Strikeforce's Fedor Emelianenko vs Brett Rogers Seen by More Than 5 Million Viewers on CBS
by Kid Nate on Nov 10, 2009 3:12 PM EST
in News
139 comments
MMA Fanhouse has the story:
The final Nielsen ratings are in and 5.46 million viewers tuned in Saturday to watch Strikeforce and M-1 Global's main event between Fedor Emelianenko vs. Brett Rogers from 11:00 pm to 11:15 pm ET on CBS.
...
While CBS still fell short to Fox and ABC, the channel was a big winner in the 18-34 demographic. Saturday Night Fights was the top program for both adults and men 18-34, beating out college football and was an improvement of 283% on CBS' season-to-date average on Saturday nights.
For reference, Kimbo Slice vs James Thompson drew 6.51 million viewers on CBS in May of 2008 and Spike TV's The Ultimate Fighter featuring Kimbo Slice vs Roy Nelson drew 6.1 million viewers only a few weeks ago. It was far stronger than the Robbie Lawler vs Scott Smith headlined EliteXC show which only drew 2.5 million viewers.
Before the show, Josh Gross said it would be a major disappointment if the show did anything less than 5.5 million viewers. I'm curious to see if he sticks with that metric now. I'm also very curious to see if CBS gambles with another Saturday Night Fights headlined by Fedor Emelianenko. These numbers are right on the edge of good enough to try again.
[Update by Luke Thomas]: Full press release with all of the numbers after the jump.
"CBS SATURDAY NIGHT FIGHTS" MAIN EVENT FEATURING FEDOR VS. ROGERS DRAWS 5.46 MILLION VIEWERS
Full Broadcast Averages 4.04 Million Viewers, Winning its Time Period in Adults 18-34 and Men 18-34 and Significantly Boosting the Networks Time Period Averages in all Key Adult and Men Demos
"CBS SATURDAY NIGHT FIGHTS" Tops College Football on ABC and ESPN in Men 18-34 and Adults 18-34
The main event of CBS SATURDAY NIGHT FIGHTS featuring Fedor Emelianenko vs. Brett Rogers reached 5.46 million viewers while drawing impressive young adult and male demographic ratings, according to Nielsen live plus same day ratings from 11:00-11:15 PM on Saturday, Nov. 7. The demographic ratings include a 3.5/10 in men 25-54, 3.3/11 in men 18-49 and 3.1/12 in men 18-34, 2.5/7 rating in adults 25-54, 2.4/8 in adults 18-49 and 2.4/09 in adults 18-34.
For the entire broadcast, CBS SATURDAY NIGHT FIGHTS (S) (9:00-11:24PM) averaged 4.04m viewers, winning its time period among adults 18-34 and men 18-34, and delivering ratings significantly higher than the Network's season to date averages in the time period among young adult and male demos. The ratings include a 1.8/06 in adults 18-49, 1.8/07 in adults 18-34, 2.6/07 in men 25-54, 2.5/08 in men 18-49 and 2.3/09 in men 18-34.
Compared to CBS's 9:00-11:00PM season-to-date averages, CBS SATURDAY NIGHT FIGHTS was up +38% in adults 18-49 (from 1.3/04), +125% in adults 18-34 (from 0.8/03), +117% in men 25-54 (from 1.2/03), +178% in men 18-49 (from 0.9/03) and +283% in men 18-34 (from 0.6/02).
CBS's SATURDAY NIGHT FIGHTS outrated ABC's regionalized primetime college football in men 18-34 (2.3/09 vs. 1.9/07) and adults 18-34 (1.8/07 vs. 1.5/06) and ESPN's Florida State vs. Clemson primetime game in men 18-34 (2.3/09 vs. 0.7/03) and adults 18-34 (1.8/07 vs. 0.5/02). CBS also topped ESPN2's primetime Vanderbilt vs. Florida game in men 18-34 (2.3/09 vs. 1.1/04) and adults 18-34 (1.8/07 vs. 0.9/04).
The audience composition for CBS SATURDAY NIGHT FIGHTS was 31% adults 18-34 and the median age for the broadcast was 41.4.
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It’s going to be very interesting to see what they decide.
Putting on fights has to be a real headache for them.
Are the demo gains worth the drop in overall ratings that they can get from airing reruns.
by Phildo on Nov 10, 2009 3:17 PM EST reply actions 0 recs
Sorry buddy, but I’m going to need something more than your word on that one.
by Phildo on Nov 10, 2009 4:36 PM EST up reply actions 0 recs
But I wrote this in my previous post:
This is another good sign for CBS and Strikeforce. A rating greater than 2.0 and about 4-5 million people would be a home run for CBS.
Not good enough? Oh, and they will.
=)
by MMASuPreMaCy on Nov 10, 2009 4:49 PM EST up reply actions 0 recs
Again, you are the last person I’d go to for something like this.
If someone from CBS said that, I’d listen, you, no chance.
by Phildo on Nov 10, 2009 4:52 PM EST up reply actions 0 recs
LOL, funny how you guys say this, then some time later, the other party (in this case CBS) will say the same. =)
by MMASuPreMaCy on Nov 10, 2009 4:55 PM EST up reply actions 0 recs
Then I will buy it.
You have a decent track record for getting out stories that whoever wants you to gets to you, and for reporting fights, but your track record on the business side of the sport is abysmal. You have no idea what is good and what isn’t.
by Phildo on Nov 10, 2009 5:00 PM EST up reply actions 0 recs
I have an idea, whether its good or not, I guess that’s up to you guys. Oh, and LOL no one “feeds” me stories, like Iole. =)
by MMASuPreMaCy on Nov 10, 2009 5:48 PM EST up reply actions 0 recs
It’s funny how you say 4-5 million equals a home run while Josh Gross says anything under 5.5 million would be a major disappointment. I don’t know how you consider that a home run when it’s the lowest number of viewers in that timeslot. With the demo that it pulled in it’s a respectable number but I doubt anyone at CBS headquarters is jumping up and down for joy over this.
by ufc4 on Nov 10, 2009 5:57 PM EST up reply actions 0 recs
I considered a Russian guy who speaks no English and has only hard core MMA fans in his fanbase into the equation. =)
by MMASuPreMaCy on Nov 10, 2009 6:05 PM EST up reply actions 1 recs
Oh
And expect at least the likes of Arlovski, Lashley, Cung Le, Gina, etc to be on the next card, which were all missing from this one.
by MMASuPreMaCy on Nov 10, 2009 6:07 PM EST up reply actions 0 recs
I have serious doubts whether Cung & Gina will be fighting on that show.
Cung has already said the only reason he is taking a fight is because he has a hole open up in his acting schedule. He still sounds very much committed to acting first and fighting when his schedule permits.
Ditto for Gina, though in her case there have been no public statements from her to indicate which way she is leaning. However, with a starring role in a Steven Soderbergh film already in her back pocket, I can’t imagine her fighting on a regular basis rather than trying to capitalize on her momentum as an actress.
by Steve4192 on Nov 10, 2009 6:16 PM EST up reply actions 0 recs
Gina is expected to be back mid 2010.
by MMASuPreMaCy on Nov 10, 2009 6:29 PM EST up reply actions 0 recs
I doubt Cung Le will be fighting on the next CBS card also.
Cung Le is reportedly fighting on the December Strikeforce card and that isn’t a CBS show. So I’m saying it is very unlikely he is on the next CBS card. Considering this 1 fight in December will meet his quota of fighting once every 2 years while taking time off to do movies.
Just BE.
by mattman73 on Nov 10, 2009 6:29 PM EST up reply actions 0 recs
He will fight again next year, just like Gina. Strikeforce wants to have 4 CBS events, 4 Showtime events and 12 Challenger events. Plenty to go around.
by MMASuPreMaCy on Nov 10, 2009 6:41 PM EST up reply actions 0 recs
Here's my guess
If they can get Gina to co-main next time then they’ll do it again. If they can’t, then they won’t.
by ufc4 on Nov 10, 2009 3:19 PM EST reply actions 0 recs
Then who headlines their next CBS show?
Twitter: @Mike_Fagan_13
http://www.sackmikegoldberg.com
by Mike Fagan on Nov 10, 2009 3:29 PM EST up reply actions 0 recs
Right
As Rome says in his article, wait 6 months or so til they are both ready, no need in rushin (get it- rushin, Russian- get it? Nevermind).
by ufc4 on Nov 10, 2009 4:07 PM EST up reply actions 2 recs
If I could negative rec you for that pun, I totally would.
by pdl on Nov 10, 2009 4:14 PM EST up reply actions 0 recs
This need to be green so it never happens again.
10/24
by spectaa on Nov 10, 2009 4:40 PM EST up reply actions 0 recs
“You ain’t from Russia, so bitch why you rushin’?”
-Nelly, “Pimp Juice”
We're just a million little gods causin' rain storms, turning every good thing to rust.
by Robert Downey Sr. on Nov 10, 2009 4:54 PM EST up reply actions 0 recs
CBS events or any network would only show one MMA event per month.
by MMASuPreMaCy on Nov 10, 2009 4:30 PM EST up reply actions 0 recs
These numbers are right on the edge of good enough to try again.
So these numbers are almost kinda not that bad?
by dumbwhiteguy on Nov 10, 2009 3:20 PM EST reply actions 1 recs
You can almost say they are kinda good.
=)
by MMASuPreMaCy on Nov 10, 2009 4:39 PM EST up reply actions 0 recs
Hmm..
Would this fight have done 6 million if Mayhem had locked in that RNC about 10 seconds earlier?
We're just a million little gods causin' rain storms, turning every good thing to rust.
by Robert Downey Sr. on Nov 10, 2009 3:22 PM EST reply actions 0 recs
The impact of a boring fight is long term, not short.
by szucconi on Nov 10, 2009 3:23 PM EST up reply actions 0 recs
Really? I think Downey Sr. has a good point on this—that 5-round stinker would have had me reaching for the clicker if I wasn’t watching the fight live in Chicago.
█♣█
A wise man told me don't argue with fools
Cause people from a distance can't tell who is who -- Jay-Z
by thetakeover on Nov 10, 2009 3:27 PM EST up reply actions 0 recs
Seems like it was pretty short-term for all those people who changed the channel.
by ufc4 on Nov 10, 2009 3:31 PM EST up reply actions 0 recs
I dont know shit about TV ratings but 5.5 seems like an OK number for Strikeforce. Maybe a little on the low side for a free fight.
4.1 on Spike is a huge number then? I am curious if the number on CBS got inflated because it ran over in time slot. If my ballgame starts at 6pm, I won’t just change the channel. I leave it on til they start the broadcast late.
They need to clean up the next telecast as well. You only get one chance at a 1st impression and it felt like EliteXC changed its name and put on another show. I understand why “the evil one” won’t allow the networks to butcher his product.
I really really hope Strikeforce pulls thru this. Maybe they should have stayed a regional show while doubling the number of cards they put on a year.
And nothing against Gina but if they NEED her to carry the card, they are in deep shit. Gimmick fights and freak show fighters only carry water so far in the US, this isn’t Japan.
by Riney on Nov 10, 2009 3:23 PM EST reply actions 0 recs
according to Iole the Kimbo Nelson fight itself
got 6.1 million. I corrected it.
yeah Kimbo on Spike is amazing business.
Follow me on Twitter @KidNate
by Kid Nate on Nov 10, 2009 3:32 PM EST up reply actions 0 recs
6.1 million on Spike?
That number is incredible then!? I dont know much about TV ratings but isn’t drawing 6.1 on cable a strong number?
by Riney on Nov 10, 2009 3:36 PM EST up reply actions 0 recs
is that the number including dvr watchers? if so, can we expect this cbs number to increase in the same way? these ratings systems kinda go over my head. specifically the demographics. how do they calculate them? and how many people do they ask?
by woooburn on Nov 10, 2009 3:36 PM EST up reply actions 0 recs
The shows with the biggest bump during the week get a 25-30% bump from dvrs, but I’m not sure how much of that will carry over to a live sporting event.
by Phildo on Nov 10, 2009 3:37 PM EST up reply actions 0 recs
That’s not 100% right, I read my source wrong, but that’s right for shows with decent numbers.
Some of the crap on CW and Fox can get bumps from 40-57, but those shows don’t have very good ratings
http://tvbythenumbers.com/2009/11/09/dollhouse-live7-ratings-up-57-vs-livesd-still-just-a-1-3/33022
by Phildo on Nov 10, 2009 3:39 PM EST up reply actions 0 recs
Kimbo is a gimmick and not a fair comparison.
Quinton vs Dan Henderson got 5.6m viewers and averaged around 4.7m… this is 2 years ago on spike.
Spike doesnt have a usual overall rating of 6.2 million for that time slot like CBS does and spike doesnt have millions of people tuning in to watch the local news at 11pm.
Nobody in the advertising business takes the overruns seriously on a network station.
The relevancy of the 5.5 million viewers watching Fedor is the exposure he got… Not really what he drew.
If you wanna know a more reliable number in the overrun look at the 18-34 demo and see how much that increased during the 11 to 11:15 frame and then you can you know the relative number.
by mmalogic on Nov 10, 2009 4:10 PM EST up reply actions 0 recs
The other thing weighing on the decision has got be “is Fedor a draw now”? His debut for North American casual fans has got be considered a success, but was it the type of performance that’ll rope them in for future broadcasts?
by nottheface on Nov 10, 2009 3:29 PM EST via mobile reply actions 0 recs
Someone said it the other day
One of the most priceless things they got was the footage of that monstrous punch to use in future commercials.
We're just a million little gods causin' rain storms, turning every good thing to rust.
by Robert Downey Sr. on Nov 10, 2009 3:37 PM EST up reply actions 0 recs
Don't forget the audio...
still the most impressive thing about that punch to me is how fucking loud it was
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Nov 10, 2009 3:38 PM EST up reply actions 2 recs
I had to rewatch it several times because I didn’t think there was any way a punch could be that loud.
by ChillMike on Nov 10, 2009 3:41 PM EST up reply actions 0 recs
definitely
radio commercials anyone?
We're just a million little gods causin' rain storms, turning every good thing to rust.
by Robert Downey Sr. on Nov 10, 2009 3:48 PM EST up reply actions 0 recs
They just need to play the audio.
I heard the punch before I saw it. I knew Brett was KOd from the sound.
by Riney on Nov 10, 2009 3:38 PM EST up reply actions 0 recs
His next fight will answer this question.
by mmalogic on Nov 10, 2009 3:56 PM EST up reply actions 0 recs
robbie lawler: your nation has spoken
we’d rather watch a russian dude
by woooburn on Nov 10, 2009 3:31 PM EST reply actions 0 recs
Quite good
It seems like good numbers, almost exactly what people expected yesterday. Fedor proved to be the “draw of the card” with numbers going from 4 to 5,5 millions.
But can someone tell me why in america the key demographic are male 18-34 ?
by JackO on Nov 10, 2009 3:32 PM EST reply actions 0 recs
Fixed
They spend money like morons.
=)
by MMASuPreMaCy on Nov 10, 2009 4:43 PM EST up reply actions 0 recs
“They morons.”
Tell me, Sup, do you fall between the ages of 18 and 34?
"That feeling after you win and they raise your hand... it's like you have this energy that releases from your body, and it's like you mingle with the cosmos, and you feel omnipotent"
by woomikee on Nov 10, 2009 5:23 PM EST up reply actions 0 recs
Absolutely.
We just don’t know the value of money at this age, tisk…tisk shakes head.
=)
by MMASuPreMaCy on Nov 10, 2009 5:50 PM EST up reply actions 0 recs
They have money and they spend it on beer.
by Phildo on Nov 10, 2009 3:35 PM EST up reply actions 0 recs
They’re primary breadwinners, primary spenders in the economy
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Nov 10, 2009 3:37 PM EST up reply actions 0 recs
Are they concerned that they’re not pulling in enough women? The male numbers seem really good.
by MMAInFeRioRiTy on Nov 10, 2009 3:35 PM EST reply actions 0 recs
Women would be nice, but sports radio stations across the country gladly trade in women to get men of all different varieties and especially in key age demographics.
by Luke Thomas on Nov 10, 2009 3:41 PM EST up reply actions 0 recs
The most profitable sports programming (not necessarily radio, which is a niche of a niche for the most hardcore) sells to an audience much broader than 18-34.
These viewers are mostly valuable because they are hard to pin down and a program like this is an easy way to find them.
by JonathanSnowden on Nov 10, 2009 3:43 PM EST up reply actions 0 recs
Sure, no doubt. But to start off with an acorn of strong male ratings is enough to potentially grow the tree.
by Luke Thomas on Nov 10, 2009 3:48 PM EST up reply actions 0 recs
Sure. The organization they need to emulate is Nascar. Went from almost no women in the audience to a significant audience. And it helped them sell their ads for a lot more money.
The 18-34 demo is great. The UFC crows about it after every event. Yet, when it is Strikeforce drawing the young men, the discussion becomes quickly nuanced. I think some of the commenters may have some undisclosed relationships! ;)
by JonathanSnowden on Nov 10, 2009 4:03 PM EST up reply actions 0 recs
To add to this, They aren’t looking to advertise to women on these shows. They want large numbers of a coveted demo. Women are easier to track, so I have been told. This MMA demo of men 18-34 are the key to quick ad dollars. No tampons or adult diapers spots on this show.
by szucconi on Nov 10, 2009 3:50 PM EST up reply actions 0 recs
“You KNOW those rating systems are flawed!!! They don’t take in account houses that have… uh… more than two television sets… and other things of that nature.”
I am the bastard love child of Junie Browning and Diamond Dave Kaplan.
by The_Gaijin on Nov 10, 2009 3:43 PM EST reply actions 0 recs
lol dude u post the same crap on some other tred.
can you say something new other then Ctrl C and Ctrl P?
by OnewayTiket on Nov 10, 2009 5:00 PM EST up reply actions 0 recs
Dont like it, don’t read it.
Unlike you I actually make meaningful and arguably intelligent posts 99% of the time, outside of the odd non sequitor or movie quote.
I am the bastard love child of Junie Browning and Diamond Dave Kaplan.
by The_Gaijin on Nov 10, 2009 7:16 PM EST via mobile up reply actions 0 recs
Here’s the test: If CBS considers these ratings to be great and if they consider Emelianenko to be a draw, they’ll order as many of these fights as Strikeforce can provide them. Why wouldn’t they if they’re pleased with their ROI? They’ve got some time to capitalize too because, at 33, Fedor still has some fights left in him in the coming years.
by SlickRick00 on Nov 10, 2009 3:45 PM EST reply actions 0 recs
I’m not sure why a bump in 1 million views for 15 minutes is such a big deal. It’s not like those viewers watched that many commercials in that 15 minutes of the main event.
Just BE.
by mattman73 on Nov 10, 2009 3:45 PM EST reply actions 0 recs
I assume this is valuable for future advertising sales, etc.
I am the bastard love child of Junie Browning and Diamond Dave Kaplan.
by The_Gaijin on Nov 10, 2009 3:46 PM EST up reply actions 0 recs
Correct. Ad sales and sponsors love these numbers.
by MMASuPreMaCy on Nov 10, 2009 4:51 PM EST up reply actions 0 recs
Did the ad sales and sponsors love the numbers for the first two hours?
My point is those extra 1 million that tuned in just to watch the main event didn’t see very many commercials in that 15 minute span. So I don’t get how you can sell commercial time for the next event at anything other than the price based off of the first two hours of the show. Considering that is when all but a couple minutes of the commercials were actually seen.
Just BE.
by mattman73 on Nov 10, 2009 5:38 PM EST up reply actions 0 recs
There was a good amount of commercials before the main event started. I reckon they saw those waiting for the news/fights to come on. Plus, you have to take into account that the most eyeballs are usually right before, during, and right after the main event.
by MMASuPreMaCy on Nov 10, 2009 5:52 PM EST up reply actions 0 recs
So they can sell commercials for the last 15 minutes of the next event at a higher price then. Is that what your saying?
Just BE.
by mattman73 on Nov 10, 2009 5:58 PM EST up reply actions 0 recs
The main event always gets the premium sales. Overall though, they can say that 4 – 5 million eyeballs saw your product on our last show. We are good for that if not more on our next show, which will most likely feature Gina Carano and other more casual friendly fighters, who are already a proven ratings getter.
by MMASuPreMaCy on Nov 10, 2009 6:08 PM EST up reply actions 0 recs
The advertisers see the same numbers we are looking at so they are going to know the exact break down on the minutes of what commercials where seen.
Just BE.
by mattman73 on Nov 10, 2009 6:13 PM EST up reply actions 0 recs
He doesnt know what he’s saying… advertisers don’t give a shit about the overrun.
The only impact it has is the product got more exposure to eyeballs who wouldn’t have otherwise watched in the hopes of garnering a better time slot rating next time.
Advertisers look at the demo breakdown by frame and discount the overrun on network TV where people tune in for local news.
The real news is they did great on a target demo and not so good on the overall rating.
At the end of the day If this got CBS’s foot in the door with new advertisers to sell more space on their other programming to then they’ll keep it – if not they’ll drop it. It’s as simple as that.
This show certainly doesnt produce more ad revenue than the reruns they play which garners 6.2 million viewers, however if it could produce new advertisers in which CBS can sell them space on other more regular programming then it’s worth it.
by mmalogic on Nov 10, 2009 6:12 PM EST up reply actions 1 recs
I said main event, though this one happened to be an overrun, doesn’t mean the next main event will be.
by MMASuPreMaCy on Nov 10, 2009 6:30 PM EST up reply actions 0 recs
You’re right, it doesn’t mean that. However, if you want to buy ads during the next fight how can you trust it will be shown during the main event? You can’t.
by VegasBatman on Nov 10, 2009 9:25 PM EST up reply actions 0 recs
Welcome to any sporting event.
"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick
by mythbuster on Nov 10, 2009 9:40 PM EST up reply actions 0 recs
It doesn’t work like any other sporting event. For example, football. People watch the game, they don’t watch only the end. A fight card has appeal built in for a particular time slot in a way that other sports don’t.
by VegasBatman on Nov 10, 2009 9:44 PM EST up reply actions 0 recs
They don't?
Ever seen a basketball game? The last 2 minutes is the only exciting part!
"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick
by mythbuster on Nov 10, 2009 10:12 PM EST up reply actions 0 recs
Hey I only watch the 9th inning in baseball, but it’s not the same animal.
by VegasBatman on Nov 11, 2009 12:21 AM EST up reply actions 0 recs
How many MMA events has CBS done?
Four
How many times has their main event actually aired during it’s scheduled time slot?
ZERO
If you were an advertiser, would you want to pay a premium to buy time during the 10:30-11:00 slot of their next show? I sure as hell wouldn’t, especially not if my premium ad slot for Fedor-Rogers wound up being part of that 20 minute wall of commercials.
by Steve4192 on Nov 11, 2009 1:17 AM EST up reply actions 0 recs
They just need to have a tradeoff with showtime
Showtime gets all fights with Jake Shields, and CBS gets Jorge Gurgel and his brawls, sure hes not a big name, but brawls like what he does get more ratings
by IRodC on Nov 10, 2009 3:47 PM EST reply actions 0 recs
wonder if these numbers will have any impact on overeem's plans?
hard to tell what his true intentions are, but this kind of exposure doesn’t hurt.
by woooburn on Nov 10, 2009 3:49 PM EST reply actions 0 recs
Alistair’s going to want to get paid. If they’ll come up with the 6 figures per fight, he’ll be there.
by SlickRick00 on Nov 10, 2009 3:50 PM EST up reply actions 0 recs
and likewise… whether it will effect hendo’s decision to sign with them.
by woooburn on Nov 10, 2009 3:50 PM EST up reply actions 0 recs
I wonder…how much does an MMA event cost CBS to produce? I guarantee you that goes a long way towards it. Look at it like this- Leno has been drawing consistently lower ratings in the 10PM slot than the previous NBC shows that filled it last year, but NBC’s still been moderately happy with him because a late night show is a lot cheaper to produce than a drama show like ER. How much does MMA cost CBS to put on versus their competing networks’ shows? If its less, they’ll probalby keep it, but if its costing them substantially more, where they could be briging in comparable ratings by putting on a cheesy reality show, odds are better they’ll kill the MMA slot. Unless they chooose to bet on the long-term prospects of MMA
by TLow on Nov 10, 2009 3:50 PM EST reply actions 0 recs
Isn’t that the kicker?
Don’t they pay SF a flat fee for the programming, while SF actually carries all of the costs of putting on the card. Therefore, their biggest concern is – do we air re-runs that have minimal costs vs. airing the SF original content that costs a fixed flat fee? And this decision is based on some metric that would include the ratings produced and the cost it incurs.
I am the bastard love child of Junie Browning and Diamond Dave Kaplan.
by The_Gaijin on Nov 10, 2009 3:55 PM EST up reply actions 0 recs
The CBS Fight Night was produced by Showtime. Don’t know who paid for all this, though.
- mixed, not shaken
Editor-in-Chief: All About Russian Mixed Martial Arts (Fedor Emelianenko, Aleksander, M-1 Global,etc)
by mikser on Nov 10, 2009 4:06 PM EST up reply actions 0 recs
Elite had to pay Showtime or CBS to produce their cards, so it wouldn’t be shocking if SF had to pay also.
by Phildo on Nov 10, 2009 4:12 PM EST up reply actions 0 recs
Yeah, I know that. And I know, that in return Elite had all the advertisement revenues to themselves.
But this time Showtime/CBS produced and sold ads by themselves, using their organizational structure (watch Ariel Helwani’s interviews with Kelly Kahl from CBS). I am not completely sure they would use their organization to sell ads and then to give everything to Strikeforce…
- mixed, not shaken
Editor-in-Chief: All About Russian Mixed Martial Arts (Fedor Emelianenko, Aleksander, M-1 Global,etc)
by mikser on Nov 10, 2009 4:41 PM EST up reply actions 0 recs
Strikeforce gets a fee from Showtime, so even if they have to pay, it wouldn’t be nearly as much as EliteXC did.
by MMASuPreMaCy on Nov 10, 2009 4:53 PM EST up reply actions 0 recs
Elite also got fees from showtime, they were pretty much equal though if I remember their financial statements correctly.
by Phildo on Nov 10, 2009 4:54 PM EST up reply actions 0 recs
Good solid numbers and because of the whooping 283% increase in adults and men 18-34 demographics, the continuation Fedor headlining the next CBS show is almost certain.
- mixed, not shaken
Editor-in-Chief: All About Russian Mixed Martial Arts (Fedor Emelianenko, Aleksander, M-1 Global,etc)
by mikser on Nov 10, 2009 4:04 PM EST reply actions 0 recs
So CBS isn’t going to have another show for 6 months while Fedor is out with a hand injury?
Just BE.
by mattman73 on Nov 10, 2009 4:09 PM EST up reply actions 0 recs
I obviously don’t know what they will do, but I agree with Michael Rome:
Unfortunately for Strikeforce, it looks like Fedor is out for at least 6 months with an injury. They have a solid Showtime deal and can continue to build stars over there, but with Gina out for the forseeable future it’s hard to see who they could main event a CBS show with before Fedor returns. My advice would be to hold off on a second show until he is healthy. The decision to do a second CBS show for EliteXC in July was disastrous, and it was entirely forseeable that the number would be poor. Strikeforce and CBS shouldn’t set themselves up for failure; instead they should spend 6-8 months building stars on Showtime and in the press and then return to CBS with Fedor’s next fight. In the meantime, CBS can contribute by continuing to promote and advertise Strikeforce and its stars.
- mixed, not shaken
Editor-in-Chief: All About Russian Mixed Martial Arts (Fedor Emelianenko, Aleksander, M-1 Global,etc)
by mikser on Nov 10, 2009 4:33 PM EST up reply actions 0 recs
I read that too somewhere but where does this information come from ? 6 months seems a whole lot for a hand injury , tho who knows it was about the same after Fedor broke his hand on stupid Sylvia’s head :)
Fedor’s poor hands he also broke them in the Cro Cop fight , a nagging injury that will never go away . I wonder how many more of these he can take …I’m starting to think he’ll retire after Strikeforce.
by JoelMan on Nov 10, 2009 4:36 PM EST up reply actions 0 recs
The information was that the injury would have kept him away for about 4-6 months. I don’t think he would/should have fought sooner anyway, so even if the injury will keep him away for 6 months, the only thing that we may miss is some kind of freak match during the NYE in Japan. And this kind of match wasn’t probable anyway.
Fedor fought Crocop with his right hand already in a very bad condition (they had to treat it just before the fight – watch the behind the scene video footage; and he was rarely using it during the fight itself).
- mixed, not shaken
Editor-in-Chief: All About Russian Mixed Martial Arts (Fedor Emelianenko, Aleksander, M-1 Global,etc)
by mikser on Nov 10, 2009 4:49 PM EST up reply actions 0 recs
It’s not almost certain. It had such a huge percentage increase because that demo don’t care about CSI reruns and 48 hours mystery.
by Phildo on Nov 10, 2009 4:14 PM EST up reply actions 0 recs
The number’s are all that matter. Because the “would have, should have” game can be played both ways: we can argue what the real numbers would have been, if the UFC wouldn’t do their counter-programming.
- mixed, not shaken
Editor-in-Chief: All About Russian Mixed Martial Arts (Fedor Emelianenko, Aleksander, M-1 Global,etc)
by mikser on Nov 10, 2009 4:35 PM EST up reply actions 0 recs
It isn’t a should have would have.
238% increase from garbage does not guarantee anything.
by Phildo on Nov 10, 2009 4:37 PM EST up reply actions 0 recs
I understand. But they were winners of the key dem.
- mixed, not shaken
Editor-in-Chief: All About Russian Mixed Martial Arts (Fedor Emelianenko, Aleksander, M-1 Global,etc)
by mikser on Nov 10, 2009 4:50 PM EST up reply actions 0 recs
yes they were, but your statement that I replied to is not accurate.
You say they’ll do it again because they won the key demo, that is something that is not a complete work of fiction, using the 283% as if it makes something “certain” is nonsense.
by Phildo on Nov 10, 2009 4:54 PM EST up reply actions 0 recs
I am simply using the business logic here. The rating were good and solid – these numbers would probably be enough to get another show.
But there are also two additional things:
1. there is a big potential (MMA on a rise)
2. big improvement in the key demographic
These two things vastly improve chances, especially because they are linked to the potential stardom of Fedor.
That’s why I wrote the things I wrote.
But of course, nothing is certain in this world – CBS may decide to never do another show even if the ratings were 5/5. That’s their decision. That’s why I never mentioned certainty, I said “almost certain”. Which means “safe to say and bet money on, unless something hugely force majeureish pops up”.
- mixed, not shaken
Editor-in-Chief: All About Russian Mixed Martial Arts (Fedor Emelianenko, Aleksander, M-1 Global,etc)
by mikser on Nov 10, 2009 5:16 PM EST up reply actions 0 recs
The fact that so many people got to see Fedor and the brutal KO makes me happy. =)
Also, you know tons of people went on youtube to look at Fedors other fights. YESSS!!!! Fedorable FTW!
Mauricio Shogun Rua #1 LHW in the World. The TRUE Champion.
Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."
by xFenixKnightx on Nov 10, 2009 5:01 PM EST reply actions 1 recs
Fedor deserves the exposure
And I’m glad he’s finally got it. I remember being really bummed at the weak PRIDE’s in Vegas. I wanted everyone on earth to see him brutalize Coleman’s daughters’ little souls.
But what’s up with “CBS’s Saturday Night Fights” all up in there? They don’t mention StrikeForce even once in that release. Once. That’s like introducing the lady on your arm as “Current Girlfriend.”
by asa on Nov 10, 2009 5:27 PM EST reply actions 3 recs
Not only that they didn't mention M-1 Global.
Vadim stated in the past the whole point of demanding co-promotion was to garner exposure for M-1 Global. I didn’t notice much exposure at all for M-1 Global during the broadcast. So I’m assuming they can’t be happy with what they got out of the deal. At least if exposure was what they really wanted.
Just BE.
by mattman73 on Nov 10, 2009 5:42 PM EST up reply actions 0 recs
There were Strikeforce and M-1 Global signs all over the broadcast, they just didn’t go out of their way to mention it. Even WAMMA got exposure during the broadcast. EA and HDNet made a killing.
by MMASuPreMaCy on Nov 10, 2009 5:53 PM EST up reply actions 0 recs
they just didn’t go out of their way to mention it.
Doesn’t that kind of defeat the purpose of wanting exposure for their money siphon company?
by ufc4 on Nov 10, 2009 6:00 PM EST up reply actions 1 recs
They should, but it is all dependent on the producer and their deal. Not sure about why this is, but CBS/Showtime has the final say. I mean, you would think they would mention MTV Bully Beatdown a whole bunch when Mayhem was fighting, but they didn’t.
by MMASuPreMaCy on Nov 10, 2009 6:11 PM EST up reply actions 0 recs
I disagree with this.
Here is why. Because I watched the show and I’m telling you I barely even noticed anything about M-1. The only time I remember seeing anything about M-1 is coming out of commercial breaks. This is coming from someone who knows what M-1 is. I have a hard time believing a casual fan without any knowledge of M-1 would even recall them being a part of the broadcast at all.
Next time someone gets and interview with Vadim will they ask him if M-1 got the exposure out of that broadcast that he wanted. I’m saying the answer will be no.
Just BE.
by mattman73 on Nov 10, 2009 6:23 PM EST up reply actions 0 recs
I noticed quite a lot of M-1 logos. In both graphics and on real objects (like gloves).
- mixed, not shaken
Editor-in-Chief: All About Russian Mixed Martial Arts (Fedor Emelianenko, Aleksander, M-1 Global,etc)
by mikser on Nov 10, 2009 6:30 PM EST up reply actions 0 recs
They had M-1 logos on the gloves? I didn’t even notice that.
I’m telling ya the only place I remember seeing M-1 is on the graphics coming back from a commercial break.
Just BE.
by mattman73 on Nov 10, 2009 6:35 PM EST up reply actions 0 recs
Oh and a very small M-1 logo on Fedor’s walk in gear.
Just BE.
by mattman73 on Nov 10, 2009 6:35 PM EST up reply actions 0 recs
Fedor, "Look a penny."
Everyone has a game plan, untell they get hit.
by mma is #1 on Nov 10, 2009 8:01 PM EST up reply actions 1 recs
Yeah. There was M-1 logo on one glove and Strikeforce on another. That’s for all fights, obviously.
I saw a lot of logos, but never even noticed that they didn’t mentioned Strikeforce/M-1 in commentary. Human memory is quite strange. :)
- mixed, not shaken
Editor-in-Chief: All About Russian Mixed Martial Arts (Fedor Emelianenko, Aleksander, M-1 Global,etc)
by mikser on Nov 10, 2009 6:49 PM EST up reply actions 0 recs
They did, by Frank and a few other, but you really need to watch the broadcast and pay attention. When you are watching some fights, thats the last thing you would be thinking about..LOL.
by MMASuPreMaCy on Nov 10, 2009 6:51 PM EST up reply actions 0 recs
I guess it’s just me being so visually-oriented and not capable of doing two things (watching and listening) at the same time. :))
I am actually watching the fights with my own eyes and do not give commentators tell me what is going on. :) That’s why I still don’t understand this whole rant about “commentator X is just bad!”. I obviously have my favorites (Michael Schiavello, Jimmy Smith & Sean Wheelock), but others are very good as well (even Tito, when he is not interviewing). :)
- mixed, not shaken
Editor-in-Chief: All About Russian Mixed Martial Arts (Fedor Emelianenko, Aleksander, M-1 Global,etc)
by mikser on Nov 10, 2009 7:05 PM EST up reply actions 0 recs
The only time Tito and Frank Shamrock would be good doing commentary is if they were doing it at the same time.
by VegasBatman on Nov 10, 2009 9:28 PM EST up reply actions 0 recs
Well, I wasn’t necessarily talking about play-by-play commentary, but a color commentary with their expert analysis.
- mixed, not shaken
Editor-in-Chief: All About Russian Mixed Martial Arts (Fedor Emelianenko, Aleksander, M-1 Global,etc)
by mikser on Nov 10, 2009 9:33 PM EST up reply actions 0 recs
I have a problem with that, too. Other than Mauro they “expert analysis” was garbage, too.
“Who won that round Frank?”
“…I don’t know”
WTF
Seriously, I called the banana split during the Mayhem fight before them and I suck.
by VegasBatman on Nov 10, 2009 9:42 PM EST up reply actions 0 recs
Frank was simply being an expert, not afraid of saying his professional opinion that he has nothing to contribute. That’s better than talking nonsense, without any meaning nor need. :)
- mixed, not shaken
Editor-in-Chief: All About Russian Mixed Martial Arts (Fedor Emelianenko, Aleksander, M-1 Global,etc)
by mikser on Nov 10, 2009 10:50 PM EST up reply actions 0 recs
No, being an expert would include EXPLAINING why he would have a hard time calling the round for either fighter.
by VegasBatman on Nov 11, 2009 12:23 AM EST up reply actions 0 recs
Fair.
- mixed, not shaken
Editor-in-Chief: All About Russian Mixed Martial Arts (Fedor Emelianenko, Aleksander, M-1 Global,etc)
by mikser on Nov 11, 2009 5:25 AM EST up reply actions 0 recs
"Who won that round Frank?"
Miguel Torres!
Oh wait, you were talking about Frank Shamrock.
by ufc4 on Nov 11, 2009 12:03 AM EST up reply actions 0 recs
I noticed it. IIRC every fight had one guy in M1 gloves and one in Strikeforce gloves. To be fair, I was looking for stuff like that.
by VegasBatman on Nov 10, 2009 9:27 PM EST up reply actions 0 recs
I’m glad you brought up the graphics – There’s no “SF” logo other than the long-form one and the unwieldy Affliction-style one, so M1 was huge in comparison to StrikeForce underneath it. So even when SF was on TV they got the shaft.
Very weird, but I expect Coker to take it to help their brands position and contacts in the TV industry. I just hope it plays out for them.
by asa on Nov 10, 2009 6:42 PM EST up reply actions 0 recs
I noticed the same thing. Looking at the logos on the gloves, the M-1’s one was clearly visible because of the balanced shape, but the Strikeforce’s was almost impossible to read (it’s too long, so they had to make it smaller)…
- mixed, not shaken
Editor-in-Chief: All About Russian Mixed Martial Arts (Fedor Emelianenko, Aleksander, M-1 Global,etc)
by mikser on Nov 10, 2009 6:53 PM EST up reply actions 0 recs
Fedor and Mousasi = M-1.
They got a good amount of exposure.
by MMASuPreMaCy on Nov 10, 2009 6:35 PM EST up reply actions 0 recs
Yeah, but so what? People watching on TV know what EA Sports is and know what Rockstar energy drink is but they don’t have the slightest fucking idea what “M-1 Global” or “WAMMA” is so what good does it do them?
by ufc4 on Nov 10, 2009 7:12 PM EST up reply actions 0 recs
In the press release
They got 50% of StrikeForce’s exposure.
by asa on Nov 10, 2009 6:43 PM EST up reply actions 0 recs
That’s like introducing the lady on your arm as “Current Girlfriend.”
lol
We're just a million little gods causin' rain storms, turning every good thing to rust.
by Robert Downey Sr. on Nov 10, 2009 10:33 PM EST up reply actions 0 recs
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