"The UFC 105 show did a 1.9 rating, which is a disappointment. They are pushing they beat CBS in the younger demos but fell short overall."
about 2 years ago
Nick Thomas
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They lost to Strikeforce on CBS, big deal. It was a dumb idea to put it against Pacquiao. What everyone should be disappointed about is that Kimbo on TUF did twice as well. That says a lot.
CORRECTION
What everyone should be dissapointed about is that the TUF Finale with Kimbo will beat MMA cards headlined by Randy Couture and Fedor.
=)
by MMASuPreMaCy on Nov 18, 2009 6:48 PM EST up reply actions
IDk why Dana makes us fan decide on what to watch. And I’m glad I saw the Pacqiuao fight. I dont get enough boxing in my life
Were they really expecting to beat a primetime show on CBS? Seriously?
And while going on the same day as Pacquiao/Cotto?
Really?
weoweoweo.deviantart.com -- @antontabuena
Due to the Questionable decision: "The only thing Fishbob does consistently is dissapoint."
Well...
when Dana is running around throwing out how they regularly beat the CBS numbers with stuff on Spike…
then yeah…it looks bad when they don’t
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Nov 18, 2009 6:58 PM EST up reply actions
at least in key demos
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Nov 18, 2009 6:59 PM EST up reply actions
Spike did better in the key demos… it was the overall that wasn’t great. But with 1.4 million buys.
The difference is these overalls on Spike are great. The Overalls CBS got for a network is horrid.
A 1.9 for Couture is not great. This is why they don’t have a good network deal. The sport just can’t draw, even giving away one of it’s top guys on free tv.
by Jonathan Snowden on Nov 18, 2009 7:39 PM EST up reply actions
For spike it’s great because the demo breakdown works – niche advertising only focus on the demos. For a network overalls matter more.
UFC on a network in that time slot will beat almost anything in the key demo’s AND the overalls for at least the first 3 shows. The problem will be the shows after that.
This is why Zuffa’s not giving away the product – because chances are the first 3 will be the most successful and if the numbers don’t level off high enough and come down to Fedor’s no way can that be sustainable.
Why do you think that being on a network will increase the audience so dramatically? This is a legit question, not some kind of rhetorical one.
by Jonathan Snowden on Nov 18, 2009 9:12 PM EST up reply actions
There are way more people that have the network channels. Not everybody has cable. People generally also look to those channels for all of the current new and great TV shows. Some cable channels have started doing better, HBO has really stepped it up as well as FX but the major networks always get WAY more people watching them.
This is demonstrably less and less true, seemingly every day. I understand that the number of people would increase somewhat by virtue of a larger platform. But why dramatically?
The correct answer seems to be that there just isn’t a large audience for MMA…yet. It’s a niche sport.
by Jonathan Snowden on Nov 18, 2009 10:45 PM EST up reply actions
CBS is in approximately 114.9 million U.S. households, while Spike TV is in approximately 98.6 million U.S. households.
did you and your family grow up watching spike or CBS?
Yeah things are changing but half of the country is over 50 years old.
This is common sense:
Spike is a comic book store … CBS is walmart. where do you think you’re product will get more visibility and consumption?
Now the product might not sustain sales and be worthy of continued shelf space as the other products in walmart but for the time it’s there it will sell and be seen by alot more eyeballs than if it was displayed in the comic book store.
How people cant understand this simple concept is amazing.
by mmalogic on Nov 19, 2009 1:00 AM EST up reply actions 3 recs
There are way more people that have the network channels.
That was what my comment was directed at. But I’m happy that I’m happy because it gave you a chance to segueway to an idea straight from Seth Godin.
But the comic book analogy is a good one, because there is a reason comics are in comic book stores: they are a niche market with no mainstream appeal, so it’s much more effective to put them in a speciality shop where those who want them can get it easily instead of wasting space with the masses. Kind of like the UFC on Spike.
There has been nothing to suggest mma and the UFC will blow up on network tv, In fact we can use 105’s 18-34 share and surmise that same card on CBS would do no more than 8 mil viewers. A hell of a lot better than Strikeforce but not world changing.
In fact, I have seen no ratings for any mma event that shows any massive crossover appeal to the sport. It’s ratings have always been in it’s core audience. That’s great for advertising but that also means you have to monopolize young men to make a big impact. This is the problem pro-wrestling had with the same demographics, but with much higher nielson’s on cable, and they still never could be translated to network television success. It’s a niche sport. A strong niche sport, but without a Kimbo, or Gina, or a Shamrock/Tito freak fight you are not going to attract much more than your core audience. So Zuffa better hope Brock gets healthy in time for his network debut.
by John Nash on Nov 19, 2009 12:12 PM EST up reply actions 1 recs
If you look at the top five mma broadcasts of all time 3 of them have Kimbo Slice (and 2 of those had Gina Carano). The second highest UFC rating was for Kimbo’s TUF episode. What does that tell us? Two things. That audiences are generally more interested in the spectacle (#1 was Tito/Shamrock 3, a joke of a matchup) than the actual quality of the fights. And second, that there is no reason to believe that the UFC would do a whole lot better than any of Kimbo’s broadcasts. Maybe if Brock was on the card they would see a huge bump.
The UFC seems a lot like the WWF audience. A solid audience for cable, who is also dedicated enough to spring for the ppvs.
same reason american idol would get higher ratings on fox than MTV.
Same reason CSI gets less than a third of the viewership on spike in the same time slot than what CBS gets with the same reruns.
There has been tons of programming taken from cable and placed on network and even though most didn’t last the ratings grew considerably.
UFC has been marketed primarily from one outlet… from the desert. The networks come with their own viewership not only to promote the event but regulars for the given timeslot.
It would be different if the UFC started on Network and saturated syndication and then moved into niche Cable… then the likelihood of any significant viewership increase would be nil, but that’s not the case.
The numbers for UFC’s debut on a Network would crush Kimbo’s CBS numbers.
All you have to do is give the overall Spike Data to ABC, Fox or NBC and they’ll give you the projection.
The Network doesn’t have a problem with the numbers… The problem is logistics on Zuffa’s end to make sure the correct cards are delivered and can be delivered
The Brand Power of the UFC and the Brand Power of a Network will catapult the viewership. The only question is where will they level off.
Dave Meltzer
The UFC 105 show did a 1.9 rating, which is a disappointment.
The difference is these overalls on Spike are great.
by MMASuPreMaCy on Nov 18, 2009 7:49 PM EST up reply actions
i wasnt reading earlier when you got into a convo on thursday and glassjaw in the twitter thread
so i decided to pop in here and thank you for making my day, im convinced that noone in boston listens to them
by Austin Martin on Nov 18, 2009 7:08 PM EST up reply actions
im not from Boston. haha.
but that’s a shame if people there don’t like them..
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Due to the Questionable decision: "The only thing Fishbob does consistently is dissapoint."
by Anton Tabuena on Nov 18, 2009 8:20 PM EST up reply actions
no, no i wasn’t implying you are, i’m on here enough to realize your roots.
i was just saying that NY/ NJ are more for that scene, with thursday, tbs, glassjaw, senses fail, etc. Boston has a lot of hardcore and indie.
by Austin Martin on Nov 18, 2009 8:30 PM EST up reply actions
So a Pacquiao-Mayweather bout does 2 mil+ buys? Funny, the only other fight that would be comparable in interest level is a Fedor-Brock fight.
Yup, 2 million. Golden Boy says it can do 5 million.
=)
by MMASuPreMaCy on Nov 18, 2009 7:48 PM EST up reply actions
5 million world wide right? Domestically iI think it will be really hard to beat the 2.4 De La Hoya-Mayweather did.
worldwide, maybe
but de la hoya is still much more of a household name. That fight was huge. I think that marketed correctly, pac vs mw could do better.
They should try to get a Fedor v. Overeem and Pac vs MW mega card going, I know that all of you are going to make fun of that idea, but one can dream cant one?
by Austin Martin on Nov 18, 2009 8:11 PM EST up reply actions
If they think it’ll sell that many then they can go ahead and guarantee PBF $25 million to make the fight happen right?
by ufc4 on Nov 18, 2009 8:36 PM EST via mobile up reply actions
This fight will do at least 2 million buys. This is probably one of the biggest fights in terms of boxings history. This is as big or bigger than haggler hearns, sugar ray, etc…
If they play their cards right they can milk a trilogy out of this and it will be HUGE. HBO’s got some special somethin somethins for this monster.
They might not beat DLH’s v Mayweathers numbers in the first go but in 50 years nobody’s gonna remember or talk about that DLH fight.
Hagler/Hearns (or The War my favorite fight as a kid) was big, but neither was a massive draw like Leonard or De La Hoya. One of the things making this fight so big, is that people are starving for a big fight and with the two p4p kings, it doesn’t get any bigger. 2 mil for sure in the US, I don’t know if it beats De La Hoya-Mayweather’s 2.4 mil. Oscar may have been overrated but he was definitely a star.
As for a trilogy, I expect Manny to retire afterwards if he wins.
they can't get a trilogy since Manny won't lose. :P
(but seriously though, I think Manny can win, but I think he’ll be the underdog and will surely have tonsss of problems against Mayweather.)
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Due to the Questionable decision: "The only thing Fishbob does consistently is dissapoint."
by Anton Tabuena on Nov 18, 2009 9:42 PM EST up reply actions
at a minimum there will be a sequel. Manny is great and the best steward for boxing reminiscent of the old days… I dont know if he’ll win though but his defense has been looking better lately and that’s what he’ll need because usually when you have one boxer who never gets hit and another who does the latter usually loses.
thats too bad. i thought UFC 105 was a pretty good card to watch with the exception on the main event. I find that most of the free cards end up being pretty decent and the fight nights as well.
i rather have watched the free ufc 105 card then pay 50 bucks to see pacquiao beat cotto
yes i am obsessive, obnoxious, in your face and all about covering the spread. those are my good qualities.
by wolfmanshowlforever on Nov 18, 2009 7:43 PM EST up reply actions
Then I’m hoping you went to a bar and didn’t pay anything, because it was a great performance.
by John Nash on Nov 18, 2009 7:47 PM EST up reply actions 1 recs
It’s ok as long as you left the tv on.
by ufc4 on Nov 18, 2009 8:37 PM EST via mobile up reply actions
The problem with these free numbered events
Is there is too much TUF. I know Dana is putting TUF guys in the main card when any other day they have no hope in hell of being on the main card on a PPV because those are the familiar guys that Spike viewers are aware of. Not enough big names on the card to do anything.
More UFC 75 type of cards and to an extent UFC 95 (Marquardt vs. Gouveia, Maia vs. Sonnen), and less UFC 105.
Fire Bruce DeHaven.
105 wasn't that bad.
Kimbo vs. Houston could pull astronomically though, imagine if it was on basic cable and not spike
by Austin Martin on Nov 18, 2009 8:14 PM EST up reply actions
You have to pay extra for Spike on your cable provider? What provider do you have?
...Behold, a pale horse. The man that sat upon it was Wieters, and hell followed with him.
"BJ on the BE" - Kierkegaard
i meant whatever cbs is on, vs cable
what the hell are the network channels called? i’m not good with television nomenclature
by Austin Martin on Nov 18, 2009 8:20 PM EST up reply actions
haha, touche
i meant which is basic, which is network, etc. lets move on i’m just dumb
by Austin Martin on Nov 18, 2009 8:29 PM EST up reply actions
That's not the point
Have you seen the ratings for UFC 75? Rampage vs. Henderson, Cro-Cop vs. Kongo, Houston Alexander, etc.
Something like UFC 99 should be on Spike and not a glorified international TUF tour in the UK.
Fire Bruce DeHaven.
Couture has to fight someone people want to see.
Keep firing Assholes!
The only thing Fishbob does consistently is dissapoint.
unfortunately, after his last fight i'm not sure he's even someone people want to see
by Austin Martin on Nov 18, 2009 8:21 PM EST up reply actions 1 recs
His fight with Coleman should be good. Vera has left a bad taste in too many people’s mouths.
Would you care to regain your honour with a sig bet on 106? It would negate your Fishbob shame if you win.
Keep firing Assholes!
The only thing Fishbob does consistently is dissapoint.
my fishbob shame?
i don’t have a sig, but i’m game to bet. which fight?
by Austin Martin on Nov 18, 2009 8:31 PM EST up reply actions
Sorry, I thought i was replying to Anton for some reason.
Kos/AJ
The loser gets this until the next numbered UFC:
Kiss me girls, I’m vaccinated!
I have AJ.
Keep firing Assholes!
The only thing Fishbob does consistently is dissapoint.
haha if you think i’d take Kos, i’d have to be a moron, he’s definately going to stand and strike, and i see Johnson via BIGTIME KO.
by Austin Martin on Nov 18, 2009 8:37 PM EST up reply actions
I have:
Tito
Baroni
Nog
Hazelett
Keep firing Assholes!
The only thing Fishbob does consistently is dissapoint.
hmm, those are my pics too
i have no idea how amir is the favorite with 2 pro fights. makes no sense. If i were a betting man i’d also put a significant amount on Ortiz.
take Dent in him vs. George, for the sig “the frog body turns me on”
by Austin Martin on Nov 18, 2009 8:44 PM EST up reply actions
Deal, I have George Sotiropolopoulousoloulopulousoulous to take that one.
Keep firing Assholes!
The only thing Fishbob does consistently is dissapoint.
nice try, i meant u take dent haha, im not a rahtard
by Austin Martin on Nov 18, 2009 8:56 PM EST up reply actions
While Strikeforce/CBS outperformed UFC 105/Spike in average and total viewership, Spike wasn’t shy about letting everyone know they beat CBS in the younger male demographics, especially the rarely-mentioned-but-we’re-going-to-include-it-to-say-we-smoked-them-in-something 18-24 male demo.
.
* P 18-34 by 30% (UFC 105 2.37, CBS Saturday Night Fights 1.82)
* M 18-34 by 49% (UFC 105 3.45, CBS Saturday Night Fights 2.32)
* M 18-24 by 73% (UFC 105 2.99, CBS Saturday Night Fights 1.73)
* M 25-34 by 37% (UFC 105 3.78, CBS Saturday Night Fights 2.76)
* M 18-49 by 16% (UFC 105 2.84, CBS Saturday Night Fights 2.45)
.
The funny, yet kinda sad thing is the TUF 10 Finale in a couple weeks is probably going to blow both events out of the water with Kimbo on the card.
weoweoweo.deviantart.com -- @antontabuena
Due to the Questionable decision: "The only thing Fishbob does consistently is dissapoint."
Who was watching the CBS show?
If 105 beat them in the 18-49 Demo…and CBS had more viewers…then a whole bunch of 50+ people watched the CBS show.
Is that what those numbers means?
fortunately for SF
they ran into the nightly news, which mostly older ppl watch, and i’m sure they still included it
by Austin Martin on Nov 18, 2009 8:33 PM EST up reply actions
LOL
Naturally, CBS has an older base of viewers than Spike TV.
by MMASuPreMaCy on Nov 18, 2009 8:40 PM EST up reply actions
Sigh
The most oftenly repeated and silly logic on the numbers.
I am the bastard love child of Junie Browning and Diamond Dave Kaplan.
by The_Gaijin on Nov 18, 2009 11:18 PM EST via mobile up reply actions
Yup
If mma logic says it, it must be true.
Ricky Hatton came closer to beating Manny Pacquiao than Marquez did to beating Floyd.
-SC
by The Lethal Haze on Nov 19, 2009 12:14 AM EST up reply actions
Females.. and old men I think.
weoweoweo.deviantart.com -- @antontabuena
Due to the Questionable decision: "The only thing Fishbob does consistently is dissapoint."
by Anton Tabuena on Nov 18, 2009 8:35 PM EST up reply actions
From MMAPAYPOUT:
The show did a 2.3 in the target Males 18-34 demo that the network took the chance with MMA largely to reach. Usually in that time slot they do a 0.9…
…The shows highest rated demos were Males between the ages of 35 and 54.
And in the male 18-34 group (who don’t normally watch CBS on Saturday nights), the ratings increased from 2.2 during the 9-11 PM portion to 3.1 during the main event, so it’s hard to see how they could have gotten much of an increase from viewers who were tuning into the 11 PM news. These were young viewers tuning in to see Fedor.
yup, kimbo is going to crush EVERY mma event in the past.
him + credible opposition = ratings gold.
by Austin Martin on Nov 18, 2009 8:32 PM EST up reply actions
CORRECTION
Kimbo + anyone = ratings gold.
by MMASuPreMaCy on Nov 18, 2009 8:40 PM EST up reply actions
yup
the man is just a star
this is how a n**ga eat!
by Austin Martin on Nov 18, 2009 8:45 PM EST up reply actions
How is it a disapointment when they outperform SF in the same demo’s SF was boasting about?. Sounds like a great night for the UFC to me, they keep proving just how locked in they have their fanbase while never having to give up anything in return and making millions on ppv.
Legitimate question there. Anyone care to answer?
Bolts from the Blue // "Game over." - Jamal Williams
Bloody Elbow // "Every normal man must be tempted at times to spit upon his hands, hoist the black flag, and begin slitting throats." - H.L. Mencken
by Richard Wade on Nov 18, 2009 9:28 PM EST up reply actions
i don't know..
I think the UFC was a success.. I don’t think anyone was expecting them to beat the total number of viewers, as ofcourse, they’re going against CBS…
beating them in the key demo is already a win for the UFC… (at least that’s what i get from this)
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Due to the Questionable decision: "The only thing Fishbob does consistently is dissapoint."
by Anton Tabuena on Nov 18, 2009 9:45 PM EST up reply actions
I don’t know. Maybe it had something to do with putting one of the biggest stars in the UFC on free TV and it didn’t even crack the most watched fights on Spike TV. The answer lies on how well it did against other UFC’s on Spike TV, not how it did against Strikeforce. It probably has to do with a TUF 10 episode getting better numbers than a UFC card headlined by Randy Couture.
From your friend smoogy.
Pretty disappointing figures for 105. They are always expected to be strong in the young male demos, but the overall average is pretty mediocre, and the peak viewership for the Couture vs. Vera fight has to be seen as a letdown. To put it in perspective, Tito Ortiz vs. Ken Shamrock III attracted two million more viewers… and that was over three years ago.
Oh, and Dave Meltzer called it a disappointment.
by MMASuPreMaCy on Nov 18, 2009 10:52 PM EST up reply actions
You know...
..Couture might be a star among MMA honks, but if you put the attendance of the Portland UFC he headlined alongside the ratings of this one, he really doesn’t seem to rate.
He’s a nice story and all, but he’s hardly coming at guys with flying armbars.
http://www.vancouversun.com/mma
Yeah. I guess the odd thing is to the media, he is the UFC superstar, and it confuses them why he isn’t drawing like one. He has been on tv, movies, numerous PPV headliners, TUF, etc.
by MMASuPreMaCy on Nov 19, 2009 1:36 PM EST up reply actions
It wasnt even promoted and it still beat CBS in each key demo.
Half of the fighters were British and it was a hit in the UK confirming and laying new ground work for global domination… so no it wasn’t a disappointment.
The overalls weren’t stellar but the contrast in numbers between a Free card on spike which is promoted and one which isn’t is obvious and an important metric to have..
We now hear from the trolls who were crying about how the overalls didnt mean anything and it was the “key demos that mattered” when talking up the CBS card but now it’s brushed under the rug when UFC spanked their ass in it on a fucking cable station.
Overalls do mean something but they mean way more on network TV than they do on a niche cable station.
Let me explain why the 105 overalls were great for spike and the strikeforce overalls weren’t great for CBS.
CBS had to lose 2 million viewers to make the demo gains where Spike overall average increased. You cant spin losing millions of viewers…
You also have to consider
The fight was on tape delay. I was at work and followed online and new the results. Of course I still watched. But the tape delay doesn’t help the numbers.
I wonder what the worldwide numbers were. M1 was supposedly in charge of the international promotion and tv deals. But we know the UFC has huge tv deals in a number of countries.
I agree playing it live would have pulled more viewers.
Yes, time flies. And where did it leave you? Old too soon...smart too late. - Mike Tyson
by lovingmma25 on Nov 19, 2009 12:33 AM EST via mobile up reply actions
Put this fight card on Spike:
Anderson Silva vs. Demian Maia (sans loss) with everyone hyping AS to death like Gross on the Fedor commercials and stuff
Junior Dos Santos vs. Cain Velasquez
Jon Jones vs. Brandon Vera
Sexyama vs. Chael Sonnen
As comparable a fight card as I can make to the CBS Strikeforce show. I think this card on Spike would do gangbusters.
We're just a million little gods causin' rain storms, turning every good thing to rust.
I’m starting to rethink how big an audience there is for the UFC (and mma as a whole) on TV. I think there may be a finite audience, maybe in the 7-8 mil range for anything. You might get a little more on a network, where out of curiosity some people tune it, but that might be it.
You’re probably right. But also, last time I checked The Office was pulling about 8 million viewers a week. UFC (maybe not MMA as a whole) is definitely in the public consciousness (sp?) but may not be entirely ingrained in the culture. Whatever the case, the MMA audience—while not massive, certainly isn’t lacking.
We're just a million little gods causin' rain storms, turning every good thing to rust.
by Anthony Pace on Nov 19, 2009 11:42 AM EST up reply actions
Where’s logic to run out the – “what you need to do is compare it to the other UFC’s from 3 years ago (or any of them)!” arguments?
Now it’s a “victory” to barely beat the rinky dink regional act? Not to mention they’re running the show that caters to those exact demos and had the luxury of a non-stop hype machine going into the show and one of their sure fire draws.
I am the bastard love child of Junie Browning and Diamond Dave Kaplan.
by The_Gaijin on Nov 18, 2009 11:24 PM EST via mobile reply actions
“running the show on the network that caters”
Any way you slice it, this is a disappointing number and while I think UFC can pull 8+ mil if they use some bigger name guys – I really think Dana needs to pull back from some of his boastful prognostications about the numbers we could expect (outside of maybe Kimbo and Lesnar or a UFC 100 show).
I am the bastard love child of Junie Browning and Diamond Dave Kaplan.
by The_Gaijin on Nov 18, 2009 11:40 PM EST via mobile up reply actions
No, let’s simply compare todays:
UFC 105 beat CBS in every key demo on a rinky dink cable station. Not only that but this was one of UFC’s worst numbered cards of the year whereas the CBS card was their best.
CBS lost 2 million viewers. 6.2m is the average for that time slot on CBS (which is generated from fucking reruns) and they only got an average of 4.2m for the strikeforce card. Spike gained millions of viewers for that time slot.
So you tell me?
CBS lost 2 million viewers and lost in each key demo.
UFC added millions on spike and won in each key demo
Not rocket science…
Yes – it was great to beat them in that extremely important 18-24 demo….
Spin, spin, spin…UFC fell off of their usual ratings – whether they were able to add to the all important regular Saturday evening numbers on SPIKE (Worlds Most Dangerous Police chases, UFC unleashed) is pretty irrelevant compared to their inability to match past numbered cards.
You cannot compare this numbered card with numbered ppv cards, that’s misleading. You have to compare this to other free numbered cards or free cards in general – how was this any worse than UFC 95 or 89 or a Fight Nite?
Couture is one of their biggest stars and most recognizable names and Fedor according to you and everyone else is a no-name, fat guy from the burger joint. They eked out wins in “key demos”, that’s nice – but SPIKE TV explicitly and shamelessly caters to those demos, so I really don’t see how this is supposed to be some gigantic surprise.
not rocket science…
I am the bastard love child of Junie Browning and Diamond Dave Kaplan.
by The_Gaijin on Nov 19, 2009 10:37 AM EST up reply actions 1 recs
No, let’s simply compare todays
No, No. Let’s not forget the ever important need to compare to past numbers for inflationary factors, something you so passionately tried to highlight previously.
Obviously they’re capable of drawing big numbers from their “demos” on SPIKE, as illustrated by Kimbo. But this obviously shows that their reach isn’t as strong as they’ve been letting on, unless they’re running Kimbo or Lesnar or a supercard (which they aren’t going to give away for free).
And now we’ve got Handy main eventing against a guy that DW was bitching and moaning about main eventing on a card FOUR years ago.
I am the bastard love child of Junie Browning and Diamond Dave Kaplan.
by The_Gaijin on Nov 19, 2009 1:07 PM EST up reply actions 1 recs
SF is a rinky dink regional act?, last time I checked they were big time enough to pay Fedor and M1 alot of money for him to fight for them on network TV. Simply put the UFC beat them in the demo’s they were boasting about last week, as much as I respect Meltzer he’s off the mark bigtime with this one. UFC continues to get the demo that everyone loves while putting on multiple shows and having many of their champs hurt.
Funny how it seems that their own success is the measuring stick because whenever they don’t do as good as themselves supposedly it’s a failure that’s a hell of a double standard.
UFC continues to get the demo that everyone loves while putting on multiple shows and having many of their champs hurt.
Funny how it seems that their own success is the measuring stick because whenever they don’t do as good as themselves supposedly it’s a failure that’s a hell of a double standard.
Why would NOT matching past performances, not be a “failure” or in the least very disappointing, when you’re using up one of your better (not best) draws and one of your most well known fighters?
Since when is comparing to and beating someone like Strikeforce a success (especially when it’s eke-ing out the demos)? They’re supposed to be kicking their behinds because they’re by far the biggest, most established and popular mma orgs in the world.
I am the bastard love child of Junie Browning and Diamond Dave Kaplan.
For this fight to be on the same time as the Pac/Cotto fight and still pull over a mill – is not too shabby. Maybe if Randy was fighting Kimbo it would have pulled in more viewers.
Yes, time flies. And where did it leave you? Old too soon...smart too late. - Mike Tyson
by lovingmma25 on Nov 19, 2009 12:31 AM EST via mobile reply actions
that's not a maybe..
If Randy was against Kimbo it would get Millions more for sure.
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Due to the Questionable decision: "The only thing Fishbob does consistently is dissapoint."
by Anton Tabuena on Nov 19, 2009 12:35 AM EST up reply actions
The overall rating was also lower than several episodes of The Ultimate Fighter reality show this season with Kimbo Slice as the main draw. It was disappointing because it is rare for someone with the star power of Couture to fight on basic cable television.
In comparison, the Strikeforce main event, which featured Fedor Emelianenko vs. Brett Rogers, did a 3.3 rating and 5.46 million viewers.
As expected, the shows drew a different audience makeup, with the UFC show drawing a younger based audience, in particular in males 18-34, generally considered the target audience for MMA programming, the UFC show did a 3.45 rating (994,000 total viewers), which will likely beat anything but the NFL on cable for the week. The Strikeforce show in the same demo did a 2.32.
With viewers past the age of 35, the advantage switched heavily to the Strikeforce side. Part of that is the difference in the usual older audience that would be regular viewers of CBS. In males 35-49, the CBS show did a 2.7 rating while the UFC show did a 2.20, and the gap widened past the age of 49.
http://sports.yahoo.com/mma/news?slug=dm-ratings111809&prov=yhoo&type=lgns
The UFC’s hopes of capturing a 2.5 rating, and hitting five million viewers for the Couture vs. Vera main event, weren’t realized. The show’s peak quarter hour, for the climax of Couture vs. Vera did a 2.36 quarter hour and 3.67 million viewers, picking up 569,000 new viewers from the previous segment. The peak rating for Males 18-34 hit a 4.37.
Forgot first part.
=)
by MMASuPreMaCy on Nov 19, 2009 1:54 AM EST up reply actions
Mostly Handy
Fishbob was trying to finish.
'He built his whole reputation as a waffle house chef. They’ve been serving him up ham and eggs with a side of canned tomatoes' - Don Frye on Fedor Emelianenko
by Well Read Idiot on Nov 19, 2009 8:56 AM EST up reply actions
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