Can CBS Market Fedor Emelianenko vs Brett Rogers?

by Kid Nate on Nov 2, 2009 10:00 AM EST in News Comment 64 comments

Jake Shields expressed a note of nervousness while talking to MMA Mania about his upcoming Strikeforce middleweight title fight with Jason "Mayhem" Miller:

I think it's awesome to be fighting on the card with Fedor Emelianenko. He's one of my favorite fighters of all time. He's the headliner but to be the co-headliner is quite an honor to be fighting alongside him. I'm really excited about it. Unfortunately, I haven't seen the promo for it so I hope it gets good ratings.

It's easy to see why Shields would be nervous. He co-headlined an EliteXC card in July 2008 that was a serious ratings flop and proved that the broadcast TV audience that flocked to CBS to watch Kimbo Slice and Gina Carano wasn't interested in good fights between top mixed martial artists. The network audience wants sizzle, not steak. Strikeforce and CBS know this and yet are insisting on serving up Fedor Emelianenko, the definition of low-profile, no flash, high caliber sportsman.

Our own Michael Rome set the perimeters for what will be a successful broadcast debut for Strikeforce, "Anything below four million total viewers would be a disappointment for CBS."

Sherdog has a piece up chronicling the network's dilemma in trying to sell the Russian legend to an American audience:

Emelianenko cannot appear on a CBS talk show (his English is somewhere north of Chuck Liddell's); Emelianenko cannot appear in advertisements displaying a ripped musculature (he doesn't have one); Emelianenko cannot have a speaking part on "CSI: Miami" (he might be convincing as a corpse). As marketable athletes go, Emelianenko is not very marketable.

They do mention that the biggest pop Fedor has gotten with American fans came from the UFC's attempt to sign him last summer:

And ironically, Emelianenko's biggest push may have come from the UFC itself: Summer's drawn-out coverage of his negotiations with the UFC ran rampant, and he came off as a mythical figure the company desperately wanted. There's intrigue in that.

I wrote in August that the UFC management's obsession with signing Fedor was motivated by the fact that Dana White and the Fertittas are true MMA fans. There certainly was very little business logic in their hugely public courtship of Fedor after the collapse of Affliction. We'll see if that comes back to bite them on Saturday.

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I must break you.

That’s all the english Fedor needs to learn to become marketable in the US.

Keep firing Assholes!

Never trust a man with no shirt on.

by Ubernoober on Nov 2, 2009 10:14 AM EST reply actions 0 recs

except he doesn't look scary

like Dolph Lundgren did.

Follow me on Twitter @KidNate

by Kid Nate on Nov 2, 2009 10:22 AM EST up reply actions 0 recs

I think they still could have tried. He doesn’t look that scary, but the intrigue of having some Russian guy who can’t speak english on Letterman.

If they’re really freaked by the english thing and don’t want to steal the script of Rocky 4, then they could have tried a viral approach. Get videos of Fedor and Rogers doing something, anything on the internet (in places that people could see it).

I understand that it’s going to be hard, but I don’t see how that excuses doing this little amount.

by Phildo on Nov 2, 2009 10:35 AM EST up reply actions 0 recs

I agree with Ubernoober

If they really wanted to cross market him with other shows and what not they need to pander to some of the Russian stereotypes, such as the mafia. I don’t know Fedor’s willingness would be to play up.

I think if M-1 wanted to be coy they could get a show like CSI to basically play off the big conspiracy of M-1 and ties to the Russian mafia. Have Fedor as a fighter in Vegas with crooked management and build up some homicides. Have some staged MMA fight scenes in the show with Fedor taking out some body builder actors, like the guy named Titan from American Gladiators.

by YoungGun on Nov 2, 2009 1:20 PM EST up reply actions 0 recs

I for one have seen the adds on CBS likely 5 different times. Most recently during college football this past weekend.

Wags

by DocWagner on Nov 2, 2009 10:23 AM EST reply actions 0 recs

I live in a major market (new york) and haven’t seen a single ad. Watched football all weekend.

Another issue they have is zero fight footage. Zuffa has the Pride and Affliction libraries.

by thisredengine on Nov 2, 2009 10:27 AM EST via mobile up reply actions 0 recs

Really? I’ve seen ads for it at least 3-4 times.

by Andy R on Nov 2, 2009 11:45 AM EST up reply actions 0 recs

I'm at school between Philly and NY...

and we pick up both markets. I definitely saw the commercial with Frank Shamrock and Josh Gross a couple times in the Jets-Dolphins game

We're just a million little gods causin' rain storms, turning every good thing to rust.

by Robert Downey Sr. on Nov 2, 2009 12:05 PM EST up reply actions 0 recs

The real point...

and this is coming from someone who is very excited about the show…

is that even us hardcore MMA fans who are trained to immediately jump to attention when we hear simple phrases related to the sport…are having trouble remembering IF and WHEN we saw the ads while others have not seen it at all. It’s certainly not jumping out as a “oh yeah, they’re really pushing the fight” situation.

Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com

by Brent Brookhouse on Nov 2, 2009 12:50 PM EST up reply actions 0 recs

I get where you're coming from

An interesting point—I was at a bar with one of my buddy’s who, for all intents and purposes is a casual fan (I say this because he’ll watch the PPV’s with me, but won’t call off a wednesday night for UFN or get on a site like BE). He knows Fedor basically from when we were roommates freshman year and I would watch the videos of old Pride fights, so at least he’s aware who he is (actually I’d say he’s a hardcore in one aspect: he took a shining to Cro Cop and is now a huge fan). When the Strikeforce promo came on, he was like “Yo, what the fuck? They’re showing Fedor on national TV?” It’s an interesting reaction to gauge… There’s interest because of some familiarity, but also a dose of skepticism

We're just a million little gods causin' rain storms, turning every good thing to rust.

by Robert Downey Sr. on Nov 2, 2009 1:13 PM EST up reply actions 0 recs

Houstonian here. Just on the Texans game I saw 4 commercials for it. Yes they were longer than 10secs, and yes they mentioned Rogers. I think they’ll be fine.

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Nov 2, 2009 1:13 PM EST up reply actions 0 recs

I’m in the NYC market as well (Jersey City), and I’ve seen that ad at least 10 times now over the past few weeks.

by KrmtDfrog on Nov 2, 2009 1:18 PM EST up reply actions 0 recs

I’m in Jersey too which really is between two markets (Philly and NYC). I literally haven’t seen a single commercial. Yes, I will be watching the card but it seems pretty terrible that there has been little to no coverage in our market. I saw Ads on the turnpike for UFC 104 but nothing for this card. It’s pretty pathetic the amount of coverage.

by thisredengine on Nov 2, 2009 1:25 PM EST up reply actions 0 recs

Yeah. I saw 2 during college games and 3 during the Bears/Browns game

Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com

by Brent Brookhouse on Nov 2, 2009 10:39 AM EST up reply actions 0 recs

Did you see the interview at halftime? Oh wait, there wasn’t one.

by ufc4 on Nov 2, 2009 10:59 AM EST via mobile up reply actions 0 recs

Are you here JUST to crap on anything non Zuffa? Jebus!

Question. Will you be watching on Sat? If so, will it be to enjoy the fights or to see what kind of trolling material you have until the next Strikeforce show? Which will be in Dec, unlike your so called predicted timeframe a while back. =)

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Nov 2, 2009 1:16 PM EST up reply actions 0 recs

Answer this question- was there supposed to be an interview at halftime of the game or not? Did the interview happen? It’s not my fault that Zuffa is the only organization that can get their shit together. And yes I’ll be watching so if it fails it won’t be my fault, it’ll be their fault because they couldn’t promote a fire extinguisher to a guy whose house was on fire.

by ufc4 on Nov 2, 2009 7:59 PM EST via mobile up reply actions 0 recs

Yes there was, I have no idea what happened and to me its not a deal breaker. And really, they can’t promote? I’ve seen a bunch of commercials and they’re having a Fight Camp 360 special. What else do you need? Not all promotions can have the “only on pay-per-viewwwwwww”, guy in every single commercial break. Look at where Strikeforce now compared to where the UFC was in the same timeframe. IMO they’re doing just fine, my fellow “mma” fan. take the Zuffa glasses off already. I’m probably just as big if not bigger of fan of UFC as you (I order everysingle ppv and have been to all Zuffa shows here in TX and tell all my friends UFC/MMA FTW as much as I can) but man why would you want another promotion to fail? Doesn’t make sense.

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Nov 2, 2009 9:03 PM EST up reply actions 0 recs

Yes there was, I have no idea what happened and to me its not a deal breaker

OK, but it sure as hell doesn’t help. What was the point of having them both at the game if they weren’t gonna do anything to promote the fight while there?

I’ve seen a bunch of commercials and they’re having a Fight Camp 360 special. What else do you need?

Well they could have started the commercials earlier, included clips of guys like Mousasi annihilating Babalu, at least mentioned a guy who has his own freakin’ show on MTV will be fighting, done more fighter interviews with sites like Yahoo or Sherdog, I dunno, maybe setup a website with clips of everyone who will be fighting, this is shit I came up with off the top of my head in two minutes that SF couldn’t think up with weeks of planning. And don’t even get me started on the Carano/Cyborg marketing disaster.

Look at where Strikeforce now compared to where the UFC was in the same timeframe.

And SF had the advantage of the UFC having spent millions upon millions of dollars marketing MMA to the US fanbase for years, the UFC did not have that luxury.

but man why would you want another promotion to fail?

I DON’T want them to fail, that’s why I’m so critical when they have wonderful chances like Cyborg/Carano and the card next Saturday to grow their brand and they aren’t doing everything possible to take advantage of it.

by ufc4 on Nov 2, 2009 9:25 PM EST up reply actions 0 recs

Hug?

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Nov 2, 2009 9:46 PM EST up reply actions 0 recs

I win?

by ufc4 on Nov 2, 2009 9:56 PM EST up reply actions 0 recs

Of course not.

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Nov 3, 2009 1:18 PM EST up reply actions 0 recs

And as for that December event that you are so happy about, what’s the main event gonna be?

by ufc4 on Nov 2, 2009 8:02 PM EST via mobile up reply actions 0 recs

I don’t know what the main event is going to be, I’m not worried about it. The fact is that you run your mouth and troll these here parts, partner. lol Strikeforce will have a show in Dec. bottom line.

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Nov 2, 2009 8:54 PM EST up reply actions 0 recs

Go back and read the comment again slick, like I said then, there is nobody to headline the show. I could put together an MMA event in December too, doesn’t mean anyone would watch it.

by ufc4 on Nov 2, 2009 9:02 PM EST up reply actions 0 recs

*sigh

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Nov 2, 2009 9:05 PM EST up reply actions 0 recs

I saw it too...

The promo I saw was almost deceptive. There was no mention of MMA, just heavyweight fighters on Saturday Night Fights. Heck it could have been boxing. Even the visual aspect never told you that it was either MMA or boxing as there was no clear shot of the gloves.

I don’t see a push for the whole card like the UFC would do. Oh well, to late.

by Reciprocity on Nov 2, 2009 11:17 AM EST up reply actions 0 recs

Honestly, no one has the tools and rights to properly market Fedor at this point, except the UFC.

No one, outside of hardcore MMA fans, is going to believe Fedor is the best unless it is coming out of Dana White’s mouth.

Because of Dana’s symbolism with the UFC and MMA as well as Strikeforce’s lack of fight footage and recognizable names to put him up against.

by Razreshat on Nov 2, 2009 10:25 AM EST reply actions 0 recs

thanks for the great article. cbs is excited to be showcasing the man whom many believe to be the best mma athlete in the world, fedor emelianenko, for free, on november 7th. (not to mention other quality fighters like jake shields, mayhem miller, gegard mousasi, sokoudjou and brett rogers.) and for the record, we ran spots last week in highly rated college and pro football. you’ll see more promos and longer spots as we get closer to the event. we’re excited about the sport (we’re the only network that’s ever run mma in primetime) and about this event. that being said, the single most effective way for us to reach a big audience (leading to more live events on free television) and to get the level of legitimacy and broad acceptance so many mma fans seem to crave, is for mma fans themselves to phone, text or email their friends who might not be mma fans, and let them know there’s never been a better (or cheaper!) opportunity to experience mma on world class level. we’re doing our part…mma fans need to do theirs. thanks for your support. see you on 11/7.

best,
kelly kahl
cbs television
los angeles, ca

That was the comment I got on a piece about the marketing of the event from CBS Primetime Senior Executive VP Kelly Kahl…

http://keyboardkimura.blogspot.com/2009/10/strikeforce-on-cbs-tremendous.html

If he thinks it’s up to the MMA fans to get people interested in this fight, I think he’s sadly mistaken. Hardcore fans have been harping on their friends for years about watching fights and mythic figures like Fedor to no avail…

CBS needed to put all their muscle behind this card and have everyone else figthing on the card who can speak fluent English littered all over their network drumming up interest.

It’s not going to be the hardcore fans fault if this thing flops because all of us will be watching intently.

The Jon Jones of Mixed Martial Arts Journalism

by E. Spencer Kyte on Nov 2, 2009 10:29 AM EST reply actions 1 recs

I’m not sure that a Sr Exec VP would send out a message to the public that poorly written.

Keep firing Assholes!

Never trust a man with no shirt on.

by Ubernoober on Nov 2, 2009 10:31 AM EST up reply actions 0 recs

I am...

I’ve dealt with a LOT of people over the past year in positions such as that and almost none of them bothered with proper grammar, punctuation or anything of the like. I’m not even joking either.

Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com

by Brent Brookhouse on Nov 2, 2009 10:40 AM EST up reply actions 0 recs

Agreed

And considering Kahl was interviewed (here I believe) just a day or two later saying pretty much the same thing, I’m inclined to believe this was actually from him and not someone who did way too much research to leave a fake comment…

The Jon Jones of Mixed Martial Arts Journalism

by E. Spencer Kyte on Nov 2, 2009 10:46 AM EST up reply actions 0 recs

I am the King of Rome, and am above grammar.

-Sigismund, Holy Roman Emperor

Keep firing Assholes!

Never trust a man with no shirt on.

by Ubernoober on Nov 2, 2009 11:07 AM EST up reply actions 1 recs

poorly written follow-up

ubernoober, brent, and any other mma fans i might have offended with my mangling of the english language, i apologize. it was a hastily written response. this probably won’t be any better.

we appreciate all feedback — good and bad — about our promotion of this coming saturday’s card. i’ve seen several people suggest we should be devoting every promo spot we have to mma. to be perfectly honest, that’s just not going to happen. we’re thilled to be bringing mma back to cbs, but we also have 23 other weekly series we need to promote. that’s our bread and butter. but that certainly doesn’t mean SNF is being ignored. in fact, it’s received a very healthy promotional schedule, particularly in the target demo.

i think a lot of people don’t realize, unlike cable, spots that run on our air (survivor, ncis, big bang theory, college football) are seen by tens of millions of people. and spots we run in the NFL are typically seen by more than 20 million people. these promos get a lot of “bang for the buck.”

network promos (which by the way are increasing as we get closer to the fight) are only one part of the marketing plan. there are also radio spots and giveaways, a strong internet presence, cable spots, showtime’s terrific 360 show (available on showtime, online and many cbs affiliates), as well as the press generated by fighter appearances on radio shows, press conferences, weigh-in, etc.

in terms of encouraging mma fans to be proactive in recruiting their friends to watch —guilty as charged. as i said in previous post, there’s simply nothing more persuasive than a recommendation from a friend. do we want fans’ help? of course. do we expect mma fans to be solely responsible for delivering viewers? of course not.

for those of you who are jacked we’re bringing a PPV quality card to free network tv, we hope you enjoy the show and thank you for your support. for those who don’t think we’re doing enough, we appreciate the discussion and promotion that your comments are generating. we hope you enjoy the show too.

see you saturday night.

kelly kahl
cbs

by cbsexec on Nov 3, 2009 5:49 PM EST up reply actions 0 recs

It's probably him

Got a very similar comment from Kahl on our site. I checked the IP and it came from the CBS building in New York.

MMAConvert.com

by Steve Barry on Nov 2, 2009 11:32 AM EST up reply actions 0 recs

Wow

Looks like they already have an excuse thought up in case this thing flops. What a joke, WE are the ones who are supposed to drum up support for this thing? Then why aren’t they out there offering interviews to Sherdog, BE, Junkie, Mania, etc? If they are really interested in bringing MMA to the masses they should be going all out, not doing things half-assed. Seems to me like they are just looking to make a quick buck, if it works cool, if not we’ll toss it away and churn out another crap reality show instead.

by ufc4 on Nov 2, 2009 11:25 AM EST via mobile up reply actions 0 recs

Use that picture

and market him as Prime Minister Emelianenko

"Never underestimate the predictability of stupidity." - Bullet Tooth Tony
@deowade

by Deo Wade on Nov 2, 2009 10:41 AM EST reply actions 0 recs

The UFC won hands down..

Bringing Kimbo on board was 4 times bigger for the UFC in terms of expanding viewers than Fedor would ever do (regardless of the promotion he fights for).

Brock is the single largest draw in MMA history now. Combine that with Tito, Chuck, Randy & Kimbo and they’re set..

Will it bomb this weekend ?? I doubt it.. Unless it’s put up against a late series game of the World Series in which that would pull a lot of viewers too. Not to mention the UFC running it’s counter programming efforts..

I would guess it would be in the 2-3.5 million viewer range for CBS this weekend. Still not close to what the UFC pulled in with Kimbo on TUF.. The UFC will do it’s 2-3 million viewers for their counter programming efforts.. This card for CBS doesn’t have Gina to help push it either.. I think you’ll see similar numbers to the EliteXC card they did without Kimbo & Gina on it..

8-29-09

Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..

by MMAuthority on Nov 2, 2009 10:56 AM EST reply actions 0 recs

nah, even if the world series goes seven games it’ll be over before saturday.

by woooburn on Nov 2, 2009 11:32 AM EST up reply actions 0 recs

Kimbo hype will be killed in the UFC, eventually. I mean, he might get murdered against Houston. What can the casuals possibly see in him from there?

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Nov 2, 2009 1:18 PM EST up reply actions 0 recs

Nothing, but they just might jump on the Houston Alexander train until his next fight.

Then, hopefully, that transfered interest will finally find a resting place with some well rounded fighters.

by Razreshat on Nov 2, 2009 2:23 PM EST up reply actions 0 recs

There are lots of little things adding up that just seem wrong, or at the very least, CBS isn’t going into with all of their power.

I think the location is a mistake. The only benefit they get from it is that it’s near Rogers’ home town. The LA Times lead the charge on all the summer talk about Fedor and the UFC, why not put the show where they will give it more coverage (and where SF has a bigger fan base) Go to Jersey to try to get the NY Media involved (and also be closer to Letterman and ESPN). This weekend can’t be done in Newark, but that leads to another mistake, the date. It seems like this weekend was picked because there are UFC’s the next 2 weekends, but that doesn’t matter. Once the decision was made to go on CBS, they could have picked any date they wanted, so they should have found an available date in NJ or CA.

I understand that there are difficulties in promoting Fedor, but shouldn’t they try harder because it’s a harder situation?

by Phildo on Nov 2, 2009 10:59 AM EST reply actions 0 recs

CBS is not a monolith. I’m sure there are people within the organization doing everything in their power to make this card a success, but I’m also sure that there are some people within CBS that don’t want to be in the MMA business and want the card to fail.

by Jahbulon on Nov 2, 2009 11:00 AM EST reply actions 0 recs

Fight Camp 360

Hopefully they did a bangup job on this. They’re supposed to be replaying it several times on Showtime and once on CBS itself.

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Nov 2, 2009 1:20 PM EST reply actions 0 recs

people keep saying that it’s going to be on cbs but i’ve never seen anything that looks like that’s official.

by Phildo on Nov 2, 2009 1:22 PM EST up reply actions 0 recs

If they were smart

They would’ve put it on tonight sandwiched in between How I Met Your Mother and Big Bang Theory. =D

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Nov 2, 2009 1:25 PM EST up reply actions 0 recs

But where did you get the idea that they are airing it on cbs at all?

by Phildo on Nov 2, 2009 1:27 PM EST up reply actions 0 recs

The special airs at 9:30 p.m. ET/PT (with replays throughout the week) on Tuesday, and the CBS Television Network will also make the show available to its affiliated stations for broadcast in advance of the fight.

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Nov 2, 2009 1:31 PM EST up reply actions 0 recs

where is that from?

by Phildo on Nov 2, 2009 1:32 PM EST up reply actions 0 recs

It's not gauranteed to be aired on CBS

It’s discretionary by the affiliate stations to air it if they chose.. Likely being aired in a late night time slot past prime time viewership..

8-29-09

Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..

by MMAuthority on Nov 2, 2009 1:33 PM EST up reply actions 0 recs

Incorrect. It will vary on the CBS affiliates, but most have already scheduled to be shown on CBS, what is up to them is the time slot they give them.

by MMASuPreMaCy on Nov 2, 2009 3:42 PM EST up reply actions 0 recs

This is from the standard press release they did when announcing the show. Copied this one from junkie.

Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."

by xFenixKnightx on Nov 2, 2009 1:54 PM EST up reply actions 0 recs

I’ve been listening to ESPN radio (national) all day today and literally (no exaggeration) every 10 minutes there has been an add for the Fedor/Rogers 360 show tomorrow. Every 10 minutes. It’s getting ridiculous

MMA Fan from Philadelphia.

by MMASuPreMaCy on Nov 2, 2009 4:18 PM EST reply actions 0 recs

I didn’t know you lived in Philly.

"I see him beating Anderson Silva. I see him picking him apart. Him at a 131 years old...(trails off)." - Tito Ortiz on Vitor Belfort at Affliction:DOR

by Rundownloser on Nov 2, 2009 4:35 PM EST up reply actions 0 recs

He lives in California, he has just forgotten (as usual) to provide a source link.

A man should never waste an opportunity to keep his mouth shut.

by iiowyn on Nov 2, 2009 4:52 PM EST up reply actions 0 recs

From HDNet:

Check out the show as they hit the road for a live broadcast from the Strikeforce Weigh-ins. Kenny, Bas and Ron will have exclusive interviews and behind-the-scenes footage that you won’t find anywhere else. Fedor, Brett, Jake, Mayhem, ring girls and famous people that you might recognize their face but you can’t think of their name so you have to pause your DVR to think about it – all of these people and so many more will drop by on Friday.

Just one more reason to get HDNet. If you don’t have HDNet, get it NOW!

by MMASuPreMaCy on Nov 2, 2009 4:19 PM EST reply actions 0 recs

I’m out here in Seattle and have Comcast and no Showtime… Therefore I’ve seen no commercials and can’t watch Fight Camp 360. Also, since the Seahawks game was the day game and it was on Fox, there was no early football game on CBS. Basically no advertisements out here. During TUF, some people saw an ad for Strikeforce, but there was nothing in this market either. Without checking mma websites, I would have no idea it was on…

by MMAWrestling on Nov 2, 2009 5:01 PM EST reply actions 0 recs

Yup, the Strikeforce event had ads on SPIKE during TUF. Seattle is one of those markets that is definitely an odd one. The Fight Camp 360 will be showing on CBS though. You may want to check your guide. It all depends what time slot it gets.

by MMASuPreMaCy on Nov 2, 2009 5:17 PM EST up reply actions 0 recs

Tomorrow right?

… My brother here has dish network and we did see an ad for it 2 weeks ago during an NFL game. He asked who it was and if he was really that good…

by MMAWrestling on Nov 2, 2009 5:23 PM EST up reply actions 0 recs

Tomorrow, it will debut on Showtime. The CBS airing depends on your market, and may happen anytime between tomorrow and Saturday.

by MMASuPreMaCy on Nov 2, 2009 5:32 PM EST up reply actions 0 recs

Those were not aired everywhere.

Those are locally bought ads through the cable company.

by Phildo on Nov 2, 2009 5:24 PM EST up reply actions 0 recs

I live in Kansas city and I just checked my guide and there are no listings for 360 on CBS, 14 showings on Showtime only.

by ufc4 on Nov 2, 2009 8:17 PM EST via mobile up reply actions 0 recs

Just checked my guide here in Seattle, and no listings for 360 on CBS either. There were 3 listings for it on Showtime, tomorrow at 9:30pm, Saturday at 1:30 am, and Saturday at 4:30 pm. These listings were for ShowtimeHD and Showtime West. This is all through Comcast btw.

by MMAWrestling on Nov 2, 2009 8:48 PM EST up reply actions 0 recs