MMAjunkie.com has learned from sources close to the organization that main-event fighters Fedor Emelianenko and Brett Rogers are set to appear at Sunday's Chicago Bears vs. Cleveland Browns game at Soldier Field in Chicago. The pair will also be interviewed on the CBS Football Halftime Show.
Emelianenko and Rogers meet on Nov. 7 at Sears Centre in Hoffman Estates, Ill., a suburb of Chicago.
Additional sources close to the network indicated that the dual appearance will kick off a late flurry of marketing efforts to complement the advertising that is already in place.
over 2 years ago
Brent Brookhouse
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Everyone shit the bed when it came to CBS advertising this card. “Oh no CBS doesn’t care about us” WHAAAAAAAA, cry about it. Why the hell did so many people think they would they be running ads, like crazy, a month out?
Of course they are plugging it now, it’s a week away. The paranoia fans have regrading networks being iffy about MMA is way misplaced.
Why the hell did so many people think they would they be running ads, like crazy, a month out?
Because that’s how you properly market a televised event.
Right. How many ads did we see for that “V” show on NBC a month before it starts? All the cable networks promote the new seasons of their big series (Jon and Kate, Little People Big World, Girls Next Door, etc) weeks in advance. They don’t have to have an ad every other commercial break but they could have said something about it sooner than a week or two ago when they started the ads.
Those are ongoing series
Whereas this is one event. A weekly series will have ads running while its on the air and will be able to pickup viewers as time goes on.
They’re only doing four or so of these a year which doesn’t lend itself to sitcom marketing techniques I think.
Actual ads? Yes only a couple weeks since you don’t need to do much for awareness. Station spots will run all year not for the Super Bowl™ but to brand CBS as the “network with theSuper Bowl™l” (wow! It must be a good network, it has the Super Bowl™).
On a related note: CBS is broadcasting the Super Bowl™ this year. Feb. 7th. Strikeforce has said they would like to do another CBS show in February. What are the odds of a Feb. 13th Strikeforce show on CBS? How cool would a Fedor spot during the biggest sporting event of the year be?
Yeah! They can advertise the return of Fedor after his shocking knockout loss to Brett Rogers at halftime of the Super Bowl!
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Nov 1, 2009 2:30 PM EST up reply actions
One day man, one day ...
The Superbowl is an event on a scale beyond any athletic event in the country. An event where people who don’t even watch the sport get together and have office events to watch it. There are news specials about the commericals that will run during it.
Are you seriously thinking it requires brand awareness and marketing like Strikeforce? I’m gonna assume you’re pulling my leg :)
by asa on Nov 1, 2009 4:10 PM EST up reply actions
The fact that it is just one event (that they are hoping will become multiple events) is the very reason that they should of been pushing the crap out of this for the last month. A couple of ads during a couple of football games a week out from the show just isn’t going to build any buzz or get the casual fan’s attention even and that should of included commercials on more than one channel and in more than just a couple of football games.
I went to the CBS sports page on MMA and there is a big picture of Machida at the top of the page, under the title of “What’s hot in MMA” they have pictures of Machida and Lesnar, there is a note that Fedor is fighting under that. Come on.
Everyone “shit in the bed” over CBS’s advertisement of the card due to the fact that it has sucked so far and even this apparently was half assed. If they are wanting to actually build this up as a regular tv event for CBS then they need to get the damn word out that it’s going to happen. Has anyone seen any advertisement yet that didn’t involve a NFL game? This show is a week away and they are just now getting around to trying to get the word out, that is pretty pathetic for a sporting event.
Fedor has the flu
My girlfriend follows Fedor’s twitter page. She just showed me his last post. I didnt even know he had a computer…..
not sure. cant be that hard to find. it was kinda funny. the first couple tweets were complaining about his new phone he was trying to tweet with..but still it was fedor so he didnt say it sucked, he was all ‘ooh my english not so good, i hope to improve. i am having difficulty interfacing w/ new yugo brand phone’ i’m exaggerating a little….
So…Unless I missed it there was no interview at the half.
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Nov 1, 2009 2:45 PM EST reply actions
Certainh not for Broncos-Ravens
Two :30 ads. That’s it for the whoe game.
"I would approve signing a pitcher that ate kitten tacos if he won 20 games a year." -BPinOK
by duck on Nov 1, 2009 6:26 PM EST via mobile up reply actions
Interview was supposed to be during Chi vs Clev game.
by MMASuPreMaCy on Nov 1, 2009 10:53 PM EST up reply actions
That was the game in my market...
and it didn’t take place. I watched the game start to finish.
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Nov 2, 2009 1:13 AM EST up reply actions
Watching Bears/Browns and they didn’t do Fedor/Brett at halftime. Saw a commercial for it though.
█♣█
A wise man told me don't argue with fools
Cause people from a distance can't tell who is who -- Jay-Z
by thetakeover on Nov 1, 2009 2:45 PM EST via mobile reply actions
Cameras showed Brett watching the game and announcer talked about upcoming fight
█♣█
A wise man told me don't argue with fools
Cause people from a distance can't tell who is who -- Jay-Z
by thetakeover on Nov 1, 2009 4:23 PM EST via mobile up reply actions
You lucky boy...
getting to watch the Bills game.
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Nov 1, 2009 2:49 PM EST up reply actions
I thought you were a Bears fan? or you just a Jauron supporter?
by The Bronzeville Bully on Nov 1, 2009 2:52 PM EST up reply actions
haha...
No, I’ve not been a Bears “fan” since I was like 8. I’ve been a Bills fan since the first Super Bowl loss (the first game I ever watched start to finish as a kid). I did live in the Chicagoland area for a few years so I follow the team pretty closely just based on them being the team that I can get on TV every week.
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Nov 1, 2009 3:19 PM EST up reply actions
We’re spanking the bills right now. =) Just saw a sweet commercial for Fedor Rogers too.
Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."
by xFenixKnightx on Nov 1, 2009 3:46 PM EST up reply actions
TO was garbage today. lol
TEXANS 5-3 baby, first time in franchise history! w00t lol
Yeah, I’m actually celebrating that.
Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."
by xFenixKnightx on Nov 1, 2009 3:48 PM EST up reply actions
Hey. 5-3 is legit! Buffalo sucks. Our defense gets like 18 turnovers a game and the offense manages to turn that into a couple field goals every week.
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Nov 1, 2009 4:25 PM EST up reply actions
Next week
We got the Colts. If we beat them, damnit I predict the first franchise playoff birth! YUSSS!!!
Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."
by xFenixKnightx on Nov 1, 2009 9:49 PM EST up reply actions
I’d love to see Andre Johnson get some playoff love.
Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
MMA Editor - SBNation.com
by Brent Brookhouse on Nov 2, 2009 1:13 AM EST up reply actions
This^
Mike Goldberg: "You know Joe, When Matt and his brother Mark Hughes were growing up, they would pound each other behind the barn."
by xFenixKnightx on Nov 2, 2009 1:09 PM EST up reply actions
I dont think there was an interview, I was just at the bar to watch the game(I dont have the ticket), So Im not sure what happened after that. I left, cause the Bears got this game in the bag,unless they do something stupid.
by The Bronzeville Bully on Nov 1, 2009 2:51 PM EST reply actions
I just realized
With all the hype surrounding Fedor, what’s being forgotten is this is Rogers homecoming (even though it’s 1 hour and a half outside the city). Has Strikeforce, even tried to get Rogers some local publicity?
by The Bronzeville Bully on Nov 1, 2009 2:56 PM EST reply actions
Rogers will be on the cover of Minneapolis City Pages on Wednesday. I will post the article and cover shot here.
█♣█
A wise man told me don't argue with fools
Cause people from a distance can't tell who is who -- Jay-Z
by thetakeover on Nov 1, 2009 3:00 PM EST via mobile up reply actions
Im talking about local coverage in Chicago. He’s from there
by The Bronzeville Bully on Nov 1, 2009 3:06 PM EST up reply actions
He moved out of Cabrini Green to live with his grandma in St Paul when he was a kid and doesn’t have fond memories of his time in Chicago.
█♣█
A wise man told me don't argue with fools
Cause people from a distance can't tell who is who -- Jay-Z
by thetakeover on Nov 1, 2009 3:13 PM EST via mobile up reply actions
Got ya, Thanks. Good thing he got out at a young age. The Greens aint no joke. I had a couple of classmates from high school that use live there
by The Bronzeville Bully on Nov 1, 2009 3:23 PM EST up reply actions
The neighborhood has been cleaned up like crazy over the past few years. You can walk two minutes away from the remaining Cabrini buildings and be at 1mil+ townhouses, but back in the day you’d be hard pressed to find a more dangerous place to live. Pretty sure Chicago still has the highest violent crime rate of any city, and the projects were worse than south side or the gangs in the west.
I’m not surprised at all that Rogers doesn’t rep Chicago as his hometown, probably wasn’t kind to him.
by pdl on Nov 1, 2009 4:58 PM EST up reply actions
Unrelated...
First post. Been a longtime reader, finally created an account. Hello world!
by pdl on Nov 1, 2009 4:59 PM EST up reply actions
Obviously you havent been to Detroit in the last couple years….i dont think chicago is top 3 dangerous anymore.
Just did some cursory research
And it turns out that it all depends who you ask and how the survey is done. The general consensus supports your statement, but it’s not unanimous. Forbes listed Detroit as the 12th safest city in the country, while Chicago was number 15. Also, the per-capita violent crime numbers are diluted by the urban sprawl of Chicago, triple the total population, and some incredibly safe and well policed areas within the city limits (Lincoln Park).
All that said, both cities have plenty of “roll up the windows” areas.
by pdl on Nov 1, 2009 7:36 PM EST up reply actions
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