin slitting throats." - H.L. Mencken

by Richard Wade on Apr 2, 2009 8:53 PM EDT up reply actions   0 recs

Another day, another forum – at least I keep it respectful (if filled with bleeding heart hippie crap)

by subo on Apr 2, 2009 9:33 PM EDT up reply actions   0 recs

Good man.

Bolts from the Blue // "Game over." - Jamal Williams
Bloody Elbow // "Every normal man must be tempted at times to spit upon his hands, hoist the black flag, and begin slitting throats." - H.L. Mencken

by Richard Wade on Apr 2, 2009 10:17 PM EDT up reply actions   0 recs

i got an idea!!!

maybe they need to stop throwing 50 mil a year contracts around like confetti! also, love it when they “buy” a new player, then drop his ass and he keeps his cash.

by JesseJames on Apr 2, 2009 9:04 PM EDT reply actions   0 recs

Oversimplification is a nasty habit.

Bolts from the Blue // "Game over." - Jamal Williams
Bloody Elbow // "Every normal man must be tempted at times to spit upon his hands, hoist the black flag, and begin slitting throats." - H.L. Mencken

by Richard Wade on Apr 2, 2009 9:07 PM EDT up reply actions   0 recs

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