Winning and winning big doesn't hurt nor do marketable looks, but those in MMA that take deliberate steps to act like professional sportsmen are likely to see more of this:
Joining a list of athletes like Michael Jordan, Tiger Woods, Derek Jeter, Peyton Manning and many, many more, Georges St. Pierre, has signed on to be a major part of Gatorade's latest campaign as one of the faces of their "G" marketing onslaught.
The Gatorade "G" campaign launched in the U.S. during the Super Bowl in January with many top flight athletes representing the brand. Now the company will move north of the border with a group of Canadian athletes to represent the brand.
Along with other top Canadians such as Gordie Howe, Cassie Campbell, Ray Zahab, Chantal Petitclerc, and Bradd Arseneau, St. Pierre will serve as one of the leaders to help push Gatorade in the newly branded market.
"Just like in the U.S., the Canadian Gatorade brand is recognizing some of our nation’s most influential and inspiring athletes," said Dale Hooper, vice president of marketing for Gatorade in Canada. "These athletes represent Canada’s best while also serving as motivation to any Canadian who sweats, whether they’re in it to win, for the fun of it, or for better health."
Message to Georges: keep up what you're doing and until Spike/UFC cleans up their act, stay as far away from "The Ultimate Fighter" as possible. The juice from that show isn't worth the squeeze.