Don King Talks MMA with USA Today: How serious is your desire to be involved with MMA? I'm the people's promoter. Whatever the people want, I'm going to promote. Whatever the public wants, that's what I want to give them. I want to give it to them with candor so they can quantify, qualify and identify with whoever the athlete is. Your rival Bob Arum has made condescending remarks about MMA, referring to their fan base as too unrefined. Your thoughts? They are Americans. They are people. Who am I to say that something is wrong with them when I'm always crying about, "Why you're treating me this way?" They bring competition. They bring people. Let's enrich it and monetize it. Let's bring the people something. When you bring a new store to town, you can choose between the prices and the fabrics. When I bring my guys in we'll be getting prepared to take on Dana White and Lorenzo Fertitta in their league vs. our league. The same thing I want to do with the sport of boxing I want to do with MMA. Make it competitive, man. Make it a comparison. Even though they've put on good fights, let's see what they do with someone totally independent. So does this mean you're adding an MMA arm to Don King Productions? Well, I can't do this all by myself. I'm 78 but I'm not slowing down. I've got all the time in the world to rest when I get to heaven.