Dana White Video Blog: Responds to Loretta Hunt Article, Calls Anonymous Sources "Faggot[s]"
Quite aggressive, but I actually like that he gives info. White gives an answer (that this has always been policy) then makes the case for why managers shouldn't be back stage. Provided fighters aren't being asked to sign deals or strong armed into other contractual obligations with representation, I'm not sure why this couldn't have been said upfront to avoid this.
When Hunt asked the UFC for information, why didn't they just tell her this has always been their policy (if that's true)? To save material for a video blog?
However, Dana, is the homophobia necessary? It's not. The use of the other "F" word can be forgiven, but it's completely unacceptable for anyone to use those sorts of epithets, much less the president of a modern billion dollar company in 2009. Seriously unprofessional and not even remotely cool.
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Holy Crap!
That really escalated in a hurry! lol
Arguing on the internet is like being in the special olympics, even when you win you are still retarded.
Well… at least the information and answer came out the same day and actually came out to respond to the article. I’ll either assume Dana White didn’t feel it was a huge deal, or they have some sort of alternative motive.
Editor-in-chief of MMA-Analyst.com
April Fools!!! I mean that was mean sprited and over the top. A step away from challenging her to a cage match. Could this be a put on?
Dana is nothing if not consistent.
Arguing on the internet is like being in the special olympics, even when you win you are still retarded.
“However, Dana, is the homophobia necessary? It’s not. The use of the other "F” word can be forgiven, but it’s completely unacceptable for anyone to use those sorts of epithets, much less the president of a modern billion dollar company in 2009. Seriously unprofessional and not even remotely cool."
Not only that, but straight up calling a woman a “bitch” isn’t appropriate in day-to-day life let alone the way the head of a company should address a journalist.
http://www.sackmikegoldberg.com
by Mike Fagan on Apr 1, 2009 4:42 PM EDT reply actions 2 recs
Dana BLAF White
He just isn’t your average head of a company. I’m not saying I agree with how he conducts himself all the time, but this kind of behavior is something I am not too surprised to see.
by I Can't Feel My Face on Apr 1, 2009 4:45 PM EDT up reply actions
This x 10000
Everyone is all “teehee! oh Dana! You never censor yourself!” But seriously, I have no problem with the fucks and shits. It’s not professional but whatever. He can get away with that more than any other “head” of a major sports organization. But no one should be letting either A) faggot or B) fuckin’ bitch slide without at least making a little noise about it.
This isn’t “oh it’s just Dana” it’s some low shit that at some point Dana and the UFC need to get past.
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
http://CurseOfRonKarkovice.blogspot.com/
by Brent Brookhouse on Apr 1, 2009 4:48 PM EDT up reply actions 1 recs
The ugly language and thuggish attitude are one thing. But what blows my mind is how anyone would find this to be an acceptable response to a journalist doing her job. There is no evident bias in Hunt’s article, and she did her best to gather as much information from various sources as possible. But since it doesn’t cast UFC in the greatest light, it is ok for Dana to make a repugnant personal attack like this?
I’ve had enough of this wannabe thug and his tantrums. MMA fans should stop giving him a free pass to be a scumbag.
by smoogy on Apr 1, 2009 5:01 PM EDT up reply actions 1 recs
Loretta does routinely write what I consider borderline hit pieces on the UFC, but there was nothing really wrong with her article this time. Plus, getting something wrong, which happens to all journalists, doesn’t mean they deserve this. Maybe if they just brought out the information publicly then these misunderstandings wouldn’t happen.
I heard a few months ago Dana White flipped when he saw Loretta talking about Rich and Matt in the documentary preview, I imagine this is more about that. Either way, it was way over the top.
There was clear bias in Hunt’s piece. And the UFC is simply not going to respond to her requests for information. That relationship is dead, and it isn’t really a one-way street.
Before you alluded to there being bias, now you outright accuse her. You still haven’t backed that up at all.
It’s a one-sided article written in a way to elicit a certain response. It is an article filled with anonymous quotes and suggesting scandal at every turn. If you don’t see that for the hit piece it was, what can I tell you?
by JSnowden on Apr 1, 2009 5:14 PM EDT up reply actions 1 recs
How is it one-sided? She gave the UFC a chance to comment. There are different viewpoints given on the cause of the change. Anonymous quotes aren’t ideal, but it isn’t hard to understand why these managers would not go on record given the thug-like behavior Dana exhibits.
I’d be more inclined to believe you have some bone to pick with Loretta Hunt at this point.
Would you like to comment on my anonymous source that says you’re a vampire?
by Derek Suboticki on Apr 1, 2009 5:23 PM EDT up reply actions
Yeah...
you can’t come out and go on record with the UFC. IF you even fart in the same county that White happens to be in you’re probably going to lose access to the promotion
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
http://CurseOfRonKarkovice.blogspot.com/
by Brent Brookhouse on Apr 1, 2009 5:27 PM EDT up reply actions
Totally agree
Couldn’t say it better.
“Fucks” and “shits” are one thing. Homophobic slurs and misogynistic rants reflect poorly on the sport and all of us involved in it.
Although detractors decry (MMA) as a brutal, bloody form of human cockfighting, aficionados know it is a brutal, bloody, totally fucking awesome form of human cockfighting. -The Onion
by The Kittitas Kid on Apr 1, 2009 5:31 PM EDT up reply actions
I’ve always felt that he curses because he is passionate about what he does and the sport he works so hard to build up. Yes it isn’t appropriate for a president of a company to say that but how may heads of company are as accessible as dana?
Accessible? The UFC doesn’t have to work with Sherdog if they don’t want to, but they could’ve answered her requests for info. Just have the UFC PR people argue the case instead of being completely standoffish. Work with the press to get your viewpoint out there, it doesn’t mean you’re their best friend.
Frankly, ignoring them completely works too – I don’t expect Obama to answer every ‘secret Muslim’ article from every right-wing rag. Unfortunately, Dana gave them what they wanted, which is him looking bad.
by Derek Suboticki on Apr 1, 2009 5:16 PM EDT up reply actions
Precisely
The issue isn’t about acknowledging Sherdog by responding to requests for information. The issue is that if someone is going to write a hit piece, you might as well offer your side of the story. This is common in PR for places that take a lot of heat.
Subo’s point seems to be that they were better off not regarding her article with any sort of response. I’m with him in that it’s not Dana or the UFC’s obligation to respond to every attack on their practices, mostly when it is being directed at them by an individual they have major differences with.
"I hit [Evensen], and you could just see it in his head. He went, 'Oh, man. We don't have to do this anymore. I'm good. Thanks for having me. I'm going to go home now." -Pat "The Real Techno Viking" Berry
Yes
You can offer a comment for the piece; refuse to comment but offer a response to the charges levied in a venue of your choosing (what Dana should have done); refuse to comment at all; or act like a little kid (what Dana actually did).
by Derek Suboticki on Apr 1, 2009 5:29 PM EDT up reply actions
I see your point
Personally, it’s not how I would handle it and not my understanding of how certain industries utilize PR. To each his own.
It’s hard to argue your way wouldn’t have been more effective here, Luke – I just don’t want to endorse the idea that refusal to contribute to a piece confers legitimacy to the charges within. It’d be like expecting someone to refute everything an internet stalker said, and then if they skip one accusation, it looks more legit.
by Derek Suboticki on Apr 1, 2009 5:41 PM EDT up reply actions
I think the UFC’s thinking in choosing when and with whom they respond was covered in a conversation we had previously regarding MMA in the media. They do have a need to forge more positive relationships with media outlets, but I think they see a lot of the internet as indy media (would the NFL regularly respond directly to most any NFL Blogs/websites outside of CBS/Fox Sports/ESPN?), which is not to mention the poor standing Sherdog/Hunt and co have with Zuffa.
"I hit [Evensen], and you could just see it in his head. He went, 'Oh, man. We don't have to do this anymore. I'm good. Thanks for having me. I'm going to go home now." -Pat "The Real Techno Viking" Berry
So what?
Being a good guy to fans doesn’t grant you a pass to act however you want.
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
http://CurseOfRonKarkovice.blogspot.com/
by Brent Brookhouse on Apr 1, 2009 5:03 PM EDT up reply actions
So because he's accessible ...
… he can fling around homophobic slurs?
Can he use racial epithets too?
I’m just trying to figure out how much leash being “accessible” gets him?
Although detractors decry (MMA) as a brutal, bloody form of human cockfighting, aficionados know it is a brutal, bloody, totally fucking awesome form of human cockfighting. -The Onion
by The Kittitas Kid on Apr 1, 2009 5:33 PM EDT up reply actions
Yes.
How anyone over 13 years old uses faggot in their vocabulary is pitiful.
Kids don’t know any better and just do what they see others doing. Once you’re old enough to make your own decisions you just embarrass yourself by talking like that.
by Simco on Apr 1, 2009 5:02 PM EDT up reply actions 1 recs
I lol’d at Dana saying, “You cannot not say FUCK or SHIT on TV, that will cause a huge fucking mess. That shit gets us in trouble”.
by Zack Gobie on Apr 1, 2009 4:44 PM EDT reply actions 1 recs
That’s like when you’re a kid and your old man is like “Don’t fucking swear”.
"I hit [Evensen], and you could just see it in his head. He went, 'Oh, man. We don't have to do this anymore. I'm good. Thanks for having me. I'm going to go home now." -Pat "The Real Techno Viking" Berry
by Blackout612 on Apr 1, 2009 4:46 PM EDT up reply actions 1 recs
yeah, then he turns around and uses that one word.
Hypocrite much?
Although detractors decry (MMA) as a brutal, bloody form of human cockfighting, aficionados know it is a brutal, bloody, totally fucking awesome form of human cockfighting. -The Onion
by The Kittitas Kid on Apr 1, 2009 5:34 PM EDT up reply actions
He wasn’t saying “Don’t swear because its wrong.”, he was saying “Don’t swear because we’ll get fined.”. There’s a difference.
Keep firing Assholes!
Using that word in an online video may not get them fined ...
… but it will definitely lose them sponsorship dollars. Corporations are very sensitive about this kind of stuff.
Am I saying Bud Light is going to drop them? No. But this kind of stuff doesn’t go over well when you go into the next pitch meeting to a potential advertiser.
Although detractors decry (MMA) as a brutal, bloody form of human cockfighting, aficionados know it is a brutal, bloody, totally fucking awesome form of human cockfighting. -The Onion
by The Kittitas Kid on Apr 1, 2009 5:45 PM EDT up reply actions
The numbers the UFC pulls in the 18-34 bracket will trump any obscure internet video of Dana swearing his brains out when it comes to sponsorships.
Keep firing Assholes!
There is a difference between swearing and hate speech ...
… that seems to be lost on a lot of you guys.
Although detractors decry (MMA) as a brutal, bloody form of human cockfighting, aficionados know it is a brutal, bloody, totally fucking awesome form of human cockfighting. -The Onion
by The Kittitas Kid on Apr 1, 2009 5:57 PM EDT up reply actions
Yeah...
a lot of people will get all up in arms if you say it but “faggot” is hate speech. As I said in the article I wrote about this. To that community the word is exactly the same as the n-word is to the black community. It represents the ugliest kind of thing you can say.
And you can’t say “he wasn’t saying it TO a homosexual” because that doesn’t excuse the use of the language.
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
http://CurseOfRonKarkovice.blogspot.com/
by Brent Brookhouse on Apr 1, 2009 6:11 PM EDT up reply actions
In his next video blog
Dana will announced an upcoming Fight Night event, following the success of UFC: Fights for the Troops, that will raise money for gay rights organizations.
The event will be titled: “UFC Fights for the Fuckin’ Faggots”
by Scott Haber on Apr 1, 2009 4:47 PM EDT reply actions 1 recs
So Dana White releases a vile, ugly attack on a journalist for doing some honest, independent reporting, and people just chuckle and say “same ol’ Dana”? Yeah, that sounds about right.
Thats what Loretta Hunt gets for not just re-wording Zuffa press releases and calling it news.
It is pretty embarrassing how the Face of MMA is a thug with a learning disability.
by smoogy on Apr 1, 2009 4:51 PM EDT reply actions 1 recs
He is free to defend himself and his company, and the anger with which he does so is a product of his being regarded as the big bad wolf of MMA (and an easy target for stories such as Hunt’s; where, if it were anyone else, she would have exhibited more caution in her research). I do take issue with his epithets and calling Loretta a bitch (really, the name calling at all), but to suggest that he shouldn’t defend himself is reaching.
"I hit [Evensen], and you could just see it in his head. He went, 'Oh, man. We don't have to do this anymore. I'm good. Thanks for having me. I'm going to go home now." -Pat "The Real Techno Viking" Berry
It's because
He’s similarly one sided.
"I hit [Evensen], and you could just see it in his head. He went, 'Oh, man. We don't have to do this anymore. I'm good. Thanks for having me. I'm going to go home now." -Pat "The Real Techno Viking" Berry
Bloodyelbow comments are fun – it’s like a witch hunt that never ends.
What was so dishonest about this article? I keep seeing people try to take a swipe at Loretta Hunt, and none of them have given any good reason to question the validity of the article she wrote.
Nose in the air
Look, you’re typecast, Smoogamaphone. Acting like you just got off the Dana bandwagon is what’s fun. Talk about a witch hunt; you’ve been holding a pitchfork since you started posting here.
That aside, I have agreed that he went too far. But just as you’re making the case that Loretta couldn’t have possibly done any wrong, you’re all too ready to vilify Dana. It’s not a good look d00d…
"I hit [Evensen], and you could just see it in his head. He went, 'Oh, man. We don't have to do this anymore. I'm good. Thanks for having me. I'm going to go home now." -Pat "The Real Techno Viking" Berry
by Blackout612 on Apr 1, 2009 5:28 PM EDT up reply actions 1 recs
Thanks pal!
We can keep going, if you’d like.
"I hit [Evensen], and you could just see it in his head. He went, 'Oh, man. We don't have to do this anymore. I'm good. Thanks for having me. I'm going to go home now." -Pat "The Real Techno Viking" Berry
For reference
I’ve had enough of this wannabe thug and his tantrums.
Yeah, the honeymoon is over. Eye roll……..
"I hit [Evensen], and you could just see it in his head. He went, 'Oh, man. We don't have to do this anymore. I'm good. Thanks for having me. I'm going to go home now." -Pat "The Real Techno Viking" Berry
Try to keep up
That’s my point.
"I hit [Evensen], and you could just see it in his head. He went, 'Oh, man. We don't have to do this anymore. I'm good. Thanks for having me. I'm going to go home now." -Pat "The Real Techno Viking" Berry
no namecalling please
"the spirit of your average dumbass with more overblown rhetoric" OR "the self-appointed savior of MMA"
Umm, harsh?
Dana needs to handle these things more professionally.
Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."
On a totally separate note
Lindland vs Franklin, please. Franklin would steal his lunch money.
"I hit [Evensen], and you could just see it in his head. He went, 'Oh, man. We don't have to do this anymore. I'm good. Thanks for having me. I'm going to go home now." -Pat "The Real Techno Viking" Berry
by Blackout612 on Apr 1, 2009 5:02 PM EDT reply actions 1 recs
Homophobic Slurs
Always a sure indicator of class.
Although detractors decry (MMA) as a brutal, bloody form of human cockfighting, aficionados know it is a brutal, bloody, totally fucking awesome form of human cockfighting. -The Onion
by The Kittitas Kid on Apr 1, 2009 5:11 PM EDT reply actions
Dana F___ing White doesn’t give a F—-ing F____k about homophobics you #$%%&!
Good call on the language. The problem with foul language is that it’s sort of addictive, but it also dilutes your meaning to the point that every time you say something means almost the same thing and no one takes you seriously anymore. Best to reserve the swearing to occasion.
For example, my wife knows that I’m really mad when I say the F-word. If I said it daily or weekly or monthly, it would lose it’s meaning.
I'll rec this one
Keep it up man, you’re on a roll.
"I hit [Evensen], and you could just see it in his head. He went, 'Oh, man. We don't have to do this anymore. I'm good. Thanks for having me. I'm going to go home now." -Pat "The Real Techno Viking" Berry
What the shit?
The editor is going a little apeshit today. I posted this elsewhere…
"I hit [Evensen], and you could just see it in his head. He went, 'Oh, man. We don't have to do this anymore. I'm good. Thanks for having me. I'm going to go home now." -Pat "The Real Techno Viking" Berry
Loretta Hunt is a great journalist and Dana White is the epitome of class.
I dislike Matt Hughes.
by MonkeyCHops on Apr 1, 2009 5:19 PM EDT reply actions 4 recs
Solid.
Bolts from the Blue // "Game over." - Jamal Williams
Bloody Elbow // "Every normal man must be tempted at times to spit upon his hands, hoist the black flag, and begin slitting throats." - H.L. Mencken
The date of that comment says it all.
by Derek Suboticki on Apr 1, 2009 5:25 PM EDT up reply actions
I should point out that my signature contains no sarcasm.
I dislike Matt Hughes.
by MonkeyCHops on Apr 1, 2009 5:29 PM EDT up reply actions 2 recs
And I'm going to rec THIS one
Keep it up d00d, you’re on a roll.
"I hit [Evensen], and you could just see it in his head. He went, 'Oh, man. We don't have to do this anymore. I'm good. Thanks for having me. I'm going to go home now." -Pat "The Real Techno Viking" Berry
use of the other f word
who gives a shit if dana white said the word faggot, he says all sorts of fucked up shit, you shouldnt expect any better of him. on top of that the word faggot is not an epithet.
How so?
Although detractors decry (MMA) as a brutal, bloody form of human cockfighting, aficionados know it is a brutal, bloody, totally fucking awesome form of human cockfighting. -The Onion
by The Kittitas Kid on Apr 1, 2009 5:36 PM EDT up reply actions
It is, actually. An epithet, I mean.
The Bird is the Word.
by IHateMMA on Apr 1, 2009 5:39 PM EDT up reply actions 1 recs
You gotta love Dana, Sherdog should know better than to try and pick a fight with him after the stunt they pulled Loretta’s article was the usual Sherdog bullshit against Zuffa that they’ve done for years. Dana told it like it is, i’m sorry but I just can’t give a fuck about agents and managers being banned backstage this is the UFC’s world you either play by their rules of don’t play at all get over it.
The Point Is...
The fighters get to pick who is credentialed, therefore this is not an issue that should be pointed at Dana and Co….
I can’t imagine they’re terribly concerned about growing their gay fanbase, but they should be interesting in keeping people with brain stems.
by Derek Suboticki on Apr 1, 2009 5:43 PM EDT up reply actions 1 recs
Personally...
I felt it was over-reaching… but I also think the article was far from “an honest piece of research” or watever you want to call it. It was a piece (per usual) attacking the UFC from Sherdog’s shitty ass writers… I love how all the sources are anonymous, yet given complete legitimacy because she’s a reporter.
Also, I’m not easily offended by the use of either of the words he used, especially in the format of a Video Blog… quite frankly he can say watever he wants, just like Sherdog’s writers can speculate on whatever negative information they hear or makeup about the UFC’s business practices… Had Dana expressed his sentiments in another medium I may be more inclined to disagree with it, but the use of a Video Blog lends itself to Dana saying what he truly means… and honestly if I were him, I may feel the same…
Again… I think a totally speculative piece such as the one Hunt wrote is just as offensive as any derogatory curse word, especially when you weigh the effects that each one has… Dana calling an anonymous source a pussy, and fag is bad, but there isn’t even a face to put to the insult, and him calling Hunt a bitch (oh no a curse word!) isn’t that big of a deal to me,… I’m sorry. What effect does him calling her a bitch have compared to the effect a misinformed article that attacks the UFC has
Blah… I’m just not offended by someone cursing on their video blog out of anger/defense. I’m sure if you had to constantly deal with false accusations and speculations on your business practices by anyone who can start a website, you may be inclined to respond in a different way.
None of you are Dana… None of you can anticipate how you may respond, nor how you would feel when no matter how much you raise the profile of the sport, (raising pay standards, getting legislation from commissions, employing the most fighters, nurturing talent, expanding internationally, etc) someone always has something bad to say about your company, and they don’t even need to be correct for you to get the backlash from it. Eh… I’ve called people worse, for less… and I’m sure many of you have reacted irrationally with much less at stake…
by Loot on Apr 1, 2009 6:09 PM EDT reply actions 1 recs
THIS
100% agree. I am tired of this PC world and I actually go out of my way to offend some people.
Get over yourselves if you are actually offended. No slur has ever hurt me, I am a man. Might Dana be inconsiderate? Yeah but so what. He makes his bed and sleeps in it. Not my place to pass judgment.
Not that I dislike Loretta, because I don’t read her work often.
But having seen her comment about Lindland/Franklin, she is wrong and distorts the truth. The clip of someone asking random people if they know Matt Lindland, is how shall you say.. absolutely retarded. Matt Lindland is not and never has been a world beater at 185, so to educate fans who do not know about Lindland by proclaiming him a guy fighters should be in fear of is ridiculous. On top of all of that, he goes on to dominate Vitor Belfort which validates Loretta entirely!!! Or not.
She clearly has provides a nugget of anti-wisdom, absolutely gushing about AA for a couple of minutes and then immediately pointing out the counter-productiveness of a handler who is unwilling to point out a fighter’s flaws.
I don’t remember too much about Fedor’s Baddest Man documentary other than that she was in that too – but again it was over the top with Loretta and Josh Gross happy to mug for the camera.
Fucking Dana White is THE SHIT!!
I never really valued Loretta Hunt’s opinion too much on MMA. Only time I ever read her articles is when it involves any quotes from fighters themselves, in a sense, when she does the footwork to get some fresh MMA news or information. Other than that, I don’t really care for her work. Dana is right, the same goes for most journalists, they misconstrue the truth in an effort to create a juicy story. Lastly, the man can say whatever he wants, and he does so on a daily basis, this should be no different. It just happened to make the edit and put on youtube for the world to see. He also made an excellent point about managers and their role, they really don’t serve a purpose backstage when a fighter is prepping to go out. I say good shit Dana.
Only those who dare to fail greatly can ever achieve greatly.
usage of the "f" word
while i understand that it is technically an “epithet” todays generation does not use it like that, its like saying the word gay, which has somehow become derogatory to an action or item. such and such is gay, same thing with the word faggot.

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