Strikeforce and WEC ratings are in:
Strikeforce drew 341,000 viewers - on Showtime, a premium cable station boasts about 12 million subscribers.
WEC 45 drew 330,000 viewers - on Versus, available in approximately 75 million households.
HT: mmajunkie.com
Strikeforce: Evolution coverage
WEC 45: Cerrone vs. Ratcliff coverage
about 2 years ago
Nick Thomas
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oh wow...
neither show was really making a splash…
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I’m not surprised the WEC event didn’t draw ratings.
No title fights + headlined by their weakest division = crappy ratings.
And the Strikeforce card?
It feels like they really were trying to put on an exciting must watch card and no one got the memo…
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LOL!
true story.
I'm the kind of girl who loves to watch a GOOD fight!
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Ouch!
It really sucks that some of Strikeforce’s best cards have drawn their worst ratings. If I am not mistaken, that number is not that far off from their worst rating ever for a major event (Challengers events only draw around 90K IIRC). Cung Le & Frank Shamrock may put butts in seats, but they don’t bring eyeballs to a telecast.
Thats because in terms of developed talent, Strikeforce is still very much a regional promotion.
Some the guys that SF has put the most effort into are guys from the Northern Cali region where SF is based out of. So when a guy like Cung Le is on the card, butts will be in the seats, however nation wide people can apparently care less.
Back to the payroll, given what Scott Smith has done for SF, they really need to compensate him better. That guy has been money for any promotion that isn’t the UFC over the last 2-3 years. He deserves better.
Not that it would be an overwhelming difference but is Versus still in 75 million homes without being on DirecTV?
Just BE.
it says 'available'
does that mean that there’s not actually 65 mil. people that HAVE it? thanks
by cagefightonacid on Dec 23, 2009 2:56 PM EST via mobile up reply actions
I don't know enough about TV metrics to answer my own question
but I’ve got a feeling that household availability is a terrible baseline to use in determining demographic penetration. There’s got to be a better sample population to use.
I say this because Versus is part of a lot of “standard” cable packages while Showtime is not. So the baseline is deceptive in that it portrays Versus as a big drawing network. In reality, Versus would struggle to have anywhere near a 12M draw if it was a separately purchased package like Showtime is in many cases.
Regardless, I’m glad I get Versus as part of my cable package because I thoroughly enjoyed that WEC card.
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Also to pre-empt what is sure to ensue in this thread,
I’m not a Zuffa shill. I couldn’t care less about the UFC v. Strikeforce debate.
I’m just a numbers geek trying to make sense of the TV draws.
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It’s not really something that can be compared directly on that level. I had Versus on my cable for years and didn’t even know it was there because it was placed so high in the numbers that I never really flipped through all the way. In a lot of places it isn’t available on basic cable too, it’s part of a expanded or even third tier package that puts the channel in the three digit range. That’s not to mention that available doesn’t mean that that many people actually do have it just that that many people can have it, not everyone has every channel available in their area on their tv.
If you have Showtime on your tv then you specifically chose to have Showtime on your tv and you are paying for that content, you also may be getting a guide in the mail and are probably keeping up with what is going to be on in a month. Showtime may not be in as many households but for the ones that do have it they have it for a reason, most people who have Versus don’t even know it’s there and never even turn it on. The comarison to make isn’t WEC viewers vs Strikeforce viewers it’s WEC viewers for this event compared to their averages from past event and to do the same for Strikeforce and see which of the two performed the best compared to their own historical trends.
To further your point about the placement of the Versus channel. I have Versus on DirecTV… had Versus on DirecTV and it’s channel number puts it where I very rarely see it when checking the guide for something to watch. If they could get Versus moved to the same channel block as ESPN it would be great for them.
The NFL network is right below ESPN on DirecTV. Then followed by the MLB channel, the NHL channel, and the NBA channel right below that. The NBA channel used to be right by the Versus channel and I never watched it but now that they moved it to right below the ESPN block of channels. I end up scrolling through it now and end up watching the NBA channel now where I usually never did before and the only thing that changed was where it was located on the channel guide.
Just BE.
it was
the only reason i ventured into the 600’s…but the HD was sweet. I think i saw a WEC in hd the same week as a Spike UFC hd…all this said, I’ve just seen avatar and fights in 3D would be too…I don’t even know the correct word for how cool it would be to do a live event in 3D-HD…sorry been drinking and dreaming. Now I just remembered the reason for not drinking milk after an 18pack of beer….
I don't think the numbers are that bad...
considering the Saints played the Cowboys Saturday night too. Great night of fights between the two shows.
by HappyLittleTreez on Dec 23, 2009 1:49 PM EST reply actions
Hmm
Not really suprised by either rating, but are the WEC numbers that big of a let down when you consider how little drawing power was actually on the card? Either way, people missed a great night of fights, no matter which promotion they chose to watch.
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to me, this means that strikeforce had GREAT numbers compared to WEC especially because Showtime is premium… i want to know is how many new subscriptions showtimes gets for each show
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Ugh.
Let’s not get into Strikeforce versus the WEC again.
The truth is, the ratings for both broadcasts were a serious disappointment. The WEC usually draws about 500K viewers (with a maximum of 1MM for Faber-Pulver 1) and Strikeforce usually draws north of 400K viewers (with a max just shy of 600K for Cyborg-Carano).
Neither rating is good and I’m pretty sure the folks at Strikeforce, Zuffa, Showtime and Versus all feel the same.
Regular MMA shows on Showtime get 300K – 400K. Kimbo and Gina vs Cyborg are the exceptions that get 500K plus.
by MMASuPreMaCy on Dec 23, 2009 4:12 PM EST up reply actions
Neither rating is good snce they were in direct competition.
Add in DVR numbers and I think there will be a much prettier story for each of them.
For the record, I chose WEC live and Strikeforce on DVR since I thought there wouldn’t be anything surprising or shocking as the night dragged on in the Strikeforce card. Man was I wrong…
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Showtime trends:
Strikeforce: Evolution 341,000 viewers
Strikeforce: Carano vs. Cyborg 576,000
Strikeforce: Lawler vs. Shields 275,00 viewers
Strikeforce: Shamrock vs. Diaz 365,000 viewers
WEC trends:
WEC 45: 330,000
WEC 44: 411,000
WEC 43 419,000
WEC 42 670,000
WEC 41 1,300,000
WEC trends are obviously a little misleading because I start with an Urijah Faber title match, but it does show one thing: without Faber or Torres in the main event their cards struggle. Hopefully they can build Aldo into a star attraction.
by John Nash on Dec 23, 2009 2:28 PM EST reply actions 1 recs
Those are the numbers needed for a proper breakdown, thank you.
I doubt Showtime is very upset, the number was lackluster but not too bad, and I figure that Versus was prepared for a lower number being that it was a fairly weak card with few stars and no titles on the line. The real litmus test for the WEC will be 46, with a title unification fight, Faber’s return and Mike Brown on the card that ratings number will be very important to Versus.
Also will be interesting when the UFC does an event on VS. Not only will it bring in larger numbers than the WEC, it will also make more people aware of VS and help with ratings for the WEC in the long run.
by MMAWrestling on Dec 23, 2009 2:49 PM EST up reply actions
I’m pretty sure that’s the whole point.
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by Leland Roling on Dec 23, 2009 2:50 PM EST up reply actions
I still think they would have been better off making the WEC a kind of feeder system. Having the likes of Chris Leben, Bonnar, Danzig, and young up-and-comers with some sort of Ultimate Fighting brand-tag would generate better rating then just having the best of the two smallest weight classes. As unfair as it is, you need bringer weight classes to draw in new viewers. They’ll become fans of the little after they’ve been introduced to them.
And I also think Zuffa missed the boat on Faber and Torres. Those two could have been carrying cards if the general audience got to meet them while they held the belts. But who knows how much their hands were tied by their TV deals with Versus and Spike.
Yea, just restating it of course. It’ll give NBC/Comcast some numbers to look over for sure while they decide on making it an NBC Sports type of channel.
by MMAWrestling on Dec 23, 2009 3:01 PM EST up reply actions
The numbers aren’t bad in relation to past shows and the Showtime subscription number. I believe CBS’s last quarterly report stating 17.5 million subscribers, not 12 million, but it isn’t the 75 million homes that Versus reaches.
Not a bad showing for Strikeforce, but not unbelievable. It’s unfortunate since the event was awesome.
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by Leland Roling on Dec 23, 2009 2:50 PM EST up reply actions
Yep
Strikeforce’s rating: Average
WEC’s rating: Mediocre
Neither rating is necessarily “bad”. I’m kind of shocked WEC was even able to draw that many with a dud main event.
I'm a bit interested to see...
How these numbers will gain with the DVR numbers?
Fans had to choose, so we may see small bumps up in numbers possibly for the WEC card.
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"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
I was wondering what the WEC replay numbers were for the same reason, a lot of fans may of chose Strikeforce live because they knew Versus would rerun the WEC show later in the night.
Yup, if you miss the show, SHowtime On Demand lets watch it whenever you want.
=)
by MMASuPreMaCy on Dec 23, 2009 4:14 PM EST up reply actions
so...
dvr IS factored in eventually?
by cagefightonacid on Dec 23, 2009 2:59 PM EST via mobile up reply actions
Yeah, I know Comcast actually has data storage from your DVR or digital set, so they can give rough numbers. You see it from time to time depending on if the network wants people to know. I’m assuming they would only want to push those numbers if it’s favorable.
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by Leland Roling on Dec 23, 2009 3:45 PM EST up reply actions
Is this with ppv's included for Strikeforce?
I always just buy their showtime cards on ppv seeing as its cheaper than paying for showtime.
Strikeforce does come out better clearly, but there is one reason I would not really call it a victory: This was coming off of the CBS show, a show that it was hoped would elevate Strikeforce and win them some new fans. That did not happen. I am not saying that the next CBS show won’t do well, it likely will do about the same or maybe a bit better, but it did not bring any new viewers over to watch Strikeforce.
Now neither one of these shows had much starpower. I don’t mean that as an insult to the fighters, but there were no guys that are known to casual fans. The WEC card provided some fun action, but the main event was not seen by many as a major league bout. Showtime offered up a LW title bout that, while not a big deal to casuals, was something special to die hard fans. If you know Josh and Gil, you knew they would bring it and that they are a couple of world class fighters.
Nobody should be sticking their heads in the oven, but I also don’t see these numbers resulting is joyous dancing in either office. Strikeforce came out better, but not to any degree worth celebrating.
The WEC is clearly dependant on certain fighters for good ratings. This card shows that the name does not draw many by itself. That is something that both Vesus and the WEC are going to have to work on if they want to see the org become a consistant ratings leader for the network.[/quote]















