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Brock Lesnar, B.J. Penn Top List of the UFC's Big Draws

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MMA Payout compiles the top revenue generators for the UFC in 2008-2009:

  2008 – 2009  
Fighter Total Events
Brock Lesnar $112,782,143 4
BJ Penn $105,155,400 5
Frank Mir $98,631,998 4
Georges St-Pierre $92,870,447 4
Forrest Griffin $81,988,194 4
Rashad Evans $74,725,553 3
Anderson Silva $60,342,500 4
Rich Franklin $53,780,000 5

This really highlights how critical it is for the UFC that Lesnar recover enough to be able to fight in 2010. He only fought once in 2009 and very nearly matched his numbers from three events in 2008.

Lightheavyweight champ Lyoto Machida doesn't make this list, but he came in 5th for 2009. If he can recover from his broken hand and beat Shogun Rua in the rematch, he should continue to emerge as a strong draw for the UFC. If Shogun wins, the mantle will likely pass to him.

Of the fighters on the 2008-2009 list, Forrest Griffin and Rich Franklin are unlikely to maintain their past performance levels. Griffin's destruction by Anderson Silva damaged him as a draw as the anemic performance of UFC 106 showed. Franklin's interdivisional wandering and mixed results have also eroded his drawing power.

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wow, Frank really made a big impact this year. Surprised to see Anderson at #7, since we usually hear he’s not a big draw.

cagar é uma filosofia profunda...
a merda bate na água e a água bate na bunda.

by Orcus on Dec 30, 2009 2:40 PM EST reply actions  

Mir's numbers are impressive, considering where he was just a short while ago.

He’s now probably one of the best hype-men in the business.

I love me some Sexyama!

by pud333 on Dec 30, 2009 2:41 PM EST up reply actions  

Of course he two of his four events were against Lesnar, so we have to take that into consideration.

by John Nash on Dec 30, 2009 2:56 PM EST up reply actions  

haha, you are right, I didn’t think of that. Someone should take out both those fights to Brock and take his other two fights to Nog and Kongo and double it just to see what happens.

cagar é uma filosofia profunda...
a merda bate na água e a água bate na bunda.

by Orcus on Dec 30, 2009 2:59 PM EST up reply actions  

Well the Big Nog one is going to be huge too, because it was on UFC 92 with Forest vs. Rashad and Wanderei vs. Rampage.
So the question remains: is Mir a draw or is he just always on good drawing cards?

by John Nash on Dec 30, 2009 3:01 PM EST up reply actions  

either way, I think he’s a smart mofo and is hyping himself quite well by the looks of it :P

cagar é uma filosofia profunda...
a merda bate na água e a água bate na bunda.

by Orcus on Dec 30, 2009 3:04 PM EST up reply actions  

If it’s the latter, it just shows how smart he is.

I love me some Sexyama!

by pud333 on Dec 30, 2009 3:04 PM EST up reply actions  

And the other one was headlined by BJ Penn. Not trying to discredit Mir but it’s not like he was the main reason people purchased those events.

by ufc4 on Dec 30, 2009 6:03 PM EST via mobile up reply actions  

But pairing him with the other fights that sell the card ensure that he will be a star himself (right?). He may not have been the reason people bought those cards, but people saw him win in 3 of those 4 fights (against somewhat recognizable names).

by Swordslasher on Dec 30, 2009 9:31 PM EST up reply actions  

But pairing him with the other fights that sell the card ensure that he will be a star himself (right?).

Maybe, maybe not. It seems his drawing power is affected a lot more by what he does outside the cage.

by ufc4 on Dec 30, 2009 11:47 PM EST up reply actions  

Here’s how popular Brock is:
-He was on the #2, #3, and #4 biggest ppv seller in 2008. UFC 92 was the only non-Brock card to beat his numbers.
- He was on the biggest ppv seller in UFC and mma history (UFC 100 obviously)
- If you removed his 3 cards from 2008, the other ppv cards averaged 460,000 buys – the same average of buys as 2007. If you remove UFC 100 than 2009 would have seen no increase in buys from 2008.

by John Nash on Dec 30, 2009 2:46 PM EST reply actions  

And if my Aunt had a dick she’d be my uncle…

by mmalogic on Dec 30, 2009 4:55 PM EST up reply actions   1 recs

Actually that would be a helluva coincidence, if your aunt had a dick you probably wouldn’t be related to her at all.

by ufc4 on Dec 30, 2009 6:05 PM EST via mobile up reply actions  

If you divide the totals by the number of events each fighter had, you get:

Lesnar – $28,195,535
Rashad – $24,908,517
Mir – $24,657,999
GSP – $23,217,611
Penn – $21,031,080
Forrest – $20,497,048
Silva – $15,085,625
Franklin – $10,756,000

Interesting.

I love me some Sexyama!

by pud333 on Dec 30, 2009 2:49 PM EST reply actions  

the question is, how much will Rashad help sale this weekend’s event :P From the looks of it, it seems it will sale quite good with the Rashad/Thiago fight as a headliner. I thought they weren’t going to do that great in sales, but I guess I’m wrong.

cagar é uma filosofia profunda...
a merda bate na água e a água bate na bunda.

by Orcus on Dec 30, 2009 2:57 PM EST up reply actions  

I’m thinking it’ll pleasantly surprise people. Rashad in general surprises me. Though I have a feeling he got a huge pop when he KTFO Chuck. Going from that, to winning the belt did wonders for him.

I love me some Sexyama!

by pud333 on Dec 30, 2009 3:00 PM EST up reply actions  

The numbers are probably incorrect

because there is no way to tell who got what since a lot of these fiighters were on the same cards.

Take Frank Mir since the start of 2008 he has fought on cards with Brock, Rashad, Forrest, Rampage, Wanderlei, GSP, Brock again, BJ Penn, Kenny Florian, and Diego Sanchez and at 111 he will be on a card with GSP again so how can you tell that anybody is tuning in to see Mir over all the others.

And as popular as Brock is it would have been interesting to see how a card vs. not well known Carwin would have carried because Brock was first on the superbowl card (81)
 which has a history of doing really well. Then UFC 87 with GSP then 91 with Randy then 100 which was the biggest event in mma history with or without Lesnar in most people’s minds. Not saying Brock isnt a draw but it is hard to tell when he faces popular fighters or on the same card as popular fighters.

by bigdmmafan on Dec 30, 2009 2:58 PM EST reply actions  

You’re right, it’s hard to separate who did what for whom when you have guys appearing on multiple cards together. That being said, I’m sure Brock would set records just humping a grappling dummy.

I love me some Sexyama!

by pud333 on Dec 30, 2009 3:03 PM EST up reply actions  

Isn't that what happened at UFC 100?

Don't believe a word I say, I don't train BJJ.
I blog at TangleBones - you should follow me on Twitter here.

by jemaleddin on Dec 30, 2009 3:06 PM EST up reply actions  

If you look at the methodology...

…it’s kinda random. You should go read the article.

Don't believe a word I say, I don't train BJJ.
I blog at TangleBones - you should follow me on Twitter here.

by jemaleddin on Dec 30, 2009 3:06 PM EST up reply actions  

The UFC also should be grateful that new stars emerged

They need new stars like Mir and Evans to began to emerge because what the UFC is going to realize quickly if they havent already is the “old draws” cant really fight anymore and so nobody wants to watch them fight.

They might have prevented 2 “old draws” from going to Strikeforce/Affliction in Randy and Tito but now they did nobody really is dying to see them fight any more.

by bigdmmafan on Dec 30, 2009 3:17 PM EST reply actions  

Love him or hate him, Lesnar is the man!

Confucius says:

"Baseball is wrong: man with four balls cannot walk."

by RiverHorror on Dec 30, 2009 3:20 PM EST reply actions  

I fucking hate him

but he is da man!

cagar é uma filosofia profunda...
a merda bate na água e a água bate na bunda.

by Orcus on Dec 30, 2009 3:25 PM EST up reply actions  

These numbers are meaningless… Zuffa gets household data on each card where you can see which specific households order based on what fighter minus the househoulds who buy all or randomly buy…. amongst other things.

From this Data you can actually isolate how many buys a Zuffa promoted fighter brings to the table.

I say “Zuffa promoted” because Brock sold 2 ppv’s in K-1. It’s not the fighter but the (fighter plus Zuffa’s promotion).

by mmalogic on Dec 30, 2009 5:00 PM EST reply actions  

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