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The Top MMA Stories of the Decade: The Fall of PRIDE

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Continuing with my dismembering of Jake Rossen's Top 10 MMA Stories of the Decade feature, here's his #2:

2. The Death of Pride (2007)

There is something strictly mercenary about the absorption of the competition. Driving a rival company into bankruptcy is fine, but to seize their assets and control their future -- however short -- is a different kind of achievement.

In a war fought primarily on message boards, Zuffa's UFC product in the first half of the decade was largely found lacking against the talent pool and spectacle of Dream Stage Entertainment's Pride brand. 10,000-seat arenas in Vegas? Pride could pull 20,000 or 30,000. The best fighters in the world? Chuck Liddell was squashed by Quinton Jackson in an attempt at synergy. Observers delighted in painting a picture of the UFC as the hayseed product to Pride's polished chrome.

While a good bit of Pride's legacy has been lost to excessive nostalgia -- the promotion had its share of brutally boring, brutally stupid fights -- there was no mistaking it for anything other than a big-budget celebration of martial arts at the highest levels. But when newspapers began beating drums over alleged Yakuza involvement in the promotion, TV contracts evaporated; Zuffa, on solid financial footing thanks to "The Ultimate Fighter," digested it whole.

No one is likely to miss some of Pride's silliness -- I'm reminded of Wanderlei Silva fighting a 0-0 Kyokushin karate stylist -- but the demise of the foreign attraction was really the last gasp of MMA as a well-kept secret. The UFC was becoming as ubiquitous as the NFL, and if you didn't like it, you were officially out of options. 

 

For my dollar, Zach Arnold had the best coverage of the PRIDE yakuza scandal. Check out his series on it here, here, here, and here. And here.

 People get pissed at me every time I say this, but something similar could very easily happen in the U.S. Let's maintain our sport as best we can because allowing corruption to encroach too far can kill the whole sport.

Merry Xmas!

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Yep

Love the analysis. But how does the re-branding and success of UFC not figure into the top ten events in the decade?

by Ninkynonk on Dec 25, 2009 5:31 PM EST reply actions  

People get pissed at me every time I say this, but something similar could very easily happen in the U.S. Let’s maintain our sport as best we can because allowing corruption to encroach too far can kill the whole sport.

Actually once a sport has reached a certain popularity scandals can diminish but never kill it. See baseball in the US, soccer match fixing in Euope,…

by monkeyhead on Dec 25, 2009 5:49 PM EST reply actions  

Yeah I just don’t see how Zuffa’s tightly knit group could possibly allow any kind of organized crime to infiltrate it. The way they’re generating money there’s no way they’d allow anything to mess it up right now.

by ufc4 on Dec 25, 2009 5:55 PM EST via mobile up reply actions  

Is this sarcasm? The Fertittas are/were Las Vegas casino owners! It seems well within the real of possibility that organized crime already has a place in the Zuffa inner circle.

This is mostly baseless speculation on my part, of course, although Jonathon Snowden has a whole chapter in his book linking the Fertittas to mafia people.

by JRN on Dec 25, 2009 6:32 PM EST up reply actions   1 recs

So the mafia still runs Vegas huh? What else can you see in your crystal ball with your tinfoil hat on?

by ufc4 on Dec 25, 2009 6:34 PM EST via mobile up reply actions  

Just sayin’, it seems a little gullible to say that there’s “no way” the mob could get inside Zuffa. I’m not saying they are or they aren’t. I have no idea.

by JRN on Dec 25, 2009 6:50 PM EST up reply actions  

Soccer kicks

Thy shall be missed…

I'm not calling him dad, even if theres a fire

by II SMASH II on Dec 25, 2009 6:03 PM EST via mobile reply actions  

I'm glad stomps & soccer kicks are gone

I freaking loved PRIDE but someone would have eventually died from those…

but I miss knees to the head fo sho.

by banter on Dec 25, 2009 7:30 PM EST reply actions  

Totally agree. Will still miss them though :(

I'm not calling him dad, even if theres a fire

by II SMASH II on Dec 25, 2009 7:51 PM EST via mobile up reply actions  

yeah I don’t mean to say I didn’t enjoy them…but I am glad they stopped when they did. It was a throat crushing waiting to happen.

by banter on Dec 25, 2009 7:58 PM EST up reply actions  

Come on……. rarely did those stomps and soccer kicks connect on anyone. They just look worse than they really are.

for all intents and purposes, just consider all my posts as works of satire.

by Bandaka on Dec 26, 2009 10:32 AM EST up reply actions  

Agreed, and there is no evidence to show they were somehow a health risk. People just like to assume they were because they look "brutal" to them, but there has never been any type of permanent damage done by them, just like there has never been any type of permanent damage done by anything MMA related (in the world of sanction MMA bouts, that is). Saying "but I am glad they stopped when they did. It was a throat crushing waiting to happen" as someone said above is just like saying that anything in MMA today is a "throat crushing waiting to happen". This stance is based on no evidence, it is only assumptions. Damn I miss the footstumps and soccer kicks! Bring them back Dream, come on now!

cagar é uma filosofia profunda...
a merda bate na água e a água bate na bunda.

by Orcus on Dec 26, 2009 12:25 PM EST up reply actions  

PRIDE 33

Best show ever. Hands down. I still have flashbacks from it.

by wandyman on Dec 25, 2009 7:58 PM EST reply actions  

my guesses would be

hw:Fedor
mw: Shogun ( I think he would have taken out Hendo)
ww: Hendo
lw : Aoki

by bigdmmafan on Dec 25, 2009 8:02 PM EST reply actions  

Ma Nelson gave me a vintage Pride shirt for Christmas. Best mom ever.

by Chris Nelson on Dec 25, 2009 8:51 PM EST reply actions  

I can see two potential scenarios that could lead to the UFC and mma having serious problems in the US:

1) a fight fixing scandal. I could imagine mid-tier and lower level fighters getting involved in a scandal were they profit from taking a dive. If it wad extensive enough it could have a major impact on the sports image.

2) a death in the ring. If it was on the main card of a big fight, or even worse, on CBS and looked as if the brutality of the sport was the cause, I could see a backlash.

by John Nash on Dec 25, 2009 9:24 PM EST via mobile reply actions  

Fight fixing is going to be very hard to get done, especially in the UFC.

Fight fixing hurts casinos the most, Vegas isn’t as bad as it used to be and station doesn’t take bets on UFC fights, but the casino bookmakers will be the one’s to sniff out the fix, and i’m sure they wouldn’t hesitate to call the Fertitas out on it.

If it’s not fixing by Zuffa, I don’t think it will sink anything, the NBA survived Donaghy, college sports survived all the point shaving and stuff that’s gone on. it will be more publicized now because of the internet, but the story will be spun that it was a rogue fighter, and they are out of control and now out of the sport.

A death could cause issues, but I think it’s going to be very hard for a death to occur on a major card, when was the last death in a major boxing match? Top level athletes will be supervised better (and be in better shape) so there’s less chance of that. I think the UFC could survive a death though, it will be tough, but they’ll make it out.

by Phildo on Dec 25, 2009 9:39 PM EST up reply actions  

I wasn’t speaking about Zuffa fixing any fights, it would really be counterproductive for them. But I do think the sport is ripe for fight fixing. Lets face it, a lot of fighter don’t make very much and a single fighter has greater control over the outcome of a bout than any player on any major league team or any ref or judge.
Imagine we wanted to fix a fight, so we make contact with a struggling fighter like Aaron Simpson (using only as an example) and make a deal with him: we’ll pay him $40,000 to throw his next fight. Right now he’s making $9000 plus $9000 if he wins, so if he was in a Pat Barry situation (before his big win) then he might be in a pretty desperate situation. We go around and place several $200-$3000 bets on his next opponent who is a +200 underdog and end up winning $100,000 when Aaron gets caught in an armbar. Pretty easy money. Next we cautiously approach several other lower tier and struggling fighters, carefully placing occasional bets on these fights, especially when we can get several of our guys on one card, when we can start parlaying a few fights into sure bets. Now we can place a 100 bets around the country and collect a million of our $100,000 bet. It sounds complex, but for a sports-fixing scandal it would be run of the mill.
Now college survived the Boston College scandal and the NBA survived Donaghy because they were basically isolated to one team and one ref. But what would be the effect on the sport if it came out that 6 fighters took dives in 10 fights, and that wasn’t the end of it? It slowly leaked out that more fighters were involved in more fights. It wouldn’t matter that these other fighters where in the WEC or Strikeforce, people would just link everything to “Ultimate Fighting”. I think the fight is popular enough to survive such a scandal, but the image would definitely take a hit, and perhaps a fatal one with those it is trying to convert into new fans. Who wants to commit any energy to an obviously :crooked" and “fixed” sport?

As for a death: obviously a very well viewed and brutal-looking death would be of greater risk to mma then one out of sight. My nightmare scenario would be a major card or a CBS show, where a fighter is caught in a choke and doesn’t wake up, or takes a vicious beating on the ground and dies in the ring. Now this would obviously be a fluke but flukes happen. Perhaps a fighter had a undiagnosed condition or suffers a freak accident in the ring. If it was a one-in-a-million scenario, it could still be painted as a result of the brutal nature of the sport. Would it matter if he had a pre-condition if people could see the video of him being beaten to death in front of a cheering mob? How would this affect the sport? I am not sure, but I can’t imagine millions watching a man be killed in the middle of the ring is going to go over well. A lot of the hard-fought legalization and regulation battles might suddenly turn to south.
Would either of these kill the sport no? But they definitely hurt it. And god forbid is someone rolls snake-eyes and both happened. At that point we may have to worry about the future of the sport. Could it happen? Probably not, but of course, nothing is outside the realms of possibility.

by John Nash on Dec 26, 2009 2:30 AM EST up reply actions  

2) a death in the ring

The WWE survived Owen Hart dying live on pay per view due to their own damn foolishness. If they can survive that, then the UFC can survive a guy dying in a legit athletic competition where all of the risks are understood.

by Steve4192 on Dec 25, 2009 10:12 PM EST up reply actions  

If a Yakuza scandal could kill Pride than logically, a mafia scandal could kill the UFC.

for all intents and purposes, just consider all my posts as works of satire.

by Bandaka on Dec 26, 2009 10:34 AM EST up reply actions  

You have to take cultural differences into consideration. I think that the Yakuza has a much more negative stigma in Japan than the Mafia or other organized crime has here. Kinda like marijuana, if an athlete gets caught in japan it is a major social stigma, while if one gets caught in the US the only reaction is usually “dumbass, just stop for a week.”

Guillotine.

by iiowyn on Dec 26, 2009 3:11 PM EST up reply actions  

The thing I will always remember about the Yakuza scandal ...

… is the amount of heat that Zach took for reporting about it. He was absolutely vilified on the various MMA forums as nothing but a crackpot who was making a mountain out of a molehill.

Kudos to Zach for sticking to his guns and breaking the story (in the English speaking world at least)

by Steve4192 on Dec 26, 2009 10:26 AM EST reply actions  

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